Music Trade Review

Issue: 1901 Vol. 32 N. 25

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
8
THE MUSIC TRADE REVIEW
TWENTY-SECOND YEAR.
REVIEW
EDWARD LYMAN BILL,
EBITOR AND PROPRIETOR.
J . B. S P I L L A N E , MANAGING EDITOR.
Executive Staff:
THOS. CAMPBELL-COPELAND
WALDO E. LADD
GEO. W. QUERIPEL
A. J. NICKLIN
PntllsM Every Saturday it 3 East 14ft Street, New Yort.
SUBSCRIPTION (including postage), United States, Mexico
and Canada, $2.00 per year; all other countries, $4.00.
ADVERTISEnENTS, $2.00 per inch, single column, per
insertion. On quarterly or yearly contracts a special discount
is allowed. Advertising Pages $jo.oo, opposite reading matter,
$75.00.
REniTTANCEI, in other than currency form, should be
made payable to Edward Lyman Bill.
Enttrtd at the New York Post Office as Second Class Matter
NEW YORK, JUNE 22, 1901.
TELEPHONE NUMBER, 1745-E1OHTEENTH STREET.
THE
ARTISTS'
DEPARTMENT
On the first Saturday of each
month The Review contains in its
" Artists'Department" all the cur-
rent musical news. This is effected
without in any way trespassing on the size or ser-
vice of the trade section of the paper. It has a
special circulation, and therefore augments mater-
ially the value of The Review to advertisers.
DIRECTORY OF
The directory of piano manu-
u i U n r i r T i i o c o , facturing firms and corporations
MANUFACTURERS f Q u n d Q n p a g e ^ w m ^ £
value as a reference for dealers and others.
A directory of all advertisers
DIRECTORY OF
in The Review will be found on
ADVERTISERS
page 6.
EDITORIAL
CHANGING CASE ARCHITECTURE.
\JJ HAT a wonderful
Piano cases of the
new century — What
transformation has
our manufacturers are
taken place in piano
contributing to the ed-
ucation of a r t i s t i c
case architecture during
tastes—A progressive
age.
the past few years. It
keeps pace with the changing tastes of the
people.
We see transformation going on before
our eyes, and we fail to note the underlying
motive for the changes thus occurring until
the evidence sufficiently accumulates to form
a test of judgment. One can reasonably
venture the statement, however, that modern
taste is steadily improving, as well it might
with the rapidly increasing facilities for its
cultivation.
The rising generation, through schools of
art, through the spread of education, through
the skill of trained teachers liberally supplied,
is having its natural taste purified, pruned
and carefully and intelligently directed, until
it is coming to be conceded that America is
to be ultimately the home of art, as it is con-
fessedly now the liome of a virile and grace-
ful literature.
It is apparent that piano manufacturers
of this country are not only keeping pace
with the advancing tastes of the people, but
they are factors in directing that taste to
higher things. It is not difficult to trace
the progress of a more artistic and chaste
taste in the abolition of those lumbering,
was already here, a stampede was desired,
but, strange to say, the industry refused to
be stampeded. An air of mystery surrounded
the operations, and even some music trade
editors were talked into supporting the
scheme, through fear that their interests
would be seriously threatened within the
near future, should they attack the dark,
sinister trust which is going to Molochize
everything that offers the slightest resis-
tance to its progress.
"We have options on a number of plants,"
hysterically shouted the promoter. Of course;
THE TRAIL OF THE SERPENT.
nothing could be easier than that, in fact,
M OTWITHSTAND-
Latest attitude of
the elementary stages have hardly been
the piano trust pro-
ING carefully pre-
reached in the formation of a trust when op-
moter—By sensation-
al reports seeks to pared, inspired reports to
tions are given.
stampede the industry
—The last play in the the contrary, the piano
In the furniture trade options have been
game of bluff.
trust promoter has en-
given on plants no less than four times,
countered noticeable frosts along the line of
and still the trust has never been formed.
his recent travels, and a careful canvass of the
Will the money be forthcoming when the
piano field to-day proves that the possibility
date set for the expiration of the options
of a combination of any importance which
comes about?
was talked of some weeks ago, is gradually
Options and underwriters may be useful
becoming more remote. While we live in an
in playing a bluff, but wait until the call
age of surprises, and the unexpected often-
is made. That is the test.
times happens, it is sure the sturdy good sense
Stuff and nonsense. The men of this
of the American piano manufacturers will
industry should not permit the spectre of the
prevent them from going into a deal which
trust to haunt their dreams. It is a long
possesses so many elements of uncertainty as
way distant, and when last heard of was
the rainbow-tinted piano combination con-
in Mars, where it will take up a permanent
ceived and fostered by one whose reputation
residence. No evidence has been produced
is not quite up to that of Cesar's wife.
which has impressed the piano mind that a
Piano men would probably bite more readi-
trust will be desirable; on the contrary, such
ly if coin of the realm were offered in suffi-
a combination contains within itself the ele-
cient quantities for their holdings instead of
ments of destruction.
beautifully engraved chromos, the value of
It may furnish a subject for discussion
which is problematical. Better men than the
during the summer, but the reports which
present promoter have tried to swerve piano
emanate from a prejudiced and discredited
manufacturers from the broad path of good
source should be halved, quartered, and
business judgment, but in every case sturdy
then chopped into small bits. They will then
Anglo-Saxon common sense has been found
digest much easier.
to be more than a match for those who seek
A u COMPLEX""QUESTION.
to make use of great names in the furtherance
A LARGE employer of
The topic of the
of their own selfish schemes.
hour—The shadow on
labor said recently,
the wall — Misrepre-
sentation by l a b o r
1
while
discussing the la-
"T HE recent sensational statements which
leaders—The rights of
employers clearly de-
bor question, "I do not
have,come to us from the West should
fined — Independence
care to discuss it; it is
first.
be taken, not with grains of allowance, but
heavy, over-ornate styles of years ago, and
the substitution of a style of piano case ar-
chitecture which is at once simple, grace-
ful and pleasing.
The changing styles of cases show the
influence of healthy American minds. We
are living in an age of cultivation and as-
piration. We are reaching out to the doing
of better things, and the creation of a higher
and purer taste, and it is apparent that Amer-
ican piano manufacturers are contributing a
liberal quota towards the new order of things.
with large chunks of discount. The piano
trust promoter is making his final grand
stand play. He sees large commissions
hanging temptingly near, almost within
reach— a t least so to his disordered and
overheated imagination; but he will never
reach the fruit which hangs so tantalizingly
near—why ?
Because the intelligence of a majority of
our manufacturers will intervene to prevent.
Discouraged and beaten at every point,
he has sought the West, where, from one
manufacturer he has received encouragement.
A new press agent was secured, and reports
were sent out calculated to excite the mem-
bers of the piano trade. The great trust
too complex/'
That may be, but it does not dismiss the
subject. It is one of those things that will
not down, and a study of other trades will
find that absolute indifference does not exist
to one of the great questions of the day. One
of the great questions ! Is it not, after all, the
greatest, most vital ? It is the point on which
the greatest battle in the history of the world
will be fought, and it is to be hoped that it
will be fought intellectually when the crucial
moment arrives. Throughout the country
at the present time there is much agitation,
much insecurity, much fear. Our own indus-
try has suffered greatly in the past and will
no doubt suffer much more in the future, be-
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC ^TRADE REVIEW
cause of this "complex" question. There is
a shadow on the wall which portends serious
difficulties for the coming fall, not before,
for labor troubles do not usually occur when
there is that stagnancy of business such as
usually exists during the summer months.
Whether or not, the piano industry will be
hampered by reasons of labor troubles next
fall is one of the secrets which the future
holds, and at the present time she does not
propose to divulge it. Recent developments
show that the labor agitators are not inter-
ested wholly in disseminating truths. On
the contrary, deception appears to be a large
portion of their stock in trade.
If we take the recent speech of Chas. Dold
at New Haven, it will be seen that when com-
paring the Eastern workman with the West-
ern workman,, he was noi: desirous of stating
the true condition of affairs to the men whom
he addressed. The industrial philanthropists
are beginning to conclude from the present
status of affairs at the model plant at Dayton,
Ohio, that industrial Edens are not apprecia-
ted by labor agitators.
The question of labor is a commercial one
between the individual employer and his em-
ployee, governed only by natural laws and
varying with conditions and localities and it
may be that it is an exceedingly difficult ques-
tion for an association to deal with ; yet the
National Metal Trades Association is form-
ing itself into a powerful organization, and
will undoubtedly be a strong offset to the
unionizing of the labor forces in their indus-
try. This organization comes out squarely
in its express recognition of the right of any
man to belong, or not, to any religious, politi-
cal or economical set as he may see fit; also
his right to leave at his free will, his right to
sell his labor at the best price he can com-
mand.
The members say further that their inalien-
able right to employ a man, whether or not
lie belongs to any organization, and his dis-
charge at their discretion exists and will be
insisted upon.
The management of a shop is in the hands
of the employer, who is financially responsible
for it, and its management should not be in-
terfered with by the employees who assume
none of the responsibilities. Labor is quite
as necessary as capital, and without it noth-
ing can be accomplished, but it must not be
elevated to the throne of power where it can
dictate to the men who, by ambition, applica-
tion and talent have developed great enter-
prises.
Capital and labor are strong links in the
chain of human progress, but a chain is no
stronger than its weakest links, no matter
how large and impressive the larger ones may
be, for when the strain comes the weakest
ones snap; and if the labor organizations are
going to make the industrial link so weak by
their unwarrantable interference with busi-
ness affairs that the chain snaps, then there
is nothing le r t for the workman or for the
owner. It is well to adjust matters so that
when the strain comes there will be no weak
links, and the time to strengthen them is now
before the strain occurs.
'"THE Review policy, while perhaps not
generally endorsed by its competitors,
seems to satisfy its clients. A paper, after
all, is a business institution, and must ren-
der a fair equivalent to the men who sup-
port the enterprise. We have never paid the
slightest attention to the silly little criticisms
which emanate from jealous competitors, be-
THE MEAT OF THE COCOANUT. cause we hold that our constituency cares
CLIENT in writing little or nothing whether this paper is liked
Why we do not be-
lieve in Special Edi-
to The Review or hated by its competitors. The advertis-
tions—Of little value
to the advertiser—Dif.
asks, "Why do you not ers are looking for values, and they have
ference in p i a n o s—
Business prospects for
bring out special edi- found The Review to be a paying medium.
1901.
tions? You did for- It delivers a value, and there are no schemes
behind our moves. We are not engaged
merly."
True, indeed, and The Review was only in the piano brokerage business; we do not
issued twice a month "formerly." Times believe that it mixes any better with correct
have changed since "formerly" and the pol- journalism than the house organ, which is
icy of business institutions should change not even first cousin to journalism. In some
with the times. Yes, we have issued a great cases we have considered that we have given
many special editions in days agone, but we too great a value to our advertisers, and
ask to be forgiven for our past sins, and consequently raised our card rate to a fair
price. Some demurred, claiming that some
promise never to repeat them.
other papers would give them several times
Many years ago The Review issued Christ-
the amount of space which The Review of-
mas numbers. In '89, after one of our trans-
fered for practically the same amount.
continental trips, we published a California
We rqjlied by saying that there was
edition; again, at the time of the Midwinter
Fairanother California special. Wealsoissued perhaps as great difference in papers as in
special editions covering every part of Amer- pianos, and while we did not insist upon a
ica, but we believe to-day that the value of man purchasing our wares, yet if he did,
big, voluminous publications has greatly de- he must pay the valuation which we placed
preciated for the advertiser. This is an ac- upon our space. No investment in adver-
tive age—an age of concentration—and pi- tising can be too large if it brings a profit
ano merchants do not pay as close attention in proportion to the amount invested, and
to the individual announcement of manufac- Review advertising has been found to be
turers in papers which contain a hundred an excellent investment.
A MANUFACTURER desires the opin-
pages or more.
ion of The Review upon the compar-
Readers of trade publications, nowadays,
ative
volume
of business which will be trans-
want condensed space, boiled down bits in
everything, and the individuality of an ad- acted this year and last, in musical instru-
vertiser is lost in a huge publication wherein ments.
A
there are fifty or a hundred more pages re-
lating to competing wares. It is too much
to expect of a reader that he will wade
through and digest such a vast amount of
advertising matter, and, believing that, we
discontinued the "special" habit several years
ago. We believe the interest of the ad-
vertiser is best served in an ordinary edi-
tion of the paper, wherein his announce-
ment has a fair chance of being seen, and
not lost among scores of other similar an-
nouncements.
Working on that basis, we have main-
tained a publication of from forty to fifty
pages weekly. There has been no spurt
for a month or two, but in season and out
The Review has swung along at about that
pace. Every advertiser has an excellent
showing for his money, and we believe the
treatment he receives in our regular edi-
tions is eminently more satisfying than if
he were bunched with a great many others
in "special" editions.
While we do not aspire to a prophetic
reputation, yet we never have refrained from
expressing an opinion upon a possible busi-
ness future, and we say unqualifiedly that
we believe that 1901—in the first year of
the reign of Pierpont Morgan—will be the
greatest year in point of volume of business
which this country has ever seen. The fall
will open early, and it will be a record-break-
er in every respect. Business through the
summer will continue fairly excellent, and
the man who does no more business this
year than he did last will be losing ground,
because there is more business to be done this
year. Depend upon it we are not far from facts
in expressing ourselves as we have. Watch
the developments and see whether we come
near scoring the bull's eye or not.
HE proverb that "the pen is mightier than
the sword" is now obsolete. It is no
longer a question of pens and swords: the
scene has shifted, and the contest now rests
whether the linotype machine is mightier than
the Maxim gun.
. ,
T

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