Music Trade Review

Issue: 1903 Vol. 36 N. 13

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
REVIEW
fflJJIC TIRADE
V O L . X X X V l . N o . 1 3 Published Eiery Saturday by Edward Lyman Bill at l Madison Avenue, New York, March 28,1903.
CONVENTION PLANS PERFECTED.
Geo.
E. Bradnack Well Satisfied With the Present
Status of Things—Handsome Badges Selected
—Chat on State Organization—Thos. Goggan
& Bro. go in the Organization.
During a chat with Geo. E. Bradnack, sec-
retary of the National Piano Dealers' Associ-
ation on Thursday, he informed The Review
that all preparations for the convention in
Buffalo next May are in ship shape. The
various subjects apportioned the dealers have
been sent out and all have been accepted.
The topics will make an interesting sympo-
sium.
Mr. Bradnack was kind enough to show
The Review a sketch of the badge which he
has designed for the members. It is unques-
tionably a most artistic example of this class
of work.. The badge is made of oxidized sil-
ver, and the pin bar contains at the head a
grand piano resting on a gracefully designed
music scroll on which appears the words:
"Second Annual Convention Buffalo, 1903."
Attached to the scroll is a silk ribbon sup-
porting a medal in the shape of a lyre, with a
Buffalo head at the top and Niagara Falls in
the center in relief. Surrounding the Falls
appear the words: "National Piano Manu-
facturers' Association of America."
The words are embossed and are very ar-
tistically arranged. In fact, it would be hard
to conceive anything more appropriate, more
original, or more effectively worked out than
this, badge, and Mr. Bradnack is entitled to
congratulations for his success. The officers'
badges will differ from the members in that
they will be gold plated, and the rank of each
officer will appear on a small pin which will
be attached to the silk ribbon.
Mr. Bradnack expressed himself as quite
interested in the efforts which A. U,. Coates,
the prominent dealer of Perry, is making to
organize the dealers of Iowa into a state or-
ganization.
"I believe," said Mr. Bradnack, "that state
organizations can be of material help, partic-
ularly so where it is impossible to get a suffi-
cient number of dealers in a city to form a
local association. The state body can do
much to put an end to fake tuners and fake
methods by a common understanding. The
National Association wishes the dealers of
Iowa much success in the efforts which they
are making and will be glad to welcome their
delegates at the National Convention."
Speaking of organizations, we understand
that Mr. Curtaz is endeavoring to get the
dealers of San Francisco together for the
purpose of forming a local association of
piano dealers.
Among the most important accessions to
membership in the National Association of
Piano Dealers this week we may mention that
of Thos. Goggan & Bros., who control a chain
of stores throughout the South with head-
quarters at Galveston.
io CENTS.
YEAR.
HANDLING A STRONG LINE.
The Hudson River Furniture Stare Secure the Agen-
cy For the Steck, Mehlin, Strich & Zeidler,
Laffargue and Byrne Which Will be Handled
in Newburgh, Schenectady, Poughkeepsie,
and Glens Falls.
The Hudson River Furniture Store of
Newburgh, N. Y., which also conducts im-
portant establishments at Schenectady,
DEATH OF JOS. C. NELSON.
Poughkeepsie and Glens Falls, will hold a
Joseph Clement Nelson, cashier for Thos. formal opening of their piano department in
of Thos.. Goggan & Bro., who control a chain Newburgh to-day, March 28th. Their line is
Tex., died after a few days illness of pneu- an imposing one and consists of the Steck,
monia on March 18. Mr. Nelson was thirty- the Mehlin, the Strich & Zeidler, the Laf-
eight years of age, and was born in Quincy, fargue and the Byrne pianos, which they will
111. He went to Texas when he was seven- handle in their various stores.
teen years of age and located in Galveston,
The Hudson River Furniture Store is wide-
securing a position with the Goggan Bros, ly known as one of the most important home
music house there. When Mike Goggan furnishing concerns in that part of the State,
moved to San Antonio in 1883 to establish and R. E. Burger, the proprietor, is a pro-
the San Antonio branch of the business, Mr. gressive merchant who has won a large meas-
Nelson followed one year later and since then ure of success. He believes that with such
had made San Antonio his home. He leaves a line of pianos he can supply the needs of the
a widow, five children and two brothers. At people for high-class and reliable instru-
the funeral the pallbearers were selected from ments, And we believe that he can.
among the staff of the Goggan Bros, music
In the Newburgh papers this week he has
house, San Antonio. John Goggan, of Gal- been carrying large advertisements inviting
veston, and Thomas Goggan, of Austin, were the general public to the opening of his piano
present at the funeral,.
department, and in this connection has some
very pithy and forcible statements regarding
THE APOLLO IN WASHINGTON.
the merits of each of the pianos which his es-
F. G. Smith, proprietor of the Bradbury tablishment handles.
warerooms in Washington, D. C, of which
FREIGHT RATES ON PIANOS.
W. P. Van Wickle is manager, has secured
Thos. C. Moore, traffic manager for the
the agency for the Apollo and Apolloette
National
Piano Manufacturers' Association,
piano players. It is the intention of Mr. Van
is
of
the
opinion
that there is not the remot-
Wickle to bring these players to the notice
est
possibility
of
getting railroads to lower
of Washingtonians by artistic recitals.
their rates on pianos at the present time. All
SCARCITY OF SKILLED MEN.
that can be done is to cope with the attempts
The manufacturers of Ontario, Can., re- which have been made by several of the rail-
port a great stringency in the skilled labor road companies to raise the current rates,
Mr. Moore believes that were it not for the
market. The deputation which recently wait-
ed on the Ontario Government report there is National Association, and the effective work
employment in that section for five thousand which it has been carrying on, manufactur-
ers and dealers would have been paying much
more skilled mechanics.
more for shipping pianos than they are pay-
SECURE THE KNABE.
ing at the present time.
Jacob Greener, of Elmira, N. Y., who has
The tremendous volume of traffic during
been in the piano business since 1848, has se- the past six months and the inability of the
cured the agency for the Knabe pianos. His railroads to cope with it have made anything
line includes besides the Knabe, the Everett,
the Steck, the Poole, the Boardman & Gray like concessions practically impossible.
There are instances on record where it has
—a line of pianos to suit the most critical.
taken three weeks for pianos to cover the dis-
The Farrand Organ Co, have made a big
addition to their catalogue of perforated mu- tance between California and Chicago. In
sic for the Cecilian. It now embraces all the fact, the delays from New York to the Pacific
latest and most popular airs as well as all Coast have reached a point where dealers are
the standard and classical compositions of behind in deliveries from a month to six
merit.
weeks.
-
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRKDE
sales, but simply to scour the warerooms, pick up all of the drift-
wood of years, and catalogue the entire list in the "was" and "is"
announcements which are then served spiced and hot in order to
tempt the appetite of the public.
' I "HERE are some customers who will believe that they are secur-
ing bargains when they see a piano listed "was $750, is $50."
EDWARD
LYMAN
BILL,
EDITOR AND PROPRIETOR.
J. B. S P I L L A N E , MANAGING EDITOR
EXECUTIVE STAFF :
THOS. CAMPBEI.L-COPELAND
WALDO E. LADD
GEO.B. KET.LER
EMILIE FRANCES BAUER
GEO. W. QUER1PEL
A. J.--NICK-LIN
But, Lord bless you, some of these instruments could have been
secured from the local piano dealers at a half less than the depart-
ment stores have advertised them—but then, it is the bargain idea.
And they have sold a great many pianos which the regular dealer
^ Published Every Saturday at I Madison Avenue, New Y o r k . *
found it impossible to do, simply because they have not made the
SUBSCRIPTION (Including postage), United States, Mexico and Canada, f 2.00 per
year; all other countries, $4.00.
ADVERTISEMENTS, '$2.00 per Inch, single column, per insertion. On quarterly or
yearly contracts a special discount is allowed. Advertising Pages $50.00 ; opposite
reading matter, $75.00.
REMITTANCES, In other than currency form, should be made payable to Edward
Lyman Bill.,
bargain feature the dominant one of their advertisements.
If the dealers would inaugurate the "was" and "is" sales they
might also clean a lot of antiquated stock at good prices.
The department stores have given us some novel terms,. Now,
Entered at the New York Post Office as Second Class Matter.
NEW YORK, MARCH 28, J903.
TELEPHONE NUriBER, 1745-EIOHTEENTH STREET.
THE
On the first Saturday of each month The Review contains in its
ADTiQ-re-
"Artists' Department" all the current musical news. This is
Mm i s i 9
effected without In any way trespassing on the size or service
DEPARTMENT of the trade section of the paper. It has a special circulation, and
therefore augments materially the value of The Review to advertisers.
The directory of piano manufacturing firms and corpora
DIRECTORY
tions found on page 27 will be of great value as a reference for
r\e DiiNn
MANUFACTURERS
"used pianos" is a much more pleasing term than "second hand," and
we rather think the "was" and "is" sales may take the place of
"slaughter" sales.
Piano nomenclature is becoming more varied since the advent
of the department store men, who are constantly enriching it.
T
HE small grand piano is destined to play a more important part
in the piano output as time rolls on. By the small grand we
mean grand pianos which vary in length from five-two to five-eight,
EDITORIAL
T
HE department stores with piano attachments have recently been
carrying some heavy special advertising in the columns of the
leading New York dailies.
An analysis of these business announcements would seem to
corroborate the statement which we made at the time of the advent
of the department store into the piano arena, that the great draw-
ing power of these institutions centers in the exploitation of the bar-
gain scheme. The piano advertising recently carried by the depart-
ment stores has been simply nothing more or less than bargain an-
nouncements, or, if we" might be permitted to invent a new term
which we think extremely applicable, we should say that they have
been indulging in the "was" and "is" sales.
The chief feature of these "was" and "is" announcements lies
in the fact that ancient pianos are exploited somewhat as follows:
"One Lighte & Ernst was $650, is $65."
And $65 is certainly not a low price for an antiquated square
piano.
I N order to make an imposing announcement of the "was" and "is"
sales, representatives of certain department stores have visited
the various local piano warerooms, and have secured all kinds of
second-hand instruments, in order to exploit them as colossal bar-
gains. Thus the accumulation of years in some of the Fifth avenue
warerooms has been dug out of basements and brought to life to
play this part.
• It isn't necesary to scratch such pianos with watches or dia-
mond rings, or to carelessly lean against them and to cause a dent
to be made by the impression, so that a discount of fifty or sixty
dollars could be easily made.
There is nothing of the kind required in the "was" and "is"
and are designated by a variety of terms applied by their makers.
Take, for instance, the small grand manufactured by dickering
& Sons, and known by the very catchy title of "quarter grand." It
is a veritable "little giant," possessing a tone of great volume and
ravishing beauty, and its proportions architecturally are admirable.
It has been simply impossible for this firm, notwithstanding their vast
facilities, to turn them out in sufficient quantities to meet the de-
mand. There are plenty of other small grands, and there are more
constantly being added to the list. And every concern which has
placed a small grand with marked musical qualities upon the market
has been successful. But the field has hardly been touched in this
particular line.
M
ANUFACTURERS will organize for the production of these
special instruments, and they will turn them out in liberal
quantities, so that the cost of production will in time be materially
reduced.
Take the Mignon grand which Knabes have recently placed
upon the market—a beautiful instrument and one that is meeting
with the warmest approval of musical critics. These pianos are
built on symmetrical lines, are pleasing to the eye, possess a tone of
rare volume and quality, and when they are sold at prices a trifle
more than uprights they at once appeal to people who have the
home space in which to locate them. Yes, the small grand has come
to stay. We know of several more contemplated additions to the
growing family of small grands,
I T is safe to assume that several of the papers which are to be read
1
at the dealers' convention next May in Buffalo will emphasize
some of the good which the retail department of the trade has ac-
complished and will not bear so strongly upon the ways that are
dark and devious which have been followed by few members of the
trade.

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