Music Trade Review

Issue: 1902 Vol. 34 N. 21

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
TRHDE
THE "FAMOUS" CHICKERING STORY.
It was about a year ago that we took oc-
casion to criticise certain newspaper adver-
tising issued by Ambuhl Bros., of Pittsburg,
Pa. In this advertisement they announced
that they had secured the agency for the
''world-famed" Chickering Bros, pianos. It
was obvious that this concern was asso-
ciating in their public announcements the
name of Chickering Bros., in such a way
that the ordinary reader would be completely
mislead regarding the "world-famed piano."
In criticising this advertisement, we stated
that Chickering Bros., of Chicago, should
rigidly insist upon their agents eliminating
such misrepresentation from their advertis-
ing, provided the Chicago makers desired
to win and maintain the respect of the
trade. Shortly after the article had appeared
Chickering Bros., in a communication to The
Review, enclosed a copy of a letter sent by
them to Ambuhl Bros., wherein they ob-
jected to that concern parading their pianos
before the public in any guise of misrepre-
sentation. In this letter they stated "The
uninitiated might be deceived * * * What
we are striving for is to build up a reputation
for the new Chickering Bros, piano, not to
live upon the reputation of the old Boston
Chickering."
Their letter to Ambuhl Bros., condemning
their advertising was fair, and showed plain-
ly that Chickering Bros, endorsed the crit-
icism made by The Review and condemned
Ambuhl Bros, for their advertising policy
of misrepresentation.
The attitude of Chickering Bros., as indi-
cated in their communication would uphold
the belief that they were opposed to the cir-
culation of literature calculated to mislead,
regarding the use of the name Chickering.
In justice to Chickering Bros., this letter
was reproduced in full in The Review.
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We have before us a brochure issued by
Chickering Bros., entitled "A Sketch of the
Chickering Family and Their Famous Pi-
ano."
Now, Chickering Bros, admitted in
their communication that thev objected to
the word "famous" in connection with the
Ambuhl advertisement, and still, thev father
a brochure which in itself constitutes the
most convincing evidence of the desire on
their part to show a direct association be-
tween the "famous" Chickerings and them-
selves.
Would not the average reader of this
family history at once believe that they, the
Chicago Chickerings, had played a part in
the development of the "famous" Chicker-
ing pianos? In their communication to Am-
buhl Bros., they state: "There is another
line in that article which might be criticised
along this same line, namely, it states,
'We also wish to announce that although the
grade of these famous pianos is too well
known to admit of controversy,—' of course,
you know and we know that our pianos are
well made instruments but it is not strictly
true, as implied in that sentence, that the
world knows that to be the case."
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Chickering Bros, publish, and over their
own signature disavow, any intention to trade
upon the reputation of the "famous" Chick-
ering piano, admitting that their piano is not
"famous," and still they father a brochure
with the title, "A Sketch of the Chickering
Family and their Famous Piano."
In this brochure is embodied a sketch of
the Chickering family from the time of Cap-
tain Abner Chickering down to the present
time. The Chicago Chickerings, according
to the family tree, have descended from Sam-
uel Chickering, who was a brother of Jonas,
who is frequently referred to as "the father
of the pianoforte industry," and the founder
of the illustrious house of Chickering & Sons.
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In this brochure, Chickering Bros, repro-
duce all the family portraits, when as a mat-
ter of fact they are not in the direct line from
the piano-making Chickerings.
Their grandfather was the brother of Jo-
nas Chickering. Now, if they are not desir-
ous of maintaining an open door through
which misrepresentation could be made why
should they associate in an advertising vol-
ume, sketches of the life of Jonas Chicker-
ing and his distinguished sons in connection
with their own portraits and personal sketch-
es, particularly when they or their nearest an-
cestors contributed nothing towards the ele-
vation of the Chickering in the piano world,
either by money or by inventive ideas?
Let us ask whv should thev have found
it necessary to have published in this family
document the following regarding Mr. Frank
Chickering, "his death, which occurred in
1891, brought out the fact that the company
was not in a strong condition financially."
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Was it fair to state later in this same
"family" brochure in regard to Geo.H.Chick-
ering, "though he occupied the position as
president, it has been generally recognized
for several years that Mr. Foster was the
real head of the concern as he is to-day?"
Now, in the spirit of fairness, can Chick-
ering Bros, say in their family sketch: "C. Ff.
\Y. Foster, the present head of Chickering
& Sons, .is undoubtedly a gentleman of strong
commercial instincts and sound business
judgment, but he has confined his entire at-
tention to the office work, and cannot be
termed a piano-maker in a technical sense."
What right have Chickering Bros, to bring
the name of Mr. Foster into their adver-
tising literature in any way? Later on they
make the statement in this family document:
"In the spring of 1891, Mr. Frank Chicker-
ing died, leaving the affairs of the company
very much involved."
One unacquainted with trade history upon
reading this Chickering brochure would in-
cline to the belief that all there was left of
the original Chickerings, was the Chicago in-
stitution, and still Chickering Bros, affirm
that they have no desire to trade upon the
reputation of the great Chickerings of mu-
sic trade history.
Whatever cause led to the severence of
their connection with Chickering & Sons docs
not enter into the case. That surely does
not entitle them to bring the name of Mr.
Foster into their literature.
The connection of Clifford C , and F. \Y.
Chickering with the house of (.'bickering
covered practically a decade, and on this
ten years of association with the Boston
coircern as employees they evidently base
their right to link their own history with the
glorious accomplishments of Jonas Chicker-
ing and his sons.
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It is now more than eleven years since
C. H. W. Foster, now president of Chicker-
ing & Sons, became connected with the piano
business, at which time he became interested
in the Chickering corporation. He was
elected its secretary, and was brought into
the closest personal relations with the late
Geo. H. Chickering. Mr. Foster was respon-
sible for factory details, and his ideas re-
garding the Chickering product were in har-
mony with Mr. Chickering's views.
What greater compliment could have been
paid to Mr. Foster's ability than after years
of association with the concern, to have se-
lected him to occupy the position of trustee
for the Chickering interests—a trusteeship
which he exercises to-day as for many years
past. What greater compliment to his fore-
sight of factory arrangements and detail than
is evidenced in the continuous advance which
the Chickering product has made in artistic
and mechanical excellence ; for it is admitted
by leading dealers that the Chickering pianos
of the present day surpass those of any pre-
vious period.
Mr. Foster is a clean-cut man of affairs,
of retiring disposition, and has always sought
to avoid personal publicity in any way. The
Chickering interests remain in the corpora-
tion unchanged, and for those interests Mr.
Foster acts as sole trustee.
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The Chickerings of Chicago state in their
literature, and have cast in their iron plates,
the words, "The only piano made by a Chick-
ering."
As a matter of fact, while the name Chick-
ering is not the patronymic of any of the gen-
tlemen connected with the Boston institution,
yet for all piano purposes they arc Chicker-
ings, the right to the name in connection
with pianos having become theirs by contin-
uous use, and by purchase. It is more than
an inheritance, it is the legalized possession
of that corporation, and there arc great in-
dividual Chickering interests still held in the
Chickering corporation. That dealers have
used the Chickering Bros, product as a means
to deceive the public with the idea that they
were purchasing the famous Chickering, is
borne out by the advertisements which have
appeared in various sections of the country.
Misleading and lying statements have been
made by piano men regarding the Chicker-
ing product.
Chickering Bros., who were connected with
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE m\JSlG TRADE REVIEW
the old house in a subordinate way for a
decade, show in their literature that they de-
sire to cast a reflection upon the ability of its
present head, to be in sympathy with an ar-
tistic product.
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No one desires to take from any Chick-
erings the right to earn a living in this or any
other industry, but they should do it without
any attempt to belittle the original " d i c k e r -
ing," or to cast opprobrium upon the great
piano of music trade history.
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In their answer to Chickering & Sons'
complaint do they not desire to give the im-
pression that the Chickering piano to-day has
undergone a cheapening process, and that
through the retainment of cheaper men and
through the utilization of cheaper materials?
That has no bearing on the case, no
more than has the Cross of the Legion
of Honor statement.
If Chickering & Sons' piano to-day were
a cheap piano, which it is not, then it would
have no bearing whatever.
If the Chickerings were using the Cross of
the Legion of Honor without right or author-
ity it still would be foreign to the present case.
We may say, however, that if the Cross of
the Legion of Honor were given to Frank
Chickering personally it was given to him
not because he was a citizen of the United
States, but because he was a representative
of a firm of great exhibitors and inventors
at the Paris Exposition. He was Chickering
& Sons, and whatever honors he received
were due to the artistic advance of the insti-
tution which he represented. It was the
Chickering piano which was honored, and
Frank Chickering was simply a medium
through which the honor was conveyed.
But the reference of Chickering Bros, in
their answer, to the Cross of the Legion of
Honor and quality of Chickering & Sons in-
struments is irrelevant.
Every article of distinct merit which has
been prominently before the public for many
years is known not usually by its full title,
and a large proportion of the public who as-
sociate the name of Chickering with pianos
could not tell whether it was made by the
Chickering sons, brothers, or cousins. It
is simply the word Chickering that they
know. It is referred to as the Chickering
piano, and dealers have shown by advertis-
ing the Chickering Bros, product that they
use the word Chickering in connection with
their advertisement so that purchasers be-
lieve that they are buying the famous Chick-
ering piano.
There seems to be a general satisfac-
tion over the decision of the two national
piano associations to convene on different
days in Buffalo next year. The leaders of
both associations are inclined to th* jclief
that their interests will be materially for-
warded by this decision.
The Kamaker Music Co. are now "at
home" in their new quarters, 1406 Second
avenue, Seattle, Wash. They are admirably
equipped in every way,
USE OF COPYRIGHTED COMPOSITIONS
THE A. B. CAMERON CATALOGUE.
The A. B. Cameron Co. have just issued a
By Makers of Perforated Music to be Fought out
in the Courts—The Position of the /Eolian handsome catalogue, differing in several
Co. in the Matter as Explained by W. B. wavs from any other of the season's publica-
Tremaine—An Interesting Resume.
tions emanating from piano manufacturing
During a taik on Wednesday with W\ B. firms. It is subdued in tone and modest in
Tremaine, vice-president of the J^olian Co., its pretentions throughout, yet strictly up-to-
on trade conditions, mention was made of date and well calculated to do much effec-
rumored negotiations between that firm and tive work.
A. B. Cameron, head of the firm, is always
those representing music publishing interests
in the United States, with reference to the happy in his catalogue conceptions, as he is
use of copyrighted compositions. Mr. Tre- tasteful in his case designs and- careful in
maine said he did not know the source of general piano construction. Substantial re-
the statements now in circulation, but it was sults came from his previous efforts, and
evident that their originators had been mis- there can be no doubt whatever concerning
the recej>tion of the latest Cameron book.
informed in several important details,
The introduction is a model one. It is
"The whole story in a nutshell is this," said
he. ''Some years ago the sheet music pub- well worthy of reproduction. The whole
lishers of Berlin and other parts of Ger- story of the Cameron piano is put into a
many protested against the use, without very few words, every sentence being made
proper compensation, of copyrighted musi- to perform its part fully and concisely:
cal compositions for music box purposes and
This catalogue illustrates the case styles or
other mechanical devices for reproducing mu- cabinet work of the A. B. Cameron piano,
sical compositions. Their protests finally took and gives specifications of the construction
the form of suggested prohibitory legisla- of the instrument. Testimonials and other
tion. This led to the passing of an act in the literature are under separate cover and can
German parliament forbidding the use, with- f>e had on application. Every statement made
out prior arrangement, of copyrighted music herein in regard to material and workman-
for 'mechanical' purposes, excluding music ship can be depended upon. They are facts
boxes but including, by name, the Pianola and we are prejwred to demonstrate. The pur-
chaser can absolutely rely on excellence in
all other products in its class.
every particular. Make a thorough examina-
"It has always been the belief of the tion of a Cameron piano and you will be con-
-Kolian Co. that composers and publishers vinced. Then hear it played, and its su-
were and are entitled to compensation for perb tone will satisfy you that it is a musical
the use of their property, but payments in the instrument that cannot be surpassed. The
United States along this line have been im- Cameron piano is sold by representative deal-
possible because other firms here besides our ers throughout the United States, as well as
own have engaged in roll-cutting, and so in Australia and South American countries.
ong as the people who were copying our I f you do not know where you can see one,
rolls by the hundred were content to do so \yrite to us, and we will give you the name
and address.
without offering us compensation in any
shape or form, it was hopeless to expect that
OUR TRADE WITH CANADA GROWS.
such people would come into line on a prop-
osition to divide profits with composers and
Canada continues to increase her pur-
publishers. Amicable and perfectly satisfac- chases from the United States, despite the
tory terms were made with the German tariff advantages accorded Great Britain in
publishers by our Berlin agent.
the fiscal system of that country. During
"Subsequently we called on the heads of the nine months of the- present fiscal year for
the leading music publishing houses in New which details are available, British North
York, as represented in the Music Publish- America showed a larger increase in its pur-
ers' Association, and stated the views of our chases from the United States than any other
firm in this matter, expressing our convic- political division of America, as compared
tion that composers and publishers should with those of the corresponding jx^riods of
receive proper compensation. At the same 1900 and 1901. Our total exports to Brit-
time we made our proposition clear regard- ish Xorth America increased from $69,763,-
ing competing roll-cutting concerns. 'Un- 595 in the nine months of 1900, and $77,-
der the circumstances,' we said, 'you must 894,138 in the same period of 1901 to $80,-
establish your rights in the courts and set- 999,004 in the corresponding months of the
tle the matter once for all. As one of the current year.
The continued growth in our commerce
firms engaged in roll-cutting, the .'Eolian Co.
will stand nominally on the defensive, but with Canada is the most remarkable when it
if—as is very likely—the decision is that is remembered that ever since April, 1897,
compensation should and must be paid, we the United Kingdom has enjoyed tariff ad-
stand ready to pay our share cheerfullv, each vantages in the Canadian market, the dis-
other roll-cutting firm being called upon to crimination in her favor having ranged from
\2 l / 2 per cent, in that year to 33 1-3 per cent,
do the same.'
"1 understand that suit will probably be from and after July T, 1900. Yet the ex-
entered in the near future, the issue being ports from the United States to British
between the music publishers and all those Xorth America have increased year by year,
who engage in roll-cutting and otherwise use and our total exports to that market in the
appliances wherebv copyright music can be nine months under review are $11,23^,409,
or i6 per cent., in excess of those for the
produced by mechanical means."
same period of 1900, and $3,104,866, or 4
Weather conditions from all sections are per cent., in excess of those of the correspond-
ing months of last year.
this, week favorable for increased trade.

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