Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
V O L . XXXI No. 2
Pablisbed Every Saturday by Edward Lyman Bill at 3 East Fourteenth Street. New York, July 14,1900.
Walter E. Hall's Views
UPON BUSINESS CONDITIONS—PEASE AMBASS-
ADOR NOTES IMPROVEMENTS IN WARE-
ROOM DISPLAY AN INCREASING AP-
PRECIATION OF PEASE VALUES.
" Piano dealers to-day are a great deal
more wide-awake and progressive than
they were, say, ten years ago," remarked
Walter E. Hall, the Pease traveling repre-
sentative, who has just returned from a
notable seven weeks' trip in the Pease in-
terests, to The Review on Tuesday.
"The dealers who want business," he
continued, ''find that if they mean to get
it they must ' hustle ' day in and day out,
just the same as business men have to do
in every other important branch of com-
merce. They insert notices in the local
papers drawing attention to their pianos
and other instruments, sheet music, etc.,
and they go around and visit likely cus-
tomers. Competition is so keen nowadays,
even in comparatively small cities and
towns, that they must 'get a move on,' so
to speak, if they don't want to be wiped
out of existence.
" They take much more pains nowadays,
too, to niake their warerooms attractive,
and in that they show good sense. Noth-
ing catches the eye of the modern shopper
quicker than the presence of dust and
dirt and the evidence on every hand of a
careless, slovenly spirit. It is a pleasure
to visit many Pease dealers because they
belong to this very class of enterprising,
progressive people who never allow the
dust to settle on their premises."
The Review asked Mr. Hall to state
briefly the existing trade conditions
throughout his trip, particularly with
reference to the Pease products.
"I am glad to be able to report progress
all along the line," was Mr. Hall's reply.
"The Pease agents in the territory through
which I passed, east of Denver, are many
in number. During this last trip I paid
numerous visits. In every instance the
reports received were unusually encourag-
ing. Orders were freely given. I am at
liberty to say, without the least reserva-
tion, that the Pease interests are growing
steadily in value and importance in every
city and town visited."
"What is the attitude of dealers toward
the 'Popular Pease,' taking a broad view
of the out-of-town representation, Mr.
Hall?" asked The Review.
"Very friendly," was the response.
"They like it and, so far as I can learn,
have always felt favorably toward it. To-
day that feeling is, without doubt, stronger
than ever."
"Well," said The Review, "there must
be good reason for this attitude, consider-
ing that in many cases the dealer is hand-.
ling several makes of pianos."
" Exactly," replied Mr. Hall. "It is be-
cause there are several good reasons that
they are able—as frequently happens—to
repeat their orders over and over again
during a season. One reason—and an ex-
cellent one—is that the Pease products
give them no trouble. A dealer, naturally,
hates to hear constant or even occasional
complaints about an instrument sold by
him,—perhaps recommended to him as re-
presenting a multitude of virtues—as being
out of tune. He never hears any com-
plaints of that kind concerning the Pease
products. They are in tune when sold,
and they stay in tune. Once a year, ordi-
narily, the tuner's services may be called
for if the instrument is in constant use.
"The reason you have just given, Mr.
Hall," said The Review, " i s certainly a
strong one. Are there any other reasons
that you think of at this moment why
dealers are friendly toward the ' Popular
Pease'—so friendly that they will recom-
mend it, on occasion, without fear of hav-
ing to explain anything later on? "
" I will give you two other reasons.
Dealers like the tone of the Pease pianos.
It is a tone, they say freely, that attracts
the purchaser at once, whether the person
making the selection is a musician or not.
They have often told me, too, and I hear
it on every trip, that the Pease is an all-
round easy seller. Not only does the tone
strike customers favorably, but the case
designs, general symmetry of appearance,
evident care taken in every department of
construction, and that very desirable fea-
ture of attraction—a reasonable price—all
combine to ensure a sale.
"Many Pease dealers calculate that
every Pease piano sold is equivalent to at
least three sales, two, often more, coming
in the future from recommendation. In
saying all this I have been conservative.
It would have been easy to emphasize
much more strongly without exaggeration."
In reply to questions as to general con-
ditions in the West, Mr. Hall said he found
prosperity everywhere. He said that near-
ly every train on which he traveled con-
tained parties of political delegates going
to or coming from conventions. In Kansas,
where he expected to hear much talk of
Bryan,the name was hardly ever mentioned
|a.oo PER YJiAK.
SINGLE COPIES 10 CBNTS
in his presence. The impression gained
was that the farmers, who have been en-
joying the fruits of a phenomenal harvest,
prefer to let the party in power stay where
it is for fear the " spell " of prosperity
might be broken. In Nebraska, there was
much Bryan talk. It seemed to be a mat-
ter of sentiment there, he thought, rather
than political opinion.
Brainerd-Tanner Affairs.
Justice O'Gorman of the Supreme Court
has appointed Henry B. Ketcham tempo-
rary receiver for the Brainerd-Tanner-
Gallien Co., dealers in hardware, at 90
Chambers street and 72 and 74 Church
street, on application of Harry J. Brainerd
and Wra. F. Tanner, composing a major-
ity of the directors, for a voluntary disso-
lution of the corporation. The Brain erd-
Tanner-Gallien Co. was organized to suc-
ceed the T. J. Dickson Manufacturing Co.,
owned by Brace M. Gallien of Albany, N.
Y., and the business of Harry J. Brainerd,
which was located in Brooklyn. Brainerd
and Tanner were formerly connected with
Alfred Dolge, the manufacturer of piano
makers' supplies at Dolgeville, N. Y. In
May, 1898, Jos. C. Spencer, of Deadwood,
S. D., purchased the interest of Mr. Gal-
lien, when the corporate title of the com-
pany was changed to the Brainerd-Tanner
Co., Mr. Spencer being elected vice-presi-
dent.
A, Great Prosperity Showing.
The report of the Michigan Labor Com-
missioner for 1899, just published, says
that the factories of that State in most in-
stances and nearly all localities were run
to their full capacity, while not a small
proportion were in operation overtime to
meet urgent orders and increasing de-
mands. Wages increased with a shortage
of men that interfered with work upon
railroad construction. A canvass of 15,-
000 factories showed that 5455 of them
had increased their actual capital $6,531,-
884, and in 1582 factories there were em-
ployed 24,262 more men than in 1898.
Why should any American wish to change
this condition of things by flirting with
the 16 to 1 silver heresy? Facts should
count with sensible people. Prosperity is
with us. Why invite disaster ?
"Actions" is the title of a neat little
brochure issued by the W. W. Kimball
Co. It tells interestingly all about the
new Kimball improvement in actions.
There are many indorsements as well as
much interesting reading matter contained
within the covers.