Music Trade Review

Issue: 1900 Vol. 31 N. 23

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE.NiW YOFll
PUBLIC LI^RAR 1 !
ASTOft, LENOX A'
THE
flUSIC TRADE
V O L . XXXI. No. 2 3 .
Published EYery Saturday by Edward Lyman Bill at 3 East Fourteenth Street. New York, December 8,1900.
The Fischer Advance.
SOME
OF THE CONTRIBUTORY
SUCCESS.
FACTORS TO
Latest reports from the representatives
of J. & C. Fischer in every section of the
country are unanimous in declaring the
piano trade to be in a nourishing condition
without any drawbacks.
From the condition of affairs at the
Fischer factory it is very evident that the
Fischer grands and uprights are more in
demand than ever before. General pros-
perity doubtless has aided in bringing
about this result, but other considerations
ought most certainly to be counted in.
One of these considerations is the pres-
ent progressive policy of the firm in every
department. The pace is set in this mat-
ter by the firm members, who labor ear-
nestly and persistently to uphold and sus-
tain the traditions of the Fischer house.
Another—and a most important—con-
sideration is the steady onward move-
ment of the Fischer products toward the
desirable goal of perfection. It is well
known that no artistic or mechanical prod-
uct made with human hands is perfect.
Room for improvements constantly re-
mains. The greatest rewards accrue to
those who arrive nearest to the coveted
standard of maximum merit.
Fischer success, as it is spoken of in the
trade and out of it, is without dispute con-
ceded to be the result of conscientious en-
deavor—a reward for good work done in
the right direction—the direction of per-
fect products.
The standard of Fischer work can well
be judged by a visit to the Fischer ware-
rooms on Union Square. In appropriate
surroundings can there be seen good ex-
amples of the Fischer parlor and concert
grand in various woods. Opposite them,
on either side, are many Fischer uprights,
such as are now in vogue from Maine to
California. Each is a work of art; a typi-
cal creation of expert American and me-
chanical skill.
F. A. Winter, the well-known dealer of
Altoona, Pa., is represented in the pro-
gram of the Blair County Teachers Insti-
tute which holds its annual session at Hol-
lidaysburg, Pa., from Dec. 17 to 21, by an
advertisement which is cleverly written
and emphasizes the position which this
gentleman occupies among the great mu-
sic houses of his state. Mr. Winter's line
embraces the Kranich & Bach, Mathushek
& Son, Jacob Bros., Schaeffer pianos and
the Chicago Cottage and Vocalion organs.
$2.00 PER YEAR.
SINGLE COPIES io CENTS
results are obtainable with the 'Pianotist.
The control which the player exercises
The famous old Hallet & Davis concern over the expression and tone modulation is
of Boston will shortly be ensconced in new absolute and almost incredible. There is
piano-player now on the market that
retail quarters in that city. A lease has no
equals it in this respect. By means of the
just been made by them of the store at 146 'Pianotist' thousands of pianos that have
Boylston street, formerly occupied by the been silent for years may now be made to
Mason & Hamlin Co. They will occupy discourse the sweetest music at the will of
this about Jan. 1. In the meanwhile it their owners, rendering artistically marches,
overtures, operas, sacred, rag-time, and
will be placed in the hands of the decora- dance
music.
tors who will remodel it throughout, as it
"Thanking the trade, who have rendered
is the intention of the Hallet & Davis con- it possible for us to turn out seventy-five
cern to make this one of ihe finest piano 'Pianotists' per week, and have connected
with us over fifty people when less than
establishments in Boston.
three years ago our output was two per
week, we beg to remain,
Krell Advertising.
"Yours truly,
"The Krell Piano Co. are using pages in
"Adek Manufacturing Co.,
the December magazines. Their advertise-
"E. D. Ackerman, Sec'y.
ment is very artistic, showing the modern
"P. S.—We also manufacture the best
St. Cecilia at a (presumably) Krell piano, electric piano-player on the market, for
surrounded by angels playing on various use with either direct or alternating cur-
rent ; also a perfect 'nickel-in-the slot'
musical instruments."
device."
The foregoing is clipped from the cur-
rent issue of Fame. The "ads." referred
Shortage on Cars.
to are of exceeding merit, and reflect the
Complaint
is again heard from both rail-
utmost credit on the Krell Co. Such an
road
officials
and shippers in various parts
artistic presentation of Krell facts adds
of
the
country
that the supply of cars for
dignity to the piano and merits for the firm
the
transportation
of freight is inadequate
employing such advanced ideas of public-
to
fill
the
demands
which are caused by the
ity, consideration and praise.
current heavy movement of traffic. At
The Pianotist Piano Player.
most of the large railroad junction points,
The following is a copy of a circular let- especially at the west, there is a call for
ter recently sent out to the trade by the cars coming from all parts of the lines of
the leading systems, and though railroads
Adek Manufacturing Co. :
have
been placing very large orders for
"Owing to the advance in the cost of
material, together with the fact that we are new equipment, particularly since the elec-
using better material and improved and tion, there is little prospect that the enor-
more finished workmanship in the manu- mous current demands will be adequately
facture of our ' Pianotist' piano player, we
desire to state that on Dec. 15th, 1900, the supplied. Propositions for a remedy for
price of our ' Pianotist' foot treadle player this state of affairs have been heard be-
will be advanced from $150 to $175, with a fore, but it is now suggested that a meth-
liberal discount to the trade. All orders od which the leading railroads of the coun-
booked prior to this time will be filled at try might adopt with advantage would be
the old figure; but after that date the new
figure goes into effect and will not be devi- to pool their cars by sections, thus insuring
a more general " distribution of the car
ated from in the slightest.
" T h e 'Pianotist' is considered by the equipment of the roads in each particular
trade and musicians generally as being ar- part of the country and obviating the loss
tistically the equal and structurally the supe- which is occasioned by the present system.
rior to any other player now on the market.
It possesses many advantages over any and
Stieff Trade Active.
all players now before the public. There is
no clumsy cabinet to wheel up and remove
Expansion seems to be the settled policy
from the piano when it is desired to use it,
in the ordinary manner, for with the 'Pi- at the Stieff establishment in Baltimore,
anotist' the instrument can be used as a as well as at the various Stieff branches;
self-player, or in the ordinary manner, at that is, a lively expansion of trade. The
the will of the performer. There are no holiday business promises not only to be
pneumatics, etc., to continually get out of
order—the ' Pianotist' operating by foot large with them, but with their agents in
treadle and working so easily that a child all parts of the country. Wholesale orders
of three years of age can operate it with- are coming in at a pretty lively pace and
out effort. The highest possible artistic are always liberal in size.
A Hallet <& Davis Move.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
TWENTY-SECOND YEAR.
REVffiV
EDWARD LYMAN BILL,
EDITOR AND PROPRIETOR.
J . B. S P I L L A N E . MANAGING EDITOR.
EMILIE
Executive Staff :
FRANCES
BAUER,
THOS. CAMPBELL COPELAND
WALDO E. LADD
GEO. W. QUERIPEL
A. J. NICKLIN
PnMUftal Every Satnraay at 3 East 14th street, New York
SUBSCRIPTION (including postage). United States, Mexico
and Canada, $2.00 per year ; all other countries, $4.00.
ADVERTISEMENTS, $2.00 per inch, single column, per
insertion. On quarterly or yearly contracts a special discount
is allowed. Advertising Pages $50.00, opposite reading matter
$75.00.
REMITTANCES, in other than currency form, should be
made payable to Edward Lyman Bill.
Entered at the New York Post Office as Second Class Matter.
NEW YORK, DEC. 8, 1900^
TELEPHONE NUMBER, 1745--EIQHTEENTH STREET.
On the first Saturday of each month The
Review contains in its "Artists Department"
all the current musical news. This is effected
without in any way trespassing on the size or
service of the trade section of the paper. It has
a special circulation, and therefore augments
materially the value of The Review to adver-
tisers.
DOES IT PAY?
P\OES the announcement of cut prices in
the piano trade pay?
Probably no city in the country is as rich
in what we may term a cut-price system as
Philadelphia, and does the piano business
in that city compare favorably with other
cities?
There is no city in which piano show
windows are decorated with cut-prices to
the extent that they are in the Quaker
City.
Then again, if we take the advertising
announcements which appear in the col-
umns of the daily press of that city we
find this same condition of affairs exists.
Does it pay ? That is the question.
Judging from results, and after all it is
results which are most eloquent, we are
inclined to the belief that it does not pay;
for piano dealers of Philadelphia cannot
truthfully be said to be in a more healthy
business condition than those of any other
large city. Of course there are some even
in Philadelphia who adhere to dignified
methods of conducting business, but there
are also many firms who desire to give the
impression that they are selling pianos
away below whatthey cost.
We hold that such a course undermines
the belief of the public in piano values and
that the average person figures if he can
buy a piano for $95 or $100, that he surely
ought to buy a magnificent pianistic cre-
ation for a couple of hundred. He cannot;
and the men who are trying to create that
impression in the minds of the public are
committing business suicide.
Pianos are sold, not too high, but too
cheaply, and as a straight business propo-
sition, we do not think it is a good plan
for a merchant to admit that he is com-
pelled to, or does, sell for less than what he
pays for goods. How much better it
would be to have people suppose that it
was a regular policy of Mr. Smith, we will
say, to sell goods at a much lower price
than other stores owing to his facilities for
purchasing, which he could emphasize,
than it was simply to buy pianos and sell
them for less than cost?
One idea in cutting prices, or in making
special prices, is to give the public the idea
of the reasonableness with which one can
sell merchandise. It does not impart to
them any particular knowledge of personal
ability to make close prices when the state-
ment is made that a merchant is selling
below cost. Sometimes a firm overreaches
itself in the endeavor to be constantly
harping upon the fact that it loses money
on any particular line of goods, whether
they are pianos or any other article of mer-
chandise.
In the first place, it is not a good reputa-
tion to gain that one is not making money,
and very often leads to the thought that
business is unsuccessful.
There is too much of a tendency, we
think, for the good of the piano trade in
later years to emphasize the cheapness of
the piano product rather than its goodness.
The element of cheapness does not bring
about satisfactory results in a retail way.
The matter of goodness—that is, quality—
is bound to do this if emphasized forcefully
and intelligently.
The presentation of these matters in a
business sense is of the utmost importance
to the success of a business enterprise, and
to our minds this element of cheapness is
perhaps heedlessly pushed along when it
should be sidetracked and in its place qual-
ity substituted.
Get good pianos, sell them at right
prices, and talk quality—no better word
for the piano merchant to paste in his hat.
Not only paste it there but to refer to it
every day.
THE BUSINESS OUTLOOK.
T H E days between this and Christmas
are the ones in which, in a busi-
ness sense, occurs the loosening of the
purse-strings—the time when people buy
willingly and pay liberally.
To the piano merchant, as well as all
others, the business transacted during the
month of December plays a most import-
ant part in figuring the results of the year's
business. Upon it success largely depends
in making up a satisfactory total for the
year's trade.
Business for the three last weeks of No-
vember was of a somewhat disappointing
character in the three important cities:
New York, Boston and Chicago. How-
ever, the business for the past week pre-
sages well for December, and there is
every reason to believe that a most grati-
fying, as well as satisfactory amount of
holiday trade will be transacted in music
trade circles.
OUR POSTAL FACILITIES.
T H E subject of increased postal facilities
for New York is a matter in which
the business community of this city will
take keen interest. The necessity for en-
larged postal quarters has been apparent
for a long time and it is lioped that meas-
ures providing for a postal convenience
in New York which will be equal to the
needs of our people will be arranged for
at the next session of Congress.
No merchant, publisher or business man
can be found who does not know that the
postal facilities of this city are inadequate
to the demands upon them, and that they
should be increased without delay. Com-
plaints made upon the non-delivery of
mail matter within a reasonable time have
been explained by the department invari-
ably in the statement that they were un-
able to cope with the present necessities
owing to limited space.
New York is in earnest now about better
postal advantages and it is to be hoped
that needed changes will occur within the
near future.
During the past year we have had occa-
sion to make frequent complaints to the
department regarding delay in the early
city delivery of The Review. Our sacks
of mail intended for local subscribers are
always delivered at the Post Office by eleven
o'clock Friday night; and explanations to
our complaints have been invariibly along
the line of inadequate facilities for hand-
ling the vast amount of matter which is
poured in upon the department Friday
night.
This is a poor excuse and the operations
of the Post Office in this city have demon-
strated that whenever additional facilities
have been secured there has been a large
increase in revenues. This is not only the
largest but the best paying Post Office of
the country and the net returns to the
Government run up into millions of dollars.
The cause for complaint should be speed-
ily removed from such an important branch
of the government service.
CASE ARCHITECTURE.
T H E new year promises to bring about
no radical changes in piano-case de-
signs. There is a marked tendency to-
wards plainer cases, and the Colonial styles
are becoming more and more popular.
When we compare these with the heavily
embellished cases of a few years ago, we

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