Music Trade Review

Issue: 1901 Vol. 32 N. 3

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
TWENTY-SECOND YEAR.
8MIW
EDWARD LYMAN BILL,
EDITOR AND PROPRIETOR.
J.
B. S P I L L A N E . MANAGING EDITOR.
EMILIE
Executive Staff :
FRANCES
BAUER,
THOS. CAMPBKLL-COPELAND
WALDO E. LADD
GEO. W. QUERIPEL
A. J. NICKLIN
P n D M Erery Sitnrday at 3 East Ulh Street, New You
SUBSCRIPTION (including postage). United States, Mexico
and Canada, $2.00 per year ; all other countries, $4.00.
ADVERTISEMENTS, $2.00 per inch, single column, per
insertion. On quarterly or yearly contracts a special discount
is allowed. Advertising Pages $50.00, opposite reading matter
$75-°°.
REMITTANCES, in other than currency form, should be
made payable to Edward Lyman Bill.
Entered at the New York Post Office as Second Class Matter.
NEW YORK, JAN. 19, 190L
TELEPHONE NUMBER, 1745-EIQHTEENTH STREET.
On the first Saturday of each month The
Review contains in its "Artists Department"
all the current musical news. This is effected
without in any way trespassing on the size or
service of the trade section of the paper. It has
a special circulation, and therefore augments
materially the value of The Review to adver-
tisers.
That is as it should be, for every one
than to any other, financial or industrial.
In other words, the report of this form of possessing intelligence knows that the con-
illness has actually taken precedence over ductor of a newspaper cannot personally
the news columns and whether or not this see every item that goes into his paper,
frightful condition of affairs really exists, and gleaning, as he does, news from every
we are informed that it does with unfailing section of the country, there are, in spite
of the closest oversight, items sent in to
regularity by the scare line reporters.
All of this has an effect upon business, him by correspondents and representatives
hence, every little ill that people have is in whom he has confidence, which may con-
duly considered a genuine case of grip; and tain offense to local parties.
We have been the victims of just this
it is through this kind of a magnifying
glass that the unhealthy conditions of sort of legal unfairness and have been put
the country are enlarged, and business to considerable expense; and there is haidly
a paper of importance but has suffered
correspondingly depreciated.
likewise
from the injustice of our present
People stay indoors nursing, too fre-
quently, imaginary ills and the result libel laws.
A case in point: Our contemporary the
is the selling departments of business
enterprises feel keenly that the regular de- "Music Trades," an ably conducted and
carefully edited publication, has been put
mand upon them has ceased.
According to reports there are millions to thousands of dollars expense to defend a
of grip cases in the country and surely suit brought by a resident of the West.
these people at the present time are not The offensive item came from the "Music
purchasers of other than druggist supplies. Trades" correspondent in a western city,
To our minds the worst enemy to business was published in good faith by the editor,
is grip, and the probability is that the con- and nearly two years after the item ap-
ditions will not brighten materially within pears he is compelled to stand an expen-
the zone of grip influence until the weather sive suit brought against him for alleged
becomes clearer and more settled, for there damages. It must have been a pachy-
dermic hide that was not penetrated for
is no enemy like sunlight to disease.
We are not going to dispute with the nearly two years. What sort of reason or
medical authorities regarding grip, but justice is there in occurrences of this kind
we shall interject our belief that a large for the newspaper man?
GRIP AND BUSINESS.
A MONG the many business houses there
is an evident feeling of disappoint-
ment regarding January trade, for there is
no denying the fact that retail trade in all
lines thus far in the new century has not
been up to expectations. Of course, there
are many reasons which may be named
that have been instrumental in bringing proportion of the cases of sickness which
about this state of affairs, chief among are ordinarily termed grip, are nothing
more than old-fashioned colds which we
which is the worn-out cry—stock-taking.
By a large number of firms the first part have experienced from childhood up. We
of January is usually given up to inven- have fallen into the grip habit, so that
tory and arranging matters for the new everything from a toothache to a case of
year; consequently in both the manufac- lockjaw is, according to the popular cry,
turing and retail departments there is a superinduced by grip.
The environment of our twentieth cen-
slowing up of energy which immediately
tury
lives is such as to make us more keen-
is felt in the lessening of the distribution
ly sensitive to atmospheric effects, and if
of wares.
There is, to our minds, another reason for there were less scare lines in the papers
the existing unsatisfactory condition of about grip and less talk about it, the grip
affairs which has been a tremendous factor habit would decrease and business would
in bringing about the depressing condi- materially improve.
If it can be shown that it is clearly the
intent of the editor to injure willfully and
persistently the reputation of anyone, then
of course he should be brought up with
a round turn; but when a news item is in-
serted plainly as news and not with the
intent of personal injury, it is unjust and
unfair to the newspaper fraternity to be
put to enormous legal expense to defend
that which amounts to practically free-
dom of the press.
Of course there are instances where free-
dom constitutes license, but to the credit
of the journalistic craft it may be said that
in most cases there is reasonable investiga-
tion and care taken in the serving up of
tions. That old enemy to humanity which
AMEND THE LIBEL LAWS.
news
matter, and every publisher whose
was imported from Russia some years ago \ 1 7 E have invariably taken the ground
record is clear, should be afforded an op-
and which was first designated as "La
that the libel law should afford the
Grippe," but which now is known as the newspaper some protection as well as the portunity of righting an alleged wrong be-
plain, everyday grip, has made its presence individual, and as it stands in New York fore action is brought against him.
In this industry we have seen firms per-
felt in almost every great city of the land, at the present time, it is all one-sided.
sistently
and continually maligned by a
and if we may judge by reports, its prev- The newspaper man is afforded absolutely
alence has reached an alarming stage in no protection. An innocent item appear- conductor of a trade publication. If it
many localities. In fact were we to draw ing in a newspaper may be the means of could be shown in open court that it was
a line through the heart of the Continent putting the proprietor to thousands of dol- the evident intention of the editor of such
from East to West hundreds of miles lars expense without an opportunity being paper to bring the name of the firm or
in width, it would be difficult indeed to first afforded him to make a retraction or firms into derision and disrepute, then
there is some cause for legitimate action.
find a spot within not visited by the grip. an explanation.
We trust to see the laws of libel righted
It has reached such a condition that
In some States no suit can be instituted
nowadays our attention is called by the against a newspaper without the offending so that the Empire State may do greater
scare head-lines in the various papers to publication being first afforded an oppor- justice in a legal way to the newspaper
man. At present it is a crying shame and
the grip conditions of the country rather tunity to retract the offensive statement.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
disgrace that a reputable publication, dis-
seminating news and information, educa-
tional in its influence, should be put to
great expense because some little fellow
has a grudge against it. Is it possible
that in the "Music Trades'' suit there
were other forces involved than those
which appeared in court?
THE ANTI-AMERICAN FEELING.
/ ^ \ N the other side of the little body of
water which separates this young
blade of a country from effete Europe,
there is considerable alarm existing regard-
ing the inroads of American manufacturers
upon European preserves. Both England
and Germany are becoming greatly exer-
cised over the stalwart advance made by
that manufacturing youngster—America.
The latest, however, regarding this, comes
from the land of Kaiser Wilhelm:
In compliance with special instructions
from the State Department, Consul Gen-
eral Mason, at Berlin, has submitted a re-
port setting forth the restrictions placed
upon the publication of advertisements for
certain American products by trade jour-
nals in Germany.
The movement, states the Consul Gen-
eral, dates back to 1896, when the grow-
ing competition of American bicycles be-
gan to alarm the German makers to a con-
siderable extent. It was at first attempted
to secure an advance in the rate of duty on
American wheels, but, failing in this, the
association of German manufacturers
adopted the plan of boycotting, as far as
possible, advertisements of American
wheels and bicycle sundries in the trade
papers of the country. These trade jour-
nals were given to understand that they
were to choose between the patronage of
German bicycle makers and their foreign
competitors, especially those of American
nationality. Under this pressure most, if
not all, of the German bicycle publications
refused to accept American advertisements
and still maintain their restriction.
Mr. Mason also states that a move to
likewise exclude American sewing machine
advertisements—even in the daily press—
was set afoot. As far as the daily news-
papers were concerned, this movement
failed, as the papers refused to be bound
by such a narrow policy, and freely accept
advertisements of American products on
the same terms as those of native origin.
Some of the trade publications, however,
which are dependent upon the patronage
of the home trade, have been forced into
excluding American advertisements of this
character.
On the whole, the publications which
have been dominated by these movements
are relatively of small importance, states
Mr. Mason. The bicycle companies state
that, while at first the restriction ham-
pered them somewhat, they now advertise
in illustrated German periodicals to much
better advantage.
Germany may as well contain itself in
peace, for silly interference will have about
as much effect to stop the onward march of
the industrial conquest of America as Mrs.
Partington's broom had to keep back the
waves of the ocean. Men on the other
side of the water will begin to figure after
all that the United States of Europe will
be about the only organization with which
to successfully combat the advance of
America, and after a while they will get
out of the divine right of kings' idea,
and reason will assert itself.
Even this anti-American feeling has
reached piano factories, for we have defin-
ite word from Europe that visitors have
been shut off from visiting certain piano
factories through fear that they would im-
part some secret of the factory system to
American competitors. It reaches a hu-
morous stage when we think of the con-
ductors of the great piano factory systems
of America, gleaning information from
some of the little jack-knife competitors
on the other side of the water.
The only way that they will ever meet
American competition is by producing as
good a value as the Americans in their
own market; simply denouncing American
methods and trying to build a little wall
about their own country amounts to noth-
ing. American piano manufacturers with-
in a comparatively brief period of time,
unless Europe shows decided improve-
ment, will have beaten the Germans and
the English at their own game.
Wait and see.
THE FREE COPY HABIT.
C V E R Y publisher of a trade paper is
more or less the victim of the free
copy habit superinduced by a desire on his
part that the publication should have a
wider circulation. This condition of af-
fairs must change materially during the
new century.
There are few persons connected with
the retail department of the industry who
realize the amount of time and expense
that is lavished upon progressive trade
publications.
To produce a trade paper means the ex-
penditure of much care and money. Every
department of the business must be thor-
oughly systematized in order to turn out
a paper which is strictly up to date in its
news service.
The American trade journals have no
equals in the world for value of informa-
tion in the branches of the industry they
represent, and no business of any impor-
tance is carried on to-day without an organ
devoted to its interests.
Trade papers which have won a reputa-
tion for reliability are read not only by the
heads of the house receiving it, but by the
office associates, the business men and the
salesmen, and that brings to mind a point
upon which we have touched before, why
should not the salesman pay for his regu-
lar copy of trade publications which he
likes to read?
We have hundreds of statements made
to us during the year from heads of firms
that they are unable to find certain publi
cations just when they desire them, be-
cause some one presumably has taken
them out of the office and failed to return
them
'''All leading attachees of business institu-
tions should read trade papers. By so do-
ing they broaden their sphere of useful-
ness and bring better results to their em-
ployers. Reading gets them out of a nar-
row groove where they can take a broader
outlook into the world; it expands the
mind and quickens the perceptions.
Salesmen may read leading trade papers
and glean from them many interesting
items which should prove of great value
to them in their business, and why should
they not pay for them ?
The publisher of every local daily paper
does not furnish them free reading, nor do
they receive the magazines without paying
the price. Why should the publisher of a
music trade journal be an exception ?
We should be glad to add to our list a
thousand new subscribers among the piano
salesmen of this country, knowing that in
The Review they can find a splendid equiv-
alent for their investment. We stand out
squarely as advocates of the cutting down
of free distribution. Everything that we
receive we pay for, and we believe in ren-
dering a good value and an efficient ser-
vice, but at the same time we believe in
the straight business proposition of re-
ceiving pay for our service.
FLOTSAM ^AND JETSAM.
T T is to be regretted that certain sections
of the music trade press will persist in
exploiting rumors. One of our local contem-
poraries during the past) ear has paraded a
number of statements with direct reference
to the future movements of the Wan2-
maker institution in its relation to the pi-
ano industry.
All of these statements have invariably
proven false. The last one, that Wana-
maker was about to enter the domain of
piano manufacturing, is just as inaccurate
as previous utterances regarding this in-
stitution.
As a distributing factor in the industry,
there is every reason to believe that Wan-
amaker will be with us. He may sell a
piano bearing his name. That, however,
is not definite, and there is no reason for
the affirmation of such a statement; but to
come out as a manufacturer of pianos at
the present time is far from the intentions
of the Wanamaker directorate. Mr. Wan-
amaker has, on many occasions, expressed
his opinions in no uncertain way regard-
ing his position in the mercantile world.
He has always stated that he preferred to
be free and clear from the trouble incident

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