Music Trade Review

Issue: 1901 Vol. 33 N. 26

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
7V^USIC TRADE
piano trust. The bubble was punctured, how- well, and just at this particular juncture,
ever, and manufacturers exhibited no willing- Mr. Piano Merchant, when we are pausing
ness to be bluffed intoascheme which present- upon the threshold of the new year, it
ed so many possibilities of failure. If a trust wouldn't be a bad idea to have a heart-to-
is ever formed in the piano industry, it must heart talk with your staff right away.
have as its promoter a man, or coterie of
It is hardly necessary to make it a long-
men, in whom the trade have absolute con- winded affair. Invite some discussion and
fidence, for members of the industry will you will be sure to find wherein the possibil-
not divulge the inner secrets of their busi- ities for mistakes occur. It might be a pretty
ness to men who possibly may be desirous good point, too, to emphasize that while it
of getting certain information for the pur- is human to err, yet the habitual erring ones
pose of/promoting individual interest in an- are under a mighty severe handicap. It is
other way.
possible even for the best organized business
The piano trust as originally conceived —and there are some institutions in this trade
by the promoter has evaporated—dissolved that are marvels in system—to get through
into thin air—and it will never again, as
REVIEW GREETING,***
planned, assume the position to invite criti-
cism in the industry. The promoter has
retired beaten, horse, foot and dragoons,
and is now engaged in the weighty task of
building up a discredited trade journal. It
is to be hoped that his methods and manners
will be reformed somewhat. There is much
room for this, and, while we rather enjoy
the prospect of seeing him cavorting again
among the ranks of trade journalists we
would also hope that his recent defeat has
brought him to a keen realization of the
fact that bluff and braggadocio may win for
a time, but in the end defeat is certain. We
could hardly expect to see him announce
his return to active duty in the same poster
type that, with becoming modesty, he used
in his farewell address.
of responsibilities the parties possess, in
whose domiciles the pianos repose.
It is a mighty sight better to sell pianos
well than to always figure on quantity. Just
a little stronger emphasis on the cash end of
the business might be more profitable.
Just keep that nimble sixpence well in
mind, and don't grumble so much over com-
petition—just meet it.
STRAY SHOTS FROM THE QUIVER.
' T H E thoughts of the
piano men are just
turning to the new year
and its work. While it
is not possible to lay out
an accurate program which can be unyield-
ingly adhered to, yet it can be seen with a
fair amount of accuracy that expansion will
be the order of the day with the piano indus-
try, and that 1902 will be a greater year than
ever before. It is safe to say that retailers
will start 1902 with smaller stock than has
existed for man;f years. The December trade
never was better in any previous year; piano
men have been rushed continuously, and as
a result stocks are left in a very much de-
pleted condition. Unless all signs fail, the
first quarter of the coming year should prore
as profitable as the closing months of 1901.
T H E R E are no probabilities of labor trou-
bles occurring in this industry within
the near future, and new relations between
labor and capital seem assured. The strike
and lock-out have come to be recognized by
both parties as wasteful and costly methods
As a rule men, even with pachydermic
of settling a dispute. It is fitting that the
hides, are not overfond of exploiting the
J
first of the new year should usher in what
fact that they have made large and glorious
A Y thi N e w Year abound in
appears to be the beginning of wholesome
asses of themselves, and we suppose the
happiness a- d prosperity J* *?*
relations between capital and labor. We do
ex-promoter does not differ materially from
for all members of the =£*
not believe that simply the appointment of
this class.
musk trade
representative citizens, who are to act as
However, now he will have ample time
the entire year without having some business a board of labor arbitration, will put an
to write on the ethics of advertising. This
kinks to straighten out. If you get down to end to one of the greatest conflicts of the
has been a long-suffering trade—one, too,
a staff discussion you will be surprised to find ages.
that has exhibited surprising patience.
out how many excellent ideas would be
The lion of capital and the lamb of labor
THOSE BUSINESS LEAKS.
evolved from these little cabinet meetings, so
will not lie peacefully down without fur-
HERE are twoclass- to speak.
Heart to heart talks
—Little cabinet meet-
es of merchants,
Some of the biggest institutions in this ther troubles, but the step has been made in
ings—The q u a l i t y
standard—The chase
as we view it—those country assert that they have found out more the right direction, and it is gratifying to
after (he elusive dol-
who make mistakes and business leaks in their establishments by staff note that the men who are appointed on
lar—A barrel full of
safeguards.
find them out, and those discussions than in any other way. In fact, this board are not merely theorists or senti-
who makes mistakes and don't find them one leading man of the industry says that mentalists, but they are leading men in all
departments of life, and it is to be hoped
out.
the merchandising aggregation that hasn't a
that
the first practical step has been made in
The former stand fair to become merchant barrel full of mistakes to its credit, with an
princes ; the latter—well, stand fair to re- equal barrel full of safeguards to prevent the direction of a better way to settle
labor conditions.
main just ordinarily obscure.
recurrences, isn't one, two, three in the com-
We can name plenty of piano men over mercial swim.
T^HE series of prize articles which have
the country who belong to the first class,
appeared in The Review during the
It is possible that the selling staff may have
and we know of some whom we should rate fallen into that easy habit of selling on long year have been instrumental in accentuat-
as belonging to the latter.
time and small payments. That is one of the ing interest in topics which appeal to those
Piano merchants, with others, should rec- weaknesses of the retailing of pianos to-day. interested in every department of the indus-
ognize the fact that there is a constant change Some men seem to think that it is a good try. In originating a department of this
going on not only in the manufacturing de- thing to get out pianos—get them out, no nature it was our desire to make The Review
partment, but in the retailing of pianos as matter on what kind of terms or what kind more of a. forum of the trade for the intelli-
v^
T
Thoughts of the new
year
Relations be-
tween labor and capi-
tal — The Review's
prize articles — Bald-
win • expansion — Ad-
vertising and export
topics discussed.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
8
THE
7V^\JSIO TRKDE REVIEW
gent discussion of topics which are of in- A DVERTISTNG has received more seri- mendable enterprise in the conduct of their
ous attention at the hands of our man- affairs, while others, it must be admitted,
disputable interest to us all. Early in the
year we shall announce some new features ufacturers and merchants than ever before. have failed to recognize the true mission of
which will interest the thinking members of The class of literature sent out by the great a trade publication.
A journal should not only be a recorder
piano houses is above criticism, is vastly ed-
the trade.
ucational in every way, and is serving the of facts and occurrences, but it should be
'"THE increase in the capital stock of the great purpose of interesting the public more a moulder of trade opinion. It should be a
leader, and not be lead by the industry which
Baldwin Co. from $10,000 to $1,250,- and more in musical wares.
000, which was recorded in last week's
Manufacturers of other lines of musical it represents. Some have yet to learn this
Review, tells an interesting story of remark- wares than pianos have, too, issued charming important truth.
able yet substantial business expansion. The brochures, illustrative of their particular I T cannot be truthfully said that during
business germ which was planted years ago lines. Music box manufacturers, as well as * the past year substantial inroads have
was nurtured under watchful eyes until it makers of small goods, have become alive to been made by the American piano manufac-
thrived and developed into an institution of the advantages of good advertising. Piano- turer towards the securing of foreign trade.
colossal proportions, and with its various players have come in for a large share of Our special increase in the export line of
ramifications has covered all departments of general publicity during the past year, and musical merchandise lies largely in small
goods and piano-players. While we are ship-
the industry. From the parent stem a num- in the matter of music trade advertising the ping some pianos abroad, yet the amount at
ber of thriving offshoots magically devel- iEolian Co. have well maintained the lead. the present time cuts no appreciable figure
oped. They now have been gathered back Their aesthetic literature has been a powerful in the total output of the American factories.
again into one colossal combination known factor in stimulating public interest in the There are excellent reasons for this con-
as the Baldwin Co.
instruments which they include in their great dition of affairs, chief among which is the
fact that the home market has absorbed our
This is a move in complete harmony with combination. All of their literature is pre- output. It pays better, is near at hand, is
the tendency of the times towards combin- pared according to the most advanced meth- conducted under our own laws, and usually
under the supervision of those directly in-
ation, and much of the details incident to ods of the printer's art.
terested.
The "American peril" which is exciting
the maintenance of some half a dozen cor-
Take it all in all, advertising—the great
Europe
does not apply to piano manufac-
porations will now be completely done away trade lubricator—is more generally recog- turing, but
when our manufacturers pay seri-
with, as it is now merged into one combin- nized than ever before in manufacturing and ous attention to the development of foreign
trade and build pianos that meet with the re-
ation under the direction of the men who retail departments.
quirements of that demand, then their skill,
since the inception almost of the Baldwin
Trade journalism, too, has felt the gen- enterprise, system and dash will awaken Eu-
business have given the closest attention to eral inspiration forward, and has moved on, rope to the fact that there is a piano peril
its development. An enlargement of some keeping time with the quickstep of progress. which will sweep aside cobwebbed customs
and advance with magical steps towards the
of the Baldwin plants will now be in order. Some music trade papers have shown com- very front of the competing lines.
F you are looking for a sure thing investment, one that you can turn quickly
and at a good profit, then we have an interesting proposition to offer you
in our
New Model No. 32O
The value is so apparent that we can safely guarantee a quick turn over of stock,
while every sale made not only leaves the purchaser thoroughly satisfied but returns
to you a good business profit.
Indications all point to another year of big business; we can help you get
your share of it, with the style N p . 3 2 O .
Write us to-day for circulars, prices and terms.
We ma Re special prices to carload b u y e r s . ^ j& j&
E,. P. Carpenter Company,
-^Organ Makers Exclusively,^
Brattleboro, Vt., U. 5. A.

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