Music Trade Review

Issue: 1900 Vol. 30 N. 6

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
TWENTY-FIRST YEAR.
.EDWARD LYMAN
Editor and Proprietor
PUBLISHED EVERY SATURDAY
3 East 14th St., New York
SUBSCRIPTION (Including postage), United States,
Mexico and Canada. $2.00 per year ; all other countries,
$4.00.
ADVERTISEflENTS, $2.00 per Inch, single column, per
insertion. On quarterly or yearly contracts a special dis-
count is allowed. Advertising Pages $50.00, opposite read-
ing matter $75.00.
REMITTANCES, In other than currency form, should
be made payable to Edward Lyman BilK
Entered at the STao York Pott Office at Second Clou Mattw.
NEW YORK, FEBRUARY 10, 1900.
TELEPHONE NUMBER, 1743—EK1HTEENTH STREET
THE KEYNOTE.
The first week of each month, The Review will
contain a supplement embodying the literary
and musical features which have heretofore
appeared in The Keynote. This amalgamation
will be effected without in any way trespassing
on our regular news service. The Review will
continue to remain, as before, essentially a
trade paper*
THE CONDITION OF TRADE.
'"THE volume of trade transacted during
last month in both manufacturing and
retail circles was surprising even to those
whose hopes were tinged with rose color
regarding the business possibilities of the
early months of the first year of the new
century.
It is a fact that in piano manufacturing
circles January was a record breaker, and
it was hardly expected that the volume of
business would assume such large propor-
tions so early in the year. The retail deal-
ers generally continue to do an excellent
business and there is little doubt that the
most progressive and enterprising houses
will find plenty of means to keep the busi-
ness hopper of January quite as busy.
The market price for lumber and other
materials is steadily advancing, and even
veteran lumbermen have given up guess-
ing as to where it is going to end. Some
kinds of lumber have more than doubled in
price during the past few months, and
prices on all commodities are soaring up-
ward as far as market values are concerned.
Piano manufacturers have been the last
to join in the popular movement, and it
does seem more than passing strange when
we come to analyze it, that the manufac-
turers of the finished product—the men
who have gathered from all parts of the
country material for which they have paid
a tremendously advanced price and blended
it together in a completed whole, are re-
ceiving practically the same for the finished
product as they were before the advance
of materials began.
Naturally this failure on the part of
manufacturers to make a concerted ad-
vance on their product to conform with the
raise in the different parts which enter in-
to its construction has its origin in the fear
of the disturbing effect that it will have
upon their business relations with the deal-
ers. In many instances the dealers have
accepted with exceeding grace the fair ad-
vance made by the manufacturers. We
have in mind one well-known dealer to
whom a substantial advance was made on
his entire line, who recognized immediate-
ly the justice of the manufacturer making
the advance and accepted it gracefully.
Another who was a large customer for a
well-known Eastern house refused to pay
an advance in the price of pianos which
the manufacturer felt compelled to ask in
order that he might not come out the loser
in the deal.
Of course there will be sporadic cases
where dealers will refuse to pay any sub-
stantial advance for pianos. These cases
will be rare, however, for go where they
will they will be confronted by the same
conditions. The independent dealer is a
sort of free lance, and he will buy where -
ever he can secure the best bargain.
That is quite natural, and there will al-
ways be some manufacturers who for cer-
tain reasons will sell for a trifle over or
under the actual cost of the instrument.
The manufacturing world to-day is full of
intricate problems, and the piano manu-
facturer has not had an easy one to solve
in the matter of adjusting himself to the
advanced prices, and holding his trade
without a break. These things will right
themselves, however, and we will all
feel better.
The publishers have encountered a few
thorns along their ordinarily rose-strewn
path in the shape of an advance of fifty
per cent, on all white paper. It is one of
those little affairs which prick and
oftentimes draw a drop of blood, but still
we must accustom ourselves to it.
Certainly nothing like this widespread
upward move of values has occurred
in late years. The production in every-
thing has been enormous, and will
serve to make 1899 a standard by which
succeeding years will be measured. Com-
mercially the outlook is impressive, and
while we have a few little knotty problems
to unsnarl, yet there is reasonable assur-
ance that the year in business certainly
will be a memorable one.
PIANOS AND BICYCLES.
T H E trust craze has materially subsided
and a strong reaction has set in al-
ready. There has been a number of recent
trust collapses, and there promises to be
plenty of trust opposition during the next
few months. In the cycle trade the inevi-
table war between the combination of man-
ufacturers familiarly known as the cycle
trust and those wheel manufacturers who
are on the outside of the combination, is
assuming definite shape, and some men
who are well posted on cycle affairs tell us
that the cycle trust is in serious danger of
disintegration.
The direct bone of contention is over
some patents which the trust is trying to
prevent the independent concerns from
using without first securing a license from
the American Bicycle Co., which is the
trust. It only shows how the best laid
plans often miscarry, for the cycle trust
started out with the boastful statement
that it owned and controlled all patents
necessary in the construction of bicycles.
It intended to defeat competition by mak-
ing all outside manufacturers subordinate
to the trust, in that they should become •
licensees of the trust or retire from busi-
ness.
It seems they did not have that pleas-
ant sailing they expected, for the inde-
pendent wheel makers, who are quite as
numerous as the makers in the combina-
tion, have banded together for mutual pro-
tection and have openly defied the cycle
trust.
The trust has issued a number of circu-
lars which have been of a semi-threatening
nature stating that litigation would be the
outcome if certain patents were used with-
out the taking out of licenses.
The independent makers are not to be
beaten so easily. They state that they
have retained lawyers and they propose to
test the legality of the trust action, and
that it is not intended that the independ-
ent makers shall in any way become li-
censees of the trust.
This is of particular interest to the piano
industry in that it was stated to the piano
manufacturers who were asked to join a
trust at the time the wheel trust was organ-
ized, that it would completely dominate
everything in the industry—that it was
one of the sure things in the trust field.
It was claimed that it was one of the easi-
est trusts to control through a combina-
tion, and it would quickly crush out all
kinds of competition. Competition to-day
is more active and virile than ever and
really threatens the life of the wheel trust.
Piano manufacturers who refused to listen
to the song of the trust siren are now con-
gratulating themselves that they are well
out of the trust snare and are running
their affairs on independent lines.
We could name other lesser combina-
tions, some of which are indirectly related
to this industry, which have failed com-
pletely to absorb what they anticipated
and internal troubles threaten to destroy
the usefulness of a certain organization.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE ADVANTAGE OF CASH.
T H E average piano merchant recognizes
the fact that prosperity is all over
the land, and possibly to a greater extent
than ever heretofore, with the prospect of
staying with us for an extended period.
He realizes also that the wage-earner for
the services he can render receives a great-
er remuneration than he has been getting
for many years past, therefore he is placed
in a position where he is enabled to purchase
better home accessories than has been his
lot for many years. He realizes too that
when such conditions prevail it pays to
make a stronger effort than ever for the
securing of large slices of cash trade. He
recognizes the obvious advantages of sell-
ing for cash. Then, too, if he has figured
minutely into the real cost of selling pianos
he knows well that the extended credit
business is not profitable, and that while a
large business looks well on paper when
its net profits are boiled down they are
very small indeed. He realizes too that
the loss from poor collections, people who
move away, the details of bookkeeping,
collecting, freights, salaries, advertising,
all run up into astonishing figures, and
when pro-rated among the pianos which
are sold annually, there is oftentimes a
surprising cost figure to attach to each
instrument.
From careless or indifferent habits the
expense account in connection with piano
sales is very largely increased to an extent
that is really surprising if each item is not
followed up closely in detail. In fact there
are some men conducting retail establish-
ments in such a loosely jointed way that the
result of these habits cause a veritable sieve
in the line of expense through which is fil-
tered the year's profits.
A well-known Western dealer while dis-
cussing this subject recently, in the office
of The Review, remarked: "We have cost
schedules on the expense of selling pianos,
both in city and in country, and we care-
fully figure everything which enters into
the expense of our business, and the man
who fails to do this is rearing his business
edifice on a foundation of sand which may
cause the structure to crumble at any mo-
ment. We use all the intelligence and
brains of everyone connected with our es-
tablishment to the end that they may ren-
der better and more faithful services in
the way of securing cash sales. Since The
Review first began to agitate this matter
we have got well out of that unprofita-
ble part of the installment business, and
our condition to-day is satisfactory, as both
my partner and myself are keenly alive to
the benefits of securing cash business.
When I come East I buy for cash, and I
THE MUSIC TRADE REVIEW
n
secure all the advantages which I can from
the manufacturers, and I find that cash is
a mighty persuasive sort of an argument
to use in arranging for a carload or two
of pianos."
umentary proofs that the edition of The
Review reaches more than several thous-
and copies per week. We have carefully
refrained from making exaggerated state-
ments, we have persistently refused to pay
tribute to the blackmailing propensities of
certain newspaper agencies, and as a con-
sequence thereof have invariably failed to
receive justice at their hands.
We have in mind two malicious attempts
to injure The Review by the publication
of false statements. One concern now has
several law suits on hand brought by repu-
table publications who have been com-
pelled to right the wrongs done them
through expensive legal procedure. The
expense, annoyance and time lost in seek-
ing redress in the courts hardly warrants
one in bringing legal action. Piano manu-
facturers who have in time past taken legal
measures against the journalistic black-
mailer have found that his wily elusive-
ness in something astounding. It is the
same with all creatures of that class.
SOUTHERN JUSTICE.
DIANO manufacturers have had many
unhappy experiences in some of the
Southern States where law and right are
not always found together. There is a
well grounded belief among some manu-
facturers that too frequently there is collu-
sion between the lawyers who represent
them and the parties from whom they are
endeavoring to secure rightful claims.
It does seem strikingly odd why a lawyer
should be drawing fees from both sides as
well as from several companies which he
helps to organize which are direct outcomes
of business dealings between his clients.
Some of the time he may sit on the bench
and dispense justice and at the same time
draw fees from these different parties for
whom he is supposed to work.
It is pretty difficult for a far away man-
ufacturer to secure his rights in such local-
ities as Roanoke, Va., for instance, where
oftentimes the companies which change
names over night are intimately associated
with lawyers and the courts to such an ex-
tent that the very men whom Northern
manufacturers employ to protect their
rights are interested in these chameleon-
like corporations.
There will be an overhauling of these
matters some day, because manufacturers
in the North will refuse to maintain busi-
ness dealings in localities where they are
afforded such farcical protection in the lo-
cal courts. There are many honorable
dealers throughout the South, and unfor-
tunately for the South's good name, there
are many dishonorable ones as well, but
the law as it is dispensed in many South-
ern towns, does not afford \ manufacturer
the protection which his interests demand.
REVIEW GRAINS.
T H E slogan of the progressive dealer
this year will be a quality leader in-
stead of a price leader, and it is that very
question of quality which will stiffen the
vertebrae of every piano salesman in
America. If quality is talked instead of
price, business is built up, is broadened,
public confidence is restored, but when
quality is side-tracked for a price leader
business begins to degenerate and run
down at the heel. It becomes warped
and crooked. Confidence is lost. If we
want to hold a good business we want to
get on a good quality kopje and instead of
having our reserves laagered in price let it
be quality. No better trade slogan for the
year.
T H E R E are some papers to-day which
have not graduated from the school
of indiscriminate puffery. Practically the
same language is used in referring to all
pianos, whether of the highest or the lowest
grade. No apparent effort is made to se-
cure news,but poorly written sentences em-
bodying school-boyish praises seems to be
about their only stock in trade. What
value such journals possess to manufac-
turers is indeed difficult to determine.
INCORRECT RATINGS.
A LL the ratings of newspaper agencies
regarding circulation amount to noth-
ing in face of actual proofs supplied by the
publisher in the way of paper, binding and
postal receipts. There are some news-
paper agencies which .are organized on
lines which closely approximate blackmail. ' ' T_T OW do you keep so young? " asked
The Review of a well-known mem-
A petition from them for an itemized state-
ment regarding circulation is usually supple- ber of the trade recently, who, although
mented by an urgent request for an adver- well advanced in years, is as sprightly as a
youth.
tisement.
"Work," he replied. "It is the best
We have invariably taken the position
that our advertisers only are interested in tonic for remaining young and vigorous.
the circulation of The Review, and to them More men rust out than wear out. I never
we are willing to submit unquestionable doc- went into speculating, and I learned easily

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