Music Trade Review

Issue: 1900 Vol. 30 N. 15

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
JO
A PAGE OF CLEVER ADVERTISING
It is indeed refreshing to turn from some in the Philadelphia paper's! They are not
of the ordinary styles adopted by many only cleverly worded, but the s designs are
piano merchants in advertising to that sufficiently novel to attract the attention of
beautiful and attractive system adopted by readers in the daily papers. There have
the N. Stetson Co. of Philadelphia. We been splendid results achieved by that dis-
take pleasure in reproducing some of their tinguished Philadelphia house 'from this
recent advertisements which have appeared system of advertising. If advertising is
worth anything, and it is generally recog-
nized to-day by progressive men that it is
one of, the most important adjuncts in
modern commercial life, then it is worth
carefully watching and the preparation of
advertising matter should be given serious
consideration.
One
Whole
Note
The Rest
Steinway
Piano
in a piano sale is the
point where the buyer
has made up his mind.
In this new store of ours
you'll find the same helpful
service we have tried to give
in the old store. You'll find dif-
ferent conditions, better sur-
roundings, greater facilities to
meet your piano needs, but it
will still be the same satisfac-
tory service—in a new key.
You'll find here a line of
Steinway
Sterling
of sterling worth and at
reasonable prices m a k e
quick sales and long
friends. They are the best
pianos at moderate prices
ever offered in Phila-
delphia. Try them.
N". STETSON & co.,
No. 1111 Chestnut St.
Pianos
such as we have never before
been able to show. You'll rind
a choice of instruments unsur-
passed in Philadelphia, and a
standard of excellence unap-
proachable here or elsewhere.
A complete line of
Sterling pianos
also on view.
N. STETSON
&C0.,
in
the
whole
range of the
key board of a Stein-
way piano but rings true
and clear. It is the per-
fect symphony of the
piano maker's art.
The same
brilliancy of tone
j[ound in one octave ex-
tends to every, octave in
Steinway
Piano
and the same unsur-
passed excellence of one
instrument is duplicated
in all. There is no vari-
ation in the Steinway.
To place one in
your home is to have at
your service the finest
achievement of the piano
maker's skill.
We-also allow a, complete
line of'Sterlliig P l a n o s ^ a
higti gi'ntlr instrument of
Hterlirtg worth lit low co H (.
N. STETSON
& CO.,
No. I l l l
Chestnut St
The
Double
Forte
of this store will be
to offer not only the
finest a n d m o s t
costly creations of
the piano maker's
skill, but also in the
Sterling
Piano
to afford an oppor-
tunity of securing a
piano of s t e r l i n g
worth, at low cost.
You c a n ' t afford
(either from an artis-
ticorpecuniary point
of view) to buy a
piano e l s e w h e r e
without first seeing
the Sterling.
N.STETSON&CO.,
Illl Chestnut St.l
have earned the praise of
the leading tone masters of •
modern times* They stand
supreme t h e world over.
Our stock embraces all the
S t e i n w a y styles, and bur
store is arranged to facilitate
intelligent selection. Out
salesmen are at your service
to give assistance in select-
ing if you desire it.
We also liuvf in stock many
styles of the Sterling piano—
a piano of sterling worth.
How
long can a
whole note
last? Much
longer on a
Li
No.
1111
Chestnut St.
IT'S
Natural
When
dealers keep
such instruments
as the
Sterling
PIANO
•—represent them just as
they are—ask a price which
puts them in the reach of
people who appreciate
musical quality—
it's natural for
all parties to
be satis-
fied.
N. STETSON & CO.,
No. 1111 Chestnut
Street.
the
n
The greatest significance often
lies "between the lines."
Between the lines of the vol-
umes of praise of the Stein-
way piano sung by the artists of
the highest rank, in the old
world and the new, every piano
purchaser can read a suggestion
of the greatest value. If it has
been found • the indispensable
ally of these artists—the servant
of their success—is there any
question of the service and satis-
faction it-will render to you ?
N. STETSON & CO.
No. 1111 Chestnut St.
Ste
than on any other.
Duration of tone
the result of fine
workmanship. It
took almost two cen-
turies to make a pi-
ano capable of pro-
longed tone. Stein- i
way & Sons did it.
Steinway pianos
sing the best be-
^ cause they are
the best
made. ^ ^ ^
or
G Sharp—
what's the difference.
A name sometimes has
more than one meaning, but
there's only one meaning to
the name Sterling on a
piano. It means a sterling
instrument at a low price.
It means to the purchaser
higher artistic excellence
with less expenditure of
money than you can se-
cure elsewhere. The
proof is in *he
piano itself.
Call and see
it.
N. STETSON
& CO.,
1111 Chestnut Street
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSK TRADE REVIEW
The Weber Advance.
The Wilcox & White Removal.
William E. Wheelock is well pleased
with the steady growth of the Weber
pianos, 1900, in the estimation of profes-
sional musicians and other competent
critics. Proof is not lacking that even the
most sanguine expectations of the world's
great singers and instrumentalists assem-
bled here this season for opera, concert and
recital have been amply fulfilled. The
splendid record made by the Weber grands
since October, may reasonably be deemed
a distinct triumph.
The Weber representatives in eyery sec-
tion of the country, have worked enthu-
siastically in the Weber interests and have
brought about highly gratifying results.
They report a remarkable development of
sentiment among cultured people in favor
of the Weber piano, both grand and up-
right. The increased number of sales is
the best possible verification of their state- .
ments in this connection. At the Fifth
avenue warerooms, the number of callers
increases continually and the percentage of
cash purchasers is unusually large;
The Wilcox & White warerooms, now at
146 Fifth avenue, are .to.be moved on or
before May 1 to 164 Fifth avenue near
Twenty-second street. The new quarters
will occupy the ground floor and basement
and will be much more: spacious and con-
venient in every way than those now occu-
pied. The whole length on the main floor
will be 116. feet, the basement extending
140, feet. Many new, attractive features
are to be added.
Opera in English.
The benefit concert tendered to J. Burns
Brown was held in Chickering Hall last
Thursday night. We have already given
the program and the names of the artists
who volunteered their services. The affair
in every way was a success, and the pro-
ceeds netted something over $700. Mr.
Brown's friends all aided to promote
the monetary success of this concert. Geo.
W. Herbert and the members of the com-
mittee desire to express their thanks to the
artists and members of the trade who so
Buy Liszt Organs.
warmly supported them in their praise-
Five of the new Ma'son & Hamlin two- worthy move. Owing to the illness of Mr.
manual pedal-bass Liszt organs', style 806, Brown it was impossible to consult him as
with twenty stops, have been shipped this to the list of names to whom announce-
week to" purchasers, including St. Mary's ments should be sent. Mr. Herbert there-
Hospital, " Brooklyn, Unitarian Church, fore included a large number of trade
Yonkers, N. Y.y Ziori" Lutheran Church, members many of whom generously res-
Harrison, N. J., Calvary Baptist Church, ponded.
Hackensack, N. J., and George Washing-
The Chickering Opening.
ton'Lodge, F. & A. M. Masonic Hall, Eliz-
abeth, N. ].
The following card was this week issued
by Chickering & Sons:
Everett Alterations.
Important alterations are being effected
in the-Everett warerooms, which will add
in space" and attractiveness to that em-
porium; The •• main. elevator which has
taken up considerable room, has been re-
moved to another portion of the building,
thus ensuring'the warerooms greater win-
dow display; -These .alterations in con-
junction with the erection of a new build-
ing at' the adjoining corner have com-
pelled the stirring ,up and flinging around
of plenty of • dust and miscellaneous
kinds of lung and piano destroying mate-
rial; but there.will be compensations, it is
hoped, when the work is completed. The
erection of new -buildings, the laying of
asphalt pavements and the re-adjustment
of elevators are not likely to recur very
frequently, ajid this reflection probably
gives Mr.- Wright and his associates much
cause for rejoicing.-..... • 5 • <
"The Mikado, or the town of Titi-Pu,"
will be given its annual revival at the
American Theatre next week with a cast
composed of the favorites in the light ope-
ra contingent of the Castle Square Opera
Co. The many admirers of Gilbert and
Sullivan will delight in the opportunity to
again hear the gems of this Japanese comic
opera. Yum-Yum's " T h e Moon and I,"
Nanki-Poo's " A Wandering Minstrel I,"
Ko-Ko's " T i t Willow" and "I'veGot Him
on the List," Pitti Sing's " He's Going to
Marry Yum Yum," The Mikado's "My
Object All Sublime" and Katisha's "Hearts
do not break," are a few of the rarely ex-
celled lyrics in this, admittedly the most
popular of their collaborations. The cast
has been arranged as follows: The Mikado,
Hallen Mostyn, (his first appearance with
Reviewlets.
the company): Nanki Poo, Reginald Rob-
erts; Ko-Ko, Frank Moulan; Pooh Bah,
A. M.. Wright,-qf the Eyerett Piano Co.,
William Pruette; Pish Tush, Louis Casa- • is visiting,the Boston factory of the firm.
vant; Nee Ban, Harold De Bray; Yum'
Among' members of the trade in town
Yum, D. Eloise Morgan, (her first appear- this week were: P.. J. Healy, accompanied
ance in the part at this Theatre; Pitti by his son, and Chandler W. Smith, of
Sing, Gertrude Quinlan; Peep Bo, Aileene Boston
Bertelle (her first appearance with the com-
Arrangements are now • in progress at
pany); Katisha, Maude Lambert. The the Conn wardrooms for exhibition of sev-
usual effective stage pictures and elaborate eral pianos. It is intended that pianos
costumes will be furnished for the produc- shall in future form part of the stock.
tion which will be staged by Mr. Edward
William Dalliba iDutton, with Hardman,
P. Temple. Next week's attraction will
Peck
& Ccu, lgftJtiwja ..Ofi Monday for a
be " T h e Black Hussar." "Lohengrin"
business
trip m^the firm interests.
is scheduled for early production. '
Julius'KraKaue 1 !-, of Krakauer Bros., is
now serving on a Supreme Court jury.
Mason & Hamlin Callers.
C. H. Eddy f of Cfiickering & Sons was
Among callers this week at the Mason &
in
town yesterday. ,,
. '
Hamlin warerooms were John Lloyd, Jr., ; ..
Red Bank, N. J. ; Elliott Young, Green-
Geo. N«mba.oh,, o£. jGeo. Steck & Co. has
port, N. Y., and Geo. P. Dykeman, Patter- been parsing a, f^w.^»days. at La^kewood,
son, N. Y., all Mason & Hamlin agents.
POOLE
The Brown Benefit.
%•&$ mv
Messrs. Chickering & Sous
beg to announce to the public that on and
after April 16, ipoo, they will be repre-
sented in the sale of their Piano-Fortes
in New York City and vicinity by
John Wanamaker,
Broadway, Ninth and Tenth streets, who
has opened beautiful zvarerooms for the
retailing of these celebrated instruments,
and %vho zcill carry in stock a large as-
sortment of our various styles. The
same high standard will be maintained
in the Tuning, Repairing and Cartage
of pianos, he having engaged the services
of all our employees in those departments.
The formal opening of the Chickering
piano department, at Wanamaker's, will
take place on April 23. Arrangements
are now under way for a very complete
display of the different styles made by this
eminent firm of manufacturers.
The Tonograph.
Robt. M. Gaily, inventor of the Tono-
graph, a piano player, which has been re-
ferred to previously in these columns, has
his attachment on exhibit at 10 East Seven-
teenth street. The Tonograph in many
ways is a distinct departure from other
piano players, and Mr. Gaily has been suc-
cessful thus far in placing a number of
orders since his improved Tonograph has
been placed on exhibit.
flade Good Record.
Frank Sohmer, representing Sohmer &
Co., who has been traveling for the past
ten weeks in the firm interests, arrived
here on Wednesday. He met with an ex-
cellent reception at all points and made a
good business record.
Victor W. O'Brien, Kranich & Bach
road representative, returned to town yes-
terday from a lengthy and successful trip.
Precious, Perfect, Peerless
r
As to Tone, Touch, Design,
v-.,,., Durability and Value. .
f
5 a n d 7 A P P L E T O N S T R E E T ! BOSTON, M A S S ,

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