Music Trade Review

Issue: 1902 Vol. 34 N. 3

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
7VSVSIC TRKDE
TWENTY-THIRD YEAR.
EDWARD LYMAN BILL,
CBITOR AND PROPRIETOR.
J. B. S P I L L A N E , MANAQINQ EDITOR.
Executive Staff:
THOS. CAMPBELL-COPELAND
EMILIE FRANCIS BAUER
WALDO E. LADD
GEO.
W. QUERIPEL
A. J. NICKLIN
REVIEW
methods which are far from honorable in
the exploitation of their wares, just so long
we may expect that they will contribute to
the debasement of the retailing of pianos
rather than to its elevation to the dig-
nified plane which it occupies in some local-
ities through the instrumentality of men who
believe in conducting their business upon
honorable lines.
T N the first place, a dealer should not secure
the agency of a piano to prevent a com-
Every saTurHaT at 3 Fast \m Street, New Yort
SUBSCRIPTION (including postages, United States, petitor from getting it, and while holding the
Mexico ai"l Canada, $2.00 per year; all other countries,
*4.00. %
agency sell just enough of the instruments
ADVERTISErtENTS, #2.00 per inch, single column, per
insertion. On quarterly or yearly contracts a special dis- in order that he may use the name of the
count is allowed. Advertising Pages $50.00; opposite
reading matter, $75.00.
REniTTANCES, in other than currency form, should be maker to exploit his cheaper brands.
made payable to Edward Lyman Bill.
The names of makers great in pianodom
Entered at the New York Post Office as Second Class Matter.
should not be used to emblazon a window
NEW YORK, JAN, 18, 1902,
simply for the purpose of decoying people
TELEPHONE NUMBER, i 745-ElOHTEENTH STREET.
On the first Saturday of each month in, in order to sell them the "just as good"
THE
The Review contains in its "Artists' De-
ARTISTS
partment" all the current musical news. class.
DEPARTMENT This is effected without in any way tres-
passing on the size or service of the trade
Gold-lettered signs may all be very nice,
section of the paper. It has a special circulation, and
therefore augments materially the value of The Review
to advertisers.
but the manufacturer desires an outlet for
DIRECTORY OF
The directory of piano manufac-
PIANO
turing firms and corporations found his goods, rather than a belettered store front.
MANUFACTURERS on pnge 2!) will be of great value as
a reference for dealers and others.
Take the case in Philadelphia, where some
of the greatest names in the piano industry
were simply being used by dealers as a draw-
EDITORIAL
ing card.
They were long on showing the name on
Don't overlook the Review offer of $100 in cash
prizes on page 11. Details will interest you.
letter heads and on brilliant signs, but when
WORTH DEALERS' CONSIDERATION
it came to a question of sales, they were ex-
A T the trade gather-
Department s t o r e
ceeding short. Where are those pianos to-
competition—How to
ing in Boston last
meet it—A rumor that
day? In department stores, where they are
boycotting manufac- Saturday night, words
being sold in large numbers.
turers who sell de-
partment stores will were uttered which have
The matters discussed at the Boston ban-
be recommended.
a greater significance
quet should strike home to the heart of every
than appears on the surface. Frank P. An-
dealer. He should figure that the best
derson, treasurer of the Dealers' National
way to counteract department store compe-
Association, during his remarks, made spe-
tition is to make an agency pay the manu-
cial reference to the department store com-
facturer, who does not prefer to go outside
petition, and "the methods which should best
of the old-time channels, provided they are
be employed to counteract that steadily grow-
reasonably profitable for him.
ing piano disturbing factor." He said : "One
But no regular dealer can slur department
department store in New York sold nearly
five hundred pianos in its two branches last store competition, or the way that certain
December, and the dealers themselves must distinguished houses have conducted that
part of their business. Their advertising has
do something to counteract its influence."
been
above criticism; their piano depart-
He figured that the Boston men would,
ere long, be face to face with the same condi- ments have been run on strictly honorable
tions which the regular dealers in New York business lines; one price has been rigidly
are now confronting. He said, further, that adhered to, and, on the whole, their influence
the Dealers' Association would develop into has been for trade betterment rather than for
a power to grapple with this important trade trade degradation.
problem.
Let us hope so. One thing—dealers must
run their business on correct lines and adhere
closely to the one-price system as far as pos-
sible. The sooner dealers realize that manu-
facturers will not passiyely submit to having
their names used as drawing cards, to dig-
nify, as it were, certain establishments, sim-
ply as a means for the dealer to palm off a
lot of cheap pianos at high prices, the. better
it will be for them.
As long as dealers will persist in adopting
T T has been hinted, and somehow the rumor
has gained strength, that the National
Dealers' Association would pass resolutions
whereby the members would agree to boycott
certain piano manufacturing institutions
which are now supplying department stores,
and in this way would build up a powerful
influence against them.
We do not believe that the Dealers' Asso-
ciation will make any such move, for the day
of boycotting has gone by, and manufactur-
ers in every line will continue to seek the best
outlet for their wares possible. Piano manu-
facturers are no different than other business
men, and if the dealers sink to the level of
the Philadelphia standard, they may expect
precisely the same results which have been
reached in that city, namely, the withdraw-
al of many of the great names in piano his-
tory from regular to department store chan-
nels.
That the manufacturers are desirous of as-
sisting the dealers was emphasized in the force-
ful remarks of Edward S. Payson, of the
Emerson Co., at the same banquet. Mr. Pay-
son referred to the conservatism of his firm,
and that for a while they were unwilling to
place instruments in the hands of any mer-
chants outside of the regular ranks. The
change was brought about for excellent rea-
sons, and the same causes probably would in-
fluence others, who found that their agencies
had sunk into that sort of decadence which
has been unsatisfactory to the manufacturer.
Mr. Payson said that it was the desire of
the manufacturer to benefit the regular dealer
in every way, and that, in the matter of
freight reductions the manufacturers had
employed, at considerable expense, a man
who was recommended by one of the influen-
tial members of the National Association as
one being specially qualified to procure the
readjustment of freights. Although no re-
sults had been reached, yet they were paying
money for that purpose, with the sole object
of benefiting the dealer.
There is no good reason why there should
not be a readjustment of freight tariffs on
pianos. They remain the same to-day that
they did when the industry was very young,
and there were comparatively few shipments.
T"" HERE is no doubt that out of association
work will come, in the end, much good
to both manufacturer and dealer; but the
dealer should figure that the way to meet
department store competition is on the broad
ground of business equality; in other words,
meet it not by an unbusinesslike policy, not
by advertising pianos which are not sold by
him regularly, not by having any sort of an
elastic price upon his instruments, not by
using instruments of the highest grade to
draw customers and then selling some of the
cheapest pianos at a high figure as the "just
as good" kind, but by simply adopting busi-
nesslike methods and meeting department
store and all kinds of competition in precisely
just this same way.
It is a good topic, and one which is worthy
the serious consideration of every man in-
terested in the future of the industry.
T^HE dealers who compose the executive
committee of the National Association
have been in New York this week, and will
be guests of the New York Association at
a banquet at the Murray Hill Hotel to-night.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE TAXJSIO TRKDE
OPPORTUNITY IN PIANO BUSINESS
The right man can
succeed as well now
as in days agone—
Causes which are in-
strumental — S o m e
men who won distin-
guished success.
YOUNG man, who
has evidently not
achieved success in the
music trade field, writes
us from a Western town:
A
REVIEW
C XTENDED reference is made in another
portion of this paper, to the musical
exhibition now being held in Boston, under
the auspices of Chickering & Sons.
This notable exhibition is attracting wide-
spread attention, for in every respect it is
the most remarkable grouping of ancient
and modern musical instruments which the
world has ever seen, and the enterprise of
Chickering & Sons is being appreciated by
all the lovers of the historic everywhere. It
is impossible to describe the entire exhibit
in detail, but it possesses remarkable interest
for all who have watched the development
of musical instruments.
A READER of The Review writes:
"Don't you think a war will break out
between this country and Germany within
the next year or two?"
War! Lord bless you, there are now over
three thousand firms in the world manufac-
turing munitions and supplies of war, nine
hundred of which are in America. A sure
sign of peace; and then, isn't Henry coming
over to see Miss Roosevelt break that bottle
of wine on the Kaiser's yacht ? But then,
perhaps our friend got a little tangled in his
communication and referred to piano wars.
Lots of them, and the knives are being sharp-
ened daily.
"I do not think the piano industry holds out
a promising future for a young man, do you?
I have become discouraged, and think I shall
seek some other field."
He writes considerable more, but we only
quote this portion of his letter.
Most assuredly we do think the piano in-
dustry affords a magnificent opportunity for
a young man, but it depends upon the man,
and he should remember and not be discour- T" HE eyes of piano men are cast longingly
IT now transpires that the new secretary of
aged because he occasionally finds his will
upon Texas during these days of the
the National Treasury has eleven toes;
too weak for the task before him.
vast oil findings. Texas is a pretty good
but it is not advanced that this is a necessary
We should say to our young friend, keep State and cuts a good deal of a figure in the
qualification for the office—but he might he
on trying, and as he develops his will power, piano output. From the way things are run-
a hard man to walk upon.
he will develop a greater degree of success. ning there now, it would seem as if her pur-
Every one of us is conscious of some weak- chasing capacity was increasing very largely. ""F HE love of Blumie for the trade is well
ness, some defect, which fights constantly
The residents of one Texan town can get
known, and his unselfish devotion is
against us and against our character; but all the oil they want by merely turning the at all times apparent. His recent separation
the will is simply a function of the brain, and, water faucet.
from trade matters caused scalding tears of
like any muscle of the body, can be developed
T T is interesting sometimes to hear how some sorrow to furrow his cheeks, and incidentally
by exercise. As the arm is made stronger
men who have made a most emphatic made such a slump in his paper that he has
by repeated exercise, so can the will be made
failure of business criticise the actions of concluded to again grant—at a price—the
stronger, and the men of strong will power
those men who have reached the pinnacle of great boon of his experience to the members
usually succeed, because they find out where
success. If we all understood our own na- of the industry. His tearful valedictory will
their weakness is, and they develop sufficient
tures and business as well as we think we be recalled. A little bird whispers that, hav-
strength to counteract the weakness. Every
understand others, how remarkably brilliant ing become disgusted with the decadence of
man must decide for himself wherein his
his paper, he is now going to effect a combin-
we would be!
weakness lies, and then, by developing will
ation of the two, and thus publicly acknowl-
'"T HE firm or corporation who did not suc-
power, strive to defeat it.
edge his defeat.
ceed
in
making
a
substantial
advance
It may be drink—or laziness—of course,
This fellow, Blumie, beats the chameleon
inherited; sometimes it is conceit; very of- last year will probably be further behind in for changes of color, after all, and he beats
ten, too, it is a tendency to whine and com- the race during 1902.
Croker for bluffing. What a pair they would
It isn't always a question of leading at the
plain. We should say to our young friend,
make!
who has been somewhat discouraged by his start in the winning of a race, but the man
experience in the music trade, to keep his who gets well behind in such times as we T T is pleasant, indeed, to turn from the peru-
sal of stories of bankrupt trusts, dishonest
will power in practice and not to be discour- have been, and are now, enjoying will be very
apt
to
continue
at
the
tail
end
of
the
proces-
public
officials, and the seamy side of life
aged.
sion.
.
generally, and read something cheerful and
Recollect, the heads of the departments
QURPRISING,
isn't
it,
how
the
clever
uplifting. Like the Blumie orations on the
piano manufacturing houses of our times
salesmen will all concentrate upon the ethics of Fischer and Hardman advertising,
began as humble mechanics, or away down
the ladder. In all departments of trade can particular dealer in town who has the repu-. or the account of the Western piano dealer
be found self-made men. P. J. Healy began tation for paying cash. Business life circles who can smoke through his ear.
by sweeping out a store in Boston. W. W. around the man who owns the cash; but, as
Kimball used to do chores on a farm in Maine, a matter of fact, some men are so anxious A N English woman has outdone the late
Ignatius Donnelly by discovering a
and outside of our industry all the notable to make cash sales that they forget the most
important
part
of
their
vocation—that
is,
to
cipher purporting to show that Sir Francis
examples of our times began life in an humble
make paying sales.
Bacon was Queen Elizabeth's son.
way.
When Andrew Carnegie was a braw Scotch 1T is quite Rooseveltian now to say "By Well, who cares?
If some one would discover a cipher show-
laddie he did not get discouraged, nor any
Godfrey," which is the President's favor-
of our great men when things did not come ite ejaculation, and it is surprising how quick- ing plainly a certain music trade editor's
their way. They hustled, looked discourage- ly the resourceful piano man falls into a habit. connection with a department store deal, it
ment squarely in the eye, and developed their The other day, while in a piano wareroom, a might be of some interest.
will power and incidentally succeeded. Yes, salesman, discussing the merits of a certain
the piano business affords splendid opportu- piano, said "By Godfrey, madam, that leads C A N FRANCISCO'S fiddling mayor has
commenced to wield the bow at the City
nities for the development of the young man; the procession!"
Hall.
Is it waltz music, or a wedding march,
but perhaps our young friend is afraid of
He was an ardent worshipper at the Roose-
or a dirge?
work. If he is we had better stop here.
velt shrine.

Download Page 6: PDF File | Image

Download Page 7 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.