Music Trade Review

Issue: 1901 Vol. 32 N. 8

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
f H6 MUSIC TRADE REVIEW
TWENTY-SECOND YEAR.
People will never buy pianos that way;
it isn't worth considering in a serious vein.
The purchasers of pianos will not buy
them like ordinary merchandise! Will
not? Let us ask those who entertain such
opinions to-day if they can locate some ex-
EDWARD LYMAN BILL,
EDITOR AND PROPRIETOR.
clusive piano houses who have built up
J . B. S P I L L A N E , MANAGING EDITOR.
large enterprises on purely a mail order
E M I L I E FRANCES BAUER,
basis. The men who underestimate this
THOS. CAMPBELL-COPELAND
catalogue house competition are the ones
Executive Staff : WALDO E. LADD
GEO. W. QUERIPEL
who have not given this subject the inves-
A. J. NICKLIN
PaDMefl Every Sitnrflay at 3 East 14th Street, New Yorfc tigation which it merits.
To our minds, it is a problem which
SUBSCRIPTION (including postage). United States, Mexico
and Canada,! 2.00 per year ; all other countries, $4.00.
ADVERTISEMENTS, $2.00 per inch, single column, per
dwarfs all others. They pale into insig-
insertion. On quarterly or yearly contracts a special discount
is allowed. Advertising Pages $50.00, opposite reading matter
nificance when placed in juxtaposition with
$75-°°.
REMITTANCES, in other than currency form, should be
it, and it does not require an over-imagin-
made payable to Edward Lyman Bill.
Entered at the New York Post Office as Second Class Matter. ative mind to picture the rapid decline of
NEW YORK, FEB. 23, 1901.
the small music dealer if matters continue
TELEPHONE NUMBER, 1745— EIGHTEENTH STREET.
unchecked.
On the first Saturday of each month The
Within three years the number of deal-
Review contains in its ' Artists Department"
all the current musical news. This is effected
ers will have become lessened by one-third,
without in any way trespassing on the size or
service of the trade section of the paper. It has
and in five years if the trend in this direc-
a special circulation, and therefore augments
materially the value of The Review to adver-
tion continues, will show a numerical de-
tisers.
crease in the ranks of the small music
THE STRUGGLE TO COME.
dealers amounting to fifty per cent.
HP HE expanding importance of the cata-
Many will doubt this, but they are the
logue houses should not be overlooked ones who have not weighed the import-
by those who have the future of the music ance of this class of competition.
trade industry under consideration.
The catalogue houses are sending out
Years ago, when the embryo concerns editions of upwards of half a million copies.
first began to issue small circulars, mer- These reach every hamlet in the land and
chants of all classes expressed themselves as are thumbed by every member of the fam-
unbelievers in the future of the scheme. ily where they find a resting place.
They said that it could not succeed in a
Besides, these houses do a stupendous
large sense, and never would seriously amount of advertising in those papers
affect the local merchant by becoming a which have a great circulation among the
successful competing factor.
plain people.
See how true their prophecy. The cata-
Before us lies a copy of the Woman's
logue houses to-day are issuing great Home Journal. In it, we find displayed,
volumes containing upwards of two thou- fifty-four separate and specially arranged
sand pages, showing illustrations of almost advertisements
embracing everything
everything that is used in the homes, in which can be found in our modern depart-
the field and on the farm, and offering to ment stores, all compiled and issued by
sell at prices too, which leave the small
one Chicago catalogue house.
man out of the field entirely.
Fifty-four separate and specialized ad-
When these, however, first began to in- vertisements by one concern in a single
clude small musical instruments it was
issue of a publication!
said that they would never specialize suf-
What of that, says the doubting music
ficient to cut any appreciable figure in dis-
trade man. Just these few straws, which
tributing musical wares.
will indicate the direction of the wind.
The prophecy of the music trade men
Among these advertisements we find
has proven just as true as was the early
two relating to pianos. One says:
belief of those who were engaged in general
merchandizing. Last year the output of
For $98.50 we furnish our new AnERICAN
HOnElUprfght Parlor Grand Piano in mahogany, or
French burl walnut finish as tr.e equal of pianos that
the Chicago catalogue houses reached
others sell at three times the price.
No money required with your crder.
surprising figures—figures that would
One year's trial free.
25-Years' written binding guarantee.
scarce be credited should we give them.
For very large pictures or illustrations of our
pianos, complete descriptions, and for our special one
year
free trial, no money with order offer, also our
Thousands of pianos.
catalogue of organs and small musical instruments.
Thousands of organs.
Nothing to interest the piano dealer
Thousands and thousands of instru-
there—in
a twenty-year guarantee and no
ments embracing every division of the
money with order!
small goods trade.
Organs are offered as low as twenty-two
Will amount to nothing, said the wise-
dollars, in a separate advertisement.
acres of a few years ago.
EDITOR ARTIST'S DIPT.
Then, passing by the other piano ads.,
here is one for the small goods men:
SEND NO HONEY
If you live east of the Rocky Mountains. Cut this ad. out
and send to us and we will send you a HIUH GRADE
GUITAR by express C. O. D , subject to examination.
Examine it at your express office, and if found perfectly
satisfactory, exactly as represented, equal to guitars that
sell everywhere at 85.OO to 81O.0O, pay the express
agent out SPECIAL £*> n e
and express
OFFER PKICE
«P.£.VO
charges.
(Express charges will average 50cents for t;oomilrs>. Tills
is a regular $i>.00 genuine troubadour, mahogany
finished Guitar, highly polished, beautiful inlaying
around sound hole, American patent head, best nickel-
plated tailpiece, one of the most powerful and sweetest-
toned instruments ever offered. Comes complete with an
extra set of genuine Glendon Strings and a Guckert
Book of Chords, which teaches anyone how to play.
ONE MONTH'S FREE TRIAL. You can give the
instrument one month's trial in your own house, and if you
have any reason whatever to be dissatisfied, you can re-
turn the instrument to us at our expense and we will re-
fund your money. Write for Free Musical Instrument and
Piano and Organ Catalogue. Organs, $22.00 and upwards;
pianos, $115.00 and upwards.
Any interest in the statement " send no
money."
Here's another in the same enticing
vein:
$3*°5
SEND NO MONEY
$3«<>5
Cut this ad. out and send to us, and we will send you a
Beautiful Sweet-toned AUTOHARP and com-
plete outfit by express C. O. D., subject to examination
You can examine it at your express office, and if you find
it perfectly satisfactory and exactly as represented, one of
the finest musical instruments you have ever seen, and
equal to Amoharps that sell in music stores at $5.00 to
$10.00, pay the express agent our S P E C I A L rtm
OFFER PRICE and express charges, > P o < u i )
which are about 50 cents.
OUR $3.05 AUTOHARP
j heo ^
est gra-ie Aut^harps made. Has 23 strings, s bars and pro-
duces 5 chords. Made of selected resonant spruce pine,
handsomely polished and finished; very finest steel strings,
best nickel and celluloid trimmings throughout, very sweet
Q nH
T
~
»
r
» ujpr fill
i n n c
c n r n
i n
ir\ef r i i r r t A n f
a C rpfn i V r c
colt
Q r
pretty musical selections, full assortment of pic«s. tuning
key and wire music stand. The Autoharp in one of
the most popular of the smaller musieal instru-
ments. It is extremely simple, has no complicated parts,
no mechanism that requi'es skill to operate Anyone even
Forms a beautiful accompaniment and is one of the most
pleasing musical instruments made. 83.05 is our Spe-
cial Offer Price until S00 a r e sold. O R D E R A T
The brass band fellow needs a little at-
tention, and here is where it comes in:
BIG BRASS BAND OFFER
We sell the Celebrated Marceau & Co. Instruments
at about one-half the price others charge for inferior
goods.
FOR SPECIAL OFFER and inside prices on every-
thing in Band Instruments, Supplies, etc., big Bargains in
Cornets, Drums, etc., write for Free Catalogue of Brass
Band Instruments.
The sheet music publisher gets his no-
tice in the same style, and the roller organ
is not left in the lurch.
$2.95 ROLLER ORGAN $2.95
SEND NO MONEY
But cut out and return this ad. and we will send jou a
Gem Holler Organ complete with one roll of music, by
express, C. O. D., subject to examination. You can ex-
amine it at your express office, and if found peifectly sat-
isfactory, exactly as represented, equal to such instru-
ments sold by others at double the money, pay the express
agent our SPECIAL <£^ g*~ and express charges,
OFFKR PRICE
* P ^ - y i > which average 50 to 75c.
The Gem Roller Organ ^"SH™
it. Extremely simple; a child can operate it. Made
of especially selected materials, given a handsome walnut
finish, is 16 inches long, 14 inches wide and 9 inches high:
weighs, boxed, 15 pounds. Has hard steel keys, steel
gearing, very finest mechanism throughout. Op-
erates on the same principle as the finest Swiss
Music Boves. The reeds are organ size and give out a
volume of tone as full and sweet as a big organ. We fur-
nish one Roll of Music with every Organ. W2.95 is
the lowest price ever attempted for a fine
ROLLKR ORGAN, the greatest value ever furnished
in a mechanical musical instrument. Order at once.
These are plain facts, excerpts from ad-
vertisements issued by one firm scattered
through a single issue of a paper.
Is the catalogue house "it?"
And is "it" up to the music man?
Within the past week we have seen a
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
letter from the manufacturers of the roller
organs sent to one of the largest music
jobbing houses in the West, advising them
that they will be unable to supply them
with the roller organs of the style pre-
viously sold to them, inasmuch as they had
disposed of the entire output to the same
Chicago catalogue house who issues the
advertisements which we have quoted
above.
No interest to the music man in this, is
there?
The catalogue house is larger than the
music jobber and controls the entire fac-
tory output of a music specialty and still
some of our friends will assert we are en-
gaged in magnifying just a little trade in-
cident.
Wait uuti] the little thin cloud hardly
perceptible a year ago upon the trade hori-
zon develops into a regular tornado crush-
ing all before it.
This is a history making age and the
cloud is growing rapidly. The sky will
soon become overcast and what then?
How is the small dealer going to meet
a catalogue competition on a $98.50 and
no money down piano?
The catalogue man says next $74.50 just
as well.
The expenses incident to running the re-
tail piano business are out of all proportion
to the amount of business transacted.
The catalogue man ships his pianos di-
rect from the factory. He has cut expenses
to the smallest point possible, and can sell
his instruments still cheaper when he de
sires; but can the dealer?
Close students of the trend of trade in
this direction must admit that the note of
warning is timely.
As to the possible solution of this prob-
lem?
With this we shall deal later.
First to impress upon the industry the
necessity of an immediate choice between
enjoying a full meal to-day and a thin
diet for the succeeding days.
A capon-lined stomach Sunday, and a
water and cracker menu for remaining
days of the week.
In other words does a present success
outweigh a future failure?
TAXING INTELLIGENCE.
A T each session of Congress we are made
acquainted with the fool legislator—
the man who has a weakness for introduc-
ing unnecessary and harmful bills, or pro-
visions in them, destined to cause consid-
erable annoyance, hoping, no doubt, to
win in this connection some notoriety.
A case in point. The new postal code
which has passed the House of Represen-
tatives and is now before the Senate, con-
tains a provision requiring weekly periodi-
cals to pay from one to two cents postage on
every copy delivered through the mails to
a subscriber in the city in which the peri-
odical is published. If this provision
should be adopted it will cost more to send
The Review to a subscriber in this city
than to one living in any other part of the
United States or Canada—a truly anoma-
lous situation. It would, moreover, be in
the highest degree oppressive, for it would
in most cases add over a dollar a year—a
large percentage of the subscription price
—to the cost of circulating it.
On what principle of equity such a pro-
vision, either in the case of a weekly or a
monthly, is founded, we are at a loss to
understand. It certainly cannot be upon
the principle that the cost should be in
proportion to the amount of service, for
the delivery of a paper three thousand
miles from the place of publication in-
volves much more labor than the delivery
in the place of publication. Certainly the
character of the weekly journals of the
country calls for no repressive measure of
this kind, for most of them—nearly all that
would be affected by such a measure—are
of a distinctly educative character. Most
of the trade journals which are doing so
much to place the United States in the
front rank commercially and financially are
published weekly.
The measure viewed from any stand-
point is absurd and harmful. Should it
become a law it would affect the City of
New York to a far greater extent than any
other portion of the country, for this city
has become the great publishing centre.
Under the proposed change, the citizens
of New York City will have to pay from 52
cents to $1.04 a year more for their week-
ly publications than citizens who live in
any other part of the country or in Canada.
In other words, for such intelligence as
these journals convey — intelligence, in
many cases, not obtainable in the journals
published in any other city—there is a tax
of from 52 cents to $1.04 additional levied
upon the residents of New York City. It
is true the terms of the bill apply equally
to other cities: but the predominance of
New York City as a publishing center
makes the great burden of the tax fall
upon those resident here.
that once its attention has been drawn to
the matter, the sober second thought of
Congress will eliminate this most oppres-
sive and unnecessary provision."
THE PIAN0V0RKER.
IN his talk with The Review last week,
that clever piano maker, Paul G. Mehlin,
dicussed a topic which is worthy of further
exploitation, namely, the piano mechanic
of to-day as compared with the worker of
the earlier days of the industry.
"The mechanic who learned the trade
when I learned mine," says Mr. Mehlin,
"had to think and reason at every step.
He had to do it to get good results, and
good results were the only results wanted.
There was no market for any other kind.
The piano-making mechanic of to-day is
more automatic in his methods. He has
his thinking done for him and, as a rule,
he
keeps in
certain
well-defined
grooves and ruts. Unless he breaks
away from these ruts and grooves
his automatic life continues.
Hav-
ing once mastered work in some special,
but narrow field, there is no more neces-
sity for him to think. That kind of an ex-
istence pleases many because it is 'easy.'
But you can see the net result, can you not?
Instead of having an army of men thor-
oughly trained in every department of a
factory and who, therefore, have a fairly-
good all-round knowledge, you have an
army of men who can do this or do that,
and when 'this' or 'that' is done they are
at the end of their rope, using the phrase
in any sense you want."
This is a true and succinct review of a
situation too familiar to many manufac-
turers. It is because of these conditions
that it is so difficult nowadays to secure an
"all round" man competent to fill the post
of superintendent—a man not clever as a
regulator, a tuner, a casemaker—in other
words not a specialist, but a man who pos-
sesses a knowledge of all branches and
who can if necessary draw or improve a
scale.
In days agone a graduate of a factory,
if at all ambitious while learning his trade,
could fill with credit the post of superin-
tendent or scale architect. Place on one
side the piano men of the "old school" now
living and how many can you find among
the younger generation of workers equipped
The Funk & Wagnalls Co. are entitled to
to fill the bill?
the thanks of the profession for directing
The leaning toward specialism in all in-
attention to this dangerous clause in this
dustries is characteristic of the times—it
bill which should, and no doubt will, be
means, broadly speaking, quicker work and
strenuously opposed, for it is a tax on in-
dustry and intelligence. As Bradstreet's as far as it goes perhaps better work. But
well says: "The Weekly periodicals of the the men engaged in piano production are
country have never been so little deserving largely automatons. They are working
of such repressive, in some instances even out the ideas of a past generation,
prohibitive, treatment as now, and we hope and few are creating ideas for the future.

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