Music Trade Review

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THE MUSIC TRADE REVIEW
THAT "RETURNING" HABIT.
EVERETT ACCOMPLISHMENTS.
The constant returning of goods, more
rife in the small goods than in the piano field,
is a source of great annoyance and extra ex-
pense, requiring extra clerical service and
more work in many departments. It is also
in many cases a source of positive loss, by
reason of goods coming back in a damaged
condition, or so long after purchase as to he
unseasonable—and the manufacturer or job-
ber divides his feelings ( ?) between the fear
of loss on the goods so returned, and on the
other hand the fear of losing a customer if
he refuses to make the credit.
The retailer who is guilty of this practice,
evidently does not realize that he is gaining
an unenviable reputation in the business
world, and that it affects his credit standing
in a very great degree.
However, the wholesaler is very largely
responsible in furnishing the excuse for the
return of goods. Orders are frequently
made out in a careless manner leading to
mistakes in filling. We must not overlook
these facts, and for these reasons the custom-
er is certainly justified in making returns.
By such faults of the wholesale house the
customer falls easily into the habit of return-
ing goods, and is then not always too partic-
ular about having good and sufficient cause
for his action.
This is a case where reform must begin at
home. Let more care be exercised in taking
the order, and the house in seeing that it is
correctly filled, and the annoyance of having
goods returned will be much reduced.
The aggravated cases will then come more
forcibly to the attention of credit men, who
will find little trouble in appraising such ac-
tions at their true value.
The Appreciation of the Everett Piano in the Ar-
tistic Domain Won Solely on its Intrinsic
and Individual Merits.
PRAISE CARPENTER PUBLICITY.
The September issue of Current Adver-
tising contains the following comment upon
some recent Carpenter literature:
"Doing One Thing Well" is the title of a
handsome folder issued by E. P. Carpen-
ter Co., of Brattleboro, Vt., makers of Car-
penter organs.
It consists of a two-leaf circular of white
wood cut, with the fourth page pasted to a
sheet of antique crimson cover paper.
The circular is enough smaller than the
cover to present a wide crimson border en-
tirely around the white stock, thus giving a
very neat effect.
The pasted sheets are folded twice and the
design herewith illustrated is printed on the
front side in black and gold. The type ar-
rangement is plain, neat and readable. The
title refers to the fact that the Carpenter
Co. has made nothing but organs for the
past fifty years, and that it has made a spe-
cialty of doing that one thing exceedingly
well. The appearance of this folder would
suggest that the Carpenter Co. can do two
things pretty well—get out good printing
and make good organs.
KLOCK WITH HALLET & DAVIS.
O. C Klock, the old-time road ambassa-
dor, will represent the Hallet & Davis piano
on the road this fall, his territory being
from Boston to Chicago. Mr. Klock is a
piano man of wide experience and should
make an excellent record with the Hallet
& Davis piano.
In a neighboring page will be found an
announcement regarding the Everett concert
grand piano which emphasizes the remark-
able recognition paid this instrument since
ii penetrated the higher realm of artistic
piano manufacture. To be selected as the
official piano for the most important musi-
cal events in the New England States is cer-
tainly an achievement to be proud of and
demonstrates the satisfaction which this in-
strument gave when heard last season at
some of the festivals in that section.
The honors which have fallen to the Ev-
erett piano all over the country have been
won strictly on merit. It may be said that
in view of the innumerable compliments paid
the instrument, there has been a remarkable
modesty or conservatism in exploitation on
the part of the manufacturers. In fact, the
piano has been compelled to win its own
way and reputation in the musical world.
And it has done so nobly.
The triumphs of Gabrilowitsch and Bur-
meister were fully equalled by the triumphs
of the piano, and the tributes paid the in-
strument by leading musicians and critics
of national celebrity—men whose estimates
of tone values are worthy the fullest consid-
eration—are perhaps unparalleled.
At this period it is unnecessary to descant
on the delightful and peculiarly individual
tone qualities of the Everett grand, for that
matter has been treated of many times in
these columns. Our reflections at this writ-
ing are superinduced largely by the position
which this instrument has deservedly won in
such a brief period of time. It proves that,
after all, an artistic piano possessing actual
merit, will, like a man possessing character
and ambition, force its way not only to the
front, but to the head, because it appeals to
the culture of the musically artistic commu-
nity whose decision is, after all, most de-
cisive.
13
liiis
IN PRIZES
IS OFFERED BY THE
REVIEW
N o . J — $ 2 5 . 0 0 to the person sending the
best original article upon the subject:
"Will the Department Stores become per-
manent and greater distributing
piano factors? "
Won by H. WARNER KIM BALL.
No. 2—$25.00
to t n e
person sending the
best original article upon the subject:
"What Benefit will be derived from tbc
One-price system in Retailing ?"
Won by ALFRED H. FORD.
N o . 3—$25.00
to t n e
person sending the
best original article upon :
"What are the necessary requirements of
modern piano salesman ?"
Won by WILLIAM HEINEKAMP, Jr.
No. 4—$25.00
to
the person sending the
best original article upon :
"What would be the effect of a Piano
trust upon the Industry ?"
FIRE IN LOS ANGELES, CAL
[Special to The Review.]
Los Angeles, Cal., Sept. 9, 1901.
The piano store of Edwin Memory, (or
Emory) at 610 West Sixth street, was dis-
covered on fire yesterday and his stock of
instruments was ruined by water. There
were twelve pianos in the store, as well as
a lot of small goods. A small insurance was
carried. The son of the proprietor, while
endeavoring to extinguish the fire was badly
burned.
JUENGERMAN
REMEMBERED.
Benjamin Juengerman, who, for the past
fifteen years has been connected with the
Keiselhorst piano house, of St. Louis, latter-
ly as foreman, was given quite a send-off
on his twenty-ninth birthday, which fell on
Aug. 27th, by his associates in the tuning
and repairing departments. A handsome
silver tea set was presented to Mr. Juenger-
man by the company with every good wish,
while the employees presented him with sev-
eral tokens of esteem ^nd regard.
RULES GOVERNING THE PRIZE CONTEST
All manuscripts must be submitted in type-
written form.
No composition must contain more than 1200
words.
Any individual may enter for the entire list of
prizes.
The contest is open to all readers of The
Review.
The editor of The Review reserves the right
to publish any of the compositions sent in.
All those who enter for Prize No. 4, must send
in their manuscript by October 26th.
The names of the contestants must be attached
to manuscript submitted, but will not be
published in connection with the contribu-
tion if so specified by the writer.
It is our intention to continue the series of
prizes and embrace every department of trade
which will be of interest to Manufacturer,
Dealer, Salesman and Factory Employee.
All communications must be addressed
" Prize Contest."
EDITOR OF THE REVIEW,
3 East 14th Street, New York.