Music Trade Review

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THE MUSIC TRfiDE REVIEW
mond ring came in contact with I^he outside
case, ploughing a deep furrow in the veneer;
$100 off the price.
"Two pianos got personal in their conversa-
tion ; the long pedigreed fellow objected to
the new chap being on the same floor, and
EDWARD LYMAN BILL,
called out: 'See that hump.' Of course,
CIITON AND PROPRIETOR.
the Campbell got his back up right away.
J. B. S P I L L A N E , MANAGING EDITOR.
THOS. CAMPBELL-COPELAND The scrap that followed cost us $150, in the
EMILIE FRANCIS BAUER
WALDO E. LADD
price reduction.
Executive Staff:
GEO.
W. QUERIPEL
A. J. NICKI.IN
"An old-time ebony grand called a beauti-
Every Saturday at 3 East 141b street, Newjori ful new mahogany 'a stencilled lobster,' and
SUBSCRIPTION (including postage), United States,
Mexico iivJ Canada, $2.00 per year; all other countries, the stencilled lobster swelled up so much at
$4.00.
ADVERTISEMENTS, $2.00 per inch, single column, per the reflection that he cracked his veneer in
insertion. On quarterly or yearly contracts a special dis-
count is allowed. Advertising Pages $50.oo; opposite several places. We gave that piano away."
reading matter, $75.00.
REniTTANCES, in other than currency form, should be
Great is Philadelphia—her Liberty Bell,
made payable to Edward Lyman Bill.
Entered at the New York Post Office as Second Class Matter. her piano men, her piano movers, with their
big sparkling diamonds.
NEW YORK, MARCH 8, 1902.
TWENTY-THIRD YEAR.
REMDV
The extent and magnificence of our piano
stores in the large cities like New York,
Chicago and Boston invariably cause com-
ment from visiting Europeans. Like every-
thing else the American plan of hustling for
business, has succeeded in developing as-
tonishing trade along special lines. Unless
the piano business were worked to-day with
unfaltering persistency there would be a
large decrease in sales, and a consequent
diminution in the number and extent of
the stores, but this is a hustling nation, and
there is no possibility of a slump at the
present time.
Piano men are hustlers,
They dig out trade.
T"* HE dull finish does not seem to be occu-
pying a large share of the attention of
TELEPHONE NUMBER, 1745-EIQHTEENTH STREET.
1
piano
manufacturers just at the present time.
T" HE PIANO trust as a scheme is defunct,
On the first Saturday of each month
THE
The Review contains in its "Artists' De-
but there is now a quiet move being In other words, interest in this has obviously
ARTISTS
partment" all the current musical news.
DEPARTMENT This is effected without in any way tres-
diminished. The Association will have to
passing on the size or service of the trade made towards trade organization which is
section of the paper. It has a special circulation, and
pump more life into the subject, or it will
therefore augments materially the value of The Review being argued by men whose interests are
to advertisers.
become
wholly extinguished.
DIRECTORY OF
The directory of piano manufac- directly involved, and who do not care to
r A
PIANO
turlng firms and corporations found
] HERE is an unmistakable trend toward
MANUFACTURERS o n P&ge 37 will be of great value as work through a discredited promoter. The
a reference for dealers and others.
decorative effects in piano casings.
supplanting of piano competition by com-
Some
manufacturers of cheaper pianos have
bination may be realized, to a limited extent,
within the next five years. The matter of recently introduced a number of styles which
EDITORIAL
organization is being forced into promin- bear serviceable decorative embellishments.
ence by the radical change which has taken Of course, they lack the superb effects reach-
TOPICS OF THE HOUR.
ed in the distinctly high-grade product, but
IANOS with "skin bruises" is truly a place in the methods of conducting trade.
only serve the more to emphasize the fact
Wanamakerian term, and according to
T
T
may
be
said
that
February
trade
has
that decorative effects have come to stay in
the Wanamaker announcement, a man whose
been
in
a
large
measure
disappointing
the piano line.
watch chain dug a furrow in a piano brought
to
the
dealers
in
various
sections
of
the
about a discount on that instrument of twen-
C PEAKING of decorative effects,there are
ty-five dollars, while a picture frame gouged country, for in many localities it did not com-
a number of retail establishments in
another and it meant fifty dollars off, and pare favorably with that of January. The this country which we have visited lately,
a boy who was careless enough to wheel a first part of March, ttx), does not promise to the conductors of which exhibit a keenness
truck against a third one dropped twenty- be brilliant in a trade way, on account of and ingenuity in displaying decorative ar-
five on that, and one piano which was ac- vast sections which have been submerged by rangements which materially augment the at-
cidentally jostled against by another meant the floods, which have carried destruction tractiveness of their stock.
forty dollars off in the unoffending piano, and desolation in their wake, but no country
Decorative wareroom effects pay, and the
on earth is as well prepared to withstand
which was hit by its combatant neighbor.
piano
merchant who fails to make his store
temporary setbacks as this great big nation.
There is real humor in this advertisement,
Although floods and drought may effect attractive is not doing his utmost to advance
and it gives rise to the thought that if these
some sections, the nation's business as a his business interests. Any man who can
discounts are made so liberally on pianos
whole remains uninfluenced by this condition afford to be in business can afford to spend a
with "skin bruises" it might pay possible
few dollars, or a few hundred dollars, or a
of affairs.
piano purchasers to be a party to this skin
few thousand dollars, according to the size of
bruising act. ,
T"" ALKING recently with a gentleman the establishment in the carrying out of such
Who wouldn't try to squeeze between a
prominently associated with the music wareroom details as will set people to talk-
couple of pianos, and incidentally, give his trade industries of Europe, he expressed sur- ing.
watch chain a little careless toss, so that a prise and admiration at the size and gran-
Leaving out the holidays, there is no time
scratch might appear on the polished surface deur of our piano stores, as well as amaze- quite so propitious for lavish decoration
of the instruments against which he pressed, ment at the liberality with which customers and splendid advertising as these self-same
for a cold fifty dollars?
are treated. • In no country on earth, it may Spring openings. To the piano merchant
A man might press the burning end of a be confidently claimed, are conditions so fav- whose store is large and roomy and adapted
cigar on a piano and thereby make his cigar orable to shoppers in all lines, as in these to pretty display, we would suggest a decora-
money for a couple of months in a piano dis- United States, and to none is this fact so tion as largely floral in its character as pos-
count.
apparent as to foreigners making a tour of sible. Easter is the time of flowers, and
Cunningham was not to be outdone by the the country.
your efforts should be in harmony and spirit
Wanamaker announcement, and in an adver-
Our merchants have literally revolution- with the occasion. Your florist will furnish
tisement stated:
ized retail methods, and ere long will teach you with palms and potted plants for a mere
"One of our movers was helping to load a old Europe a thing or two about running trifle. Don't try to get just a few, to look
valuable piano the other day, when his dia- mercantile establishments.
as if you tried and couldn't, but secure a,