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Cbe Small Goods trade
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THE POPULAR SYMPHONION.
PROGRESS OF THE PHONOHARP CO.
Plans Being Perfected for a Vigorous Campaign
During 1901.
Most Marked During the Year Now Coming to a
Close—What President Pierce Says.
George Varrelman, of the Symphonion
Manufacturing Co., is now at the factory,
Asbury Park, with Messrs. Herzog, Littauer
and a large force of experts, supervising the
construction of the Symphonion products.
Mr. Duffin, during his latest trip in the
Symphonion interests, secured many "ur-
gent" orders for holiday trade boxes.
There is every indication that this year's
sale of Symphonions for Christmas and New
J. Leverett Pierce, president of the Phono-
harp Co., 415 Broadway, is well pleased with
present conditions. He deems the outlook
very encouraging. Speaking of the phe-
nomenal success achieved by the firm in the
manufacture and sale of high-class zithers,
Mr. Pierce said on Monday: "We have
prospered because we have lived up to our
program and been consistent. Our watch-
word is 'progress.' We never let up in our
endeavors to give our customers good val-
ues at bed-rock prices.
"Our zither business direct is with job-
bers only. We sustain their efforts by creat-
ing a continuous demand through modern,
enterprising methods, among which are the
advertisements now appearing in high-class
periodicals. Every order from an individual
through the influence of these mediums is
referred back to the nearest dealer, and he,
in turn, orders from his jobber if the style
is out of stock. So you see the dealer gets
his share of the benefits. The list of orders
coming in from day to day assures us that our
methods are the only practical ones to use
and adopt. We shall continue and develop
them during 1902.
"The Columbia zither is one of our lead-
ing products, but we have other specialties,
some of them outside the field of music. One
of these is a cribbage board, at once the neat-
est, best and cheapest ever put on the market.
In about three weeks we shall have another
novelty. It will sell readily everywhere, at
all seasons of the year, and steadily, as long
as the world goes round.
"We shall be glad to hear from music,
toy and novelty dealers about our novelties.
We can put lots of money into their pockets
during 1902. The sooner they write the
better for themselves."
SYMPHONIUM STYLE 78.
Year's presents will exceed all previous rec-
ords. Mr. Varrelman, who is now completing
arrangements for wider representation during
1902, announces that he will be glad to hear
from dealers who want to know more of the
Symphonion with a view to starting a vigor-
ous music box campaign. There are still
a few agencies open. Several entirely new
case designs are now in the catalogues. Prep-
arations are in active -progress for the intro-
duction of some entirely new Symphonion
factory products. These will be ready, it is
believed, early in the new year.
At the headquarters in this city of Wm.
Tonk & Bro., 26 Warren street, one of the
specialties at this time of the year is a very
full line of piano stools, scarfs, benches and
similar piano supplies. Several novelties in
stools are on exhibition.
Awarded Gold
iledal at Pan-
American E x -
position,
JOHN C. HAYNES & Co.
451 Washington St.
BOSTON,
SMASS.
Importers and ^Manufacturers
"time and money"
Two important words in the
daily life of music men. .• .•
TIME — because we are in
the heart of the great West,
and make a specialty of
prompt filling of orders. .• .•
riONEY—because our vast
stock and modest profits
enable us to save the dealer
money on any line of musical
merchandise. Send for our
catalogue, place a trial order
— and note the correctness
of our statement. .'• . • .•
WULSCHNER MUSIC CO.
INDIANAPOLIS, IND.
MUSIC BOX INDUSTRY IS ALL RIGHT
Says Mr. Furber of the Regina Co.—A Great Fu-
ture can be Maintained only by Enterprising
Methods.
J. B. Furber, manager of the Regina Music
Box Co., when asked by The Review this
week as to trade conditions, said: ''We are
so busy that all hands, here and at the fac-
tory, are kept hard at work night and day.
Reports from the Regina agencies all over
the country are entirely satisfactory. The
Wanamaker agency in this city is doing good
business."
The Review remarked that, according to
the Regina report, the outlook for the music
box industry for the coming year might fairly
be considered bright.
"The music box industry is all right," was
the response. "There is nothing whatever
the matter with it. It is big and growing.
In this industry, however, as in all others,
success of an enduring kind can be reached
only by the maintenance of enterprising, busi-
nesslike methods in keeping with the spirit
of the age and the evident requirements of
the people. There is no other way."
LYON & HEALY'S XMAS ANNUAL.
Artistic, indeed, in the highest sense of the
word, are the cover pictures, in colors, of the
Lyon & Healy Christmas Annual, just is-
sued. The contents are decidedly well chosen.
They include a short story written for the
Annual by William Webster, entitled "A
Santa Claus by Telephone." There is also
a golf song by Benjamin Jefferson, and a
composition, copyright by L. C. Kussner, en-
titled "Hesitation."
The Lyon & Healy catalogue has a wide
vogue. In and around Chicago especially
its distribution is welcomed by young and
old alike. Its mission—to make more widely
known the Lyon & Healy products and spe-
cialties—is being admirably fulfilled.
THE "STROH"— AN UNIQUE.
A curious violin called the "Stroh" was
used at a special concert given in London
recently, and its effect was such as to delight
all who heard it. Its appearance is wholly
unlike any single musical instrument, and it
looks like the combination of an elaborate
corn stalk violin and a small megaphone, the
latter being the resonator. The principle
is very simple. The body or main support
of the instrument is no way employed for
sound purposes; it simply holds the vari-
ous parts of the violin together and sustains
the enormous pressure of the strings when
tuned. Attached to this body is a vibrating
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