Music Trade Review

Issue: 1902 Vol. 34 N. 11

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRKDE
by men who do not pay their bills, is rather Krell then visited Wanamaker to place the
of a tough proposition for the straightfor- agency for the Krell piano wilh him in Xew
York. This was the first move that had
ward man to meet.
ever been made by a dealer to place instru-
T 11 F one price system is steadily gaining ments with the largest of the department
ground among the retail piano mer- stores, although it had been, carried on in an
EDWARD LYMAN BILL,
CBITOR AND PROPRIETOR.
chants. Years ago there was a noticeable irregular way in some of the smaller cities.
J. B. S P I L L A N E , MANAQINQ EDITOR.
condition of suppleness in the spinal column
It took several sessions with Wanamaker
( THOS. CAMPBELL-COPELAND of the average piano dealer.
\ EMILIE FRANCIS BAUER
to induce him to enter the business, but
Executive Staff: •{ WALDO E. LADD
] lis price back-bone was a soft, rubbery ar- Albert KrclTs fund of arguments has proven
I GEO. W. QUEKIPEL
{ A. J. NICKLIN
ticle instead of a firm,tenacious material. His
Published Every Satnrday at 3 East 14th Street, New Yorfc willingness to cut prices was not creditable on manv occasions to be excellent, and he
won with Wanamaker. That was the first
SUBSCRIPTION (including postage"), United StateR,
Mexico ai'-.l Canada, $2.00 per year; all other countries, to himself. There has been, however, a re- great piano move in a department store chan-
$4.00.
ADVERTISEHENTS, $2.00 per inch, single column, per markable stiffening of the price vertebras
nel, and, as a matter of fact, Krell later lost
insertion. On quarterly or yearly contracts a special dis-
count is allowed. Advertising Pages $50.00; opposite during the past few years, and while there
both of the Wanamaker agencies in New
reading matter, $75.00.
REHITTANCES, in other than currency form, should be are manv who will gladly cut prices, there
York and Philadelphia.
made payable to Edward Lyman Bill.
Entered at the New York Post Office as Second Class Matter. are still others who exhibit courage in the
Albert Krell has the power of impressing
matter of maintaining prices. It is the only
NEW YORK, MARCH 15, J902.
his ideas forcibly upon hearers, and he was
proper way, and with this department store
TELEPHONE NUMBER, 1745-EKJHTEENTH STREET.
the first man who inaugurated on a large
On the first Saturday of each month competition steadily increasing the one price
THE
The
Review
contains
in'its
"
Artists'
I)e-
scale the co-operative scheme among the deal-
ARTISTS
partment" all the current musical news.
DEPARTMENT This is effected without in any way tres- svstem must be more rigidly adhered to by
ers in piano manufacturing. This encoun-
passing on the size or service of the'trade
section of the paper. It has a special circulation, and the regular piano man.
therefore augments materially the value of The Review
tered disaster through the destruction of the
to advertisers.
krell-French concern by fire at Springfield.
DIRECTORY OF
The directory of piano manufac
T H E R E has been very little change in
PIANO
turlng tirniH and corporations fount]
\\
hether or not this possesses the element of
MANUFACTURERS on page 2!t will he of great value as
commercial conditions during the past
a reference for dealers and others.
success remains to be demonstrated.
week ; business has been interrupted to some
extent in some sections by storms and floods, J\/l ARCH appears to be the month of
EDITORIAL
but things are now becoming settled in the
changes in the salesman's staff, im-
disturbed regions.
portant changes and transfers and resigna-
TOPICS OF THE HOUR.
The situation as a whole shows remarkable tions are in line for the month. Some re-
O O M E piano manufacturers accuse mem- activity in production and distribution
corded alreadv, others in line to follow.
bers of the supply industry of fostering throughout the country. Manufacturers are
dishonest competition. In other words, of busy, and some are unable to keep pace with T H E death of (ieneral Estey removes a
granting to unworthy men lines of credit to orders even when taxed to their full capacity,
man who has shed lustre upon the
which they are not justly entitled. These (lood reports come from dealers of the west industry wherein his business life had been
men, they allege, in order to raise monev, sell and south. The Pacific Coast trade too is passed, lie was a man who had been prom-
pianos at many dollars less than their actual nourishing. The spring, on the whole, opens inently identified with a number of important
cost to produce, which makes the hardest well.
organizations covering every range of human
kind of competition for those who meet all
endeavor, outside of the music trade indus-
their business obligations faithfully.
T H E number of department stores en- try, (ieneral Fstey was of the type of man
A concern which was recently sold out un-
gaged in the piano business is being who justifies faith in the average goodness of
der a mortgage foreclosure in this city is said steadily increased by some notable accessions. humanity. Mis friendship was genuine and
to have sold pianos through its representa- Hut a short time will have elapsed before sincere, and in his abounding good nature
tive in different sections of the country at there will be hardly a city in the United there lurked nothing of the sordid. A splen-
twentv-five dollars per piano less than thev Slates of the first class which will not have did man. and no wonder the residents of his
cost to produce.
a piano department incorporated within the native town were .deeply grieved as they bent
Such a concern could not exist, and the store precincts of those colossal modern ag- over his bier. The whole music trade
smash came. Result—the supply men with gregations known as department stores.
mourned with them.
others were left.
The department store situation as it has
Tn the meanwhile a false standard of value developed contains much of interest to the T H E interest in the convention at Balti-
more is steadily growing Recently a
had been created in the minds of the dealers. :.:my of regular piano dealers. They can-
They do not understand the inner condi- not disguise the fact that the department member of the Dealers' Association remarked
tions, and if thev can get a fairly good piano store as a competitor is looming up in a for- that dealers were beginning to appreciate the
fact that reforms could not be accomplished
at a price far below its real value they do not midable way upon the trade horizon.
see whv others, who are honest and meet
As a matter of history the department unless there was some co-operation on the
all their obligations, should not be able to store scheme originated with Albert Krell. part of the dealers, and that association and
grapple easily with that sort of competition. \\ hen the Krell branch proved unsuccessful organization are the onlv lines which the re-
This false standard of values is a mighty in Xew York. Mr. Krell visited Philadelphia tail dealers have at their command to bring
difficult problem to solve, and gives rise to and endeavored to induce Florence Heppe to about remedial work.
There is no doubt but that a few of the
the question, are we lax in granting credit come to Gotham, lease his quarters and open
to unworthv members of the industry?
a general music trade emporium in our city. members of the Dealers' Association have
Regular competition is hard enough for Mr. Tleppe hesitated, was partially won by endeavored to promote the interest of the or-
the ordinary manufacturer to meet, but the the offer, but concluded to enlarge in Phila- ganization in a most praiseworthy manner.
dishonest competition, a competition upheld delphia rather than come to New York. Mr.
The question is, have they succeeded. The
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
dealers organization, unless there is plenty
of work behind it, will amount to naught for
the. trade welfare, but we believe there are
men supporting this move who will fight to
a finish. Baltimore will give them an excel-
lent opportunity to develop the Association,
germ.
D Y looking up the piano statistics of a few
years ago one will be impressed with
the tremendous increase which has been
made in this particular line of industry, and
there is no reason to believe that we have by
any means reached the limit. With the easy
way methods in vogue of purchasing goods,
the rapidly increasing wealth of our people,
and the ability of men who earn modest
wages to become owners of pianos, we have
an easily absorptive power of more than
double the number of instruments which we
arc turning out to-day.
The development of the piano industry is
in harmony with the vast advance which
America has made in all lines of manufac-
tures. We are a developing nation, and are
just beginning to learn our strength. Man's
physical powers may have already reached
perfection as scientists are wont to inform
us, but the brain of man has not reached its
culmination, and the mental vision of to-day
is far surpassing anything known in the com-
mercial lines of former years. Tn the 19th
century seven figures were as much as the
commercial man could understand and grasp,
but the first year of the 20th century necessi-
tated men who could understand the mean-
ing, in all its branches of ten figures, and
who shall say but that the close of this cen-
tury we will see men grappling with fifteen
figures as easily as their great grandfathers
with ten?
()ur piano men of those days will all have
become multi-millionaires.
T H E relations existing between a publish-
er of a trade publication and his adver-
tisers arc frequently likened unto those of
a lawyer and his clients—at least no one can
doubt that they are of a confidential character
Notwithstanding this, there is a ground
for argument whether a trade editor is jus-
tified in publishing matters in which his
clients are directly interested before such
time as they may desire publicity, But there
can be no reasonable ground for argument
that when a newspaper man has once given
his word to withhold a certain matter, he
should stick to it, that is, if he possesses a
spark of honor.
7VYVSIC TRADE
REVIEW
deemed advantageous to the interest of the
contracting parties before it was actually
fettled. For, as a matter of fact, some of the
arrangements said to have been made, have
not been adjusted up to the present time.
One man, however, who has not an over
high regard for pledges made, rushed into
print with a premature statement, notwith-
standing the promise which he had made to
withhold the announcement. When a man
violates a pledge fairly made he can no longer
be considered a safe confident in anything,
and it is hardly necessary to dwell, even
in an explanatory way, upon the man who has
no conception or appreciation of what consti-
tutes personal or journalistic honor.
\ \ J HEN Theodore Roosevelt was Governor
of New York he said he wanted nothing
to do with newspaper men, that he could not
trust, and at first he was perfectly frank to
all regularly accredited representatives in Al-
bany. He was open in any statement, in so
far as the press was concerned. He used to
say to the newspaper men, "I will give you
this on Monday, but understand it is not
to be used until Wednesday." If any news-
paper man violated the trust reposed in him
he was never again permitted to enter his
presence, and to the honor of the craft it may
be said that no man ever betrayed the con-
fidence placed in him by Roosevelt.
business articles are appreciated. The trade
paper is essentially a business publication. In
a number of States, particularly Massachu-
setts, there are existing conditions which
threaten the industrial supremacy of those
Slates. If the old Bay State would only re-
vise her corporation laws so as to make them
safe and progressive and anchored to safe
business principles she will not fall in the
rear ranks of industry. Massachusetts
should adopt the sound business methods
which ask a value when it uses a dollar,
whether it is in money, or in note, or in
stock. What she needs is sound legislation
regarding corporation laws, and she will
continue to lead as she led in the past along
safe and sound business lines.
Q O M E piano manufacturers are predicting
a future business depression.
Of course, it may come, so may earth-
quakes, floods and plagues—but why talk of
them ?
No use to borrow unhappiness. The present
business activity, realized in all parts of our
country is not likely to continue indefinitely.,
and the wise men figure that the present is a
pretty good time to prepare for the business
depression which is certain to succeed these
years of plenty. The solidifying of our or-
ganization in a business way is a necessity.
This industry will present a pretty solid front
Unfortunately there are men who mas- to adverse circumstances, because it is being
querade under the cloak of journalism, like run more and more on business lines every
the music trade editor, who so grossly day, and that means modern lines, up-to-date
violated his pledge. Such men deserve to lines, for business is becoming more and
be kicked out of every decent, man's pres- more a science; competition grows more and
ence. They will break bread with a man more intense each year, and to meet these
to-day, and profess their friendship for him changing conditions business organizations
iv the most endearing terms, and they will must be run on correct lines. It becomes an
cut his throat to-morrow with the same lack actual necessity that such be the case, if suc-
of sensitiveness that they exhibit in the ac- cess is to follow.
ceptance of a commission on a salesman's
A TO INTER to men who have not as yet
salary whom they desire to make a creature
realized the benefits of good illustra-
of their own bidding.
tions :
But, thank Heaven, that class of men rep-
Fine paper, careful printing and pains-
resent the minority, not the majority, and taking literary work amount to little if
there are men engaged in journalism who are economy is practiced in the preparation of
safe custodians of secrets, and who have de- cuts of instruments shown.
.cent regard for journalistic honor.
A catalogue is primarily designed to give
T H A T eminent piano manufacturer of recipients an idea of the instruments made,
Boston, Henry F. Miller, says to The and no matter how argumentative and force-
Review, "Your editorial on 'driving away ful the literary features of the catalogue
capital' is good. I think you are doing ex- may be, they are largely nullified unless the
cellent work in giving information to the engravings are all that up-to-date work in
entire trade about the matter which, until re- that line can produce.
cently, there has been an immense amount of
prejudice against, based on a thorough lack
The details of the move of the Loeser dry of knowledge in regard to its corporation
goods house of Brooklyn and their confi- laws. And whilst what 3-011 have said is of
dential negotiations with certain piano man- special interest in Massachusetts and pos-
ufacturers relative to taking agencies were sibly in New York, it also must be of great
well known to us for weeks, but for reasons interest to all business men in all sections of
which it is hardly necessary to explain, the the country."
publication of this pending deal was not Tt is most gratifying to us to know that our
JOURNALISM is one of the subjects
taught at Heidelberg University, the lec-
turing being done b\ r a professor, who is
himself a journalist. It might pay the trade
editor who viewed the piano trust schemes
with such longing eyes to pay a visit to
Heidelberg and learn the honest professor's
opinion of what constitutes decent journal-
ism.

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