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THE MUSIC TRADE REVIEW
self as well pleased with the present state
of affairs and the outlook.
"Three of our travelers are now on the
road," said he, "and each is sending in good
reports. Our stock ©f musical merchandise,
SCHMIDT'S GUITAROPHONE.
be constructed in all its parts at Oscar stools, scarfs and supplies was never larger
The Latest Contribution of This Tireless Worker in Schmidt's factory, Ferry street, Jersey City
or better than now. In style, material, dura-
the Inventive Field —Will be Keady for the Heights. The first shipment will probably be
bility and price, we believe the Tonk spe-
Trade in the Fall—Some Details — Business ready within six weeks. The musical effect
cialties
for 1901-2 may confidently challenge
Active.
of the Guitarophone corresponds with that comparison. It is the same all through our
Oscar Schmidt, of guitar-zither fame, has of the guitar, and is charming in its clearness, catalogues. We aim to furnish the best
just perfected a new instrument. It will be mellowness and sweetness of tone. By the at the least cost to our customers, and are
known as Oscar Schmidt's "Guitarophone" use of the disc an accurate rendition can be always glad to do business with progressive
and i$ intended to compete directly with the given of any composition, no matter how people. We want to hear from such peo-
most improved music-boxes of to-day. Mr. difficult.
ple always."
Mr. Schmidt, when asked as to his pro-
Schmidt, in speaking with The Review on
Tuesday, said: "The Guitarophone will be posed method of distribution for the Guitar- THE PHONOHARP'S FALL CAMPAIGN.
ophone, said that there
The Phonoharp Co. are starting on their
would be no restric- fall campaign under very favorable auspices.
tions. "They will be The Columbia zither, always a favorite,
sold to all who desire promises to have an exceptionally big run
them," he said. "I can during the remainder of 1901 and for a
not think of any more lengthy period in 1902, if present indications
desirable or profitable are fulfilled.
article for a music
Already the jobbers are preparing. Their
dealer to handle," he lists of orders, frequently repeated, show
added, "and I shall that the work and enterprise of the firm
be glad to hear from members during the past twelve months has
all enterprising deal- been effective in creating a substantial de-
ers concerning this mand among dealers who take a pride in
and other specialties pleasing their customers. The illustration
of mine. I want to let shown is a fac-simile of the picture now so
them know through
forty per cent, lower in price than the music The Review that the Guitarophone presents an
boxes now on the market, will give equally opportunity such as rarely occurs. The Gui-
satisfactory results, and will in very many tarophone is entirely new in every particu-
respects excel any previous invention having lar. Nothing like it has ever been pro-
a similar object in view, viz: the production duced."
of music by mechanical means within a lim-
There is great activity now at the Schmidt
ited compass for household use."
factory. New machinery has just been put
The plan is notable for its simplicity. In in place for making the Guitarophone. The
a box of just sufficient length and width is call for the Notaphone is steadily increasing.
placed one of Oscar Schmidt's No. 2 1 /? gui- The guitar-zither is reported as selling well
tar-zithers. Above it rests on hinges, when in all sizes. The O. S. Mandolin department familiar to magazine and periodical readers.
in position, a series of hammer-like teeth, lias been augmented to keep up with the de- It has done excellent service.
these being adjusted in such a way as to fall mand, and there is a healthy call for the
TO THE MEMBERS OF THE TRADE.
directly on the zither strings. Above these Oscar Schmidt products all along the line.
Saginaw, Mich., Sept. 9, 1901.
teeth and the mechanism to which they are
ANENT THE SYMPHONION.
Gentlemen:—A proposition there is money
attached, but to one side, is an axle or ver-
in interests you, does it not? With years
tical pivot. On this pivot is placed a per-
George Varrelman, president of the Sym-
of
experience in the music business and the
forated steel disc, similar in appearance to phonion Manufacturing Co., is expected
manufacturing
of mandolins, guitars and
the usual music-box disc. One winding of home this month. Although details are not
banjos,
we
can
now
tell you that an exclu-
the spring causes the disc to revolve fifteen yet forthcoming, it is understood he will
sive
agency
for
Waldo
instruments means
times. As the disc revolves, its tongues come fully prepared to get under way some
an
increased
trade
and
dollars
in your pock-
or projecting points, come in contact with entirely new departures in the music box
et
;
and
we
say
this
with
a
full
understanding
adjusted teeth, and these in turn affect the industry. Those who have been under the
of what is being offered by other manufac-
guitar strings.
impression that high-water mark has al- turers, their prices, quality of goods, etc.
As the guitar-zither is not a fixture in the ready been reached in the matter of music-
We sell Waldo goods to only one house
box, it can be taken out and played by hand box construction are, it is said, likely to be
in
a locality and if you do not hold this agen-
whenever desired. The guitarophone, which much surprised.
cy,
or have not seen our instruments, write
is bound to make for itself a big record, will
R. R. Duffin, who started on the road sev-
eral weeks ago, is sending in good reports.
Al the Symphonion factory, Asbury Park,
there is a big staff of men at work on cur-
rent orders.
flutes, Piccolos,
Guitars,
mandolins, Banjos, Zithers
TONK ON TRADE CONDITIONS.
William Tonk, of William Tonk & Bro.,
who has just returned from a Western trip,
Jfnd Gvcry Instrument
partly on business, reports trade conditions
Ctot's musics « •
JOHN C HAYNES & CO., in Chicago as satisfactory. In answer to
'
Importers and Manufacturers,
451 Washington St., Boston, Mass.
questions concerning the New York house
of William Tonk & Bro., he expressed him-