Music Trade Review

Issue: 1900 Vol. 30 N. 19

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
V O L . XXX. N o . 1 9 .
Published Every Saturday by Edward Lyman Bill at 3 last Fourteenth Street. New York, May 12,1900.
Wire Trust?
BROTHERS TO ERECT BIG ROD
AT CORTLANDT PROGRESS OF
THE WASHBURN PLANTS.
,i ICK roUN»»TI [Special to The Review.l
Worcester, Mass., May 8, 1900.
Wickwire Brothers, of New York, have
placed a big order with the Morgan Con-
struction Co., of this city, for a complete
rod rolling mill for a plant just acquired at
Cortlandt, N. Y. The new mill will cover
ten acres of ground. The erection of the
plant is said to indicate a determination on
the part of the Wickwire Brothers to com-
pete with the American Steel and Wire
Co. in all branches of the business. It
has long been regarded as one of the most
active competitors of the Steel and Wire
Trust, but has been obliged to buy its
steel rods from the American Steel and
Wire Co.
With a rod rolling mill in operation it
will be possible for the New York firm to
buy steel billets in the open market and
roll its own rods, thereby saving the profit
the trust is now getting.
The order represents a money consider-
ation of upward of $100,000. Several
months will be required to fill it. Another
company that will soon play the part of a
formidable rival of the trust is the Wash-
burn Wire Co., whose plants at Ports-
mouth, R. I., and Wilkinsonville, Mass.,
are well advanced in construction. The
firm recently acquired the Wolff Bicycle
plant in New York. The chief promoter
of the Washburn Wire Co., is Charles G.
Washburn of Worcester, son of the late
Charles F. Washburn, whose father, Icha-
bod Washburn, was one of the founders of
the Washburn & Moen Co., the largest in-
dividual company absorbed by the Ameri-
can Steel & Wire Co.
Strauch's Ivory Keys.
The cutting of ivory for piano and organ
keys—a department recently inaugurated
by Strauch Bros., the eminent action mak-
ers of this city—promises to be an im-
portant as well as successful feature of
their great establishment. Few concerns
are better equipped in the way of improved
machinery and competent workmen to
cater to the wants of the trade desiring the
best specialties in this line, "Thorough-
ness " is the Strauch keynote in every
branch of their business and it is well em-
phasized in the ivory key product.
The first mail received by the Vose & Sons
Piano Co. Monday of last week brought
orders for forty-seven pianos.
Ann Arbor Music Co.'s Quarters.
la.oo PER YEAR.
SINGLE COPIES 10 CENTS
Antwerp Ivory flarket.
At the first quarterly sale of ivory held
recently at Antwerp, Belgium, 160,193
pounds were sold, embracing the different
standards of quality. This exceeded the
sale for the corresponding quarter of 1899
Probably in the history of Ann Arbor by almost 20,000 pounds, and practically
business houses there has not one pushed doubled the sales of a similar period in 1894.
ahead with more speed and straightfor- There has been manifest a steady growth
wardness than the Ann Arbor Music Com- in the demand for ivory in the Antwerp
pany. It is not only prominent as a music market since 1890 when the quarterly sale
house in Ann Arbor, but it is widely amounted to 24,647 pounds.
known throughout the state, says the
The prices for hard ivory were very ir-
Daily Argus, of Ann Arbor, Mich. The regular, having decreased for the heavy
constant increase of business has made and medium weight tusks of ordinary
their present store most too small and in quality by from nine to nineteen cents per
consequence, arrangements have begun kilogram (2.2046) pounds, whereas prices
for a more spacious building for the accom- for heavy tusks of good quality were in-
modation of their many patrons. The creased by about nineteen cents, some lots
Argus called attention to the fact some even reaching the figure of $5.23 per kilo-
time ago that the building occupied by the gram. The prices paid for oversizes
Moore Hardware Co. and the Excelsior showed an advance of 9 cents. Scrivailles
laundry had been sold, and it is now were sold at an advance of from 9 to 19
learned that the Ann Arbor Music Co. cents.
will hold forth at that place. The store,
The soft ivory, heavy and medium
which is a double one, will be modeled for weight tusks, decreased in value from 38
a strictly up-to-date music house. On the to 57 cents per kilogram; the other classes,
first floor sheet music and small goods will however, were sold at the same prices as
be sold; the offices and an elegantly fur- the hard ivory.
nished show room will also be in this part
The next quarterly sale is scheduled for
of the building. On the second floor will this month.
be the salesroom of the Ludwig, and a
number of other popular makes of pianos.
The Calenberg Piano Co.
Phonographs, Claviolas, and every in-
At the Calenberg warerooms, 23 East
strument that is musical will be kept in Fourteenth street, there is on exhibition a
stock. A grand concert hall, and a num- very fine line of instruments, which deal-
ber of studios for teaching purposes will be ers coming to the city should not fail to
one of the many conveniences of the new inspect. The Calenberg Piano Co., whose
house of the enterprising firm. A pas- factory is at New Rochelle, N. Y., report
senger elevator to the different floors, and a very gratifying condition of things.
every other contrivance that will make the Their instruments are constantly growing
new venture a metropolitan one will be in favor. These instruments are built to
had. Martin Seabolt and Frank Legg are supply a certain want, namely, a reputable
the lively young business managers of this piano that can be sold by a dealer and
prosperous firm. Energetic, accommodat- guaranteed as musically satisfactory at a
ing and ever willing to please, these two fair price.
young men have made their business what
it is, and by the continuation of past ef-
Joined Wissner Forces.
forts, the Ann Arbor Music Co., will
Harry J. Raymore has joined the forces
not only be made one of the best in the
state, but also one of the recognized lead- of Otto Wissner, of Brooklyn, and resigned
the presidency of the Raymore Piano Co.,
ing music Jiouses of this country.
of Albany.
Some of the late creations of the Wissner
The marriage of Miss L. A. Heppe, house have been worthily praised. They
daughter of C. J. Heppe and Geo. Dunbar well reflect the enterprise and ambition of
Shewell, which occurred in Philadelphia Mr. Wissner in the field of piano making.
last week, was a brilliant affair, between
G. H. Beverly of the Lindeman & Son
five and six hundred guests being present.
Piano
Co. left town on Monday for a short
The happy couple are now enjoying a
Eastern trip.
honeymoon trip through the South.
FIND IT NECESSARY TO SEEK LARGER STORE
OWING TO THE GROWTH OF THEIR RETAIL
TRADE IN THEIR NEW BUILDING THEY
HAVE CONCERT HALL, SHOW ROOMS
AND EVERYTHING UP TO DATE.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE
TWENTY-FIRST YEAR.
•EDWARD LYMAN BILL.
Editor and Proprietor
~
PUBLISHED EVERY SATURDAY
3 East 14th St., New York
SUBSCRIPTION (Including postage), United States,
Mexico and Canada, $2.00 per year; all other countries,
$4«o.
ADVERTISErlENTS, $2.00 per inch, Bingle column, per
Insertion. On quarterly or yearly contracts a special dis-
count is allowed. Advertising Pages $5o.c«v opposite read-
ing matter $75.00.
REMITTANCES, in other than currency form, should
be made payable to Edward Lyman BilK
i
Entered at the Nev Fork Pott Office a* Second Clan
fitter.
TELEPHONE NUMBER, 1745-EIGHTEENTH STREET.
THE KEYNOTE.
The first week of each month, The Review will
contain a supplement embodying the literary
and musical features which have heretofore
appeared in The Keynote. This amalgamation
will be effected without in any way trespassing
on our regular news service. The Review wil!
continue to remain, as before, essentially a
trade paper.
force why business in certain lines is
usually quiet from about the middle of
March until the middle of May.
We have not, as some who have written
to The Review during the last week affirm,
commenced upon the period of summer
dullness as yet. In our opinion there will
be an excellent trade up to the middle or
last of June. General business conditions
of the country are favorable, and the num-
ber of failures in every section according
to the different mercantile agencies, is ma-
terially smaller than a year ago. There is
increased conservatism in the making of
new ventures, and a disposition to digest
business already arranged for before mak-
ing new engagements. The basic condi-
tions of general business such as the out-
look of the crops, the export demard and
increased purchasing power of the people
at large, have actually improved according
to the latest advices.
An important feature of the situation is
the steadily increasing foreign demand for
TRADE CONDITIONS.
not only finished goods but also for raw
/CONDITIONS in musico-industrial af-
material. Manufacturers in many lines
fairs have been somewhat depressed
are finding their export business rapidly
during the past two weeks, and that trade
developing and American goods taking a
is not at all satisfactory is perfectly obvi-
place of recognized importance in the
ous to all who look below the surface.
world at large. The trade situation, there-
By this statement we do not mean that
fore, presents many features which may
all manufacturers and dealers are experi-
be regarded with satisfaction, both by the
encing dull conditions, but it must be ad-
piano manufacturer and piano dealer.
mitted that when we take the industry as
a whole, conditions have not been over
QUALITY LEADERSHIP.
active during the past two or three weeks. IT is quality rather than price which
Undoubtedly when we have passed the
places the business of the retail dealer
middle of May, business will have ma- upon a satisfactory and an enduring basis.
terially improved. If we trace back it If we scan the list of successful piano mer-
will be found that nearly every year in chants we will find that those who have
such lines as musical instruments, paint- won distinguished success have always con-
ings, furniture, there is usually a stag- sistently upheld the quality of their instru-
nancy in the retail department of the ments, and have never shown degeneracy
business from the middle of March un- in their advertising to the extent of sub-
til the middle of May. There are many ordinating a quality leader for a price
reasons for this, chief among which we leader. Recently while chatting in The
should mention the fact that the agri- Review office one of the well-known deal-
cultural element of America is busily en- ers of the West remarked: "My careful
gaged in putting in the new crops and observation leads me to believe that the
in general work, so that they have no time average piano dealer makes serious mis-
or inclination to consult with the feminine takes in the conduct of his business.
portion of the household relative to the Firstly, he does not keep his stock in suf-
purchase of musical instruments. Again, ficiently good shape to always be attrac-
the thrifty housewife usually assigns some tive. Secondly, he does not pay enough
date on or about the first of May to be de- attention to quality. The tendency to buy
voted to the annual house-cleaning, and and sell something very cheap appears to
during the period of renovation she does be dominant in these times, but it is better
not care to add new accessories of home to use one's strongest efforts at'all times to
comfort. Further, a large percentage of persuade customers to buy good pianos,
people seek new residences by May ist, knowing that they are cheapest in the end.
and naturally they are not over anxious to It is the high-grade piano, too, that adds a
add to their home possessions until they tone and dignity to the business. A sales-
are comfortably ensconced in their new man by the exercise of a little tact can sell
quarters. The united effect of these a really good piano just as well as a very
reasons forms a powerful contributory cheap one, and my motto through my en-
tire piano business has been, 'The recollec-
tion of quality remains long after the price
is forgotten.'"
And our friend might have added one
further point to his argument, by stating
that the absence of one price, or of nearly
a fixed price in the retailing of pianos has
been a very serious detriment to the busi-
ness in all parts of America.
It was not so very long ago that a little
incident occurred, of which we were cog-
nizant, which shows how much the matter
of vacillating piano price is contributing
to the belief in the public mind that,
aside from a limited few makes, there are
no fixed values in the piano world.
A gentleman obtained the price of a
grand piano, which was $800. His friend
visited the same store and obtained a price
concession which brought the instrument
down to $680. Still again he visited the
wareroom and after a discussion of per-
centages and rebates and confidential ad-
vice on the part of the piano merchant
never to disclose the wonderful conces-
sions which he had made, he at last se-
cured the instrument for $610.
When he related the incident to us, he
was in grave doubt as to whether he had
secured a real bargain or not, but assured-
ly neither the piano nor the merchant who
sold it to him occupied a position of es-
teem in his mind.
Now, it is just such illustrations which
have exercised a detrimental effect upon
the retailing department of the industry.
There is no reason, at least no good reason,
why a young girl should not obtain as fair
prices in the piano wareroom as a well-
developed expert.
When we reach the
position of rigidity of price in the retail
piano world, then the whole business will
have felt an inspiring impetus.
THE WOES OF TRADE.
T H E R E are troubles which constantly
beset the path of the piano manufac-
turer. For many months he has been try-
ing to adjust his prices to the rising tide of
everything which he purchases which en-
ters into his piano. This task he has
found far from pleasant and too frequently
lacking the results desired.
Then again, there are ridiculous claims
and concessions which pour in upon him
from dealers in all sections of the country.
The other day while discussing alleged
grievances with a local manufacturer, he
exhibited to us a letter received from one
of his dealers, claiming that he, the manu-
facturer, should reimburse him for a piano
wrecked by a railroad collision, and that
the manufacturer himself should look to
the road for damages; that he, the dealer,
did not want to bother with the expense

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