Music Trade Review

Issue: 1900 Vol. 31 N. 12

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
thousand or two piano salesmen as sub-
scribers, and we presume that there are
others.
RELATING TO CLEARANCE SALES.
A REVIEW reader asks our opinion con-
cerning the clearance sale idea in the
piano trade. The clearance sale has been
adopted in almost every line of business as
a permanent feature, and in scanning the
advertising columns of papers in almost
every city, we invariably locate some such
announcements.
Now, whether they are profitable, or
whether they are quite the thing for this
trade is a pretty difficult question to an-
swer. This industry is steadily conform-
ing to the rules which govern general
trade, and applying strictly mercantile
reasons, it would seem as if the clearance
sale was all right.
Admittedly a clearance sale is a forced sale
and disturbs the natural flow of trade, for
it throws out the inducements in the way
of reduced price, tempting the public to
buy before there is an actual demand.
But, after all, what percentage of piano
customers really contract the buying habit
without having first received the warmest
kind of encouragement from salesmen ac-
centuated by advertising literature to which
their attention is constantly being brought?
In our opinion, the clearance sale should
not occur too frequently, and then only to
clean out an accumulation of unsalable
goods. The practice of holding these sales
at too frequent intervals is bound to cur-
tail the business of the concern holding
them during the remaining months before
the next sale; for if they adopt regular
periods for clearance sales the public is
pretty certain to wait until such occasions
arise before becoming purchasers. Apply-
ing sound business principles to the selling
of pianos, it cannot be a profitable hand-
ling of the goods at cut prices, for the fre-
quency of the sale is educating the people
to wait until such sales before making their
purchase.
There are many dealers with whom we
have discussed this subject who argue that
clearance sales bring them many new cus-
tomers who otherwise would not gravi-
tate to their stores were it not for their
announcement of unusual bargains.
Although it may not be generally real-
ized, the practice of clearance sales, if con-
tinued, is bound to bring about a condi-
tion which later on will be regretted. We
refer wholly to the regular clearance sales.
The educating of the people to wait for
these sales will cause the business of the
months between sales to fall off to an
alarming degree, for it is reasonable to
suppose that the public will buy when it
can buy the cheapest, and a month or two
will make no material difference with the
buyers of pianos. They can wait for the
sale and take advantage of the cut.
Close observers of trade conditions in
various localities say that the steady trade
that once prevailed in certain cities has
been interrupted, and the dull months are
becoming more frequent and unsatis-
factory.
It cannot be said that it is because of
the increase or over-doing of the business
in the city, for the increase in the number
of stores and the capital invested has not
kept pace with the increase of population.
Clearance sales disturb existing condi-
tions, and these sales must reduce the
profits if the goods are really sold at a re-
duction. If they are generally adopted
the result will be disastrous, for every
dealer who holds a sale must make the in-
ducement large enough to attract a buyer
—and that can bs only in reduced profits.
Still, there are times when a clearance
sale becomes a business expediency. Deal-
The ONLY music TRADE paper which
received any award at the Paris Exposi-
tion of 1900 was The Husic Trade Review
which was given the GRAND PRIX, the
HIGHEST official recognition obtainable
for any exhibit in any division of art, me-
chanics or industry.
ers have accumulated a lot of unsalable
stock—we will say instruments that are
out of date. They are simply cumbering
up valuable show space which could be
better utilized in displaying more salable
wares. It becomes a matter of straight
business to get rid of such goods at some
price. So there are kinds of clearing sales
which exercise a beneficial effect upon mer-
chandizing of all kinds.
HIGH-GRADE BUSINESS.
THHE bettered conditions of the country
have favored what we may term the
high-grade piano manufacturers.
While we were drifting along in the
days of Cleveland and free soup kitchens,
the innings of the high-grade manufactur-
ers were not strongly emphasized, for
their output was materially curtailed, ow-
ing to the reduced purchasing power of
the people.
No matter if the natural inclination of
the people leaned in the direction of high-
priced pianos, the depleted condition of
their pocket-books compelled them to pur-
chase the cheaper makes. In fact, for a
while there was a craze for the "cheaps"
which virtually swept the country. It
was a question of price and the quality
was of secondary consideration.
The
question oft propounded to the weary
traveling man was, "How cheap can you
sell me a piano, not how good, but how
cheap?"
With the recrudescence of good times
all that has changed and the darkness
which for awhile obscured the progress of
the high-grade manufacturers has been
illumined by the business sunshine of
these later days.
If we run the entire gamut of the high-
grade manufacturers we will find that the
activity prevailing in those lines has been
pronounced during the past year, while
there has been a corresponding shut down
upon the distribution of the "cheaps,"
which, by the way, are now being con-
stantly bettered and advanced to the me-
dium-priced field.
Those makers among whom we class in-
termediate piano manufacturers, have also
been extremely busy. The American peo-
ple, when they have the money, may be
depended upon to exercise discriminating
taste in the purchase of their auxiliaries of
home comfort, and they usually incline to
high-grade and high-priced articles.
The Review has always contended that
the cheap piano—that is, the very cheap
piano—belonged clearly to the emergency
class, born out of the starvation era, with
which this country, thank God and Mc-
Kinley, is not at the present time afflicted.
""THE cool weather for the past week had
a very stimulating effect upon trade
and many retail warerooms report a satis-
factory enlivenment of conditions. Un-
less we have really cool weather retail
trade in New York does not show great
activity before about the first of October.
The cold weather has sent the people
scurrying back from the various summer
resorts and there has been as a result ac-
tivity in all lines of local trade. The fall
season is now well on.
D U T your life into even the smallest task;
whether you preach, study, sell goods,
till the soil, saw wood, clean lamps, cook
food, or milk cows, do your best. There is
no task so small, no honest occupation so
common or menial, that it cannot be digni-
fied and ennobled by the character of the
doer. Not the thing you do, so much as
the doing reveals the character, the true
man. Everything you do can be made the
revelation of a great soul.
T H E man or the machine that quickest
works at maximum power is the most
effective. One man excels another not so
much by greater natural capacities as by
being able to bring them all into instant
play at full power. Some men are "all
there," as we say, every faculty alert and
ready, their highest intensity available at
otice for any work required.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
8
THE MUSIC TRADE REVIEW
Dethier to Mason & Hamlin.
What Success Means.
Our Exports to Canada.
Gaston M. Dethier, the eminent musi-
cian of New York, composer, teacher and
artist of rare nature, writes as follows of
the Mason & Hamlin piano:
A successful merchant has been well de-
fined as " h e who alertly and readily ad-
justs his business to the condition of trade,
and provides for all the requirements of
his customers. He never gets into a rut,
nor does he ever run riot by irrational be-
havior.
He calmly becomes master of
every situation around him, and turns pos-
sible loss into almost certain profit by pru-
dence, pluck and perseverance."
Tax your memory and you must realize
that it is the forethoughtful, stirring and
successful business man who wins the plau-
dits of the world. To be a worthy master
in the retail or wholesale piano field re-
quires much versatility, close application
to business, and the exercise of a broad
and liberal policy.
The successful merchant of to-day must
not only possess executive ability, but he
must also be a man of affairs, own a knowl-
edge of human nature and keep abreast of
the times. He must, likewise, have taste,
judgment, energy and tact, and be enter-
prising and aggressive; he cannot afford to
stand still.
For the superiority and success of his
business the retailer must not only con-
stantly supply the calls of his customers,
but he must anticipate wants and create
demands. He uses his own resources, taps
the supplies of the middlemen and reaches
out into the realm of manufacturers and
demands desirable productions.
Business success is possible to every
man—not in an equal sense or ratio of dol-
lars, but equal in relation to the ability of
each. In other words, it is generally pos-
sible for every man to rise higher than he
is. If one is a piano worker or salesman,
it is his fault if he does not become a man-
ufacturer or merchant, or reach some
kindred grade in trade. If one is a mer-
chant or manufacturer, it is his own fault
if he is not a first-class one, enjoying a
lucrative business. If one has an income
of $5,000 a year, it is his own fault if he
does not find a legitimate way to raise it to
$10,000 or to $15,000, or even more. This
is what success means.
The Canadian preferential tariff in favor
of the United Kingdom has not had the
expected effect of reducing the proportion
which the United States supplies of manu-
factures imported into Canadian territory.
A copy of the Canadian Manufacturer
just received by the Treasury Department
Bureau of Statistics sharply calls attention
to the fact that imports of dutiable articles
into Canada from the United States in the
fiscal year 1899 aggregated over $44,000,-
000, and from Great Britain less than $28,-
000,000, and that the United States is fur-
nishing a much larger amount of manu-
factures of iron and steel than the United
Kingdom, and adds:
"The preponderance of trade is over-
whelming in favor of American manufac-
tures, and tariff preference in favor of
British goods to the contrary notwith-
standing. American manufacturers are
taking the cream of the business. Is it
possible that British manufacturers are
entirely unable to compete in the Cana-
dian market?"
New York, Sept. 15, 1900.
Mason & Hamlin Co.
Gentlemen:—I have had lately another
opportunity to play your grand pianoforte,
and I wish to express the great pleasure it
afforded me.
I was particularly impressed by the or-
chestral power. The fulness of each tone,
under soft or hard playing, and the abso-
lute evenness and quickness of response of
the action, make the Mason & Hamlin one
of the best modern pianos.
Please accept my heartfelt congratula-
tions for this great success, and believe me
one of your admirers,
Gaston M. Dethier.
The Meyercord Co.'s Victory.
The Meyercord Co., Inc., whose head-
quarters are located in the Chamber of
Commerce Building, Chicago, have good
reason to feel proud at the great record
made at the Paris Exposition where they
received the highest award for decal-
comania transfers in competition with for-
eign manufacturers. Not only did they
receive the highest but the only award in
their department at the entire Exposi-
tion.
In addition to receiving this recognition
as to the quality of their product we are
informed that they were able to place a
great many thousand dollars worth of
business abroad and established European
branches in almost all the European coun-
tries.
One of the features of the Meyercord
display which elicited special praise, were
the new opalescent window signs which
are manufactured in enormous quantities
for such concerns as have individual agen-
cies and which need the firm's sign.
The Meyercord Co. have built up quite
a business in ,the music trade industry by
virtue of the especial merits of their wares
and to those who have used them the
awards bestowed by the Exposition au-
thorities is not a surprise. It is a worthily
won recognition of their merits.
A Minnesota Incorporation.
[Special to The, Review].
St. Paul, Minn., Sept. 17, 1900.
The Porter Music Co., of Duluth, filed
articles of incorporation with the Secretary
of State, Saturday, showing a capital stock
of $25,000. The company will transact a
general business in musical merchandise at
Duluth. Incorporators: Alex. S. Porter,
Amanda Porter and Frank Porter.
A Prosperous Industry.
The Ann Arbor Organ Co. uses over
400,000 feet of lumber in a year. It em-
ploys eighty hands at the present time.
"This," remarks the Ann Arbor Register,
"shows that it is one of the flourishing in-
dustries of the city."
C. B. Smith & Co., of Freeport, 111.,
have removed their music business from
Galena street, to 83 Stevenson street.
Scheme to Push British Trade.
There is a determination in Great Bri-
tain to fight the growing incursion of for-
eign trade, particularly that of the United
States, and one of the new schemes to ac-
complish this is to have experts in commer-
cial matters travel over the world to lecture
on British manufactures in every impor-
tant commercial centre. Mr. Leslie Stewart,
secretary of the National Lecture Society,
talking on the subject, said that the press-
ure of trade competition from other coun-
tries has so increased within the last ten
years that it behooves Great Britain to keep
herself on the alert and to do something
out of the ordinary by way of impressing
foreign traders with her superiority as a
great trading and manufacturing nation.
Hence the move above outlined.
Lucien Wulsin, president of D. H. Bald-
win & Co., accompanied by his wife and
family, reached Cincinnati the closing days
of last week.
The Canadian tariff, it will be remem-
bered, was in [897 so adjusted that the
duty on articles entering Canada from the
United Kingdom was made, beginning
with April 1897, 12^ percent, less than
the rate from other parts of the world,
and on July 1, 1898 another reduction in
favor of the United Kingdom was made,
bringing the total reduction to 25 per
cent, as against goods coming from other
parts of the world. A recent announce-
ment indicates that, beginning with July
1, 1900, a still further reduction would be
made, so that the rates of duty on arti-
cles from the United Kingdom would be
33}i P e r cent, less than those from other
parts of the world.
While the ef-
fect of the third reduction of 12)4 per
cent., which went into operation July 1,
1900, cannot yet be determined, it is prac-
ticable to compare the imports of manufac-
tures into Canada from the United King-
dom and the United States respectively
during the years ending June 30, 1898,
1899 and 1900, and thus determine whether
the advantages which the manufacturers of
the United Kingdom have had over those
of the United States during that time, have
had a perceptible effect upon the relative
growth of the imports of Canada from the
two countries, the United Kingdom and
the United States. Incidentally it may be
mentioned that the total exports to British
North America from the United States in
the fiscal year 1900 exceeded those of any
previous year in our history, being $97,-
041,722, against $89,570,458 in 1899, and
$84,889,819 in 1898. It will be seen that
the increase in importations from the
United Kingdom in the fiscal year 1900
compared with 1898, was 32 per cent.,
while the increase from the United States
for the same period was 37 per cent.
Keller & Van Dyke, of Scranton, Pa.,
manufacturers of the well-known Keller
Bros, piano, report things moving along at
a lively gait in their factory. This is not
surprising. Dealers find the Keller Bros,
pianos splendid sellers and money-makers.

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