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THE
fflJJIC TIRADE
V O L . XXXI. No. 2 1 . Published Every Saturday by Edward Lyman Bill at 3 East Fourteenth Street. New York, November 24,1900.
McArthur's Deal
WITH THE JOHN CHURCH CO. HAS THE AT-
LANTA AND CHATTANOOGA BRANCHES.
F. E. McArthur, head of the McArthur
& Sons Music Co., Knoxville, Tenn., is one
of the hustling members of the piano trade.
He has developed a splendid trade in the
country south of the Ohio, and his recent
move, which includes the purchase of the
branches of the John Church Co. in Atlanta
and Chattanooga, respectively, constitutes
one of the important trade happenings of
the week.
Mr. McArthur realizes the value of ad-
vertising, and in many of the Southern
papers we notice extensive display cards
telling of his new deal. This is from the
Knoxville Sentinel, and is followed by an
extensive list enumerating particular bar-
gains :
A PIANO AND ORGAN DEAL AGGREGATING
THE LARGE SUM OF $II2,OOO, JUST
CONSUMMATED BY US.
On the morning of November the 15th
we purchased and came into possession of
the leading music house in Chattanooga
and the leading music house in Atlanta.
Our Knoxville store will represent our
headquarters. Our new possessions will,
as you see, very materially increase our
facilities—giving us a very much larger
territory in which to sell our goods—en-
abling us to buy in greater quantities—se-
curing for us price concessions rarely given
to dealers, and thereby affording us selling
privileges no other piano and organ house
in the entire South will enjoy. We shall con-
tinue to sell only the highest class goods,
and in no instance will we sacrifice qual-
ity—every piece of goods we sell will be
fully warranted and guaranteed to be ex-
actly as represented.
Mr. McArthur is one of the men who
believes in printer's ink. Depend upon it
he is going to develop into a greater piano
power in the South.
The Atlanta branch will hereafter be in
charge of Will McArthur who was pre-
viously well-known in Atlanta.
Heppe Advertising.
In the Philadelphia North American ap-
pears a very striking advertisement of the
house of Heppe, showing a half dozen in-
terior views of their establishment. The
advertisement is written in an entertain-
ing, chatty way, and is in line with all of
the Heppe work in this direction, it being
educational in character. The Heppe
style in advertising is to be commended in
every way.
$2.00 PER YEAR.
SINGLE COPIES 10 CENTS
The "Bell Brand" Strings.
Good for Qrau.
In this issue, the National Musical String
Company make an announcement to the
trade which has been rendered necessary
by the wonderful popularity of its line of
"Bell Brand" strings.
During the past month such heavy orders
have been received for "Bell Brand"
strings, not only from American wholesale
houses, but from English and Continental
houses as well, that notwithstanding the
great producing ability of the National
Musical String Company's plant it has
been difficult to make shipments of these
goods as fast as they are demanded. For
this reason, therefore, the Company re-
quests dealers who have not a full line of
these strings in stock, to place their orders
with the supply houses at once if they
expect to receive their goods before the
holidays.
With the characteristic enterprise which
has always been a feature of the National
String Co. 's career, provisions are now
under way to enable the company to han-
dle the greatly increased trade which has
come to it because of the superiority of its
product. New machinery of special de-
sign is being built and set up, and impor-
tant additions to the company's facilities
are continually under contemplation.
We congratulate the National Musical
String Co. upon its enterprising and pro-
gressive spirit, the results of which this
house is now enjoying in the phenomenal
and increasing demand for its goods.
The Grau Piano Co., Cincinnati, propose
to fight the commission evil and to that
end have issued the following letter:
A CARD TO THE PIANO BUYING PUBLIC.
The Piano business has reached a stage
where it seems to be necessary to open
the eyes of the public to certain business
methods which some of the Piano houses
indulge in to secure trade. We refer to
the Commission Evil, which has assumed
such proportions that very few pianos are
sold nowadays without paying a large
commission to some Shark, who, undtr
the pretext of selecting the piano, preys
upon the Piano Buyer, as well as Piano
House to extort money from them, giving
preference to the firm which offers the
largest commission.
The fault lies not" so much with the
Shark as with the piano house which uses
this illicit method of selling its goods.
Exorbitant prices are obtained for com-
mercial pianos and those which do not
even bear the manufacturers' name, but
are sold under fictitious names, enabling
the house to pay a large commission, or
otherwise compensate teachers by furnish-
ing them pianos for their studios free of
charge.
By this method the names of prominent
music teachers and artists are obtained
who do not hesitate to often indorse a class
of goods the inferiority of which is only
surpassed by the price obtained. The
Grau Piano Co. wishes it distinctly under-
stood that it will not pay commissions or
corrupt teachers by offering such compen-
sation.
The purchaser shall have the entire bene-
fit and no one else, it matters not how in-
fluential "he" or "she" has been in making
the sale.
New Corporations.
We are the first house to fight the com-
The following concerns filed certificates mission evil, and we can best afford to do
of incorporation with the Secretary of State so because we carry a line of pianos such
as the Steinway, Steck, Kranich & Bach.
of Illinois this week :
Good for Grau! The commission fiends
Hampton Company, Chicago; capital,
will receive a cold welcome from them
$1,000; manufacturing and dealingin pianos
and musical instruments; incorporators, hereafter.
Warren A. Drake, Frank F. Reed, George
News Items From Akron, O.
B. Goodwin.
[Special to The Review.!
* * * * *
Akron, O., Nov. 20, 1900.
Success Music Company, Chicago; capi-
C.
H.
Martin,
formerly of the firm of C.
tal, $5,000; dealingin musical instruments;
H.
Martin
&
Co.,
who made an assignment
incorporators, George S. Pomeroy, Charles
about
a
month
ago,
has taken rooms in the
R. Barrett, C. H. Simmons.
Hamilton
Building.
The Shaw Piano Co. of Erie, Pa., are
Seth Park, formerly with the B. Dreher's
compelled to work overtime in order to
Sons
Co., is now with A. B. Smith.
catch up with orders, and will probably
G. M. Ott, of the firm of G. M. Ott &
continue so until the Christmas holidays
have passed. This speaks emphatically of Bro., has just recovered from a long siege
the appreciation in which the Shaw is held. of typhoid fever.
The local piano business appears to be
This concern will have a new baby grand
ready for the trade ere many moons have in a very healthy state. Dealers are all
elated over the election of McKinley.
elapsed.