Music Trade Review

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THE MUSIC TRHDE
39
the fact that the eleven styles of Waldo
mandolins retail at prices ranging from $15.-
00 as high as $125.00 each. The Waldo
guitars are made in eight styles and retail at
^17.00 to $150.00, while the Waldo banjeaux
should write their jobber and get prices and sell from $19.00 to $150.
THE HOHNER HARMONICA LEADS
samples.
The Mandocello is an instrument origina-
The World Both in Quality and Finish—Jobbers
ted bv the Waldo Manufacturing Co. and
and Dealers Find a Remarkable Demand for
THE WALDO MFG. CO.'S SUCCESS.
it has been a decided success. As its name
t e Hohner.
Leading Position Won From Modest Beginning —
indicates it corresponds to the violoncello. A
It is with some pleasure that we present
Now Filling an Order For 5 , 2 0 0 Mandolins
quartet
of two Waldo mandolins, a Mando-
For One Firm—Working Day and Night—
the portrait of H. Hohner, Sr., whose name,
cillo and the Mandola is a combination
Waldos Reaching Everywhere.
as applied to harmonicas, is known in every
much in favor.
part of the habitable world. To-dav the
Among the newer industries of Saginaw
In order to supply a strong demand for
Hohner harmonicas have won a leading posi- The Waldo Manufacturing Co., (successors string instruments of a cheaper grade, the
to the Harrows Music Co.), makers of musi- Waldo factory produces a line of mandolins,
cal instruments, is one that gives promise of guitars and banjeaux for the jobbing trade,
a great future. Started in a very small which are sold in large quantities. Manager
way in 1895, with one man as the working- deorge W. iSostwick, to whose intelligent
force, this institution has grown to a busy efforts is due the success of the Waldo firm,
factory employing many skilled workmen returned recentlv from a business trip to Chi-
and sending its products not only to nearly cago, St. Louis and Cincinnati and brought
every State in the union, but to Mexico, with him one order from a St. Louis house
Uritish India and South America.
for 5,200 mandolins to be delivered in fifty-
Waldo mandolins, guitars and banjeaux two weeklv shipments of one hundred each.
have secured a splendid position in the musi- To make the filling of this order possible the
cal world and are rapidly becoming the fav- factory is run full blast until <) o'clock every
orites with musicians. The Waldo instru- night and six additional skilled mandolin
ments are made to compete in quality with makers were brought to Saginaw from Xew
any other makes in the world and the high York and are now at work in the Waldo fac-
regard in which they are held by well known tor)' at the corner of Franklin and Tuscola,
players who use them is excellent evidence streets.
of their merit.
The output of the factory at present is
A distinctive feature of Waldo mandolins more than four hundred instruments a week.
is a patented method of bracing which per-
MARKED REDUCTION.
mits the use of the violin f holes in place
of the. round hole in almost all other man-
Columbia records, the regulation fifty
AI". IIOIIXER, KKN.
dolins. This adds considerably to the tone cent article have been reduced to thirty cents
Founder of the Factory.
quality of the Waldos and gives them a
tion in the United States by virtue of the en- more graceful appearance besides. The t r $3.60 per dozen. This is the first time
terprise of the Hohner institution and the Waldo is the only mandolin made with the that new records have ever been offered at
this price. Certain department stores have
excellence of their wares.
violin /' holes and all steel frets. The ma- cut prices, selling records that have been
It was in 1857 that Mr. Hohner established
terial used by most manufacturers for the
the harmonica business in Trossingen, Ger- frets is (ierman silver, for the reason that shown until the bloom was gone from them,
but these are not shop-worn goods, but the
many. Since that time it has developed to it is softer and easier to handle, but the
genuine thing.
such formidable proportions that in addition
steel is far superior in durability although
to the main or central buildings, there are much more time is required in making the
A GORDON CATALOGUE.
fifteen branches, all located in the immediate instruments when it is used.
Hamilton S. (iordon has just issued a list
vicinity.
Some idea of the high character of the of revised prices to form a supplement or
An idea of the extent of this vast plant Waldo instruments may be gathered from
addenda to his latest catalogue of musical
may be estimated when we say that the
merchandise. With the list are descriptions
Hohner institution employs more than fif-
and
prices of many articles not included in
^
G
E
T
I
N
T
O
T
H
E
teen hundred workmen, and that every day
the
latest
(lordon catalogue. For this reason,
of the year they turn out over two thousand
if
for
no
other, every dealer ought to write
dozen Hohner harmonicas.
for
the
supplement.
Mr. ("Iordon, on the first
AS
IT
IS
GOING
BY
The secret of the success of Mr. 1 former
and his five sons, who constitute the gen-
HAVE YOU T H E
OLYMPIA
eral staff, has been in embodying from time
Or, in other words, work up
MUSIC BOX ?
CONCEDED TO BE THE BEST
to time in their wares such improvements
to the very best of your oppor-
SELLER ON THE MARKET.
as keep the 1 lohner harmonicas right to the
All kinds of Musical Merchandise.
tunities. Among the desirable
Beautiful Catalogue free for the Askinp.
front and ahead of all others. In this con-
things "away up" in merit are
E. L. CUENDET,
nection every modern device known has been
the goods we are showing, and
25 East 14th:St.,N. V.
which we want you to ex-
employed, and it is obvious that the great
amine. They're all they look
record made last vear. when five million
to be—and more. It's simply
Hohner harmonicas were sold, will be ma-
following destiny to buy of us
teriallv augmented this year, thanks to the
great market which they are developing in
IF YOU HAVEN'T
OUR CATALOG
this country.
WR ITE FOR IT
The name Hohner is synonymous with
progress and merit. Hence it is that every
I M P O R T E R S
A N D J O B B E R S O F
jobber of note is to-day handling the Hoh-
MUSICAL
MERCHANDISE
ner harmonica. Tt has won a place of which
Waldo
M anufA Mr. Hohner can well feel proud. Dealers
Company,
who have not investigated the TTohner line
INDIANAPOLIS INDIANA.
Cbc Small Goods trade
"BAND WAGON"
DIDVMI START £ S RIGHT?