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THE MUSIC TRADE REVIEW
TWENTY-SECOND YEAR.
tising, we may say that one of the most
glaringly misleading announcements which
has been brought to our notice for a long
time past is the one which we present be-
low, taken from the Pittsburg Press, under
date of June 2d:
No man has a legal or moral right to
trade upon the reputation worthily won by
another, and if the Chickerings of Chicago
desire to win the respect of the trade, they
should rigidly insist upon their agents elim-
inating misrepresentation from their public
EDWARD LYMAN BILL,
acts.
EDITOR AND PROPRIETOR.
CHICKERING BROS,' PIANOS.
J . B. S P I L L A N E , MANAGING EDITOR.
The name Chickering, as applied to pi-
The Only Piano Made by a Chickering Now
THOS. CAMPBELL-COPELAND
Hold by Ambuhl Bros., the Enterpris-
WALDO E. LADD
anos, possesses an enormous value. It con-
ing Piano Dealers, on Wood Street.
Executive Staff:
GEO. W. QUERIPEL
Ambuhl
Bros,
of
433
Wood
Street
are
stitutes a piano trade mark which assures
A. J. NICKLIN
pleased to announce that they have now
the purchaser of an instrument bearing that
the exclusive agency for this territory
Every Saturday at 3 East 14th street, New Y o u
for the world-famed Chickering Bros.'
SUBSCRIPTION (including postage), United States, Mexico
name,
of a conceded artistic worth, and the
pianos.
and Canada, $2.00 per year; another countries, $4.00.
ADVERTISEriENTS, $2.00 per inch, single column, per
For the past nearly eighty years the
attempt by anyone to trade upon this repu-
insertion. On quarterly or yearly contracts a. special discount
name Chickering has been connected
is allowed. Advertising Pages $50.00, opposite reading matter,
with high-grade pianos and probably no
$75.00.
tation, so long and honorably maintained,
REniTTANCE*, in other than currency form, should be
other name is better or more favorably
made payable to Edward Lyman Bill.
known in connection with the great in-
should be met with such emphatic disap-
dustry of piano making. It is therefore
Entered at the New York Post Office as Second Class Matter
proval that the offense will not likely be
with pride that Ambuhl Bros, announce
that they now have the exclusive agency
NEW YORK, JUNE 15, 190L
repeated.
In this connection, we may say
for Lhickering Bros.' pianos, positively
TELEPHONE NUMBER, 1745-E1QHTEENTH STREET.
the only piano made by a Chickering.
that we consider that here is a case which
We also wish to announce that al-
THE
On the first Saturday of each
though the grade of these famous pianos
ARTISTS 1
month The Review contains in its
could, with perfect propriety, be brought to
is too well known to admit of contro-
DEPARTMENT " Artists' Department" all the cur-
the attention of the National Association of
versy, it is our intention to carry out in
rent musical news. This is effected
the sale of them, as in all other instru-
without in any way trespassing on the size or ser-
Piano Manufacturers, even though Chicker-
ments we sell, our well-established plan
vice of the trade section of the paper. It has a
of small profits and quick sales. You
special circulation, and therefore augments mater-
ing & Sons be not members of that organ-
can therefore buy at Ambuhl Bros, one
ially the value of The Review to advertisers.
of these famous Chickering Bros, pianos
ization.
DIRECTORY OF
The directory of piano manu-
at the price you would pay at many
other stores for a very obscure make,
u^NMrsrTunrn. facturing firms and corporations
It is openly stated that Ambuhl Bros., of
and on terms as low as ten dollars per
MANUFACTURERS f Q u n d Q n p a g e ^ ^^ b e Q £
value as a reference for dealers and others.
Pittsburg, are largely controlled by the Kim-
month.
AMBUHL BROS.,
ball
institution of Chicago. If such be the
433 Wood Street, Pittsburg.
It is difficult, indeed, to appreciate that case, we believe that as soon as the atten-
EDITORIAL
state of ecstatic bliss that Ambuhl Bros, en- tion of Mr. Conway is drawn to this mis-
joy when they "take pleasure" in announc- leading announcement he will disapprove of
PROFITING BY OTHERS WORK.
ing that they have the exclusive agency for it in terms easily understood. He has clear-
\ \ f E have frequently
Fraudulent p i a n o
"the world-famed Chickering Bros, pianos." ly and emphatically expressed himself re-
schemes decreasing—
called attention
Misleading advertising
This announcement constitutes the grossest garding trade ethics, and here is an oppor-
to the various kinds of
— Attempt t o trade
upon the n a m e of
libel on one of the distinguished names in tunity early in his presidency which will
advertising in which
Chickering — Ambuhl
Bros.' attitude.
piano history, and its authors cannot plead afford a magnificent chance for the Asso-
misrepresentation h a s
ignorance in the issuance of such an adver- ciation, under his guidance, to win hearty
been a prominent feature. We have also re-
applause from those who have hitherto re-
tisement.
ferred to fraudulent schemes allied with
mained
aloof from participation in its coun-
The second paragraph of their notice dem-
stenciling, whereby instruments have been
onstrates beyond power of argument the ob- sels.
branded with names closely resembling some of
THE C L U T C E T O F UNIONISM.
the old and famous piano patronymics. Hap- vious desire on their part to trade upon
A MANUFACTUR-
the old-established Chickering. It is plain
pily, deceptions of this kind have been on
Opinion of a manu-
facturer—The absurd
ER of prominence *
that
the
purpose
of
their
advertisements
is
the wane, and there are now only sporadic
and arbitrary demands
connected
with this in-/
of labor unions—The
to establish the closest, relations between the
cases, principally confined to the great cities
decline of England's
famous old name of Chickering and the commercial supremacy dustry, said recently,
where pianos are exploited under fictitious
due largely to this.
while discussing labor
Chickering Bros., which they represent, for
and deceptive names.
they proceed to say further on that "the grade topics, and the probability of the spread of
The decrease of this business has been
of these famous pianos (referring to Chick- Doldism: "I am convinced, from my ob-
brought about by education on the part of
servation of the labor conditions in America,
ering Bros.) is too well known to admit of
the general public, aided by a determination
that the more one tries to elevate the con-
on the part of the legitimate dealer to ex- controversy."
If this is not the rankest kind of misrep- dition of certain classes of men, the more
pose deceptions of that character.
resentation, then where shall we look for it ? he is adding to his own future troubles.
The numbers of manufacturers who have
The advertisement is plainly written with the There is not one man in fifty who really ap-
been parties to schemes of such a nature
intent to trade upon the fame of the illus- preciates thoughtful effort on the part of
arc growing beautifully less. Publicity has
trious Chickering piano, for its authors seek manufacturers to better his condition. See
largely destroyed illegitimate stenciling.
to lead the public into th& belief that theirs how all the finely arranged plans of men
There are, however, other trade nuisances
who conceived the profit-sharing schemes
is the great piano of history.
which have largely supplanted the old form
and
all that have crumbled. I propose to
It is not the purpose of this article to
of exploiting deceptive piano nomenclature..
enter into a discussion of the rights of Chick- do just exactly as much as is possible in
In many cities there are dealers who still
ering Bros, to stencil pianos as they elect, the way of providing healthy surroundings
adopt unfair methods to bring a compet-
but when it is clearly apparent that the for my employees. I do this in purely a self-
itor's pianos into disrepute. It is hoped
name of Chickering Bros, isbeing used openly ish spirit; not because J desire specially
that the Dealers' National Association may-
to deceive, why, then, it is quite time that the to better them, but solely for the reason
be instrumental in eliminating this kind of
men who are parties to it should be held up that they wilt be better satisfied, more con-
fraud and misrepresentation from the trade.
tent, and we get better results from them."
for trade condemnation.
Referring to kinds of deceptive adver-
KEMEW
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