Music Trade Review

Issue: 1900 Vol. 31 N. 7

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
garden lemonades. He has to eat and as
the shirt waist has come to stay, peace
must be patched up between the shirt waist
man and the hotel autocrats.
I T is alleged that Sir Thomas Lipton,
the famous yachtsman, may join with
the Siegel, Cooper Co. in that rumored
piano enterprise in London.
THE RIGHT KIND OF RUIN.
YX7HO, in the dark days of financial
stress and stringency of '96, would
have believed that 1900 would see this na-
tion occupying the leading place in point
of healthy prosperity and financial stabil-
ity? Yet we have accomplished this, and
the statement that the United States is a
debtor nation is now out of date. To-day
we are a credit nation, and about the only
nation that is in that desirable and happy
position.
The important position which this coun-
try has acquired in such a remarkably short
time is further emphasized by the state-
ments on good authority that the Euro-
pean nations are indebted to the United
States to the extent of nearly six-hundred
millions. Great Britain was formerly the
world's greatest creditor. She sold her
products in all marts and took toll of every
country, but in the British House of Com-
mons recently the official statement was
made that the reserve of the Bank of Eng-
land stood at the lowest point for years,
and that great relief might be afforded if
a large part of the loan of fifty millions of
dollars opened was taken in the United
States. We could have easily taken the
whole loan and let England send us more
to take up if necessary. And still accord-
ing to Bryan and his followers the United
States is impoverished and on the way to
be ruined by the gold standard.
Well, if we are, it is that kind of ruin
which the average American likes to en-
counter. If we look over the West we find
that the farmers are unable to secure men
enough to harvest their crops even when
they offer big daily wages. The railroads
are unable to supply cars fast enough to
move the frieght. Then if we look at the
savings banks, they are so swamped with
deposits that they don't know where to in-
vest them.
The remarkable statement made by the
savings banks of New York State in show-
ing an increase of $16,000,000 during last
year is only repeated in other States. In
New York during the year there were 415,-
370 new savings bank accounts opened
and there is now duesavings bank depositors
in this State $860,000,000 and still Bryan
and his followers tell us about our impover-
ished and ruined country. It is that kind of
impoverishment and ruin which enabled us
to loan money to England, to Russia and
other countries in different parts of the
world. Yes, it looks as if we were ruined
by the gold standard and protection when
we contemplate this wonderful spectacle,
and who to-day would incur the responsi-
bility of contributing to cause the slight-
est rift in this magnificent structure which
American energy and brains have suc-
ceeded in erecting ?
It is serious business, indeed, this talk
of relinquishing that which has proven
productive of rich results, and replacing
sound ideas on finance and commerce with
impracticable populistic theories and isms.
We hardly think the people of this coun-
try will vote to replace the substance of
McKinleyism by the shadow of Bryanism.
H A T H E R an interesting article re-
lating to copyright designs may be
found in another part of this issue.
RETAIL ADVERTISING.
'"THERE are some kinds of retail adver-
tising that do not pay. They do not
pay because no definite policy is decided
upon at the outset. The features that sup-
ply good advertising and interesting news
matter are lacking in the establishments,
consequently the advertising does not re-
flect a wide-awake merchandizing policy.
It pays to tell of timely goods, of
goods that the public requires, instead of
treating almost exclusively of articles
which are a trifle out of date. It is suicid-
al to business to tell of unsalable goods.
Advertising, to be successful, must treat of
goods which are in demand, which are nec-
essary to a great degree to the season's re-
quirements.
take space in their programs. The piano
man does not wish to antagonize these
organizations because of the easily preju-
diced people to follow in their wake, but
the advertising man refuses to give up any
of his appropriation to any society, because
he well knows that the investment will not
return value.
EXTERNAL vigilance is the price of
liberty, and that same tag is pinned on
a lot of other things besides liberty. Vigil-
ance in business means success or failure.
It all depends upon the quality of watch-
fulness and whether it is intelligent, judic-
ious, or of the hit or miss variety. A man
may be on the alert for shooting stars, or
long tailed comets, and stumble over an
ant hill and break his neck; just so one may
fuss and fume over the lack of business,
rail at partners, storm at clerks and all of
that. All that sort of vigilance counts for
naught.
A GE without enterprise counts for but
little in any business organization;
and, while The Review is the oldest music-
trade paper in America, it does not place
heavy emphasis upon mere age alone. It
affords some satisfaction, though, to have
subscribers who have regularly received
the paper without a break for twenty-two
years. Age, progressiveness and reliabil-
ity all are factors which are of value to
every advertiser. A paper well circulated
and highly thought of certainly returns an
equivalent for all moneys invested in its
columns. A few trade straws from this
week's correspondence, showing that popu-
larity is blowing Reviewward:
W. W. Montelius, Denver, Col.: " I
think
a great deal of your paper. It is
The piano merchant has not a wide
range in which to exploit advertising theo- clean. You give us trade news and do not
ries, yet he can secure infinitely better re- continually slur and belittle other trade
sults if he would get out of the cut-and- papers."
George R. Bent, San Jose, Cal. : " T h e
dried system of eternally advertising bar.
gains. It would pay to use advertising Review is all right."
space in telling how necessary the piano is
Ford's Music Store, Galesburg, 111. : "We
to home comfort and happiness; in other have read The Review carefully and think
words, to instill a little musical education it is a fine paper and has many useful things
in the minds of the people rather than eter- in it."
nally harping about bargains. Indiscrim-
R. M. Cunningham, Humboldt, Kan. :
inate spending of the advertising funds on "I have been much interested in The Re-
programs, time tables, hotel registers, wall view."
charts, calendars, is the rock on which many
C. C. Kennedy, Hinckley, 111.: " I have
an advertisinginvestmentis split. These are read The Review with great interest for
the things which are not entitled to classi- some time.".
fication as regular advertising media, but
Giles Bros., Quincy, 111.: "We have the
no merchant or manufacturer is exempt kindest regards for The Review."
from them. He is frequently mulcted out
Brodrene Hals, Christiana, Denmark. :
of some of his profits for a card in this, " Your paper is of great interest to us."
that, or the other affairs of a similar kind.
JUDGING by a report which has been
However, the scientific advertiser taboos
presented to the Secretary of State of
all such schemes.
Massachusetts the carrying on of the cru-
The piano advertiser is continually beset sade against department stores and the
by club, church and social committees to attempt, whether successful or not, to pro-
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
8
THE MUSIC TRADE REVIEW
cure legislation hostile to them is a highly ization has largely dissipated. Why? Be-
profitable business. Out of collections cause manufacturers realized that other
obtained from small storekeepers who de- papers could not be built up unless they re-
sired to fight the department stores, esti- ceived at least more than a starvation
mated at from $12,000 to $15,000, less patronage. They began to consider that a
than $6,000 was expended for printing, fifty or a hundred dollars thrown to a com-
stationery and postage, the circulation of petent trade publication while they per-
petition, office rent, clerk hire, etc., the mitted the sandbagger to extort thousands
balance presumably going into the hands from them, was not the way to augment
of one man, who was the head and front of the right kind of a paper business. They
found that a fair patronage given to such
the plan.
papers as demonstrated ability and enter-
SCALPING OUT OF DATE.
prise enabled them to match the smooth
"PICKET scalping is now receiving some one in point of influence. As the repu-
regular Fitzsimmons blows from judi- table, clean and healthy papers began to
cial authorities in different states, and it build up the bloodsucking sheet began to
would seem as if the elimination of ticket decline, until it is to-day a derided, atten-
scalping would occur in the near future. uated sheet.
Judge Porter of the Superior Court of
Now, if the manufacturers propose to
Pennsylvania, was very emphatic in sus-
keep the man who has prostituted the fair
taining the judgment of lower courts
name of the industry in a position of innoc-
against the ticket scalper. He upheld the
cuousness, they can best do it by giving
constitutionality of the State statute against
a decent patronage to such papers as have
ticket scalping, which, in his opinion, does
demonstrated the possession of ability,
not violate the constitutional provision re-
honor and independence in the conduct of
specting interstate commerce. He furth-
their affairs.
ermore stigmatizes ticket scalping as a
business at which the act of Assembly
Bates Appeals.
[Special to The Review].
directly strikes and which the Legislature
Worcester,
Mass., Aug. 13, 1900.
has said is prolific of fraudulent results.
The case of the Bates Piano Company vs.
It is believed that this position of Judge the Worcester Protective Department will
Porter will put an end to ticket scalping be appealed to the Supreme Court. A ver-
in Pennsylvania, and a strong impetus will dict was given for the defendant in the
doubtless be imparted to the efforts now Superior Court after several days' trial.
being made to have the business rendered The plantiff claimed at the time of the fire
in the Day building, that a number of
illegal throughout the country. There are pianos were lost through the negligence of
many people inclined to criticise the at- the Protective Department. The plaintiff
tacks upon the business of ticket scalping. claimed that he was unable to get at his
They feel that the railroad has been paid pianos, being restrained by members of the
once for a fare and that it is immaterial to department. W. A. Gile was counsel for
the road whomsoever is returned on that the plaintiff, and Herbert Parker for the de-
fendant.
ticket, and that the business should not be
Praise the Peerless.
interfered with. However the railroad
combination is steadily gaining ground in
The "Peerless" Piano Player is receiv-
the legal prohibition against ticket scalping ing a large share of attention and the
peculiar merits of the attachments have
gained for it a vogue that promises to last
POINTS TO CONSIDER,
I T is gratifying to record the fact that for a long time. Piano dealers are inter-
during the past few months music esting themselves in the Peerless Co.'s
products to good advantage. Their testi-
trade journalism has been comparatively mony is to the effect that the "Peerless"
free from filth and abuse. 'Tis true there does all that is claimed for it, and does it
have been feeble and futile attempts to hold well. The following testimony, recently
up the Fischer and Hardman concerns, but received at the firm's headquarters, is
the attacks show such a deterioration of strong and convincing:
St. Louis, Mo., June 15, 1900.
mental vigor—they are so pitifully weak—
Gentlemen:—We have sold enough of
that they hardly arouse even contempt. the Peerless Piano-players, and have tested
Now, why have these changes been brought them so thoroughly that we believe they
are the most complete in musical results
about? Is the erring one truly repentant, and wearing quality of any piano-player
or has he been forced to change his tactics? on the market, in which no physical effort
required to operate them. We congratu-
We are inclined to believe that as the is
late you, and feel that the Peerless Piano-
leopard's spots are unchangeable so are the player will be a winner. Every customer
sandbagging habits with him. Years ago we have so far sold to is very enthusiastic,
and they are bringing their friends in
he swayed the industry with almost auto- large numbers to our warerooms. We
cratic power. One reason, he had behind have sold a large number of Peerless
Piano-players, as your books will show,
him an organization which was believed to and
expect to do a much larger business in
be powerful. The strength of that organ- the future, for it is only a question of time
when their merits will remove the pre-
judice created against this class of instru-
ment by the unmusical and defective
monstrosities so long foisted on a suffer-
ing public. Had it not been for the great
street railway strike we have had here since
May 8, we have no doubt but that our
orders would have been very heavy, even
during the so-called "dull summer months."
Wishing you every success, and assur-
ing you that our advertising department is
taking good care of the Peerless Piano-
player, we remain,
Respectfully,
Kieselhorst Piano Co.
Cleveland, O., June 9, 1900.
Gentlemen:—We have sold a number of
Peerless Players during the last twelve
months, and have seen them subjected to
the hardest usage. This experience war-
rants the assertion that the Peerless Player
executes classical, as well as popular mu-
sic, with wonderful expression and exacti-
tude, and gives perfect satisfaction where
directions for its manipulation are ob-
served, and they require no physical effort
to operate them.
Yours truly,
The B. Dreher's Sons Co.
Burdett Progress.
[Special to The Review. 1
Freeport, 111., Aug. 13, 1900.
Business here in the piano and organ
factory of the Burdett Co. has been stead-
ily developing and Mr. Brockmeier and
his associates have determined to enlarge
their plant. For a long time they have
felt the need of more room and have now
commenced the erection of a fifty foot
addition to their factory to be three stories
and basement, which will give to the com-
pany facilities so that they will be able to
keep in sight of their orders.
flercantile Disasters.
According to the mercantile agencies,
commercial failures during July amounted
to 793, with liabilities of $9,771,755. These
were divided into 183 failures of manu-
facturing concerns, with liabilities of $5,-
177,682; 550 failures of traders, with lia-
bilities of $3,324,366, and 60 failures of
brokers and transporters, with liabilities of
$1,269,729. Comparison of the failures of
July with those of the corresponding month
a year ago gives a very discouraging re-
sult, the number of failures in July, 1899,
being 91, with total liabilities of $4,872,197.
It should be remembered, however, that
failures in that month were the smallest
with one exception in any one out of the
last 82 months. The failures for last July
were less in number and in liabilities than
those in the corresponding month of 1898,
when they were 882 in number, with lia-
bilities of $10,101,455. The mercantile
disasters of last July were largely confined
to the East, and among trading concerns
were heaviest in dry goods and carpets,
while among manufacturing concerns those
producing machinery and tools, together
with manufacturers of lumber, carpenters
and coopers, took the lead.
S. Q. Mingle, formerly a dealer in pianos
at Williamsport, Ind., is in financial diffi-
culties in this city, where he has been for
a year or two engaged in the real estate
business. Judge Giegerich, of the Supreme
Court, has appointed F. J. Nealis in sup-
plementary proceedings.

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