Music Trade Review

Issue: 1903 Vol. 36 N. 12

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
REVIEW
EDWARD
LYMAN
BILL,
EDITOR AND PROPRIETOR.
J. B. S P I L L A N E , MANAGING EDITOR
EXECUTIVE STAFF ;
THOS. CAMPBELL-COPELAND
WALDO E. LADD
GEO. B. KELLER
EMILIE FRANCES BAUER
GEO. W. QUER1PEL
A. J. NTCKL1N
* Published Every Saturday at I Madison Avenue, New York.*
SUBSCRIPTION (Including postage), United States, Mexico and Canada, $2.00;per
year; all other countries, ?4.00.
ADVERTISEMENTS, $2.00 per inch, single column, per Insertion. On quarterly or
yearly contracts a special discount is allowed. Advertising Pages $50.00 ; opposite
reading matter, $75.00..
REMITTANCES, in other than currency form, should be made payable to Edward
Lyman Bill.
Entered at the New York Post Office as Second Class Matter.
NEW YORK, MARCH 21, J903.
TELEPHONE NUHBER, 1745-EIdHTEENTH STREET.
THE
ARTISTS'
On the first Saturday of each month The Review contains in tts
"Artists' Department" all the current musical news. This is
effected without In any way trespassing on the size or service
DEPARTMENT of the trade section of the paper. It has a special circulation, and
therefore augments materially the value of The Review to advertisers.
tributed over a large surface. A chain is no stronger than its weak-
est link, and when there is an unlooked-for strain, it doesn't take
long to locate the weakest point.
IN trade circles in New York and Chicago there is a clearly de-
* fined belief that possible labor troubles may come with the ad-
vent of May. Organized labor in all parts of the country is be-
coming so dictatorial in its demands that there must be a read-
justment of the relations existing between employer and employee,
or many institutions will close up for an indefinite period.
One prominent Chicago manufacturer when recently discuss-
ing these conditions with The Review said:
"So long as unions have no legal responsibility, and so long
as their representatives may commit acts of violence which go un-
punished, conditions must, to a certain extent, be unsettled and I
think the best way to settle them would be an absolute refusal on
the part of manufacturers to meet the dictatorial requests of labor
leaders. One thing that will break their clutch upon the industry
at the present time will be a return of the hard times, then they
will realize that they played to the limit."
S long as organized labor permits crimes to be committed in
its name, and the perpetrators go unpunished, so long will
The directory of piano manufacturing firms and corpora
DIRECTORY
tlons found on page 27 will be of great value as a reference for
OF P I A N O
it be unpopular with the masses of Americans, who, while they
MANUFACTURERS
sympathize with oppressed labor do not sympathize with men who
commit crimes in the name of the organization. Organized labor
EDITORIAL
invariably assumes to speak for the entire body of wage earners,
and treats non-union labor as a trifling minority which has no right
to imperil what the great body of their fellow workers regard as
F^ROBABLY under the stimulating influence of warmer weather
for their good.
*
trade conditions will improve materially. But thus far in
Now, while we hear so much of organized labor, is it not a
the new year retail trade has not been up to the expectation of
many, and there is a marked tendency on the part of some mem- fact that organized labor is a small part of the working forces in
what are called organizable industries? And these constitute but
bers of the trade to go a trifle slow.
a part of the whole working population—that is, the whole num-
Of course reasonable conservatism is at all times desirable,
ber of persons engaged in working for their livings.
but now there are no signs of anything suggesting a panic and
the commercial sky is unusually clear, therefore there is no basis for
I NFORMATION has been refused by different organizations as
pessimistic theories and no well-grounded reason for believing that
* to their numbers, but some statisticians who have gone into the
spring trade will be quiet. General conditions are favorable, and
matter as carefully as they could, have come to the conclusion that
personally, we incline to the belief that the fear of impending labor
numerically labor unions are far from being as formidable as they
troubles is influencing general business in a way which is not par- pretend to be.
ticularly helpful.
In Europe, and England particularly, the labor organizations
Labor troubles there may be, but there probably never was
a period when the prospects for an active spring, not to speak of
an advancing market in prices, were so flattering as is the case at
the present.
I T is rather surprising when we study these conditions that the
*• conservative element in our trade should be steadily gaining.
After all, it is not a bad indication, for it eliminates the danger
which comes from overstocking. There is to-day no congestion
of manufactured goods in any part of the country, and while pur-
chases have unmistakably slowed down, there is no reason to doubt
that spring trade will be satisfactory.
One result of conservatism will be increased financial stability.
The inclination of some piano men is to do too much business on
too limited an amount of capital. Now, if there is going to be a
tightening up of times, it is better to have that strength which
comes from concentration than to have the resources thinlv dis-
A
have gone squarely on record as opposing labor-saving machinery.
Now, the American is too wise to attempt anything like a system-
atic and organized opposition to labor-saving machinery. He rec-
ognizes that machinery is a necessity of modern industry, and has
observed that in some mysterious way, it increases the demand
for labor to a far greater extent than it displaces it.
T AST week while discussing business matters with The Review
-•—' Louis F. Geissler, of that great Pacific Coast house, Sherman,
Clay & Co., heartily endorsed the utterances of this trade news-
paper that the up-to-date piano man should have his complete line
from the cheapest to the highest grade of instruments, each sold
in the proper class, and the price of each marked in plain figures.
The house of Sherman, Clay & Co. was the first institution
in the far West to adopt the plan of having all instruments marked
in plain figures, and it is a policy which has resulted in a most
satisfactory manner in extending confidence in the firm.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE,
7VUJSIC TRKDE
This concern advertise a one hundred and fifty dollar piano,
"the best that can be sold for that money anywhere."
That is
but with improved methods, costs have been radically reduced, so
that artistic results are now easily obtainable.
We refer to this because piano men, in form of ornamentation
their starting point in pianodom; then they advance through inter-
mediate stages carefully, so that no wide gap occurs between prices
and design, should always be in touch with what is going on in
and values, up to the regular styles of Steinways, which run as
other lines.
high as $1,500.
pyro-gravure work will have an enormous run this season.
N T OW, smaller institutions can follow the example set by this
* ^
distinguished Pacific Coast house with excellent results. It
pays to study what causes have been instrumental in creating busi-
ness successes.
Sherman, Clay & Co. have won a distinguished
\ X J A N A M A K E R has had a big special sale of pianos recently.
* "
ples of business honesty will never cease to succeed in the business
world.
They are the lasting foundations upon which great enter-
The drawing power of some of the well-known pianos
which are advertised at extremely low prices resulted in bringing
many piano purchasers to the store.
success in every department—sheet music, musical instruments and
pianos-—their prices are all marked in plain figures. Now, princi-
Furniture and manufacturers of novelties tell us that
It is rather interesting to note the difference between the Wan-
amaker and Macy form of advertising pianos.
Wanamaker, fol-
lowing the rule established by piano dealers, emphasizes the fact
of easy payments extending over a long period.
prises are created.
Macy advertises no one should buy a piano or music box until
/ ~ \ N E of our clients—the Maestro Co., manufacturers of piano
it can be paid for.
^-^
players—state to The Review that they have found a small
"The mania for selling pianos and music boxes on the obnoxious
advertising card was profitable in the columns of this publication,
instalment plan seems to be contagious; it is spreading; dealer
that the results have been so satisfactory that they have been con-
after dealer has succumbed to the fascinations of enormous profits
stantly forced to increase their manufacturing facilities on account
that the system makes possible—and revived an obsolete expedi-
of business secured by them directly through their announcement
ency."
in this publication.
They have received from this advertisement
orders from Cuba, Australia, and all over the United States.
This latter concern says in its advertisement:
Now, in reviving that "obsolete expediency" piano men have
shown sound business judgment.
The Maestro Co. state that there is no question as to the
The percentage of piano pur-
chasers would be materially reduced if every one had to pay the
benefits of The Review advertising, because this is the only publi-
entire amount down at the time of the purchase.
cation in which their announcement appears.
paying for certain articles in regular instalments is conceded by
A LL those who have carefully studied the trade situation and
most merchants to be sound and practical.
The method of
Take in the book line.
have made a comparative estimate of the values of the dif-
Millions of dollars worth of books are sold annually on the instal-
ferent trade publications, admit that The Review is splendidly cir-
ment plan which never would be sold were the purchasers com-
culated, that it is relied upon, and that it is an all-round helpful
pelled to pay spot cash for the volumes selected.
adjunct to the music trade industry.
plan is building choice libraries all over America and is contributing
**
P O M E idea of the growth of the talking machine business may
^
be formed when we state that we can locate two firms whose
sales last month in talking machines alone amounted to sixty thou-
sand dollars, and it was only a few years ago that many predicted
that this branch of the business was steadily on the wane, never to
be resuscitated.
We can name one of the heads of one of the greatest institu-
tions of this kind in the world, who predicted the absolute collapse
of the t:ilking machine business. Yet this con :ern has only recently
fitted up a magnificent department devoted exclusively to the ex-
hibit and sale of these instruments.
When talking machines have
been developed to a point so that they record with unerring accu-
racy everything which is sung, played or spoken, it is pretty hard
The instalment
towards the education of this country.
Macy has succeeded on a cash basis, but Wanamaker and hun-
dreds of others have scored enormous successes on the instalment
plan.
There is one department store in this city which has been
selling pianos on low monthly payments, and probably has a half
million in installment piano paper upon their books to-day.
They are sound merchants and have accumulated vast for-
tunes.
It seems absurd to talk about "obsolete expediency" in re-
ferring to the instalment system.
The instalment system has in-
creased business and has materially assisted in the adornment and
beautification of our homes.
H P H E American piano merchant—and long ago we substituted
*
the w r ord merchant for that of dealer—recognizes the fact
to imagine that such inventions will ever decline in public esteem.
that the more attractive and convenient his store, the greater his
T ^ H E craze, or fad, for burnt wood is steadily growing.
facilities, the faster his trade will increase.
*
Thus
far this industry has paid little attention to this form of dec-
oration.
A superb grand has been produced by Hazelton and by
It should also be observed that this spirit is distinctly Amer-
ican, and in no other country in the world is the retailer so ready
Hardman along these lines, and we know of some piano manufac-
to invest a good share of his profits in store betterments.
turers who have adopted burnt wood panels, but in a large sense
rope the small, dark, unattractive stores predominate, but here the
pyro-gravure work has not been used in this trade.
beautifully lighted and attractive piano warerooms bear eloquent
There is no
In Eu-
doubt but the attractiveness of pianos will be materially augmented
testimony to the progressiveness of our piano merchants, and the
by this novel form of ornamentation.
remarkable prosperity which exists throughout the country.
Heretofore unfamiliarity
with the work and cost of producing effective results has been
perhaps too great to expect large developments along this line,
Even piano merchants of small cities take an especial pride in
having attractive establishments.

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