Music Trade Review

Issue: 1900 Vol. 31 N. 12

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
The maximum penalty for failure to
comply with the provisions of this new
law, is one year's imprisonment or five
hundred dollars fine or both.
The law is plain upon this subject, and
TWENTY-SECOND YEAR.
no
evasions can be made and it is said that
^ jt j* EDWARD LYMAN BILL # J* J*
examples will be immediately made of
Editor and Proprietor.
PUBLISHED EVERY SATURDAY
those who do not heed that which has be-
come a law in the Empire State.
3 East 14th St., New York
SUBSCRIPTION! (including postage), United States, Mexico
We do not interpret this law as applying
and Canada, $2.00 per year ; all other countries, $4.00.
ADVERTISEMENTS, $2.00 per inch, single column, per
to
partnership concerns, for the full names
insertion. On quarterly or yearly contracts a special discount
is allowed. Advertising Pages $50.00, opposite reading matter
of the individuals usually appear on all of
$75.00.
REMITTANCES, in other than currency form, should be
made payable to Edward Lyman Bill.
their business literature, but if there is a
Entered at the New York Post Office « J Second Class Matter.
company—for instance, we will say Smith,
NEW YORK, SEPT. 22, 1900.
Jones & Co.—it is necessary that the State
TELEPHONE NUMBER, 1745--E1QHTEENTH STREET.
should know just who constitute the "Co."
T H E KEYNOTE.
The first week of each month The Review
department of the business.
oontains a supplement embodying the literary
The law, to our minds, is an admirable
and musical features which have heretofore
appeared in The Keynote. The amalgamation
one,
and will serve to protect the best in-
is effected without in any way trespassing on
our regular news service. The Review con-
terests of the business community, so that
tinues to remain, as before, essentially a trade
paper.
everyone will know definitely the names of
the parties who constitute the concerns
THAT NEW LAW.
E V I D E N T L Y there is some misunder- with whom they are doing business and
standing-regarding the new law regu- who frequently desire credit.
A case in point: The Yorkville Piano Co.
lating- unincorporated concerns, reference
to which was made in a recent issue of was the title assumed by a local concern
The Review. We have been in receipt of started by H. B. Groeneveld, who was for-
correspondence from a number of parties merly a traveling piano salesman. This
who desire information concerning it and concern asked credit, and claimed to have
to whom the reports already out are evi- responsible parties behind it. It was next
dently not quite clear. We refer to the succeeded by Groeneveld & Rosen, and
law which became active on the first of lastly Joseph Bloch and Christian Hen-
the month, which requires that all unin- derlier became proprietors. These changes
corporated concerns doing business in this have occurred within four or five months.
State shall file in the office of the clerk of Mr. Groeneveld has made the statement
the County Court in which such business that the last-named assumed all liabilities
is located, the names of the persons who and guaranteed the prompt payment of all
constitute the company and who are re- claims. Concerns who have placed their
past due accounts in legal hands for collec-
sponsible for indebtedness contracted.
This is not to include incorporated insti- tion have been informed that the present
tutions of any kind, for a complete record owners of the business repudiate the out-
of their affairs is already filed with the sec- standing indebtedness and affirm that they
retary of State. The law was framed to never agreed to pay the liabilities; and, as
act as a protection for reputable business Mr. Groeneveld appears to be pecuniarily
men who opened up or who are now run- irresponsible, the matter ends as far as col-
ning factories or retail establishments un- lecting accounts against the Yorkville Piano
der names which afford no clue as to who Co. is concerned.
Now, had the statement been made by
the parties really are who are interested in
this concern when it was first started as to
the business.
who
were the men who composed the firm
There has been previously much diffi-
culty in bringing legal action against peo- there probably might have been some
ple who conduct business under fictitious satisfactory recourse for the creditors of
names and there is no way of ascertaining this kaleidoscopic institution.
There are to-day a number of reputable
just who the men are who have secured
business
institutions who have extensive
credit. Further, it has been next to im-
possible in many cases to bring suits interests in the music trade of New York
under the name of a "Co." when really the
against them.
The records of the Courts show that "Co." does not exist, therefore they should
suits have frequently been brought against at once speedily comply with the require-
the wrong persons, and the plaintiff, al- ments of the law and file statements with
though a legitimate creditor, has been the County Clerk stating the names of the
compelled to pay legal costs and to then parties who are included in their "Co."
follow up and begin new suits against If this is not done then they become liable
to fine and imprisonment.
other individuals.
There are some institutions which to-day
are run under names of the early founders
of the business who have passed away
these many years, and while the present
owners are running business under a per-
fectly legitimate title, yet, as a matter of
fact, they are not complying with all the
requirements of the new law unless they
file immediately the names of the parties
who to-day are interested in the business.
WHY NOT.
'"THE statement has frequently been
made by some salesmen in different
parts throughout the country, that they
are unable to procure their favorite trade
publications, owing to the fact that they
are usually found only in the proprietor's
private office.
That is precisely where they should be,
unless as in many cases, subscribers have
specially requested The Review forwarded
to their homes, for they know that a paper
that goes through our laundry is of such
cleanliness that it does not require a
hose turned on it before admitting it in-
to the family circle.
But this statement on the part of the
salesmen suggests a matter which it may
be well to agitate. Why should not a
salesman pay a couple of dollars for fifty-
two issues of a paper that he likes to read?
He then could have it on his desk, or in
his own home for that matter, where, after
the trying piano cares of the week, he can
peruse it on the Sabbath after he has read
his regular chapter in the Bible.
Salesmen subscribe to daily papers
which keep them posted regarding the af-
fairs of the country, and why in the world
should they not subscribe to trade publi-
cations which contain mines of informa-
tion concerning their own profession?
The best posted salesmen in this trade
are the ones who follow closely the col-
umns of leading trade publications. By a
careful perusal of trade papers they are al-
ways en rapport with trade happenings,
what their competitors are doing, in fact,
what all business institutions of the trade
are doing to advance their interests, and a
fund of general trade matter which is of in-
finite value to them in their business. A
well conducted trade publication affords a
variety of information which is of incalcu-
lable value to salesmen. It helps them to be-
come more valuable to their employers,
and why should not they, as well as deal-
ers, purchase at the regular market price
that which aids them to advance their own
pecuniary position? They surely cannot
expect publishers to forward copies free,
for, Heaven knows, the publishers are
fairly well worked on the free list as it is. !
We should like to place on our books a j
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
thousand or two piano salesmen as sub-
scribers, and we presume that there are
others.
RELATING TO CLEARANCE SALES.
A REVIEW reader asks our opinion con-
cerning the clearance sale idea in the
piano trade. The clearance sale has been
adopted in almost every line of business as
a permanent feature, and in scanning the
advertising columns of papers in almost
every city, we invariably locate some such
announcements.
Now, whether they are profitable, or
whether they are quite the thing for this
trade is a pretty difficult question to an-
swer. This industry is steadily conform-
ing to the rules which govern general
trade, and applying strictly mercantile
reasons, it would seem as if the clearance
sale was all right.
Admittedly a clearance sale is a forced sale
and disturbs the natural flow of trade, for
it throws out the inducements in the way
of reduced price, tempting the public to
buy before there is an actual demand.
But, after all, what percentage of piano
customers really contract the buying habit
without having first received the warmest
kind of encouragement from salesmen ac-
centuated by advertising literature to which
their attention is constantly being brought?
In our opinion, the clearance sale should
not occur too frequently, and then only to
clean out an accumulation of unsalable
goods. The practice of holding these sales
at too frequent intervals is bound to cur-
tail the business of the concern holding
them during the remaining months before
the next sale; for if they adopt regular
periods for clearance sales the public is
pretty certain to wait until such occasions
arise before becoming purchasers. Apply-
ing sound business principles to the selling
of pianos, it cannot be a profitable hand-
ling of the goods at cut prices, for the fre-
quency of the sale is educating the people
to wait until such sales before making their
purchase.
There are many dealers with whom we
have discussed this subject who argue that
clearance sales bring them many new cus-
tomers who otherwise would not gravi-
tate to their stores were it not for their
announcement of unusual bargains.
Although it may not be generally real-
ized, the practice of clearance sales, if con-
tinued, is bound to bring about a condi-
tion which later on will be regretted. We
refer wholly to the regular clearance sales.
The educating of the people to wait for
these sales will cause the business of the
months between sales to fall off to an
alarming degree, for it is reasonable to
suppose that the public will buy when it
can buy the cheapest, and a month or two
will make no material difference with the
buyers of pianos. They can wait for the
sale and take advantage of the cut.
Close observers of trade conditions in
various localities say that the steady trade
that once prevailed in certain cities has
been interrupted, and the dull months are
becoming more frequent and unsatis-
factory.
It cannot be said that it is because of
the increase or over-doing of the business
in the city, for the increase in the number
of stores and the capital invested has not
kept pace with the increase of population.
Clearance sales disturb existing condi-
tions, and these sales must reduce the
profits if the goods are really sold at a re-
duction. If they are generally adopted
the result will be disastrous, for every
dealer who holds a sale must make the in-
ducement large enough to attract a buyer
—and that can bs only in reduced profits.
Still, there are times when a clearance
sale becomes a business expediency. Deal-
The ONLY music TRADE paper which
received any award at the Paris Exposi-
tion of 1900 was The Husic Trade Review
which was given the GRAND PRIX, the
HIGHEST official recognition obtainable
for any exhibit in any division of art, me-
chanics or industry.
ers have accumulated a lot of unsalable
stock—we will say instruments that are
out of date. They are simply cumbering
up valuable show space which could be
better utilized in displaying more salable
wares. It becomes a matter of straight
business to get rid of such goods at some
price. So there are kinds of clearing sales
which exercise a beneficial effect upon mer-
chandizing of all kinds.
HIGH-GRADE BUSINESS.
THHE bettered conditions of the country
have favored what we may term the
high-grade piano manufacturers.
While we were drifting along in the
days of Cleveland and free soup kitchens,
the innings of the high-grade manufactur-
ers were not strongly emphasized, for
their output was materially curtailed, ow-
ing to the reduced purchasing power of
the people.
No matter if the natural inclination of
the people leaned in the direction of high-
priced pianos, the depleted condition of
their pocket-books compelled them to pur-
chase the cheaper makes. In fact, for a
while there was a craze for the "cheaps"
which virtually swept the country. It
was a question of price and the quality
was of secondary consideration.
The
question oft propounded to the weary
traveling man was, "How cheap can you
sell me a piano, not how good, but how
cheap?"
With the recrudescence of good times
all that has changed and the darkness
which for awhile obscured the progress of
the high-grade manufacturers has been
illumined by the business sunshine of
these later days.
If we run the entire gamut of the high-
grade manufacturers we will find that the
activity prevailing in those lines has been
pronounced during the past year, while
there has been a corresponding shut down
upon the distribution of the "cheaps,"
which, by the way, are now being con-
stantly bettered and advanced to the me-
dium-priced field.
Those makers among whom we class in-
termediate piano manufacturers, have also
been extremely busy. The American peo-
ple, when they have the money, may be
depended upon to exercise discriminating
taste in the purchase of their auxiliaries of
home comfort, and they usually incline to
high-grade and high-priced articles.
The Review has always contended that
the cheap piano—that is, the very cheap
piano—belonged clearly to the emergency
class, born out of the starvation era, with
which this country, thank God and Mc-
Kinley, is not at the present time afflicted.
""THE cool weather for the past week had
a very stimulating effect upon trade
and many retail warerooms report a satis-
factory enlivenment of conditions. Un-
less we have really cool weather retail
trade in New York does not show great
activity before about the first of October.
The cold weather has sent the people
scurrying back from the various summer
resorts and there has been as a result ac-
tivity in all lines of local trade. The fall
season is now well on.
D U T your life into even the smallest task;
whether you preach, study, sell goods,
till the soil, saw wood, clean lamps, cook
food, or milk cows, do your best. There is
no task so small, no honest occupation so
common or menial, that it cannot be digni-
fied and ennobled by the character of the
doer. Not the thing you do, so much as
the doing reveals the character, the true
man. Everything you do can be made the
revelation of a great soul.
T H E man or the machine that quickest
works at maximum power is the most
effective. One man excels another not so
much by greater natural capacities as by
being able to bring them all into instant
play at full power. Some men are "all
there," as we say, every faculty alert and
ready, their highest intensity available at
otice for any work required.

Download Page 4: PDF File | Image

Download Page 5 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.