Music Trade Review

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12
THE
REMEW
EDWARD LYMAN BILL,
TRKDE.REVIEW
T H E most successful life is the most use-
ful life, and the development of char-
acter is the only real success in the world.
There is nothing more in the accumulation
of dollars for their own sake than there U
in accumulating ping-pong balls, for unless
they are performing their proper functions,
they do no good, and furnish no happiness to
the owner.
outside of their special zone of action. These
discussions and some of the arguments
brought to bear create new thoughts and
ideas, and things heretofore unseen become
plain.
It pays to get in close touch and relation-
ship with all men who are connected with a
J. B. S P I L L A N E , MANAGING EDITOR.
business enterprise.
THOS. CAMPBELL-COPELAND
EMILIE FRANCIS BAUER
It helps the salesmen because they feel
WALDO E. LADD
Executive Staff:
GEO.
W. QUERIPEL
The
end
of
life
reviews
all
things
and
sets
that their interests are at least considered by
A. J. NICKLIN
all things in their true light. It reveals the the head of the house.
KuDUsneu Every Saturday at 3 East 14i sireei. New
aims, objects and results in all their naked
Perhaps the benefit of these little family
SUBSCRIPTION (including postage), United States,
Mexico ai''l Canada, $2.00 per year: all other countries, ugliness. It strips everything bare, and men
talks too frequently escapes the busy piano
*4.00.
ADVERTISEHENTS, $2.00 per inch, single column, per
merchant. He may have a sense of appreci-
insertion. On quarterly or yearly contracts a special dis- who leave behind them footprints like Wag-
count is allowed. Advertising Pages $50.00; opposite
ner, like Shakespeare, like other great men, ation sure enough and plain enough, and a
reading matter, $75.00.
REniTTANCES, in other than currency form, should be
kave legacies which are of incalculable ben- substantial appreciation of the earning ca-
made payable to Edward Lyman Bill.
Entered at the New York Post Office as Second Ctasi Hatter. efit in shaping the destinies of future gener-
pacity of the man, but little family talks
ations.
NEW YORK, JUNE 7, 1902.
sometimes pay, and pay well in a business
After all, real success is in being useful, sense.
.
• •
TELEPHONE NUMBER, 1745-EIGHTEENTH STREET.
On the first Saturday of each month and the average man cannot devote his en-
THE
The Review contains in its "Artists' De-
ARTISTS
A S a matter of fact the labor sharing plans
partment" all the current musical news.
DEPARTMENT This is effected without in any way tres- ergies to accumulating mere dollars without
passing on the size or service of the trade
are not on the increase nowadays. That
section of the paper. It has a special circulation, and the risk of developing selfishness.
therefore augments materially the value of The Review
a
fair
adjustment of the labor question must
to advertisers.
O ()M E piano men forget that customers he made is obvious, but it does not seem that
DIRECTORY OF
The directory of piano manufac
PIANO
turlng firms and corporations found
are a medium of publicity.
these modern labor sharing plans are the
MANUFACTURERS on Pnge •'») will be of great value as
a reference for dealers and others.
They give a constant service, and their ical solution of the situation. The model
rates are as cheap as honesty and good value, towns prepared by employers are not a suc-
for that is the compensation they Require, cess. In fact, we cannot recall one of them
EDITORIAL
payable in advance.
that has been wholly successful. Perhaps
A pleased customer is an excellent advertis- the real reason for this is that men at bean:
TOPICS OF THE HOUR.
ing medium, but a customer who has been do not like to have too many things done
T X this age of vast fortunes we have rather
buncoed in a piano sale whereby he paid for them. Thev like to do things for them-
come to judge success from the dollar
$350 or $400 for some instrument of irreg- selves. They do not like to have their towns
standpoint, and we say, such and such a man
ular origin worth about $150, is not the best laid out for them with the beautiful wind-
is successful because he succeeded in putting
kind of advertising medium for a piano store. ing streets and lovely trees. They are cer-
one dollar along with another until a sur-
Habitual recommendation which is passed tain to resent that sort of thing. The work-
prisingly large pile of dollars has been ac-
from one satisfied customer to a friend is a ers at Pullman found fault with that enter-
cumulated.
healthy kind of advertising. A piano man prise. It is possible they do not like to have
Xow, none of us would like to be without
may sell goods out of their grade for a time, the town pointed out as a model when they
dollars. They enable us to surround our-
but in the end he is bound to be shown up were not considered in its construction. Per-
selves with those auxiliaries which are pari
in his true colors.
haps they would rather have had the monev
and parcel of a higher civilization. But a
Character will tell in stores as well as in and do with it as they pleased. Our personal
truth—most of the men who have been of
men.
idea is that men of independence do not like
real use to the world have died without the
the
paternal idea of any man assuming to
l_j
OW
easy
it
is
for
the
dissatisfied
to
accumulation of colossal fortunes.
speak ill of their employers—and thev lay out too straight lines for his fellow-man
T~ H E pursuit of wealth for its own sake
will
do
it. Xothing is worse for a store than to follow.
has a tendency to dry up the springs
of usefulness. As a matter of fact, we hon- t<< have one of its own staff pass remarks / ~ \ N E of the prominent members of the in-
estly believe that the man who goes through which savor of everything save compliments
dustry, when calling upon The Re-
life working hard, trying to better himself, for the directing forces behind the institution. view recently and giving a substantial order
What havoc can be wrought by a careless for extra advertising, remarked: "I like the
trying to educate himself and his children,
living a clean life, a life in which decency and thoughtless expression. Public senti- policy of The Review, and I know personally
Mid honor figure largely, is just: about as ment and sympathy are always on the side it is widely read, and dealers of character
useful a part of society as the man who fig- oi the worker, and competitors are quick and standing rely upon it as a fair exponent
to seize any opportunity where there is a of the music trades."
ures his wealth in hundreds of millions.
All men leave their influence upon the peo- weak spot displayed in an opponent's armor.
Eacts succinctly stated and a paper should
The piano merchant who is liberal with his
ple with whom they come in contact, and the
not only be well circulated, but the character
man who is honest, who is clean, who is de- employees plays not only a winning game, for and standing of the people who read it are
cent, leaves a trail behind him which it were he gels the best results from them, but they of quite as much importance as an immense
much better for the young to follow than to support him usually loyally on the outside as circulation.
attempt to trace the wanderings of some of well.
Now, a great circulation is impossible with
our unprincipled leaders in business, some Y\I E know of some piano merchants who a class publication. Its avenues are limited,
of whom while posing as exemplary citizens,
employ a good sized staff of salesmen and probably The Review channels of distri-
like the men who compose the beef trust, con- who get together at regular intervals for a bution are quite as large as any publication
tinue to rob the people until the law compels little family chat. Thus they put themselves in its line, but beyond that, the character and
them to halt.
in touch with conditions which are ordinarily standing of the paper which are prime essen-
EBITOR AND PROPRIETOR.