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THE MUSIC TRADE REVIEW
A' VIOLIN INVENTION.
In this age of automatons it is not sur-
prising to find automatically operated mu-
sical instruments. Everyone has heard the
self-playing piano and musical box, and soon
everyone is likely to hear an automatic
string instrument, very similar to a violin,
for a Massachusetts inventor has just de-
vised an instrument of this kind.
The component parts of this novel in-
vention are strings, a belt bow, a frame and
pneumatic devices, by means of which the
bow is enabled to travel over the strings
in whatever direction may be desired. These
devices are connected with a lever which is
controlled by a progressively-moving actu-
ator, and the position of which may be va-
ried to suit the movement of the bow. On
the neck of the instrument there are also
two independent ringer bearing strips, in
which are movable rods.
Music of any kind, it is claimed, can be
played on this mechanical violin, which,
furthermore, is so constructed that it will
last a long time and, if properly used, will
not readily get out of order.
The Bush & Gerts Piano Co. exhibit one
of the latest products of the Conn factory.
Elkhart, Ind. It is a portable organ which
can be folded up so that it only occupies a
very small space, and it can be handled al-
most as easily as an ordinary grip.
BATES.
The American Newspaper Directory is the only reliable guide
for the advertiser.
No man who advertises can do without it.
What Bradstreet and Dun are to the mercantile world the
American Newspaper Directory is to the world of periodical
publications.
A new advertiser will get from the American Newspaper Di-
rectory a better idea of the greatness of his country, and the
tremendous possibilities in newspaper advertising, than from
any other source.
If an advertiser spends only $100 a year he should have the
American Newspaper Directory. For his business may grow
and his right expenditure of his money become increasingly im-
portant. The time to le*rn how to spend $10,000 a year is be-
fore it is spent, otherwise the spending may be disastrous.
Many times the best paper in town costs the advertiser no
more than the poorest. The American Newspaper Directory
tells which is which.
1 he paper that was the leader in its town five years ago may
lag behind to-day. Even one year may witness astonishing
changes. If you are spending money for publicity it is vastly
important that you should know where to get the most of it for
the price. The American Newspaper ^Directory gives not only
the present circulation rating of every paper in America! but
shows their history by quoting past ratings.
The book costs five dollars a copy, and a single reference to it
may readily save or make many times its cost.
All newspaper Directories but one are erroneously optimistic
about circulations. The American Newspaper Directory may
occasionally err on the other side, but that makes it all the safer
for the advertiser.
My advertising experience began in 1885, and one of the first
things 1 did was to buy a copy of the American Newspaper Di-
rectory.
For sixteen years Rowell's ''The American Newspaper Di-
rectory " has had a place of honor and usefulness on my desk.
Many a publisher is ready to prove by other directories that
" Rowell's is wrong," but few indeed can be induced to prove
it by opening their circulation books to the advertiser.
Among publishers who are not willing that their real circula-
tions be known it is the best hated book in print. The moral is
not far to find.
NEW YORK, June 14, 1901.
PABST
PABST BREWING CO.,
Is the Finest and Best
Organ made.
Sold all
over the World on Ita
flerits alone.
No traveling salesmen re-
quired to sell our entire
product.
This extraordinary fact
speaks volumes for the
qualilyof our instruments.
It's the "Old Reliable niller
Organ ' ' all the time.
Write for Catalogue and Prices
MILLER ORGAN 0 . .
IN FACT, W E USB NO OTHER.
BUFFALO, N. Y., July 24, 1901.
R. V. PIERCE, M. D.,
President World's Dis. Med. Ass'n.
LEBANON, PA.
Henry Defmer Music Co.
...Piano
Manufacturers...
and Jobbers of all kinds of
MUSICAL MERCHANDISE, SHEET MUSIC BOOKS, ETC.
261 W a b a s h A v e n u e , CHICAGO.
ADVISOR.
•
•
*
•
The directory question is one which interests every publisher
in the country—nay, the entire world. But in the United States
directories are becoming altogether too numerous. In this, i s
with other books of reference, it is necessary to have one which
may be relied on as being an authority on the matter of news-
paper circulations. There can be no question about the fact
that at this time, as for many years past, the American News-
paper Directory is that authority. The Adviser is not paid to
make this announcement. It makes the statement in the in
terests of advertisers and publishers because it is true. One
thing the advertiser is almost cock-sure of when he refers to the
American Newspaper Directory is that the circulation figures
he sees therein are not overstated to any great extent. In most
other directories they are. Only the publisher himself is to be
blamed for not securing a proper rating in that publication, «nd
every advertiser of consequence knows it. Thus the publisher
•who refuses to furnish a statement places himself under a
reasonable suspicion.— The Advisor for June.
NBW YORK, June, 1901.
CHICAGO
Messrs. Geo. P. Rowell & Co.'s American Newspaper Dir-
ectory has long since earned the reputation of being the best of
its character. It contains the results of patient, expensive and
systematic effort to secure all attainable information of interest
concerning American newspapers. The work has been honestly
done. This will not be questioned by any unprejudiced exam-
iner. The most important question is circulation. In attempt-
ing to give this information the editor of the Directory en-
counters his most difficult work. It is the aim and necessity of
the Directory to give the truth. The American Newspaper
Directory is to-day the dependence and guide, in a greater or
less degree, of every large advertiser in the country.—Chicago
(///.) Daily News.
FRANK ROE BATCHBLD,
Clerk of the Committee on Banking and Curreney, House of
Representatives, U. S.
WASHINGTON, D. C* Jan. 17, 1899.
SOUTHERN
We Bubscribe to and pay cash for the American Newspaper
Directory, and find it of great value in our advertising Depart-
ment. We have 6,892 mile* ol railway, extending from Wash-
ington, D. C.,all over the South, and in advertising this system
we use more than 1,000 publications, and in selecting this list
we find that we get a correct idea of circulation from this Direc-
tory that can not be obtained from any other similar publication.
We receive other newspaper directories gratis ; but the fact that
we pay cash for this one in addition shows that we can not place
the same dependence upon the " free list."
We thoroughly appreciate the careful manner in which this
Directory is compiled.
Jos. H. HANNEN,
Adv- Dept. Southern Railway.
WASHINGTON, D. C , Sept. 13, 1900.
I am looking forward to receiving the new edition with a
great deal of anticipation as, although the American Newspaper
Directory seemed to have reached a higher state of perfection
several years ago, there is always something new and of value
in each succeeding edition. It is regarded as the standard
authority With the Southern Railway
General Passenger Agent.
WASHINGTON, D C , May 21, 1901.
BALTIMORE.
We have used the American Newspaper Directory for many
years and find it more valuable to us than any other similar pub*
lication Much of the information given we cannot obtain in
any other way. The book is not only a great help but a neces-
sity to our business, and we think its way of stating circulat-
ions is the ideal one.
A. C- MEYER 4 Co.,
Prop'rs of Dr. Bull's Cough Syrup, etc., etc,
BALTIMORE, July 31, 1901.
Five Dollars a Volume or $20 per an-
num. Sent, carriage paid, on receipt of
price. Address
Publishers American Newspaper Directory,
10 Spruce St., New York.
Inventors and Manufacturers in-
terested in patents involving im-
provements in musical instruments,
desiring the services of a Patent
Solicitor, will receive special induce-
ments by sending this advertise-
ment, together with a sketch and
description of the points of novelty
claimed as new, to
JOHN IMIRIE,
Registered Patent Solicitor.
6O5 7th St., N. W.,
Washington, D. C.
w ESSELTTIA N os7
flanufactured by
VERMONT.
The American Newspaper Directory stands, as it has always
stood, the first and best of newspaper directories—the only one
which cannot be ignored, the only one which every advertiser
must have. No other can take its place; no other is needed.—
JOSEPH AULD, in the Burlington (Vt.) News of July 3, 1896.
The Advisor accepts the American Newspaper Directory as
the standard in newspaper ratings The obstacles which ob-
struct its efforts to get true and reliable information are many.
WASHINGTON
Every page of the American Newspaper Directory breathes
the desire of its publishers that it shall be absolutely correct in
every statement it makes. Truly yours,
GEORGE P. ROWELL & CO.
SAP OLIO-
BUFFALO-
We should hardly know how to get along without the Ameri-
can Newspaper Directory. We regard it by all odds the most
complete and rel'able guide that the advertiser can make use of;
Advertising Manager for Sapolio.
J. R. Kathrens, Adv. Mgr.
A growing need created it—the advertising agency system.
One of the earliest and most successful workers, Geo. P. Rowell,
is still in the field. He originated methods Others followed.
Tells the circulations of all American
newspapers. Revised, corrected and re-
issued every three months. Sixteen hun-
dred pages: Price Five Dollars a volume
or $20 a year.
ARTKMAS WARD,
—In Fame, March, 1901.
S« H. HARUWICK,
If the improvement of the American Newspaper Directory
continues in the future as it has during the past twenty years I
do not think I shall live long enough to see any other directory
take its place. There will, however, be the usual crop of direc-
tories, just as any other good thing is imitated. Your long years
of experience in dealing with evasive circulation reports have
most admirably fitted you for placing a proper valuation upon
such statements. Advertisers have come to know that the
Rowell estimates are nearer the proper figure than can other-
wise be obtained The American Newspaper Directory is there-
fore indispensable in every well regulated advertising depart-
ment. Lines are being more tightly drawn every day; it is
difficult to collect for twenty thousand when you print only eight.
If the advertiser were buying barley he would not accept three
pecks for a bushel, although the quality might at all times be
open for discussion.
The American Newspaper Directory is the guide and com-
panion of the advertising man, and it is to the interests of all
concerned to help perfect it, support it and hurrah for it.
MILWAUKEE, Wis, June 7, 19O1.
American
Newspaper
Directory.
CHARLES AUSTIN BATES.
A first early step in advance was his publication of a list of all
the papers—the American Newspaper Directory. He has never
ceased to love it, and labor for it. Soon, out of the gross stupid-
ity of imitation, it became a rule that every agency down to those
of Oshkosh or Oklahoma must issue its own directory. An awful
waste, for not more than one out of ten was worth shelf room. If
the National Association of Advertising Agents could agree long
enough to buy Mr. Rowell's Directory, publish it officially and
drop all the others, it would accomplish something.
JILWETT
PIANO*
CHAS. A. WESSELL,
222-224 East 37th Street,
NEW Y O R K .
PURE WINE6
of J90J surpasses any of its predecessors. Progressive
dealers like them, and expert buyers pronounce them to
contain the best value in the piano -world to-day
JEWETT PIANO CO.
J. J. Woodbury
LEOMINSTER, MASS.
CO
RELSO
25 J-253 East 33d Street,
PORT, SHERRY, ANGELICA,
ORANGE, ZINFANDEL
Our Specialties. Guaranteed Pure and Well
Matured. Superior to any imported.
SOLD TO CONSUMERS ONLY
For circular and price list address
NEW YORK.
Piano
Manufacturers.
MANUFACTURING C a
Organ Stop Knobs and Stems,
64 and 66 Court Street, New Haven, Conn*
MANAGER
FAIB OAKS RANCH 0 0 .
P. O. Box ?
Lamanda, California..