Music Trade Review

Issue: 1901 Vol. 33 N. 22

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
to keep in line, so to speak, are the ones
whose business has been gradually slipping
away from them. Their business has been
supplanted here and there by strong, ener-
getic, virile men, who recognize the force of
advertising as a modern business projectile,
whose explosive force hurls publicity and
interest everywhere.
We may take some of the modern con-
cerns. For instance, we will say, the Hobart
M. Cable Co., of Chicago, a concern which
has not been in business a year and yet to-
day the Hobart M. Cable piano is well known
in every nook and cranny of America. It is
handled and sold by energetic dealers. A
steady line of carload shipments of Hobart
M. Cable pianos have been going forward
to all parts of America.
Why is this?
Not wholly because the piano embodies a
good value, which no one questions, but be-
cause the institution behind it exhibited pro-
gressiveness in its advertising, exhibiled a
profound belief in the value of trade jour-
nals as a medium. That very fact alone con-
veyed to the dealers the intelligence that the
new piano concern of Chicago was a wide-
awake, progressive institution, and it is just
that kind of an institution which the ambi-
tious dealers like to be in line with. Men
are influenced unconsciously by the public
announcements of other men in whose wares
THE
7VYUSIC TRRDE
REVIEW
they have indirect interest, and in the busy ments of their specialties. It is very much
whirl of to-day the up-to-date business world better to write an advertisement briefly and
to the point than it is to amplify to such an
has no use for a back number.
extent that the reader will not wade through
"THE Piano Dealers' National Association
an interminable advertising argument. Brief-
shows a healthy growth. It includes
ness and conciseness should be followed by
on its roll of membership leading dealers
advertisers.
from Maine to California, and from New
Orleans to St. Paul. Few organizations in BALDWIN INCREASE 40 PER CENT.
[Special to The Review.]
any industry or trade have shown the rapid
Cincinnati,
O., Nov. 26, 1901.
advance that this organization has since its
An idea of the growth and increasing im-
establishment last spring. The membership portance of the piano-making industry in
fee has now been advanced from two to five Cincinnati is given by the fact that the pres-
dollars, but it is not believed that this will ent year will show an increase in the output
deter a steady augmentation of names of of pianos by the concern of D. H. Baldwin
dealers who desire to be identified with this &: Co. of forty per cent, over last year. The
healthy young organization which stands for reputation of Cincinnati as a piano manufac-
turing city has been carried all over the
trade betterment.
world, and there is a steady increase in the
business
and a constantly widening field into
P O M E time ago we had occasion to praise
which Cincinnati pianos go. The manufac-
a Western merchant for the honesty of
ture of such an article as that turned out
his advertising. Since then we have received by the Baldwin factory increases as the rep-
a goodly number of papers containing piano utation and name of the maker, and the in-
men's announcements from various parts of crease noted can be attributed directly to
the country, and it is interesting to note that the way in which the name has been made
there is a decided improvement in the style well-known in Europe and other parts of the
of piano advertising over any previous year. world as well as here at home.
H. M. Flagler, the Standard oil magnate
One point, however, that we would sug-
and
proprietor of a chain of palatial hotels
gest is this:—to make a better typographical
on the Florida Coast, has ordered a Kimball
display. It is a common fault with many
piano, style No. 9 in mahogany, for the Hotel
c '.vertisers who have purchased a certain Alcazar at St. Augustine.
amount of space to fill it to overflowing with
The Matthews Co., of Lincoln, Neb., have
black type, containing glowing announce- secured the agency for the Bauer piano.
SCHWANDER ACTION
IS
K N O W N
A L L O V E R
T H E W 0 R L I
A few countries in which the Schwander Action is sold :
AUSTRIA, BELGIUM, ENGLAND, FRANCE, GERMANY, ITALY,
)APAN, RUSSIA, SPAIN, SOUTH AMERICA, UNITED STATES.
W
in
E do not want to insert
misleading
ads.
We do
not mean that our Actions go to the above countries
finished
pianos but are shipped to the most eminent
pianoforte makers in each country respectively.
This proves beyond a doubt that
The
Schwander
Action
Is the (Standard Action of the World
L CHARPIAT,
So,e Agent for the
United States and Canada
Lincoln Ave., New York
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
7VSVSIC TRKDE
WHY THEY RETURNED THANKS.
Alfred J. Newby, of Newby & Evans,—
because his earnest work for the maintenance
of a high standard product is being more
widely appreciated every year.
John Ludwig, of Ludwig & Co.,—because
the fire adjusters seem likely to reach a de-
cision some time this side of Christmas.
Frank C. Decker, of Decker & Son,—be-
cause his latest baby grand has made a hit,
and thereby strengthened the Decker name.
Jacob Doll—because he was born under a
lucky star.
William Strich, of Strich & Zeidler,—be-
cause he has such a practical, level-headed
partner as Paul Zeidler.
Albert Staib, of the Staib-Abendschein
Co.,—because actions speak louder than
words.
REVIEW
Hugo Sohmer, of Sohmer & Co.,—because
even if they do erect a 20-story building
across the way it can cast no shadow on the
Sohmer piano, either grand or upright.
Theodore PfafHin, of the Apollo Co.,—
because his many friends have rallied to his
support in great shape and left his few ene-
mies without a leg to stand on.
Charles H. Parsons, of the Needham Piano
& Organ Co.,—because, although piano and
organ-making is serious business, there is a
humorous side to it—and that's no joke.
John Weser, of Weser Bros,—because he
can use one pedal more on his piano than
most manufacturers; consequently he "has"
them on a string—a mandolin string, see ?
•'THE OLD RELIABLE" STECK.
Sold by the great Pacific Coast Dealer, Wiley B.
Allen, in Large Numbers—Two more Carloads
for December.
In the far West, as well as in that part of
our country sometimes called the effete East,
the old reliable Steck has won a proud posi-
tion among the distinguished instruments
of America. Great men represent it in vari-
ous localities. On the Pacific Slope, from
British Columbia to the cactus covered plains
of New Mexico, the name of Wiley B. Allen
CHARGED WITH EMBEZZLEMENT.
t Special to The Review.]
San Francisco, Cal., Nov. 26, 1901.
Robert Englander, a collector for the Zeno
Chris. Garritson, of the Kroeger Co.,— Mauvais Music Co., on Market street, is ac-
because Tom La M. Couch and the rest of cused by his employers of embezzlement,and
the boys are loyal to the Kroeger interests.
the police have been called upon to locate
Henry Spies, of the Spies Piano Co.,— the young man and lock him up. A war-
because the value of Harlem real estate in- rant was obtained this morning, in which
embezzlement was charged, it being claimed
creases continually.
by the Mauvais Co. that Englander had dis-
Robert Proddow, of the Estey Co.,—be-
appeared with a considerable sum.
cause with the clock tower attachment he is
BAMMERL1N][CASE SETTLED.
able to furnish correct time as well as cor-
rect music.
[Special to The Review.]
Massillon, O., Nov. 26, 1901.
Peter Duffy, of the Schubert Co.,—because
The case of Bammerlin Bros., piano man-
his customers are showing their appreciation
ufacturers, against the Massillon Street Fair
of good values this season by increasing their
Association, was settled Friday afternoon.
orders.
Bammerlin's claim was for $1,800, alleged
Henry Keller, of Keller & Sons, Rider damages for pianos and property destroyed
avenue,—because his sons are "chips of the by fire during the last street fair. The Fair
Association pay to Bammerlin Bros. $100
old block," and good-sized chips at that.
and all costs are to be paid by the plaintiff.
E. B. Bogart, of E. B. Bogart & Co.,—
A GREAT KIMBALL PIPE ORGAN.
because his firm's little piano is a big seller.
[Special to The Review.}
Theo. L. Dusinberre, of Dusinberre & Co.,
Topeka, Kans., Nov. 27, 1901.
—because so many people in the New Eng-
An interesting example of inventive genius,
land States prefer the Dusinberre piano to
the new Kimball pipe organ for the Church
any other.
of the Assumption, has arrived, and is being
Henry Lindeman, of Henry & S. G. Linde- erected by two expert organ builders from
man,—because Sam is able and willing to the W. W. Kimball Co.'s factory.
The instrument is the first of the kind
help actively in the building up of business,
containing the duplex tubular pneumatic ac-
lightening his father's labors thereby.
tion brought to Kansas, and is therefore the
Henry Behning, of the Behning Piano Co., finest in modern construction in the State.
—because the Behning piano, in addition to It will probably be formally dedicated on the
having a creditable past, promises to have a first of December.
very bright future.
The W. F. Roehr Music Co., of this city,
Walter B. Craighead, of the Milton Piano secured the contract for this instrument at
Co.,—because he found out the secret of suc- a cost of $4,000.
cess in piano-making at a comparatively
ENTERTAINS HIS EMPLOYEES. T
early age, and may, therefore, within a cen-
[Special to The Review.]
tury, become rich.
Indianapolis, Ind., Nov. 25, 1901.
The members and employees of the Carlin
Ben H. Janssen, of the Ben H. Janssen
& Lennox music house were entertained by
Piano Co.,—because a man may become a Mr. and Mrs. E. L. Lennox at their home
prosperous piano-maker, even if he is a poet. on Ashland avenue, Friday night. Mr. Len-
Julius Krakauer, of Krakauer Bros.,—be- nox has just returned from a hunting trip
in Colorado and Wyoming, bringing back
cause it is possible, in some cases, for a man with him some very choice deer and elk
to become younger in spirit as he grows meat, a part of which was served for dinner
older in years.
to his guests. Mr. Lennox entertained his
guests with some very interesting reminis-
liarry B. Tremaine, of the iEolian Co.,— cences of his elk and deer hunting, which
because, as a result of his persistent effort, were greatly enjoyed by all. Mrs. Lennox
the true value of the .iEolian principle has was assisted by her daughter Helen and her
niece, Mrs. George Lennox.
at last become recognized the world over.
WILEY B. ALLEN.
is known and recognized as a wide-awake
music trade hustler. Wiley is a trade gem
of the purest ray serene, and he has sold a
good many thousand pianos since the old
boyhood days, when he played a cornstalk
fiddle in the wilds of Oregon. When he
recognized the importance of San Francisco
as the metropolis of the Pacific slope and
moved his great business to that point, he also
kept his weather eye well on the famous old
Steck, and it landed right with him in the
busy mart of the Pacific.
Wiley B. Allen has long been a staunch
admirer of the Steck. He knows its trade
worth, and he has been selling it in large
quantities. It occupies a point of vantage
in his San Francisco rooms. He has pushed
it indefatigably as his leading piano. Dur-
ing this year carloads of Steck pianos
have been shipped to the Wiley B. Allen
branches. Next month there will be two more
carloads sent out across the Continent to the
famous Pacific Coast dealer.
The Steck has a firm hold upon the music-
lovers of the Pacific slope, and elsewhere, for
that matter, for the Steck takes high rank
among the instruments in upper pianodom.
Recently Mr. Allen said of the Steck:
"For some twenty odd years we have been
selling on this coast the old reliable Steck
piano. We have shipped them to the ice-
clad hills of Alaska, to the mist-laden val-
leys of Oregon and Washington, to the fer-
tile plains of California, and into the tropics
of lower Mexico, and from one end of the
coast to the other the Steck pianos we have
sold have won for us, as well as for them-
selves, much popularity; and to-day we still
put forth the Steck as a piano which will
give eminent satisfaction in any clime or in
any country."

Download Page 8: PDF File | Image

Download Page 9 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.