Music Trade Review

Issue: 1900 Vol. 31 N. 7

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
The Paris Exposition through Review Eyes.
A. S. CAPEHART, DIRECTOR OF THE LIBERAL ARTS AND CHEMICAL INDUSTRIES DEPARTMENT,
THE REVIEW TALKS WITH THE CHIEF OF THE DEPARTMENT WHEREIN THE MUSICAL
INSTRUMENTS ARE DISPLAYED — A COMPARISON WITH THE CHICAGO FAIR.
[Special to The Review. |
Paris, France, Aug. 9, 1900.
Mr. Alexander Capehart, director of the
Liberal Arts and Chemical Industries, is
one of the busiest amongst the many busy
heads of the different sections belonging
to the United States at the Paris Exposi-
tion, for he has the entire responsibility of
two most important classes: i. e., the Lib-
eral Arts section, where the pianos are
shown; also the Chemical Industries, and
the amount of work that, as director of
these important divisions, is entailed upon
the man who occupies the post, can only
be understood by those who have seen
something of the magnitude of these un-
dertakings.
Mr. Capehart's office was until last week
at 20 Avenue Rapp, where the American
Commissioner General has a handsome
suite of rooms turned into offices for the
use of the many different interests there
represented; but now Mr. Capehart has
transferred his office to the Exposition itself.
Thus he is always on the spot, should his
advice as director be required or his assist-
ance as the most experienced head be asked
for. This experience has not only been
gained at the Paris Exposition, but dates
back to the World's Fair at Chicago, where
Mr. Capehart took an important position
among those who were the mainspring of
the exhibition.
This office of the director of the Liberal
Arts is to be found in the United States
section bearing that name, and is contained
in a well situated gallery just above, and
at the back of the Musical Instrument sec-
tion; the gallery is reached by a flight of
stairs just opposite the Ludwig piano ex-
hibit ; and it is here that your correspond-
ent was received by Mr. Capehart one day
recently, when the thermometer stood at
some exceptionally high figure "in the
shade;" but as this section is rather a
favored one as to position and coolness, the
effects of the' heat were not too apparent.
A desk which would have been full to
overflowing, were it not for the methodical
accuracy which placed every letter and
paper, or jurors' report in the various
pigeon holes prepared for them; a couple
of type-writing machines with their opera-
tors, to one of whom an important paper
was being dictated by the director; such is
the present office of Mr. Capehart, who de-
clared upon receiving your correspondent's
card, asking could he spare five minutes to
the "Music Trade Review," that for the
" Review " he could even manage possibly
to spare ten, although he had yet so much
on hand, that no day, not even the dog
days of mid-summer, were half long enough
to enable him to accomplish all that
he would like to do each day. And this
was no matter of surprise when the direc-
tor added that at the time of speaking he
had the papers of thirteen juries on his
hands, all of which had to receive individ-
ual attention and the utmost care,to insure
perfect accuracy in every detail.
Asked whether there was any compari-
son between the arrangements made at the
World's Fair in '93 and the present Expo-
sition, Mr. Capehart expressed the senti-
ment that there was a certain amount of
difficulty in making a comparison, as every
arrangement was made so differently. For
Paris he had found his work much ham-
pered by the many unnecessary restrictions
placed upon every effort, and also by the
amount of "red-tape" formality with
which every act was surrounded. A faint
smile appeared upon the director's features
as he explained that upon his arrival he
ALEXANDER S. CAPEHART.
considered the facade of the Liberal Arts
section was some six inches too low. His
explanation of this to the French authori-
ties met with the reply that he would find
it very difficult to get the necessary author-
ization which would enable the facade of
the United States section to be raised these
necessary six inches. Unfortunately Mr.
Capehart found this reply was only too
correct, and after waiting and mak-
ing any number of applications for
this permit which never came, Mr. Cape-
hart acted as though he were at Chicago:
one evening he got together a good staff
of experienced workmen, and all the re-
quisite implements, and set men to work
under his own active personal supervision,
with the result that when the next sun rose
over the gardens of the exposition that
particular facade was higher by six inches:
the usual applications were still sent in,
and finally some weeks afterwards permis-
sion was given by the French authorities
to do a work which American enterprise
under an energetic head had accomplished
in the course of a night! When one thinks
of the disadvantage it would have been to
every exhibitor in this section, (especially
to exhibitors of musical instruments) if this
work had only been undertaken when the
permit arrived, when nearly every stand
was arranged and the section all in order,
an idea can be formed of the immense ser-
vice this promptitude on the part of Mr.
Capehart rendered to every one concerned.
Mr. Capehart explained that his idea
when arranging these two sections, was to
form from the materials under his hands,
not a series of disconnected exhibits, but a
sequence of ideas. Leaving his desk,
and asking your correspondent to step
to the other side of the gallery (from the
edge of which the whole of these two sec-
tions can be seen), Mr. Capehart pointed
out the different exhibits, and showed how
each exhibit lead up to the next. The musi-
cal instruments, for instance, were so
arranged that the visitor found first of all
the various sections of a piano, the action,
keys, strings, etc., before he came to the
exhibit of the perfected piano, organ or
stringed instrument. With the exhibits of
another department, a complete observatory
had been formed ; an observatory in which
no single article was missing, from the
most elementary to the most finished; still
another department, that of photography,
had this same principle applied to it, for it
commenced with the different parts of a
camera and its lens, and went through
every stage of photographic development
up to the finished portrait photographs,
than which no other nation sends a fine
collection.
The chemical and surgical exhibits in
the neighboring section are all carried out
on this same plan of continuity, and by
their very arrangement explain their uses
in a way quite impossible, had not this
thought and care been lavished upon their
disposal.
Returning to his desk Mr. Capehart men-
tioned the fact that the Exposition as an Ex-
position was as well managed by the French
authorities as anyone could desire, provided
that those dealing with them knew just how
to work themselves, but he considered that
in Chicago much more was done for the
comfort and amusement of the visitor than
is being done at this Exhibition, where even
the exhibitors do not study so much to
please or attract visitors, as they do to make
their exhibit attractive to the jury by whose
decision a medal of sorts may or may not
come their way.
This perhaps is the " cloue " of the pres-
ent Exposition; it is the jury whose visit is
eagerly looked forward to as holding great
possibilities in store, while the great tide
of visitors may remain or leave as pleases
their fancy. Certainly sufficient has been
done in every section to make a visit from
the general public a matter of that same
public gaining more information on every
subject than would be possible to gain in
any other way; and of no sections is this
last remark more true than of the two
under the supervision and direction of Mr.
Capehart, who considers that the music
trade of the States is worthily represented
by the firms who have sent some samples
of their manufactured goods to the present
Exposition.
Lilian King.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
A Peculiar Conception.
The Review recently contained an ex-
tended statistical account of our growing
trade abroad in musical instruments.
In reply thereto Robert Webster, of
Brooklyn, selects the following excerpt
with the subjoined criticism:
In '95 we exported $241,966 worth of
musical instruments; in the year ending
June 30, 1900, we exported $551,896.
Truly not a large showing when compared
with other industries, but a very satisfac-
tory percentage of increase. At the begin-
ning of the decade, in the year 1890, the
total exports of small goods amounted only
to $141,182. There is a satisfactory per-
centage of growth for small American in-
struments abroad.
In pianos and organs the total export
trade for the year amounted to $1,239,94.7.
This marks an immense increase when
compared with the business done abroad a
few years ago.
Imports of musical instruments for the
last year reached practically only the mil-
lion point, whereas in 1880 they were val-
ued at more than one million seven hun-
dred thousand dollars.
Mr. Webster writes: In 1890 we were
rich enough to use all but $141,182 worth
of our own products in this line. In 1900
poverty had so increased that we had to send
abroad $551,896 worth. In 1890 the for-
eigner got away from us but $141,182, in
1900 he gets $551,896.
If you tell the truth there is no gain-
saying these facts.
If there is any good in this $551,896
worth of merchandise, kindly explain why
we don't keep it. Why do we give it to
the foreigner without return as we must
do to make the balance of trade in our
favor. If we get returns for it trade is
balanced and there is then no "balance of
trade."
Mr. Webster's line of reasoning is un-
fathomable, for according to his theories
the more merchandise we send abroad the
poorer we are; in other words, that an ex-
panding export trade is an infallible sign
of growing poverty at home. Could any
economic theory be more untenable?
The "good in this merchandise" is ap-
preciated by the foreigner who pays
"good" cash for it, and because he gets
this cash is the chief reason why the
American manufacturer sends it abroad.
Money is usually considered a fair ex-
change for merchandise. We have not
only supplied our own domestic trade
which has developed at an astonishing rate
as the purchasing power of the people has
increased, but through our superb organi-
zation and factory system, we have been
able to supply other markets as well.
The trouble with Mr. Webster's rea-
soning lies in the fact that he evidently
figures that the American receives no
equivalent for his wares and that the more
business he does the poorer is the country.
Following out his theory, the pianos that
New York sends to California are a sure
indication of New York's poverty, because
she does not use them all at home.
That the pianos that we send across the
river to New Jersey only emphasize our
own pitiful financial condition.
And even in a smaller way, if a mer-
chant sends goods away from his own
town that his own locality is poverty-
stricken.
If our friend would study the principles
governing exchange, he would find that
when a nation sends its products to other
lands and receives fair exchanges, it may
be safely said to be in a fairly prosperous
condition.
The money comes back and is distribu-
ted through the mediumship of manufac-
turers in all channels.
When the Netherland cities were the
commercial centers of the world the sturdy
burghers were sending goods to every
mart on earth, but they were being reim-
bursed in coin of the realm or its equiva-
lent.
If Mr. Webster sells a piano does he
consider himself poorer because he has ac-
cepted cash or notes for the instrument?
According to his theory he should have
kept the piano, for its sale revealed a weak-
ness on his part.
The Damper Pedal.
"Most pupils and, indeed, many teach-
ers, make the mistake of supposing that in
the normal condition of the pianoforte the
dampers rest on the wires," says Harvy
Wickham, in a very interesting disquisition
on the Damper Pedal in the current issue of
The Musician. " I t were,"he says, " a s
reasonable to suppose the normal vocal tone
to be falsetto. A glance at the history of
piano manufacture will show that the earli-
est instrument of the pianoforte class had
no dampers at all, the strings being so light
and the tone produced so poorly sustained
that none were needed. It was Johannes
Zumpe who was said to have invented this
interesting mechanism, and certain it is
that in 1766, or thereabouts, he constructed
a piano with two stops (having the appear-
ance of modern organ draw-knobs and
placed at the left of the keyboard), by
means of which the performer was enabled
to lift either half of the dampers. Bisal-
wood was the author of the familiar foot-
lever, but he mistakenly retained Zumpe's
practice of dividing the dampers into bass
and treble sections. It was many years
before this defect was corrected."
Early nomenclature shows that the prev-
alent idea that this pedal has a dynamic ef-
fect was current even at the beginning.
In Italy it was called "il forte pedale;" in
Germany, "das grosses peddle;" in France,
"la grande pedale;" in England, "the
loud pedal." Of course, the real effect of
raising the dampers is to restore the wires
to their natural condition and allow the
longest possible prolongation of tone; and
also, by permitting unrestricted sympathet-
ic vibration to augment the volume and, to
a certain extent, enrich the quality. Pow-
er, however, is dependent upon the size of
the arc through which the vibrating mem-
bers swing, and can be affected by the
hammer stroke alone.
Well to Remember.
If you have an article to advertise which
has six points of superiority over anything
else of its kind, you will make a far better
impression on the public and sell more
goods by giving one of these points in each
of six ads. in plain, clear type and simple,
forcible language, than you will if you try
to cover all of these six points in every
one of the six ads., says the Patent Record.
If you tell a man one thing at a time he
will be likely to remember it. If you tell
him six things all in one breath he will
promptly forget all six.
Some Local Warerooms.
External as well as internal artistic dis-
play tend to make the Mathushek ware-
rooms a center of attraction on Long Acre
Square. The volume of retail business is
thereby increased.
Since John Wanamaker added his piano
warerooms, interest of visitors in this de-
partment has grown rapidly.
To-day,
those who visit the art gallery frequent-
ly promenade through the piano exhibit
halls.
For variety of case design in uprights—
and every d.sign a masterpiece of good
taste—few exhibits, if any, excel that now
to be seen at the Shoninger warerooms.
Specially attractive and comfortable are
the Mehlin warerooms on Union Square.
The display of Mehlin products, both
grands and uprights, is always choice and
remarkably well kept.
"Popular Pease" patrons in this vicinity
evidently take a pleasure in visiting the
Forty-second street warerooms of the firm.
And they take their friends.
Result:
more pianos sold.
The spacious warerooms of J. & C.
Fischer might appropriately be titled
"Buena Vista." On entering, two lengthy
avenues of Fischer products are revealed
to view. And such products!
One cannot enter the Knabe warerooms
on Fifth avenue without realizing that
Ferdinand Mayer, in arranging the interior
decorations, displayed admirable taste and
good judgment.
By degrees the new Wilcox & White
warerooms in this city are taking on a
cosy, home-like appearance such as delights
the heart of our friend Keeley, the maker
of music palaces.
When Hardman, Peck & Co. opened
their enlarged warerooms some time ago,
there were those who said they would have
no use for them. This only goes to show
what bad guessers some people are.
The new ^Eolian warerooms in Brooklyn
have become a rendezvous for the cultured
people of Kings County.
Success has
marked this venture from the start.
This is the time to visit the Sohmer
headquarters on Fifth avenue and Twenty-
second street. Piano purchasers must be
fastidious indeed who cannot be suited
there with a grand or upright.
Light has found its way at last into the
spacious Everett warerooms. The carpen-
ters and plasterers have finally decided
that the ungainly scaffoldings can be dis-
pensed with. Now for a fitting exhibit.

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