Music Trade Review

Issue: 1901 Vol. 33 N. 17

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
trHENEWYOKK
pgBIJC LIBRARY
THE
WM
ffUJIC TIRADE
V O L . XXXIII N o . 1 7 . Published Every Saturday by Edward Lyraan Bill at 3 East Fourteenth Street, New York, Oct. 26,1901.
TO HOLD RECIPROCITY CONVENTION.
W. R. Farrand Represented the Music Trade Industry
at the Preliminary Confersnce held in Philadel-
phia.
Representative manufacturers from all
parts of the United States met in Philadel-
phia, Pa., on Oct. 18th, and arranged for a
National Reciprocity Convention, which will
be held in Washington, Nov. 19th, and
probably will continue for three days. This
convention was first proposed at the last
annual meeting of the National Association
of Manufacturers, held in Detroit last sum-
mer.
At the meeting, which took place in the
board room of the Philadelphia Textile
School, Broad and Pine streets, it was de-
cided that none but manufacturers should
be allowed to participate in the reciprocity
conference. Boards of Trade, Chambers of
Commerce, Manufacturers' Clubs, and kin-
dred bodies will send delegates, but they
must limit their representatives to men en-
gaged in the business of manufacturing.
No lawyers, merchants or professional men
will have any voice in the deliberations of
the conference.
Theodore C. Search, president of the
National Association of Manufacturers, pre-
sided at the meeting of the committee of
arrangements, while E. P. Wilson, of Cin-
cinnati, and E. H. Sandborn, of Philadel-
phia, acted as secretaries. The delegates in
attendance embraced the leading men in al-
most every industry in the United States.
The music trades were represented by W.
R. Farrand, of the Farrand Organ Co.,
Detroit, who takes an active interest in the
work of this organization, and who, it will
be remembered, made an interesting address
at the convention of the Association in June.
In the call sent out for the appointment
of delegates to the convention, it is empha-
sized that the sole purpose of this conference
is .to discuss the expediency and practic-
ability of the broader application of the prin-
ciple of commercial reciprocity as a means
of expanding foreign markets for American
products, without sacrificing the interests of
any of our industries. The object of this
convention is to ascertain accurately the
views of representative manufacturers on
this subject and to formulate, if possible,
some practical suggestions for such legisla-
tion or diplomatic negotiation as may be
necessary to establish more intimate com-
mercial relations between the United States
and other nations.
The object of holding the convention at
the date fixed on is to have material in readi-
ness for Congress, which will convene early
in December. Invitations will be sent out
at once to business organizations to appoint
delegates. A liberal interpretation will be
given to the instructions of the committee,
and it is estimated that not less than 1,000
delegates will take part in the conference.
RECEPTION~TO KREULFRENCH CO,
[Special to The Review.]
$2.00 PER YEAR.
SINGLE COPIES, 10 CENTS
SOMETHING WRONG ABOUT NOTE.
[.Special to The Review.";
Altoona, Pa., Oct. 21, 1901.
The Wegman Piano Co. have brought
suit against Mary Oeffinger, an aged Ger-
man woman, residing on Fifth street, be-
tween Third and Fourth avenue, to recover
$300. Apparently she endorsed a note for
that sum given to the piano company by
Paul Vetter. She alleges she never signed
the note. The hearing is taking place at
Tyrone.
Springfield, ()., Oct. 21, 1901.
At a joint meeting of committees from
the Board of Trade and Commercial Club GREAT DEMAND FOR MILLER ORGANS.
it: was decided to tender a reception to the Some big Orders reach the Miller People from For-
officers of the Krell-French Piano Co. on
eign Points— Domestic Trade also active.
the evening of Nov. 1st. Harry Sellers
The Miller Organ Co.'s factory at Le-
and R. S. Thompson were appointed chair-
banon, Pa., is rushed in all its departments.
men of a sub-committee to make arrange-
For years they have been enjoying a large
ments. J. F. McGrew and John W. Burk
trade in the United States. They have also
were appointed chairmen of a committee on
always had a liberal share of foreign trade,
program and invitation.
but lately their foreign orders have exceeded
The Krell-French Piano Co. is the latest
those in the States.
acquisition to Springfield's already long list
This week the management received a
of progressive manufacturing concerns, and
cablegram
ordering ten organs, to be shipped
it is but fitting that an appropriate reception
to
St.
Johns,
Newfoundland.
be given our new citizens. The affair will
Within
the
past thirty days the company
occur in council chamber, and promises to
have
received
cablegrams ordering 114 or-
be a decidedly pleasant event. Speeches,
gans
to
be
shipped
to England, Scotland, Ger-
banqueting and a general handshaking will
many,
Holland
and
Newfoundland.
be indulged in, when the business men of the
city will be given an opportunity to person-
FILE BANKRUPTCY"PETITION.
ally meet their new co-workers in the battle
Horace J. Gardner and Fred G. Osgood,
to "make Springfield flourish."
doing business as Gardner & Osgood, piano
CHICKERINCTNEVT QUARTER GRAND. dealers, No. 156 Tremont street, Boston,
The Chickering new style A quarter grand Mass., filed a petition in bankruptcy on Sat-
pianos are winning from dealers the high- urday last. Liabilities, $121,921; nominal
est expressions of admiration. They are cer- assets, $99,370.
tainly deserving of the flattering praise be-
stowed, for they are unquestionably wonder-
ful instruments. The scale is a marvel in
its completeness. The tone is large and
abounds in quality, while there is not the
slightest evidence of a break in the registers.
It is safe to say that the Chickering new
quarter grand marks a distinct development
in piano creation. It is the smallest grand
on the market, and when we add to this a
tone perfection that delights, the popularity
of these instruments can be easily accounted
for.
Chickering & Sons are to be congratulated
on this achievement. It is worthy of this
great American institution, who have been
laboring and leading for more than three-
quarters of a century in the domain of piano-
dom.
W. G. Steinke, of the Grau Piano Co.,
Cincinnati, has been visiting the metropolis
purchasing stock.
PIANO HOUSE BADLY INVOLVED.
The affairs of the Stamford Music Co.,
of Stamford, Tex., are reported badly in-
volved through the disappearance of B. E.
Shockley, the manager, who when last seen
was in Pecos City on the T. & B. Railroad,
and is now supposed to be in Old Mexico.
It was six years ago that Mr. Shockley start-
cc 1 this business, and the amount of the in-
debtedness will approximate $20,000. Eleven
concerns are interested, and the local bank
is caught for about $2,300. The creditors
include the Poole Piano Co., the Estey Piano
Co., the D. H. Baldwin Co., the Wick Organ
Co., the Estey Organ Co., and the Hamilton
Organ Co.
Mrs. W. T. Sampson, wife of the hero
of the battle of Santiago, was among the
purchasers last week of a Henry F. Miller
piano. It was shipped to her home in -Wash-
ington.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
ognized more than ever before in the coun- in the land of sunshine. The exposition at
try's history. American methods of adver- Charleston will not, however, cut a great fig-
tising lead the world. Our merchants de- ure as expositions are rated to-day.
mand striking typographical display, and the
The next great exposition of America will
value of the printer's art becomes more and be held at St. Louis, and it is stated upon
more apparent in the display arrangement of excellent authority that it will be a record-
«£gfl EDWARD LYMAN BILL,
"ads." In America the advertiser demands breaker. This not only has strong Govern-
EDITOR AND PROPRIETOR.
J . B. S P I L L A N E , MANAGING EDITOR.
what he likes from the paper in the way of ment backing as well as State and Municipal,
THOS. CAMPBELL-COPELAND
EMILIE FRANCES BAUER
cuts
and display headings—and he gets it.
but the management is vested in the hands
WALDO E. LADD
GEO. W. QUERIPEL
One paper in New York held out for a of a body of men who intend to make appar-
A. J. NICKLIN
PnHIislietl Emy Satnrday at 3 East 14th Street, New Yorfc. long time against the modern innovation of ent the ability of the people of St. Louis to
SUPSCRIPT1ON (.including postage), United States, Mexico
cuts and type. It was forced to succumb to beat the world's record on expositions. They
and Canada, $2.00 per year; all other countries, (4.00.
ADVERTISEriENTS, $2.00 per inch, single column, per
the pressure brought upon it by the adver- will surpass Chicago, if they have to sit up
insertion. On quarterly or yearly contracts a special discount
is allowed. Advertising Pages $;o.oo, opposite reading matter,
$75.00.
nights to do it.
tisers
after a while.
REniTTANCES, in other than currency form, should be
made payable to Edward Lyman Bill.
In England the great London papers treat
As we have stated in former issues, ex-
EnUred at the New York Post Office as Second Class Matter
their advertisers with contempt. They lay hibitors who are invited to contribute to the
NEW YORK, OCT726, 1901.
down rules respecting the kinds of type to success of an exposition should be informed
TELEPHONE NUMBER, 1745-E1QHTEENTH STREET.
he used and adhere to it, in spite of the fact precisely upon what lines the award system
THE
On the first Saturday of each
ARTISTS 1
month The Review contains in its
that
the advertisers would receive a greater willlje run.
DEPARTMENT " Artists'Department" all the cur-
rent musical news. This is effected
value for the investment, and to the papers
The superintendent of awards at the Pan-
without in any way trespassing on the size or ser-
vice of the trade section of the paper. It has a
would accrue many times the amount of American, Henry S. Pritchett, has announced
special circulation, and therefore augments mater-
business, if they would accept the American publicly that early in the sittings of the jurors
ially the value of The Review to advertisers.
DIRECTORY OF
The directory of piano manu-
system.
at the "Pan" the question of standard of
PIANO
facturing firms and corporations
Representatives
of
leading
American
ad-
comparisons
to be adopted became a dominat-
MANUFACTURERS f Q u n d o n p a g e 2 6 w i l l b e o f g r e a t
value as a reference for dealers and others.
vertisers say that they have the greatest diffi- ing one. It became a question whether the
culty in carrying out their ideas in the Eng- exhibits were to be compared one with an-
EDITORIAL
lish press. They say that they encounter other, or whether an ideal standard which
all manner of restrictive rules which the pro- might exist in the minds of the jurors, and
PIANO MEN WAKING UP.
prietors refuse to forego or change, for no which might be altogether outside of the
| T is evident, the more other reason than that they never did so in exhibits to be judged, should be the standard
The advantages of
advertising — P i a n o
we scan the adver- the past.
men show m a r k e d
*
or not.
change over former
tising
columns of lead-
years—American and
A glance at the various trade journals of
The superintendent of awards goes on to
European m e t h o d s
ing papers throughout Europe will form an excellent index of the
contrasted—Trade pa-
say: "The discussion of this question re-
pers as an index.
the land, the more ap- general character of advertising followed by sulted in a construction of the rule under
parent becomes the truth that piano mer- European manufacturers. These monthly which all exhibits were compared with an
chants are realizing the widely conceded ad- or semi-monthly publications, with their inad- ideal standard, which was taken to be the
vantage of cleverly exploiting their wares in equate advertising pages and late news, pre- highest state of the art in the subject under
the advertising department of the local pa- sent a very shabby appearance when com- discussion. Under this ruling it was possi-
pers. The tone, too, of the advertising is pared with the beautifully printed, bright ble for more than one exhibit in a class to
materially improved from that of days gone and newsy American trade journals running receive the highest award; but, on the other
by. There is more taste displayed, not only from forty to seventy-five pages weekly.
hand, no award was given by reason of lack
in the wording, but in the typographical ar-
of
competition."
The advertising of a nation gives a pretty
rangement of the subject treated in advertis- thorough idea of its progressiveness. and a
This ideal or imaginary standard, which
ing space.
comparison of European and American meth- may exist in the minds of jurors, strikes the
Advertising is a business of compar- ods will serve to forcibly accentuate some of
average citizen as being somewhat complex,
atively recent growth. As a matter of the many reasons why America has moved to say the least. Every man may have an
fact, advertising as a science did not on with tremendous strides, and now in many ideal, and, following this line of argument
exist a quarter of a century ago; prob- products dominates the world.
out, it is not surprising that no reasonable
ably at that time there were few, if any,
decision was arrived at among the jury of
FAIRS AND "ID2A.L" STANDARDS.
professional "ad." writers; but to-day, even
awards.
HERE is no indica-
small cities have their specialty "ad." writers,
Interest in exposi-
Judging from indications, piano manufac-
tions—The award sys-
tion, as alleged by
who make their rounds of all the retail stores
tem should be clearly
turers will take a live interest in the coming
outside
some, that the exposi-
and advise certain means of publicity for the defined—That
" ideal " standard not
exposition at St. Louis. Many of them will
popular - Piano man-
tion fever is abating, for
local merchants.
expend thousands of dollars in making their
ufacturers
condemn
shortly after the close of
it.
There is no question but that "ad." writing
contribution to the great show as attractive
must eventually be specialized and divided the Pan-American, another exposition will as possible in order to impress upon the
along lines as sharply drawn as those of his- be opened at Charleston, an affair which, by people of the country that piano manufactur-
tory, poetry and novel writing. Methods that the way, is calculated to have somewhat of a ing reaches the full dignity of an art indus-
will bring results from classes so widely var- stimulating effect upon Southern and West try. Therefore, it would seem as if the man-
ied as the patrons of a department store, Indian trade.
agers of the St. Louis exposition should de-
must differ more every year; therefore, the
A Southern exposition may prove a draw- clare, not only to piano manufacturers, but
writer who studies a special class will be most ing card during the winter months, when a to all others as well, their position regarding
successful in writing advertisements for it.
tour of the South enables one to shorten the the awards in clearly defined terms. If the
The benefits of advertising are now rec- length of our Northern winters by a tarry standard is to be the ideal one outside of the
TWENTY-THIRD YEAR.
KEWEW
5

Download Page 5: PDF File | Image

Download Page 6 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.