Music Trade Review

Issue: 1901 Vol. 32 N. 10

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
TWENTY-SECOND YEAR.
KEMEW
EDWARD LYMAN BILL,
EDITOR AND PROPRIETOR.
J . B. S P I L L A N E , MANAGING EDITOR,
EMILIE
FRANCES
BAUER,
EDITOR »«TI«T-« DIPT.
Executive Staff :
THOS. CAMPBELL-COPELAND
WALDO E. LADD
GEO. W. QUERIPEL
A. J. NICKLIN
PnWlshefl Erery Saturday at 3 East Hit street, New Yort
SUBSCRIPTION (including postage). United States, Mexico
and Canada, $2.00 per year ; all other countries, $4.00.
ADVERTISEMENTS, $2.00 per inch, single column, per
insertion. On quarterly or yearly contracts a special discount
is allowed. Advertising Pages $50.00, opposite reading matter
$75.00.
REMITTANCES, in other than currency form, should be
made payable to Edward Lyman Bill.
Entered at the New York Post Office as Second Class Matter.
NEW YORK, HARCH 9, 1901.
TELEPHONE NUMBER, 1745-EIOHTEENTH STREET.
On the first Saturday of each month The
Review contains in its ' Artists Department"
all the current musical news. This is effected
without in any way trespassing on the size or
service of the trade section of the paper. It has
a special circulation, and therefore augments
materially the value of The Review to adver-
tisers^
TRADE IMPROVEMENT.
A S the Spring 1 season advances the trade
situation is improving. Piano ware-
room stocks throughout the country are
much lower than a year ago, hence manu-
facturers may depend with reasonable cer-
tainty upon a plentiful supply of Spring
orders.
Reports which have reached The Review
office during the past week indicate that
Spring activity is already apparent in the
retail department of the business in differ-
ent localities throughout the country.
The absence of failures of any conse-
quence in every department of the business
is indicative of a healthy condition, and
with the encouraging' trade reports which
reach us from the distributive sections of
the country there is every indication that
the spring months will be marked by ex-
cellent conditions in that industry to which
The Review directly appeals.
Bank clearings and railway earnings are
fair measures of trade volume, and they
indicate a considerable gain in business
over a year ago. A revival in export trade
in various lines, particularly the cotton, is
noted among the encouraging features.
One result of the high price of cotton is
the immediate improvement of business
conditions throughout the South. Letters
which we have received from Texas dur-
ing the past week show that that vast State
will enjoy a veritable boom during the
year.
There are a great many of our
manufacturers who have availed them-
selves of the great possibilities of Texas as
a distributing State tor pianos. We have
information that there are a number of
new firms forming which will naturally
add considerably to the piano energy of
the State.
The territory will be better covered and
more systematically worked than hereto-
fore and what is true of Texas applies
equally as well to other parts of the South.
they purchased, and the local dealer felt
inclined to gratify this whim provided he
could do it at no cost to himself. In other
words, he proposed to follow the old-es-
tablished plan and work the manufacturer.
THE DEPARTMENT OF DEFECTS?
THHERE are no manufacturers in the This manufacturer,suspecting something of
world who have as many ridiculous this nature, requested the pianos reshipped
claims made upon them for rebates as pi- to him if they were unsatisfactory and had
ano manufacturers, and unfortunately proven deficient. Upon examination he
there is no apparent decrease in the varied found them in as perfect condition as could
line of arguments brought to bear upon be expected from having been under hard
them in alleging deficiencies. It appears usage for a year. It was only after he had
to be in the regular weekly formula of cer- been put to considerable expense that he
tain dealers to claim allowances for de- learned that it was merely a whim on the
fects which they claim have been discover- part of the purchaser, who desired another
piano. It would be just as reasonable to
ed in certain pianos.
We know of one particular firm who have expect a tailor to replace a suit of clothes
hardly permitted a month to elapse for which had been worn a few months for a
years without making specific claims upon new one as to expect a piano manufacturer
piano manufacturers for certain deficien- to respond with willingness to every pass-
cies which they claim exist in instruments ing whim of the retail purchaser, and
supply new pianos in place of old ones.
shipped to them.
Still another: A dealer complained bit-
Piano manufacturers have submitted to
this sort of extortion—for that is what it terly to a manufacturer regarding a certain
amounts to in many cases—for years with instrument which a customer had used
quiet and lamb-like submission. The worm something over a year. The manufactur-
will turn, and the piano manufacturers re- er told him if the instrument was not sat-
fuse to be worked perennially; and there isfactory to return it, provided there was
are indications that they are beginning to any deficiency in material or workman-
take a more decided stand and will not pass ship. The piano came and an examination
upon these rebates in an affirmative way disclosed the fact that the strings were
so easily as in the days of yore. Recently covered with rust, as might be expected
one local manufacturer who had been re- when it was learned that the instrument
ceiving claims which he felt positive were had been used in a seashore resort on the
not just, from a certain dealer, at last Southern Coast. The manufacturer paid
demurred and requested him to reship un- the freight upon the instrument.
People seem to think that a combination
satisfactory pianos at once. The dealer's
reply to this was in effect that he had of wood and metal will endure all sorts of
found upon investigation that the defects climatic changes and still be at all times
were not as bad as reported, and he would in perfect condition. Some purchasers be-
be willing to accept half the rebate first lieve that they can stand a piano out under
claimed. This the manufacturer refused the eaves and after having permitted a
to admit and again stated that if any de- few gallons of water to dash over it and
fect existed to reship the instruments. In in it, can then put it in a room where there
the last letter the dealer became a little is 1 a roaring fire and expect it to suffer no
more evasive and said that upon further deterioration therefrom.
investigation he was willing to stand the
Reputable piano manufacturers will
expense of repairing himself.
gladly make good any reasonable defects
The first claim was a dishonest one and which may appear in their instruments,
this case is only one of many, made to but they cannot be responsible for the lack
grind a few more dollars from the manu- of care manifested in housing a delicately
facturer and reduce his meagre profit still susceptible mechanism such as is embodied
in a piano. If a buyer of a watch drops it
smaller.
Another case which came up recently: into the sea he does not blame the maker
A well known Harlem manufacturer had if rust appears and seriously injures the
received some letters from his local agent finely adjusted machinery, and the piano
in reference to two pianos which he had purchaser has no reasonable claim against
sold. For these instruments he desired a manufacturer when such an utter lack of
new ones, and after two or three weeks, ordinary precaution is exhibited in the
during which considerable correspondence care of their instrument. Dealers too
passed between them, the whole thing frequently lend a willing ear to the
boiled down to this: The parties who pur- ridiculous claims made by purchasers
chased the pianos had decided after a and carry them still further along the
year's use that they would prefer mahog- lines to the manufacturer, thus reliev-
any casings rather than the walnut which ing themselves of any responsibility or
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
expense in the matter. They shoulder
it all upon the manufacturer, which is
manifestly unfair.
Manufacturers naturally have stood these
losses with half concealed remonstrance,
because they have always preferred to ad-
just the matter rather than have a falling
out with a good customer. The claim de-
partment of the business, though, has
reached such a point that manufacturers
themselves feel that it is high time to
block the torrent of reckless demands
which are made upon them.
NEED OF ORGANIZATION.
| N Pennsylvania and Michigan the music
dealers have been endeavoring to block
legislation which if permitted to go upon
the statutes would be seriously detrimental
to the piano merchants' interests. As a
matter of fact, bills by which certain mer-
cantile interests would become jeopardized
if passed appear in almost every state leg-
islature. They are introduced usually by
men who are using their political position
as a means for private gain—in the lan-
guage of Croker, they are working for their
pocket-book all the time.
A talk recently with a well-known dealer
in Indianapolis elicited the information
that a year ago a man who introduced a
bill which seriously threatened the install-
ment business of the state was side-tracked
in his work by an arrangement entered
into with certain men who bought off the
legislator.
Still an iridescent dream the purifica-
tion of American politics.
There are too many men in political life
in America who promote certain measures
simply with the end in view that they will
be bought off by those whose interests are
threatened.
Nearly every year at Albany we hear of
a proposed antagonist in the shape of a
rival to the telephone monopoly. Consid-
erable talk is made of the matter in the
newspapers, and there the matter ends.
It is whisked out of sight with an abruptness
that fairly lakes one's breath away. There
are always schemes behind such moves,
and the men who introduce the measures
t o frequently profit thereby, being bought
off by the opposition whose interests are
threatened. In fighting legislative measures
which are adverse to the piano interests it
is necessary that funds be available, and
there is no easier way to raise money for
any purpose than through organization
work. Men will pay dues to an organiza-
tion who never subscribe one cent directly
towards legislative work.
Piano dealers themselves would serve
their own interests if they would form as-
sociations in every State in the Union.
They would be then in a position not only of America are not so dense intellectually
to uphold their interests through the vari- as some may believe, and when they re-
ous State Legislatures, but they would ceive a piano from some of the catalogue
also be in a better position to stamp out houses and their neighbors compare it with
fraud whenever it appears on the trade instruments that they have paid more than
surface. In almost every city there is double the figure for they will begin to ex-
fraudulent work carried on, and the re- ercise their minds in a reflective way.
spectable portion of the trade can easily That is but natural.
stamp it out if it will. It generates and
The men who are clogging the good piano
thrives through indifference on the part output—who are injuring the business both
of those who hold the power to right the in character and in volume are those who
wrong, and in no way could they do it are selling the commercial pianos at dis-
more effectively than through associated honest prices.
effort.
Now there should be a reasonableness
about
the operations of all men who are
AIDING THE CATALOGUE MAN.
T H E men who are making the incursion seeking public patronage, and while in
of the catalogue house establishments making this statement we do not by any
in the music trade domain, a comparatively possible stretch of imagination mean to in-
easy one, are those who are selling the com- clude the dealers as a whole, there are
mercial piano in other than its proper class. some to whom these words directly apply,
While recently visiting a certain dealer, and they are the ones to whom we propose
in the West, one of his salesmen enthusi- to apply the red-hot iron of argument
until at least they are seared a trifle and
astically reported another sale of a B
piano. The dealer rubbed his hands glee- a»"e distinguishable from their fellow mer-
fully as he contemplated the sales slip, and chants who ran upon honorable lines.
An illustration from real piano life:
finally said that those were the pianos on
In the Northwest there was a regular
which he made his money. '' Think of it,''
he added; " that is $300 for that piano, the dealer who had offered to a fanner a well-
second one to-day. Yesterday I sold one known Boston piano in exchange for a
for $325. Those are the goods to handle; pair of horses and $250. The farmer was
very much pleased with the instrument,
real money in them!"
As a matter of fact the pianos to which but thought it a trifle more than he cared
he referred were of a brand which ordin- to pay upon that occasion. It was one of
arily wholesales at $110 or $115, and still the plainest made by the Boston firm,
this man deliberately enticed people into and the agriculturist could not fully ap-
his store for the purpose of buncoing them. preciate the real worth of the instru-
No other word is fully applicable. His ment. About two weeks later he came into
business was old-established and ostensi- the same wareroom, and after looking
around came upon a large upright piano
bly highly respectable in character.
The people who came into his ware- of Chicago manufacture, ranking in what
rooms had a right to suppose that they we may term the commercial class. It
were receiving the same honest treatment possessed a highly attractive and showy
that they would get in any mercantile exterior, which captivated the farmer.
house of honor, but they were not, for by After expressing his admiration in lan-
no manner of intricate reasoning can that guage in which there was a modicum of
dealer demonstrate his mercantile honesty profanity as well as eulogy embodied, he
in exploiting a piano for $325 which costs asked the price. The salesman immedi-
wholesale a trifle over $100, and which ately followed up this enquiry with a line
could be duplicated in scores of factories of red hot argument which placed the old
for the same figure. He is robbing the fellow upon his mettle.
The salesman closed his speech with the
customer, for he is not delivering the value
which the purchaser is entitled to receive statement:
"Why, it would probably be useless for
when paying such a price.
me
to quote you the price on that piano,
It is this same kind of cut-throat work
which is making the course of the cata- as it would be far in excess of what you
logue man a very easy one. To-day, it is would be willing to pay, as you could not
piano which I
true, the catalogue houses buy the very pay the figure for the A
asked
upon
the
occasion
of
your last
cheapest pianos which are made in Amer-
ica. It is true, too, that they sell them on call."
"Well," the old fellow finally drawled
a very low margin of profit, a profit which
out, " what in thunder do you ask for the
would not satisfy the ordinary retailer.
The catalogue man carries no stock. He instrument, anyway? Maybe I could meet
ships from the factory direct, thus saving you. You can't always tell how far a frog
even his cartage. Now, the rural portion will jump from its looks."

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