Music Trade Review

Issue: 1900 Vol. 30 N. 24

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE NEW YORK
PUBLIC LIBRARY.
ASTOft, I-F.NOX AND
T.4LDEN FOUNDATIONS.
EIKI
V O L . XXX. N o . 2 4 .
PuDiisnea fivery Saturday Dy Edward Lyman Bill at 3 East Mrteentn Street. New YorK, June 16,
came out in this way you may be sure that
it was a pleasing revelation.
WHAT MR. STEVENS,THE MATHUSHEK MAN,SAYS
"Experience has taught me that'adver-
J. W. Stevens, of the Mathushek & Son tisements, to be effective, must be season-
Piano Co., during a talk with The Review able. They must be readable. They
on trade conditions, made some very prac- must tell their story plainly. The notices
tical and useful remarks on the advantage inserted and found effective during the
of judicious retail advertising.
winter months are practically worthless in
"There is no doubt whatever in my summer. They must, therefore, be sea-
mind," he said, "as to the efficiency of ad- sonable. To make them readable requires
vertising in every branch of commerce. much thought and study. This essential
Its excellence as an aid to prosperity in feature is more than half the battle. To
the retail piano business, I have proved make them tell the whole story, too, and
over and over again. But in order that so plainly that he who runs may read, is
satisfactory results may be secured, it is no easy matter. Yet if this is not done, it
necessary that certain essentials be kept is a serious deficiency, likely to spoil the
constantly in mind.
entire effect for practical, business pur-
"Good judgment in several matters, such poses."
as the best mediums to use, the best thing
The Everett Warerooms.
to say and the best way and time to say it,
are some of the essentials. Without them,
The alterations which have been under
money spent in advertising is absolutely way for some time at the Everett ware-
wasted. With them, success becomes a rooms, are at last approaching completion
certainty, provided always that the adver- and Manager Wright and his associates
tiser tells the truth and avoids misrepre- will, within a very short period, be free
sentation in every shape and form.
from the inconvenience and dust which
"It requires a nice discrimination very has been their lot for an extended period.
often to decide which mediums to use. The new front which is now in place adds
Experience has been my school in this materially to the attractiveness of the
matter, and it is the only school where building and gives the Everett establish-
valuable lessons, along this line, can be ment considerable display space as well as
thoroughly learned. I remember, a few more room in the interior. Instead of one
years ago, arranging a plan whereby we show window as formerly, there are now
were able to ascertain, to a nicety, which two with the door in the center. They
mediums were really serviceable in the re- stand out well in front, so they can be
tail branch.
seen to advantage up and down the avenue.
"For several years the plan worked per- The improvements and alterations, al-
fectly. It secured for us, too, not a few though annoying on account of interfer-
startling and several pleasing revelations. ence with business, will be appreciated
For example, it was found that actual when everything is in place, inasmuch as
circulation of a medium had nothing to do the entire appearance of the warerooms
with the value of that medium to us. The has been changed and improved for the
fact that certain mediums were more better. Manager Wright reports whole-
widely and more thoroughly read than sale business as very satisfactory with re-
others did not, we ascertained, help us in tail business rather quiet, a complaint very
the least.
generally heard these days.
"Why? Because the people who bought
or otherwise received these particular Decide to Adopt a Craft Label.
mediums did so with some special object
[Special to The Review.!
in view, and that object not the noting of
Indianapolis, Ind., June 12, 1900.
piano advertisements. At the end of each
The Stringed Musical Instrument Makers'
year, what do you suppose towered up Union which was recently organized in this
above all other sources of real help in sell- city is arranging to adopt a craft label to
ing the Mathushek piano?
place on the goods which they manufac-
"I will tell you: personal recommenda- ture. The majority of the men in the
tion! Where one purchaser declared that Union are employed in the factory of the
he or she came because of a notice read in Wulschner Music Co.
some published medium, six stated that
Fred. S. Carley, piano dealer of Mt. Car-
they came because they were recommended
roll,
111., removed to new quarters in the
by a friend who had a Mathushek piano.
Bowden
Building that city, June 1.
When the yearly totals were made up and
A Talk on Advertising.
SINGLE COPIES 10 CENTS
Smith & Barnes in New York.
John A. Norris, general Eastern repre-
sentative of the Smith & Barnes Piano
Co., of Chicago, will be located in New
York during the summer months. He has
secured a handsomely furnished apartment
(room 68) in the Clarendon Hotel, Fourth
avenue and Eighteenth street, where he
will have a full line of Smith & Barnes
styles on exhibition, including two new
creations which have not yet been intro-
duced to the trade. They will reach New
York early next week. It is Mr. Norris'
desire to meet all dealers visiting the city
and he extends through The Review a
hearty invitation to visit him at his head-
quarters. He will also make short visits
out of town so as to keep in contact with
his customers in the Eastern territory.
Failure in Burlington, la.
[Special to The Review.]
Burlington, la., June 12, 1900.
A schedule of assets and liabilities of A.
J. Anderson, piano dealer, whose assign-
ment was recorded a few days ago, has
been filed with the County Recorder.
The liabilities foot up $4,870.73, while the
assets consist of the stock of pianos, organs
and small goods, the value of which has
not been estimated, and bills receivable
amounting to $1,820 and book accounts of
about $134.24. The creditors include the
Edison Talking Machine Co., Hardman,
Peck & Co., Henry Holtzmann, J. & C.
Fischer, the Columbia Phonograph Co., E.
G. Harrington & Co., The Franklin Piano
Co., and a number of banks and private
individuals in this city.
Fire in Ennis, Tex.
Through a fire which occurred on Satur-
day last in Ennis, Tex., the music store
occupied by Mr. Aspiranger was badly
damaged as well as the contents. There
is ample insurance.
Advertising Behr Bros.
Frank G. Fite, the enterprising dealer
of Nashville, Tenn., had the following
clever reader in one of the local papers,
recently:
"There is no charge for the name on a
Behr piano, but that name will be worth a
good deal to you. It will be noticed by
everyone who enters your parlor, and will
cause everyone to admire your good taste
and judgment. Frank G. Fite, music
dealer, corner Church and High streets, is
the sole agent for this celebrated make."
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
satisfactory influence which the average
professional was supposed to return in ex-
change for the favors bestowed upon him
by piano manufacturers.
The professional who receives the loan
TWENTY-FIRST YEAR.
of a piano in exchange for influence is un-
EDWARD LYMAN
fair to himself as well as to the manu-
Editor and Proprietor.
facturer. If his influence results in actual
PUBLISHED EVERY SATURDAY
business, the piano manufacturer should
pay him for that which is delivered.
3 East 14th St., New York
In other words, resolve all of this pro-
SUBSCRIPTION (including postage), United States, Mexico
and Canada, $2.00 per year ; all other countries, $4.00.
fessional
courtesy and consideration
ADVERTISEMENTS, $2.00 per inch, single column, per
insertion. On quarterly or yearly contracts a special discount down to a practical basis of dollars and
is allowed. Advertising Pages $50.00, opposite reading matter
$75.00.
cents. If a musician obtains a piano from
REMITTANCES,^ other than currency form, should be
made payable to Edward Lyman Bill.
a manufacturer, he should return actual
Entered at the New York Post Office as Second Class Matter. money, or directly traceable service. If
NEW YORK, JUNE 16, 1900.
he is acting as salesman on a commission
basis, he shotild be treated accordingly,
TELEPHONE NUMBER, 1745--EIQHTEENTH STREET.
but the whole loaning and commission
THE KEYNOTE.
The first week of each month, The Review
business has had rather of a deteriorating
contains a supplement embodying the literary
and musical features which have heretofore
influence upon the art side of the business
appeared in The Keynote. The amalgamation
and it has not placed the professional mu-
is affected without in any way trespassing on
our regular news service. The Review con-
sician in just exactly the position to which
tinues to remain, as before, essentially a trade
paper.
his profession should entitle him. He is
either an employee or not, and surely his
THE PRACTICAL WAY.
position
should have a definiteness which
1 F one compares the business-like methods
which are steadily being introduced should not be lowering in self-respect.
into every department of piano manufac-
From a piano manufacturer's standpoint
turing and selling with the ofttimes loose it is manifestly illogical that hundreds of
and slipshod lines on which the manufac- thousands of dollars worth of property
ture and sale of pianos was conducted in should be lying idle in the studios of mu-
early years, it will be admitted that the in- sicians, which has been the case for years
dustry has responded appreciably to the past. Not only lying idle, but the manu-
changing industrial conditions of the age. facturers have been put to great expense
Time was when the manufacture and sale in addition thereto, to keep their property
of pianos were carried on in a characterless in condition by frequent tunings, polish-
and irresponsible manner and glaring abuses ing, movings, etc. It is just as sound
were a direct outgrowth of those unbusiness- business to ask a loan, we will say, of $500
like conditions. Intrigue became rampant from a piano manufacturer, and then, in-
in certain departments of the business stead of paying him interest on same, ask
and many evils were introduced, but all him to pay for the privilege of loaning his
,of these misty problems are becoming dis- money, it being a special favor that is
sipated in the practical business light of granted to him to permit him to use his
the present day. The trend of the times funds. The money should earn something,
in all lines is to use the keen scalpel of likewise the piano holdings of the manu-
common sense to remove certain excres- facturer.
cences which have clung to the business
Pianos are property and the sooner all
body, hampering it in its progressive manufacturers assume the position recent-
growth. One by one all of these so-called ly taken by the distinguished house of
problems are being steadily and sensibly Steinway in regard to loaned stock, the
solved.
#
better it will be for all. When a house of
Perhaps in no division of the industry such international prominence breaks away
has there been more abuses than in the from ancient traditions it is easy for others
giving of commissions and the loaning of to follow.
pianos to musicians. The old way in
A painter does not secure his paint and
vogue years ago was for professional mu- brushes with which to depict upon the
sicians and teachers to secure all sorts of canvas some superb work without cost to
privileges from manufacturers in the way himself. He is compelled to pay for every-
of commissions and loaned instruments.
thing which he uses in the discharge of
It was years ago that The Review made his professional duties. The sculptor pays
the statement that there was a vast unre- for his tools and materials, and why should
munerative capital lying in the possession the position of the professional musician
of professionals which should pay the pi- or artist be different from all others en-
ano manufacturers a greater profit than gaged in high-class work?
that vague, mysterious, and too often un-
The same principle should be applicable
to all and, as we have frequently said, the
matter of loaned pianos and commissions
should be placed upon a strictly business
basis. Valuable properties are not given
away by business men unless they receive
an equivalent, and has the professional
musician rendered an equivalent for the
values which he has received from piano
manufacturers ? The sooner this depart-
ment is denuded of all superficialities the
better for all concerned.
THE STATE OF TRADE.
TIRADE thus far during the month of
June has been surprisingly good. In
fact a comparison of the volume of busi-
ness transacted during the first half of
June, will show up favorably with the
same period during the preceding month.
Piano manufacturers have evidenced the
keenest satisfaction at the trade conditions
which have been dominant during the
month. There has been as yet no heavy
dropping off in orders at the factories and
more than one mantif acturer has expressed
surprise concerning the way in which the
trade has held up thus far in June.
Factories have not commenced to re-
duce their working force or hours
thus far, and there is every probability
that the summer, as far as the piano in-
dustry is concerned, will be excellent.
Local retail trade has been far from active,
but that is not surprising, for trade during
the summer months in New York is usual-
ly extremely dull, and in this particular,
1900 probably will not vary from former
years. While it will be impossible to pass
through the excitement incident to a pres-
idential campaign without the business in-
terests of the country suffering to some ex-
tent, yet there is every indication that the
effect of the election upon trade interests
will be reduced to a minimum unless there
are unforeseen sensations injected in the
coming campaign.
It would seem, however, that nothing
can seriously check the magnificent
volume of business which is sure to come
during the early fall months. There is
such an obvious desire on the part of the
business element to press on to further
conquests, that the very enthusiasm will
act as a powerful stimulus in the promo-
tion of trade. There is not that uneasi-
ness apparent which was so dominant in
the last presidential struggle. There is
no reasonable doubt that there will be
plenty of business for all during the year.
The ranks of the piano industry too will
be augmented by some additional manu-
facturers, as several new concerns have an-
nounced to us their intention of entering
the arena as manufacturers of pianos.
This industry is constantly broadening,

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