Music Trade Review

Issue: 1901 Vol. 33 N. 11

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
TWENTY-THIRD YEAR.
EDWARD LYMAN
BILL,
EBITOR AND PROPRIETOR.
J.
B. S P I L L A N E , MANAGING EDITOR.
THOS. CAMPBELL-COPELAND
WALDO E. LADD
Executive Staff:
GEO. W. QUERIPEL
A. J. NICKLIN
PnMMU Ewry Saturday it 3 East 14th Street, New Yort.
" SUBSCRIPTION (including postage). United States, Mexico
and Canada, $2.00 per year; another countries, $4.00.
ADVERTISEHENTS, $2.00 per inch, single column, per
insertion. On quarterly or yearly contracts a special discount
is allowed. Advertising Pages Jjo.oo, opposite reading matter,
$75.00.
REniTTANCES, in other than currency form, should be
made payable to Edward Lyman Bill.
Entered at the New York Post Office as Second Class Matter
NEW YORK, SEPT. 14, 1901.
TELEPHONE NUMBER, 1745-E1OHTEENTH STREET.
THE
ARTISTS'
DEPARTMENT
On the first Saturday of each
month The Review contains in its
"Artists' Department" all the cur-
rent musical news. This is effected
without in any way trespassing on the size or ser-
vice of the trade section of the paper. It has a
special circulation, and therefore augments mater-
ially the value of The Review to advertisers.
The directory of piano manu-
facturing firms and corporations
found on page 22 will be of great
value as a reference for dealers and others.
DIRECTORY OF
PIANO
MANUFACTURERS
DIRECTORY OF
ADVERTISERS
A directory of all advertisers
* n The Review will be found on
page 5.
EDITORIAL
THE ATTACK ON THE PKESiDhN I*.
Our great president
\A7HILE the assas-
stricken — Anarchis-
tic spirit encouraged
by yellow journalism
—Business interests
should combine to
curb the anarchists and
their advocates.
sin's treacherous
attack upon our Presi-
dent paralyzed the en-
ergies of the country for
a time, the encouraging reports of the doc-
tors have dissipated largely the pessimistic
feelings of the opening day of the week.
The great heart of the nation has gone out
to the bedside of our noble President, whom
the country loves and reveres. How any
human being could have harbored sufficient
malice against this noble-hearted man, whose
life has been given for the maintenance of
the union and the progress of his country,
is beyond human comprehension.
of the earth, was, in many respects, more
sorely tried than his great predecessors.
While we may divide American history
into the three periods under the men whom
we have named, perhaps no President has
ever occupied a more trying position in war
and in peace than has William McKinley,
the great, warm-hearted, tender, sympathetic
man, who was shot by the cowardly assassin
in the Pan-American City.
While the business interests of America
may be temporarily affected by Mr. McKin-
ley's indisposition, the process of govern-
ment will be uninterrupted and move on as
if the damnable assassination had not been.
People are asking themselves in horror,
how long this devil's work of anarchy is to
be permitted in this country. How long
liberty is to be interpreted by these red-
handed murderers as license to plot against
society.
Three American presidents have been shot
down, but none before by an avowed anarch-
ist. One, by an intense Southern sympa-
thizer, and another by a disappointed office
seeker; but William McKinley, the kindest,
gentlest of all, by one of a band of assassins,
who are linked together by a common love
for human blood, and the destruction of the
structure upon which society and govern-
ment rest.
There is no doubt but that this anarchistic
spirit in this country has been encouraged
by the lurid utterances of the yellow jour-
nals. They, more than any other one cause,
have fed the diseased minds of the anarch-
istic vermin with the sort of doctrine which
has encouraged violence; doctrines which
have created the opinion in the minds of
many that the proper way to elevate them-
selves was to use the knife and pistol on,
not alone hereditary rulers, but on men who
have won high positions in political and in
business life. The yellowest type among the
New York papers have encouraged this sort
of thing. They have suggested it, and al-
most urged it, and the effect of that class
of literature upon men of weak minds is
the same as the dime novel stuff upon boys
of tender years. They immediately wish to
get out the sword and pistol, and practice
shooting their playmates in the guise of a
Texas Tom or a Dakota Dick.
to a lie, and one that conveyed untold anguish
to thousands of hearts, and for the sake of
a few extra sales, it violated every claim to
decency.
As the business interests of this country
are sensitively affected by any national ca-
lamity, as the present which confronts us,
why should not the business men take an ac-
tive part in not only urging the passing of
stringent laws by Congress which will drive
these vipers from our shores, but also, in a
measure adopt rules which must have an ef-
fect upon these villainous sheets which con-
tribute so much for the wreck and ruin of
the business interests of the country? Sup-
pose half a dozen of the most prominent ad-
vertisers in New York should agree not to
patronize a paper which is unmistakably in
the yellow class. What would be the result
when these panders of filth see their pat-
ronage drifting away from them? They
would immediately change their utterances
to a more healthy tone, because it would be
to their interest to do so. The power of the
press, for good or evil, cannot be overesti-
mated ; but when the press is prostituted for
evil, there should be some remedy at hand
either to exterminate it, or to reduce its in-
fluence materially. The counting room to-
day dominates the editorial policy of a news-
paper, and if the receipts of that counting-
room were materially reduced on account of
the anarchistic utterances of a paper, there
is good reason to believe that, after a while,
the yellow type would be abandoned for
more readable and civilized style. Just as
the piano manufacturers have been a power-
ful influence in reforming the blackmailing
eiement of the trade press, so could the busi-
ness men of America act and in concert re-
move, to a large degree, this spread of a
class doctrine—this inciting the poor against
the rich, which plays such a prominent part
in the editorial columns of many papers.
Some of our politicians, too, have added
fuel to this flame; they have aided the class
hatred, and one of the most prominent was
In after days, when the history of his life
the first to raise a class issue in this coun-
becomes written, William McKinley will
try, and by his utterances attempted to cre-
occupy a place in American history, not ap-
ate a feeling that the rich were against the
proached by any other American President,
poor and were their natural enemies. It is
save Washington and Lincoln. Washing-
quite time when such heart-rending events
ton, who was the greatest product of Colo-
occur to look about and seek a remedy.
nial America, whose patriotism and genius
These anarchists' minds were poisoned in
It is not all the Emma Goldmans, but a
contributed to the founding of an infant na-
the
same
way
by
the
lurid
pronunciamentos
certain
class of politicians and a certain class
tion which should be the refuge of the per-
of these journals, that, for the sake of a few of yellow journals which have supplied food
secuted of all nations.
pennies, would counsel the burning of the and stimulants for the anarchists.
Lincoln, the man who guided the destinies
Capitol at Washington, or the assassination
THE USE AND "ABUSE OF NAMES.
of the country over the most troublous times,
of a President.
r\ UR readers will be
United S t a t e s
which resulted in cementing the nation as
C o u r t s rule that a
One, the most sensational and yellowest
interested in a re-
an indissoluble whole, and McKinley, the
man may not use his
of
all,
came
out
in
New
York
with
the
An-
cent
ruling
of the Unit-
name to injure t h e
man whose wise and beneficent administra-
rights
of
others—An
ed States Courts which
tion made America a world-wide power, and nouncement that the President was dead,
important ruling.
when
it
knew
that
it
was
giving
utterance
will do much to remove
gave her a dominant place among the nations
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
the impression prevailing in some quarters
that a man may use his own name as he
pleases.
Recently, a certain George S. Pears, of
Kansas City, claiming that he had invented
a valuable formula for making soap, asso-
ciated himself with other persons and formed
a company under the title of the George S.
Pears Soap Co. This company put out ad-
vertising matter and a soap, on which prom-
inently appeared the name "George S. Pears"
and "Pears." The label and boxes did not re-
semble those of the genuine Pears and the
infringers claimed they had a right to use
the name of George S. Pears.
A. & F. Pears, Ltd., the makers of the
genuine Pears' soap, brought suit to re-
strain this company, and George S. Pears
and other directors of the company, from
using the name George S. Pears and Pears',
in any way in connection with soaps. Judge
Hook, of the Circuit Court of the United
States for the Western Division of the West-
ern District of Missouri, granted a tem-
porary injunction, forbidding the defendants
from the further use of these names in con-
nection with soaps, and the injunction has
since been made permanent by Judge Philips
of the same Court.
A CHAT WITH DEALERS.
"THE store that is
Activity ahead for
the wideawake mer-
ready with stock
chant—Are you ready
for the fall rush ?—If
and plenty of new in-
not, why not ?—Have
struments on the floor
a talk with your staff
and watch results.
is the one that will be
"in it," for the fall rush has already set in
in other lines in many parts of the country.
There are months of activity ahead for the
piano merchant who has a keen eye to busi-
ness, for there will be busy times from now
until the new year blots out the old.
Hard days, too, for the man who engineers
and finances the intricate machinery of a vast
business; trying hours and moments as well
for the salesman who must direct his forces
tellingly, and exhaust his energy in the sale
exploiting battle.
A good corps of expert salesmen who are
thoroughly instilled with the benefit of the
one-price system is a mighty substantial
backbone to any kind of a business, partic-
ularly the retailing of pianos.
Are your salesmen all ready for the fall,
Mr. Piano Merchant, or haven't they seen the
easy side of things this summer? You have
given them reasonable vacations; perhaps you
have sent them away with an extra few dol-
lars in their pockets to get all the happiness
they could out of their brief recreation, and
now that they are back with you ready for
the fray, why not get them together for a
little family chat before the fort is fired upon,
and the fusillade of fall arguments is fairly
commenced?
These little talks put you in touch with
conditions, and some of the arguments cre-
ate new thoughts and ideas. The things
heretofore unseen become plain to you.
Maybe all the salesmen are not thoroughly
acquainted with what the requisites of a good
salesman really are.
Tell them plainly, let them know, that
one should be alert and have his wits about
him, and that in the forward march of civ-
ilization and piano expansion, there is no
room for the laggard.
Point out the elements that win and those
that fail. Get into close touch and relation-
ship with them all. Help the salesmen to
know and feel that your interest is their in-
terest, and what they do for you redounds
to their credit, not only in your estimation,
but in their pay envelope as well.
How often this function of duty escapes
the merchant! There is a sense of appre-
ciation, but not in the way that it ought to
be. The employee cares little for pretty say-
ings as to his ability and efforts; what he
likes best is a more substantial appreciation
of his earning capacity. It pays to encour-
age; for what a lot of ambition and zeal is
turned into the tide o( failures by the disap-
pointments and discouragements that ought
not to be!
It is a poor business nowadays that does
not throw out some encouragement or pro-
motion to the worker. It is also a happy sit-
uation that there are enough stores of that
kind, so that the worker need not be cast
down.
There are constant opportunities for the
ambitious young man, here, there and every-
where. Keep this well in mind. Keep your
forces happy and as full of contentment as
you possibly can—you will be a gainer in a
thousand different ways. Nothing is worse
tor a store than to have one of its own staff
pass remarks which savor of everything
save compliment. The employer who is lib-
eral with his employees, who does what he
can to aid them in their struggle, plays a
winning game.
These little trade talks we have hinted at
before and shall probably frequently hint at
again. Things which are of interest to the
entire trade and not to a few—plain trade
talks—will be a feature of the editorial de-
partment of The Review—sermons, some
people may call them; we don't care, the
idea is to help the good cause of trade along,
and remember, with a happy and contented
sales force your business future is materially
brightened.
Do you know we have nearly reached the
middle of September, and you can start the
ball rolling none too soon ? The first impres-
sions that go round town that you have a
beautiful stock of pianos, are always the
best; hence, as we advised before, you should
not put away ordering stock, but get in
stock. Half the battle is won if your pianos
are in and your store is looking its pretti-
est.
By the way, how did the idea about the
harvest sale impress you ? Don't you think
there is something in it? Is the scheme not
worth the trying? It doesn't cost much; it
is new, and people are seeking novelties now-
adays.
Even the four hundred find that time
hangs heavily on their hands, and are seek-
ing every possible means for diversion.
Why not try? The Review would be
glad to hear of this move, and we know the
one who inaugurates it first will have scored
a mighty good advertising point.
THE MISSION OF THE PLAYER.
P i a n o players in
great demand at home
and abroad-Prove
an influential factor in
inculcating a greater
love for music.
J
H
nQ
& r O w t h i n P°P"
u l a n t y of the pia-
j
.
nQt
{
l
E
J
J
this country, but in E u -
rope,
emphasizes
anew
the activity of American inventive genius.
Within a recent period this branch of the
industry has become a highly important one,
and through the dissemination of a wider
knowledge of the possibilities of these instru-
ments, people who, hitherto, through their
inability to play the piano, were compelled
to forego much enjoyment, have, judging
from results, eagerly welcomed the advent
of the piano-player.
And as it has captured the home market,
so it is gradually capturing the foreign mar-
ket. Our exports of piano-players to-day
are becoming larger month after month.
The majority of manufacturers of these spe-
cialties are now represented in London and
other European cities by progressive gen-
tlemen who are finding quite a satisfactory
demand for the piano-players made in this
country.
There is no standing still, no absolute per-
fection reached by the American inventor
in any line of effort. By perpetual striving,
great things have been accomplished, and the
pleasures and enjoyments of life brought
within the reach of many.
Compare the situation with ten or twenty
years ago. Nowadays, those musically in-
clined can, within their own homes, hear
a great classic work rendered with the same
degree of perfection as interpreted by Rubin-
stein, or any of the more modern masters
of the piano.
The fact that such music can be heard not
only once or twice during the season, but
whenever desired, must be an influential fac-
tor in promoting a higher culture among
the people of this or any other country where
the piano-player has come largely into use.
The piano-player has come to stay.

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