Music Trade Review

Issue: 1900 Vol. 30 N. 23

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
TWENTY-FIRST YEAR.
•EDWARD LYMAN BILL-
Editor and Proprietor
PUBLISHED EVERY SATURDAY
3 East 14th St., New York
SUBSCRIPTION (Including: postage), United State*,
Mexico and Canada, S-a.so per year; all other countries,
(-toe.
ADVERTISEMENTS, fa.oo per inch, single column, per
insertion. On quarterly or yearly contracts a special dis-
count is allowed. Advertising Pages $so.<—• opposite read
ing matter $75.00.
REMITTANCES, Jn other than current/ form, should
be made payable to Edward Lyman Bill.
1
Entered at At Wt» York Pott Office NEW YORK, JUNE 9, 1900.
TELEPHONE NUMBER,
I745--EIOHTEENTH STREET
THK KEYNOTE.
The first week of each month, The Review will
contain a supplement embodying the literary
and musical features which have heretofore
appeared in The Keynote. This amalgamation
will b« effected without in any way trespassing
on our regular news service. The Review wil!
continue to remain, as before, essentially a
trade paper.
FOR LEGITIMATE BUSINESS.
T^HIS trade has not been entirely exempt
from what we may term fake con-
cerns, all of which must die an early death,
for Governor Roosevelt has signed an act
which is to take effect September i, in-
tended to put an end to the conducting of
business under fictitious names, designa-
tions and titles. The law provides that no
person or persons shall hereafter conduct
or transact business in New York State
under any designation, name or style,
corporate or otherwise, other than the real
name or names of the individual or indi-
viduals conducting or transacting such
business, unless same person or persons
shall file in the office of the clerk of the
county or countries in which such person
or persons conduct or transact such busi-
ness, a certificate setting forth the name
under which such business is, or is to be,
conducted, and the true OT real name or
names of the person or persons conducting
or transacting the same, with the post of-
fice address or addresses of said person or
persons.
This move is in line with others which
have killed the fake piano sales that have
been from time to time advertised igi the
daily papere.
TRADE CONDITIONS.
THHE reports of the condition of trade
which have reached '\ he Review of-
fices during the past week from all parts
of the land have been more optimistic
than those of the week previous. There
are certain localities, which, owing to
stakes; are completely demoralized as far
as business is concerned, but the consum-
ing power of the American people has suf-
fered little diminution. Labor troubles
have not increased very recently, and on
the other hand crop prospects are excel-
lent. There is not the least cause to doubt
the ability of retail piano merchants to
push out their entire stock now on hand at
fairly renumerative prices.
During the past week among the callers
at our office, we have counted dealers from
no less than ten States in the Union and
interviews with than have demonstrated
the existence of a fixed belief on their part
of excellent business conditions through-
out the year, the presidential election not-
withstanding. Although we have passed
the first week in June, yet there is no sign
of summer stagnation at the various fac-
tories.
tion of the compliment paid us, we must
correct the statement by saying that The
Review exhibit at Paris consists solely of
the weekly copies of The Review for one
year only—that of 1899. These are hand-
somely bound in Russia and gold in two
volumes, numbering upwards of 2,200
pages. We could divine no more fitting man-
ner in which to emphasize the importance
of this industry than by placing on exhibit
our product for one year. The volumes of
The Review which are ttms placed on exhi-
bition give nearly every American piano
manufacturer a representation at Paris.
This is following out a plan which has
been pursued by this institution for many
years. It has been the practice to send
The Review to United States Consulates
throughout the world, and while our for-
EXPOSITION THOUGHTS.
eign circulation is necessarily limited, yet
I T would to the onlooker seem that rows there are subscribers enough in practically
and exhibitions are wedded with such every country, which enables us to make
indissolubility that it is almost impossible the assertion that The Review encircles
to divorce them. Prom present indica- the globe.
tions, the Paris Exposition is not going to
NO EASY ROAD.
vary materially from those that have gone
before in this particular. Commissioner IN two prominent cities of the Union—
New York and Philadelphia — those
General Peck has been severely criticised
in many quarters and has found it neces- vast emporiums which in the vernacular
sary to reply explicitly to certain charges are termed department stores are becom-
which have been made.
ing distributing factors in the piano world
The Commissioner says that there are and naturally the discussion along lines of
many disappointed exhibitors who could the department store as a future piano dis-
not be accommodated with the size or loca- tributing center will be one of more or less
tion of space desired, and naturally com- interest.
plaints have been the outcome. He affirms
While recently discussing this matter
that all matters connected with the Amer- with an old time department store mer-
ican department of the exposition have been chant he remarked: "It does not neces-
administered with the greatest care and sarily follow that because Wanamaker and
economy, consistent with the important one or two others may make a success of
result which was sought to be obtained, handling pianos that others will enter the
and that every courtesy has been extended field for it is a fact that too many busi-
the manufacturers.
ness men expect entirely too much from
Mr. J. C. Henderson, manager of the a department in too short a time; and, in
Ann Arbor Organ Co., who has just re- my opinion, the piano department will
turned from Paris, remarked in The Re- not pay in a limited period. But there is
view offices last Saturday, that the import- no question that a store that is doing a
ance of the American music trade industry good general business—a store that has
would be little appreciated by Europeans people coming its way—can make a suc-
from ihe fact that practically the entire cess of any department it may chose to
representation was embodied in one cor- add, provided of course that the depart-
poration, the Baldwin and allied interests; 1 ment receives proper management. But
that outside of this, the meagre space al- it requires time, perseverance and a deter-
lotted to Mr. Ludwig, gave the sightseer a mination to succeed even to the extent of
hopelessly inadequate impression of the losing money, and sometimes lots of it,
magnitude of the music trade industries of before the department is brought to a
paying basis. In our business we have
this continent.
Mr. Abbott of Presto, who. is now in always had departments that do not pay a
Paris, writes to his publication an inter- profit. We have lost money in our boot
esting letter in which he refers to "a and shoe department. It makes money
case in which there is exhibited copies of for us now. We are losing money to-day
The Music Trade Review, showing files of in our wall paper department, but it will
the paper from the first year of its publi- pay some day, and it goes to maintain the
organization of our store."
cation."
While desirous of showing our apprecia-
There is a moral in this for the regular
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
piano merchant, and that is that success is facturer may create a foreign demand for
not easily won by the department store, his goods, but it does not of necessity fol-
and that in order to make any business a low that his business must be transacted
paying venture, hard work, perseverance directly. The manufacturers do not often
and good management and money must be extend credit to the merchants abroad, and
used in generous quantities.
because of that the export merchants and
Now what does good management con- foreign bankers still transact a large share
of our existing export trade. It is sur-
sist of as far as pianos are concerned?
In buying the right instruments and mised by many who are competent to
selling them right, that is, in their proper judge, that as time goes by these foreign
class. Doing business as nearly as possi- credits will be largely extended, and in
ble on the one price basis. Doing good that way our country will be in a better
advertising and plenty of it. Having a position to compete with trade from other
thorough understanding of the demands piano manufacturing countries than it
of the trade, and catering intelligently to is at present.
their wants. Never abusing competitors.
Judging from the reports which have
Never knowing so much but that some- reached us concerning the musical exhibits
thing more can be learned. Incidentally at Paris, we are of the opinion that the
having a good share of confidence in one's Russian piano manufacturers intend to
own ability and cultivating the idea that reach out for piano conquests in other
your pianos are every bit as good as, if not lands. In the construction of their instru-
a trifle better than, some others.
ments they have shown an astonishing ad-
These are some of the cardinal princi- vance, and it cannot be successfully dis-
ples.of good management. Combine them puted that there are excellent pianos
with hard work and perseverance before to-day made in Russia. It will pay to keep
spoken of, add to them character which in our weather eye on our Slav neighbor, for
itself forms a credit and there is no power he is going to figure more largely than
that will keep such a piano store from ever before in international piano affairs.
being successful.
HARD WORK NECESSARY.
\
X
/
E
very frequently hear statements
CONCERNING EXPORT TRADE.
made, while listening to trade dis-
\ N examination of the reports of our ex-
cussions
anent certain individuals who
port trade shows that as far as this
have
become
prominent in music trade
particular industry is concerned, it has not
reached a position which may be said to be affairs, that they have been extremely luckj
an important one when compared with and fortunate.
That may be, but our experience teaches
other lines of manufactures. One reason
us
that the men of this industry, whether
for this lies largely in the fact that the
American piano manufacturer has not as in the manufacturing or the retailing de-
yet paid serious attention to the develop- partment of the business, who have suc-
ment of foreign trade. He has not built ceeded in accumulating a goodly amount
pianos according to the tastes and eccen- of this world's chattels have been more
tricities of residents of other countries. than lucky. They have not been merely
Thus far he has sent abroad the American silent onlookers waiting for the whaiel of
product pure and simple, and it has not fortune to turn a prize for them, but they
taken popular hold in other lands than our have been workers, and no man ever yet
made any progress in anything connected
own. This will come later.
with indusft-ial or commercial life without
The American merchants and manufac-
understanding that the cornerstone of
turers have developed a great deal of en-
everything in this world that is successful
ergy in securing foreign trade in late
is—hard work.
years. In Europe, in South America, and
The piano manufacturer or merchant
in the far East we are constantly gaining
ground. Direct representation, right there who succeeds, understands not only the
on foreign ground, has had a great deal to meaning but the application of the word
do with it. This comes either through es- hustle. Brains bring forth ideas, work
tablishing agents, or traveling salesmen. fosters and develops them. A man may
The American manufacturer can now know be capable of advancing some really good
just where his goods are going, as he could ideas without the ability to take off his
not always when selling through the local coat and work to develop those ideas, but
luck—nonsense, it is intelligent work.
commission merchants.
One thing that the American is warned
by competent authority to be very careful
about is the selection of agen ts abroad. The
success or failure of future trade possibili-
ties depends largely upon this. A manu-
ANENT ADVERTISING,
A PIANO manufacturer recently re-
marked: "I believe in advertising
in all seasons for wholesale trade. For
the retail business it always pays to weigh
advertising according to the seasons, but
I believe that the summer is one of ttie
best periods to advertise in trade publica-
tions. Dealers have time to read, and I
am confident they do read nearly all of the
advertising matter which reaches them.
They do a powerful lot of thinking along
business lines too."
There is no mistaking the fact that the
unconscious influence of an advertisement
can be just as powerful on the individual
as the salesmen's direct arguments, pro-
vided the advertisement and the pianos
are right, and a well displayed advertise-
ment published in influential trade publi-
cations in the dull season is carrying on
educational work which will be felt when
the busy season begins.
THE AGE OFSPECIAUSM.
""THIS is in truth the age of specialism,
and concentration of energy meet*
with better returns when placed upon a
particular line than divided over several
departments of industry. When we scan
the music trade field as a whole, it must be
admitted that the men who have converged
their energy and work have met with bet-
ter results than those who have divided
their forcefe over large areas.
What percentage of branch stores in this
industry have been profitable?
A small percentage indeed. The spe-
cializing of energy is one of the pronounced
features of modern development. This is
an essential part of all education; it is part
of the education which deals with practi-
cal matters. The trained piano salesman
is a specialist. The progressive piano
manufacturer is a specialist. The success-
ful piano dealer is a specialist. The pub-
lisher of a trade paper is a specialist. All
manufacturers of parts of the instruments
are specialists. In each of these callings,
and in all others having to do with the
complex affairs of our modern liffe, men
must have a knowledge of the particular
phase of work in which they propose to
engage with any hope of marked success.
The business man recognizes the need of
this trained and specialized intelligence^
It is coming into wider demand as com-
petition throughout the world grows more
universal and relentless.
T OCAL business has been completely
paralysed in St. Louis, owing to die
car strikes which have obtained to such an
alarming extent in that city. A recent
talk with some piano merchants of that
city reveals the fact that they view the
trade in a most despondent way. St. Leuis
piano merchants have suffered severely, as
well as merchants in all other lines. Th»
season, through labor troubles, has been a
decidedly off one for the commercial cem-
ter of the Southwest.

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