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THE mXJSlC TRKDE. REVIEW
;
Cbc small Goods trade
WHEREIN THE "WALDO" EXCELS.
The following circular letter, which has
been sent out by the Waldo Manufacturing
Co., of Saginaw, Mich., will be read with
some interest by dealers. It furnishes a
"pointer" as to what this enterprising institu-
tion are doing to promote not only their own,
but their dealers' interests:
"Continued and practical experimenting
has perfected the only line of mandolins
made in this country with violin f holes
instead of the round sound holes, and as the
latest improvement is of general interest,
we publish the following letter, which is now
being sent out by the manufacturers to the
leading teachers and professional players of
the United States and Canada:
SAGINAW, MICH.
Dear Sir:—
A few minutes of your time, please.
We have something really good and
Want to tell you a few of the main points.
Can you tell us why manufacturers think they
must use spruce for the tops of all mandolins and
guitars? The idea that this is the only and best
wood has been exploded by our using Rosewood
Tops for Rosewood Bodies and Maple Tops for
Maple Bodies.
We want to send you by prepaid express, sub-
ject to approval, one of our style 632A Mandolins
with a Rosewood Top; you to have the privilege of
comparing it with any other mandolin in existence,
no matter what the price of the other may be. If
you do not say our mandolin is far superior, the
best instrument you ever saw for quality of TONE
and POWER, highly finished throughout and
worth double the price we ask for it, return it at
uur expense. This is a Mandolin that will stand
all the forcing you can give it and never sound
strained; the harder you play, the louder it rings
and every note even in the highest positions, is as
clear as a bell. Can you say this of your present
Mandolin?
Remember, the quality of tone in all Waldo
Mandolins is deep, round and full, resembling
greatly that of a fine Violin, and this quality we
retain in our Maple or Rosewood Tops. Also
every Mandolin has twenty-two frets of steel.
This 632A Mandolin is a $50 instrument, but $25
will buy one sample on our proposition. We are
making broad claims, but is not our offer a fair
one? It costs you absolutely nothing to judge for
yourself as to the superiority. We hope to kear
from you at once.
Very truly,
WALDO MFG. CO.
"The above letter is certainly a fair 'mail
order' proposition, but no orders are filled
direct from the factory, where there is a lo-
cal agent. Absolute protection to Waldo rep-
resentatives is maintained, the instruments
are sent direct to the dealer, he makes the
sale and shares in the profit. A complete
stock of Waldo mandolins, guitars and ban-
jeaux is certainly a fine sight to look upon,
and the success of the concern and their
agents, who are now handling the goods as
a leader, proves the many superior qualities
of the instruments."
The Bowden Felting Mills, which manu-
facture all kinds of felting at Milbury, Mass.,
are about to extend their plant by an addi-
tion that will eventually double their capac-
ity.
Awarded Gold
fledal at Pan-
American E x -
position.
JOHN C. HAYNES & Co.
45t Washington St.
BOSTON,
SMASS.
Importers and cManufadurers
WANTS PHONOGRAPH SUPPLIES.
Henry Vassallo, of Strada Levante, 14-15
Valletta, Malta, is desirous of entering into
communication with American manufactur-
ers of phonograph supplies, light machinery,
etc., with a view to pushing the sale of these
articles in Malta, Egypt and North Africa
generally. Mr. Vassallo is the contractor
for coal supplies, etc., for the British army
and navy at Malta. His bankers are the
Anglo-Maltese Bank, Valletta.
THE MANDOLINETTE.
F. G. Otto & Sons are placing on the mar-
ket an unique instrument called the mando-
linette, which is operated by means of keys
and a small picker handled at one end of
the instrument. Dealers who desire a nov-
elty that will be helpful in inculcating a
taste for music should investigate the mando-
linette which is made at the Otto factory
at 44 Sherman avenue, Jersey City, N. J.
The prices of the mandolinette are $1.00,
$2.00 and $3.50, and further information
can be secured on application.
DISLIKE AUSTRALIAN TARIFF.
The proposal of the Australian Common-
wealth to impose a tariff duty of twenty per
cent, on British as on American musical in-
struments has caused much unfavorable com-
ment in Great Britain. The house of Broad-
wood hold that the increased tariffs in the
South Australian colonies will unfavorably
affect the British export trade in pianofortes.
They say further:
"Twenty years ago the bulk of the piano-
fortes sold in Australia were of British man-
ufacture. To-day the case is otherwise. The
new Federal tariff, which might have done
much to bring about a British commercial
union, seems to have been shortsightedly
drafted with the opposite view. Inasmuch
as the home country gives Free Trade to the
Commonwealth, it is surely only equitable
that British manufacturers should be treated
more favorably than their foreign rivals,
whose Governments promote their commerce
not alone by unfairly taxing British mer-
chandise whenever opportunity offers, but
by subsidizing lines of steamers to deliver
goods practically freight-free so as to oust
British producers of their own markets."
In this connection the Music Trades Re-
view, of London, says that Messrs. Broad-
wood might have gone even further than this.
"The 'Imperial idea,' of which we have heard
so much talk of late, was certainly never in-
tended to justify an impression that one of
TONK SPECIALTIES.
our leading colonies would severely tax Brit-
Appropriate holiday presents, particularly ish goods, the more especially as no question
music cabinets of the latest styles, are among of 'protection' is involved, for musical in-
the Tonk specialties this month. The firm strument manufacture in Australia is not,
have just issued a supplement to their 1901- and cannot for many years to come, be of
1902 catalogue. It shows examples of eight any considerable importance. The tax-pay-
leading styles in music cabinets. The Tonk ers of the mother country are responsible
cabinets of this season are nicely finished, for the cost of defending Australia against
convenient in size and shape, graceful in foreign enemies; the colony costs us a good
appearance and reasonable in price. The deal of money in other ways, and we admit
supplement and all other necessary infor- freely and duty free to this country every
mation will be sent promptly on application. article of Australian produce and manufac-
ture (alcoholic drinks excepted), whereas all
CLEVELAND CO. REORGANIZE.
foreign countries tax Australian products.
G. J. Probeck and L. C. Goldbach, doing British manufacturers therefore have some
business under the name of the Cleveland sort of right to expect much more favorable
Graphophone Co., in Cleveland, O., has been treatment than they are likely to obtain under
dissolved by mutual consent. J, G. Probeck the proposed Australian tariff."
will hereafter conduct all business under the
old name, assuming all liabilities.
ABOUT THE REGAL.
"Cinieaml [Honey"
Two important words in the
daily life of music men. . • . •
TIME — because we are in
the heart of the great West,
and make a specialty of
prompt filling of orders. .• . •
HONE V—because our vast
stock and modest profits
enable us to save the dealer
money on any line of musical
merchandise. Send for our
catalogue, place a trial order
— and note the correctness
of our statement. . • . - . • . •
The announcement of the Regal Manufac-
turing Co., which appears elsewhere in this
paper, is worthy of attention. The Regal
mandolins, guitars and banjos are fast win-
ning national popularity by virtue of their
superior attributes. We would advise deal-
ers desirous of handling an instrument that
will satisfy every desire of their customers
to write to the Regal Manufacturing Co., of
Indianapolis, Ind.
DID YOU START S i r BIGHT?
WULSCHNER MUSIC CO.
INDIANAPOLIS, IND.
Company, -. Saginaw, Michigan