Music Trade Review

Issue: 1900 Vol. 31 N. 4

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
business enterprises into the trust crucible
in return for which they have received
only dross.
Happy is the piano manufacturer who
yielded not to the blandishments of the
trust promoter and the oily music trade
editor, for he is now in complete posses-
sion of a business enterprise instead of
having in his pockets a lot of worthless
trust paper. The trusts are on the decline.
VARIED INFORMATION,
these lines have been appreciated, is dem-
onstrated by the many letters which we
have received from dealers in relation to
this subject. A dealer at the national
capital whose store fronts on a busy street,
has a wide, deep window, and recently
dressed his window in a style out of the
ordinary, using small instruments as an ar-
tistic background to a piano display. He
wrote to The Review:
" I was surprised to see how many peo-
ple stopped to look into that window and
apparently took close notice of the instru-
ments displayed there. Men, women and
children, everyone it seemed glanced in.
Just three-fourths of them gave a glance
that was sufficient to give them general in-
formation about the goods displayed, and
then took a visual survey of the interior
of the store."
Tremendous advertising power is too
frequently entirely wasted or injured just
by dealers who maintain window displays
are too much trouble to bother with.
There is valuable advertising space run-
ning to waste.
A NOTHER interesting series of business
talks with dealers is presented else-
where in this paper. Covering completely
every section of the country, we receive
a valuable consensus of opinions of busi-
ness men, regarding topics which are
pregnant with interest for manufacturer
and dealer alike. Thus far the trend of
opinion points toward a comparatively
slight interference with business by the
political struggle which we are about to
enter in the good old-fashioned way.
The opinions as chronicled in The Re-
view indicate that prosperity is general
and that piano merchants as a whole take
a most optimistic view of the future of the
ENCOURAGING STATISTICS.
trade.
HP HE Government reports of exports of
There are indeed few pessimistic replies
musical merchandise for the year end-
to our queries, and the interviews, as a ing June 30 demonstrates that even in
whole, form a most substantial argument what we popularly term the "small goods "
in favor of the retention of the present ad- line, the American inventive and mechani-
ministration. To our minds, no opinions cal intelligence is making rapid headway
can be of greater weight in business calcu- against the antiquated factory system of
lations than those of men who are daily en- Europe. It was claimed by many that
gaged in the struggle for retail trade. our high tariff would render it impossible
Methods of competition, too, have gener- for American manufacturers to build a
ally improved, as will be noted by the trade abroad. We may say that we have
opinions of dealers.
steadily progressed in all lines, but as The
There is decided encouragement in all of Review appeals directly to those interested
the expressions thus far brought out in musical industries, it may not be amiss
for the future of the industry, both in to give figures regarding our growth of ex-
a business and in a moral sense. By all port trade in musical instruments and all
means read the opinions of live and ener- parts thereof exclusive of pianos. In '95 we
getic dealers regarding business prospects exported $241,966 worth of musical instru-
for the fall. Seldom has such an array of ments; in the year ending June 30, 1900,
varied trade information been presented we exported $551,896. Truly not a large
showing when compared with other indus-
in our columns.
After reading the information which we tries, but a verysatisfactory percentage of
present one cannot but feel that the gen- increase. At the beginning of the decade,
eral business situation is promising and in the year 1890, the total exports of small
that confidence is still being stimulated by goods amounted only to $141,182. There
the improved outlook for crops. Every- is a satisfactory percentage of growth for
where it would seem as if the wheels of small American instruments abroad.
In pianos and organs the total export
industry and commerce will be kept
trade for the year amounted to $1,239,947.
steadily moving.
This marks an immense increase when
RUNNING TO WASTE.
compared with the business done abroad a
1T is interesting to note that piano mer few years ago.
chants are appreciating more and more
Imports of musical instruments for the
the value of window displays as the means last year reached practically only the mill-
of attracting customers to their various es, ion point, whereas in 1880 they were valued
at more than one million g^yen hundred
tablishments.
reduced our imports and constantly en-
larged our exports in pianos and musical
instruments. Statistical statements bear
out the predictions made in The Review,
that whenever the American manufact-
urer seriously sought to enlarge his trade
abroad his efforts would be immediately
crowned with success.
DESIGN KLEPTOMANIA.
JUDGING from some comments which
we have heard, the article published
recently in The Review anent a judicial
decision in Massachusetts, whereby the
rights of zither manufacturers in making
instruments of certain shape, were pro-
tected by law, has aroused considerable in-
terest. It may be possible that in the
near future some piano manufacturers
will make a test case of an imitator. There
are a limited number of manufacturers
who have not hesitated in the past when
an attractive and salable design was placed
upon the market, to make a copy of it and
put it out as their own production. Some
have not gone so far as to make an ex-
act reproduction, still they have not hesi-
tated to copy in every detail the style and
ornamentation of some of the notable
case designs which have been placed upon
the market in recent years.
The worst of it is that the imitators
have been among the cheap manufacturers.
There are no words strong enough in
the English language to condemn this con-
temptible practice, and it is no wonder
that some of the manufacturers are trying
to protect themselves from these piratical
concerns by copyrighting their designs.
The practice of copying designs shows
inability to produce anything original or
of merit. It is also the cause of disturb-
ing values. Besides it is not good policy,
it is not honorable nor good business judg-
ment and any one engaged in design klept-
omania should lose the respect of the gen-
eral trade.
**T~\EAD stock," remarked a piano mer-
chant recently, " to my mind in
this trade is considerable of a ghost, as the
more one tries to find it the more it eludes
your search, or the more you try to look
after it the less worry it becomes."
There are indeed few industries in which
the item of dead stock and out-of-date
goods figures in as light a way as it does
in this industry. The very fact of direct-
ing your mind towards dead stock brings
it to life and perhaps it was only sleeping
through neglect. When the attention is
directed to certain pianos more than to
others they will naturally be the first that
the customer will be talked into buying.
Simply thinking of them makes them get
That The Review's utterances along thousand dollars, This shows ^hat we h&ve at every opportunity that comes along,
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
8
Bargain Hunters Cause Trouble.
AN INTERESTING EXPERIENCE RELATED BY V.
W. O'BRIEN TO WHICH IS ATTACHED SEV-
ERAL USEFUL MORALS
DEALERS
SHOULD PLACE LITTLE RELIANCE
ON STORIES ABOUT COMPETI-
TORS, AND AVOID " C U T S . "
" I t is getting to be quite a frequent
thing, on my travels," said Vincent W.
O'Brien, the Kranich & Bach road repre-
sentative, in the course of a chat with The
Review this week, "to learn of instances
where dealers are made victims of 'sharp
practice' by persons who want to drive a
bargain and will stoop to any means, no
matter how low, in order to attain their
ends.
"These people, even when they don't
succeed in gaining what they are after,
generally manage to set competitors by the
ears in two or more adjacent towns and
cause mutual recriminations that ought
never to have been indulged in. Dealers,
learning through these petty bargain-hun-
ters of some alleged cutting of prices on
the part of other dealers, naturally become
indignant, and, on the spur of the moment,
occasionally say hard things of one another.
" During my latest tour, at least three
such cases were brought to my notice and
had to be adjusted. It was in the middle
west that I had one curious instance of
scheming to deal with. I give it to you as
an illustration of the sort of thing that, I
find, is happening frequently and is, I
fear, becoming more and more common
where agencies are sufficiently close to-
gether to admit of the operation.
" I was visiting our representative in a
certain town—call it A—and, while convers-
ing with him, a woman, well dressed and
evidently in good circumstances, came in
and expressed a desire to purchase a piano.
Among other instruments, a Kranich &
Bach upright was shown to her, and the
visitor asked the price. It was given.
" ' D e a r me,' said the woman, ' I can't
understand how that is. Why, Mr.
(mentioning the Kranich & Bach agent in
the adjoining territory, with warerooms in
a certain town—call it B) when I was there
a week or two ago, showed me a Kranich
& Bach piano exactly like that and said
that if I wanted it, he would let me have it
for $-
(naming a price fifty dollars less
than that asked by the agent at A.) It
doesn't seem right that you should ask
more in this town. I'm willing to pay the
amount he asked, but I won't pay your
price.'
"Naturally, the agent at A, knowing me
to be the manufacturers' representative,
stepped to one side and spoke to me about
it. He never suspected—nor did I—that
the story the visitor had told was not a
straight one. This dealer—call him X—re-
ferred to the other dealer—call him Z—in
plain and very forcible terms. It was evi-
dent, said he, that Z was displaying entire-
ly too much enterprise in his business.
"I felt bad about the affair—worse than
X, in fact—and condemned such undigni-
fied proceedings in round terms. How-
ever, there was only one thing to be done.
Two wrongs wouldn't make a right, and
THE MUSIC TRADE REVIEW
as the amount asked by Z, according to
the woman's story, was a 'cut' price, made
to secure a sale, I couldn't sanction the
sale of a Kranich & Bach at the lower
figures quoted. Agent X stood by the
sum first named, the woman left and I
promised to see Z on my way through the
State and find out how it happened, writ-
ing X immediately after, with an expla-
nation.
"Well, a day or two later, I reached the
town of B and visited the warerooms of
Agent Z. He was glad to see me and did
not show any signs whatever of carrying a
guilty conscience around with him. We
talked of the weather and the crops and so
forth, then gradually veered round to
matters of business. The affair at A was
*in my mind, but the time had not yet ar-
rived for a friendly discussion of rights
and wrongs. He invited me into his pri-
vate office behind the warerooms and we
were enjoying a weed together when he
caught sight of a customer about to enter.
" ' Excuse me,' exclaimed Z. 'I'll be with
you again in a minute.' From where I sat,
I could not see persons entering, so that
my interest in what followed was, at the
start, very slight. But I could hear what
was said, if the parties spoke at all above
an ordinary tone of voice. The voice of
a woman fell on my ear. I listened, with-
out really intending to do so, because it
seemed to me I had heard the same voice
before.
'' The Kranich & Bach uprights were
standing just outside of the private office
and my friend Z., with his customer, ap-
proached them. The visitor, a lady, was,
to all appearances, intent on the purchase
of a piano. I could now hear every word
distinctly, but was not visible for the time
being, either to Z. or his customer. Nor
could I see their faces.
" ' What is the price of this ?' said the
lady, (referring as I afterwards learned,
to an instrument identical with that
brought into dispute at the town of A.)
The price was given. It corresponded
with that given by X.
"'Where have I heard that voice?' I
• asked myself. While trying to locate it,
I heard the customer say: 'Dear me, I
can't understand how this is. Why, Mr.
, (mentioning the Kranich & Bach
agent at A), when I was there a day or
two ago, showed me a piano exactly like
that—a Kranich & Bach piano—and said
that if I wanted it, he would let me have it
for $
, (naming a price fifty dollars
less than that asked by Z). It doesn't
seem right that you should ask more in
this town. I'm willing to pay the amount
he asked, but I won't pay your price.'
"Then the situation dawned on me like a
flash. The same woman—and the same
story! She was out for a bargain, and
this was her way of getting it! I awaited
developments. Nor did I have to wait
long. Z. came striding over to where I
sat. He was simply boiling over with in-
dignation. 'Did you hear that?' he ex-
claimed. I replied in the affirmative. 'And
what do you think of it?' he continued,
hardly stopping to take breath. ' Isn't it
a mean, contemptible, low-down trick fo
a man like X. to do?'
"For a few moments the ears of X must
have tingled, if it is true that that sensa-
tion is felt when people say wicked things
about us, at a distance. When he paused
to gain his second wind, I concluded it
was about time for me to take a hand in
the game. Leaving my seclusion, I stepped
into the warerooms and confronted the
prevaricator. 'Pardon me, madam,' I said,
'but did I hear you say that Mr.
of
the town of A, offered to let you have a
Kranich & Bach piano for $—? ' 'Cer-
tainly I did,' was her prompt, unhesitating
reply.
" 'Well,' I rejoined, 'I was present when
you called, and I certainly did not hear
him name the figures you give, but I did
hear you say that this gentleman (alluding
to Z who stood by and listened with amaze-
ment) offered to let you have a Kranich &
Bach for those figures. Yet they do not
agree with the price he mentioned to you
just now.'
"You know how liars act as a rule when
they are cornered. They try to bluff it
out until they see that the game is up, then
they collapse. That's what this woman
did. She bluffed and blustered for a while
but finally yielded to necessity and covered
her confusion by purchasing the Kranich
& Bach upright she wanted, and paying
the proper price for it. To make it better,
too, it was a cash sale.
" I t ' s a long story, perhaps, but there's
several useful morals attached to it.
Two of them are worth bearing in
mind. First, dealers situated similarly
to X and Z will do well to mistrust
all statements to the effect that cut
price offers have been made by neighbor-
ing dealers. The matter should be fully
investigated before judgment is passed.
Another moral is that prices for standard
pianos should never be cut. If this were
fully understood, once for all, such people as
the woman who tried to play off X against
Z and vice versa would have to use their
talents in other directions. "
James M. Starr's Will.
The estate of the late James M. Starr,
whose will was filed for probate in Rich-
mond, Ind., last week, amounted to $175,-
000. The will contained a number of gifts
to workers on the several industries in
which he had been interested ranging from
$1000 to $3000 each. Ben Starr was be-
queathed real estate in Hartford, Md., and
Fostoria, O. Charitable institutions were
left about one-fourth of his estate.
The Time to Advertise.
If you have a sign over your door you
are an advertiser. You can't carry every-
body to your sign, but the "Blankville
Blanke" can carry your sign to the people
of this city. Persistent publicity is the
price of business prosperity. An advertise-
ment does not sell the goods, but it helps
the seller to sell them. " When times are
dull and people are not advertising," says
John Wanamaker, " i s the very time that
advertising should be the heaviest.'

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