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THE MUSIC TRADE REVIEW
chatting with The Review a few days ago,
The ONLY music TRADE paper which even one year ago, matters little; it is w
received
any award at the Paris Exposi- you do to-day that counts.
defined advertising as "making public
tion
of
1900
was The ilusic Trade Review
what you wish others to know," and the
which was given the GRAND PRIX, the
definition is not a bad one. It means in
THE OUTLOOK IN THE SOUTH.
HIGHEST official recognition obtainable
substance: Keep the public talking about for any exhibit in any division of art, me- NTOTWITHSTANDING the terrible ca-
you, what you are doing, and what you chanics or industry.
tastrophe at Galveston, which has
have to sell. Ben Butler once said he that outlined by the University of New cast such a gloom over the State of Texas,
would rather people would talk mean York is not only a recognition of the fact the fall season in the South opens with
about him than say nothing about him.
that the commercial field of the United every prospect of a period of prosperity.
We hardly agree with his conclusion, States has broadened out and the condi- Cotton has reached a high figure and few
yet it strikes us that a business man who tions of modern business have become farmers can fail to realize large profits on
goes along quietly in the even tenor of his vast and complex, but it demonstrates that their crop. Like their brethren in Kansas,
way and says nothing himself, and has no highly trained, specially educated men are they will be paying off their mortgages,
one else saying anything about him, might needed to deal with these problems.
buying pianos by the thousand, and en-
as well be out of business. Such a man is
The country and the world are coming joying themselves as only can hard work-
a nonentity and is simply wasting money to understand more completely that a tech- ing people who are able to lay aside a
and time in the enterprise which he is con- nical education for the man who desires share of their earnings for luxuries.
ducting.
The spirit of the South, as illustrated in
to enter on a business career is as impera-
tive to the complete and highest success Galveston, is one of courage and of prog-
BUSINESS AND EDUCATION.
HTHE important move chronicled in last of his life as is the technical education of ress. The work of restoration and recu-
peration has been undertaken in a manner
week's Review, that the University the lawyer, preacher, or doctor.
The powers of business are now being that calls for the highest praise. It is
of New York has decided to at once estab-
lish a school devoted to the higher com- recognized not alone by the New York typical of the new, revitalized, progressive
mercial education of the young men of the University, but great seats of learning all South of to-day.
There is a fine future in the piano busi-
country, is of great significance. This over the country are inaugurating courses
ness
in the South. The prospects there
school will differ from any others estab- bearing on a commercial and technical ed-
lished, inasmuch as its entire instruction is ucation—all tending to demonstrate that are growing better every day. The peo-
intended to be professional in character, the business is a profession, and a much ple of that section are realizing that the
and designed not merely to fit young men greater profession than one hurriedly con- soil is as fertile as any other section of the
to become wage-earners as bookkeepers, siders, because actual experience is more United States and are reaping due results,
clerks, etc., but it is intended to equip essential for success in this field than in while its enterprising sons, with the aid of
northern capital, are enabling the South to
them with the power to become leaders in any of the professions.
Success in any business to-day, whether become a great factor in the manufacturing
the commercial and financial worlds, to
grasp the details of great business enter- selling pianos or dry goods, is not a matter resources of the country. The South is all
prises, and to carry them to a successful of luck or good location, or the line of right.
goods handled,but it depends very largely, r^ONCERT-GOERS who consider tech-
issue.
There is no mistaking that the building if not wholly, upon the men behind it. If ^ ^ nique as the nc plus ultra of the pian-
of a business, no matter how humble, is no they possess average ability, are thorough- ists' art will be interested in the informa-
longer a matter of chance or luck. It calls ly alive to the requirements of the times, tion that a Mr. Neale, a resident of Leeds,
for an intelligent comprehension of condi- and act accordingly, they invariably win. Eng., who has been associated with the
tions and a knowledge of how to battle Meanwhile,in every town and city through- invention of flying effects for stage pur-
with and master them. The wide gulf out the country one can come across piano poses, has, after experiments extended over
which existed in the years agone between dealers who complain about poor business, four years, completed an electrical ma-
business and the so-called professions is that times are hard and that they cannot chine which can be attached to a piano
disappearing fast. Business to-day is a make money or headway, yet, on the next with the result that it will register extem-
profession. To attain a complete success street to them another piano dealer can be pore compositions up to something like
in the business field requires many years found who is not only doing business and two thousand notes a minute. Whew !
of experience and hard work and as much increasing his trade all the time, but put- This is enough to dishearten would-be
technical training, as much study, as it ting profits in the bank.
Rosenthals who devote years to study.
The reason for this anomalous condition
does in law, in medicine, or in science.
This, of course, does not apply to dabblers, ot affairs is not far to seek. It can be dis- T H E trade situation this week in both
retail and wholesale fields is decidedly
but to men who are known as successful. covered by talking with the men running
The old-time scorn which the great ma- both establishments and in the diametri- encouraging, if not entirely satisfactory.
jority of those in the professional field cally opposite methods adopted by each. Retail trade at the majority of warerooms
were wont to cast upon business men no The successful man is in touch with the has shown up surprisingly well, and there
longer exists, and when it did exist it was times, keeps a good line of goods, believes is manifest a strong demand for high-
born of ignorance and misunderstanding. in advertising and gets close to the public. priced pianos. This is revealed in the fact
The world would be in a sad plight with- The other, the complaining man, is so taken that on Tuesday of this week ten pianos
out the professional man and it would be up with his troubles that he is waiting for were sold at retail at the Steinway ware-
in a yet sadder plight without the business the public to come to him. This dealer rooms. The people are fast getting settled
man, for it is an accepted truism that it will continue to wait, for the purchasing in their homes and, as a consequence, there
is on business and trade that the world public is not acquainted with him. The is also a big call on the rental stock depart-
mere fact of having spent quite some ment at every wareroom visited by The
exists.
The establishment of a school such as money in advertising five or ten years, or Review this week.