Music Trade Review

Issue: 1900 Vol. 30 N. 15

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
TWENTY-FIRST YEAR.
•EDWARD LYMAN BILL.
Editor and Proprietor
PUBLISHED EVERY SATURDAY
~~
3 East 14th St., New York
SUBSCRIPTION (Including postage), United States,
Mexico and Canada, fa-oo per year; all other countries,
94-OO.
ADVERTISEriENTS, $2.00 per Inch, single column, per
insertion. On quarterly or yearly contracts a special dis-
count is allowed. Advertising Pages $50.00, opposite read-
ing matter $75.00.
~~ REMITTANCES, In other than currency form, should
b* made payable to Edward Lyman Bill.
(
Enitred at the New York Pott Office at Second Clatt
NEW YORK, A P R I L T H , 1900.
Matt*.
~~
TELEPHONE NUMBER, t74S-«EIOHTEENTH STREET.
THE KEYNOTE.
"
The first week of each month, The Review will
contain a supplement embodying the literary
and musical features which have heretofore
appeared in The Keynote. This amalgamation
will be effected without in any way trespassing
.on our regular news service. The Review wilt
continue to remain, as before, essentially a
trade paper.
KINDS OF ADVERTISING.
A WELL-KNOWN Southern house calls
our attention to an advertisement of
a rival firm which it affirms is unbusiness-
like as well as an injury to legitimate trade.
A perusal of the advertisement in question
reveals the fact that the rival institution is
offering some astounding bargains in the
piano line, but as far as we are able to deter-
mine there are no false statements made,
no misleading assertions, or in other words
the whole advertisement constitutes a bus-
iness announcement calculated to catch the
public eye in an attractive way and win
purchasers.
We can see nothing to condemn about
such a form of advertising even though,
personally, we do not consider it as pro-
moting the best interests of the industry.
Still that is our individual opinion. The
legitimacy of the course of the merchant
we cannot question in the slightest degree,
and the only way to counteract the effect
of his statement is to get up some form of
advertising which will appeal to the public
as effectively as the announcement of the
rival concern. The only way to fight com-
petition is to meet it on up-to-date lines,
and if a rival piano merchant purchases a
goodly amount of space in the local papers
and secures large slices of trade thereby,
he is to be credited with good, straight
business common sense, and the other mer-
chants can gain nothing by decrying his
policy. They will do much better if they
open up larger accounts with the local pa-
pers so that their business announcements
are fully as large if not a trifle larger than
those of their rivals.
One of the great drawbacks to the
piano business throughout the country is
the fact that the piano merchants are not
The basic principle of the Buffalo Expo-
extensive advertisers, and abbreviated an- sition will be to draw all America, that is
nouncements that so and so has pianos and all of Latin America which lies south of
organs for sale, do not appeal to the public us, into closer relations with this country.
taste.
Whether piano manufacturers will take a
There is a firm in Philadelphia, Heppe warm interest in the Buffalo Exposition is
& Son, who have carried on for years an to be demonstrated. It cannot be denied
intelligent form of advertising, educational, that the growth of commercial relations
too, in its way, because it has stimulated between the United States and the Latin
thought along musical lines. The Heppe American republics has shown less prog-
concern have not merely stated in their ress than has been pointed out from time
advertising that they have pianos and all to time as being not only possible but
musical accessories for sale, but they have probable.
printed cleverly worded announcements,
But it by no means follows, because
showing the desirability of a musical instru- markets for products of the United States
ment of some sort in home life. Their are being opened with less difficulty in
aim has been to show the absolute neces- some other quarters, that our Southern
sity of having musical culture in the home neighbors should be lost sight of as cus-
circle. Then, too, they have taken up par- tomers for our manufactures and even
ticular instruments and have shown their for an important quantity of our foodstuffs.
special advantage, so that they really have If no other reason existed, the success of
created an interest and a demand for cer- certain European countries in extending
tain lines which they carry.
their trade throughout the region extend-
Take in iEolian work alone. Has there ing southward from the Rio Grande to
been any concern outside of New York the Rio de la Plata should lead our own
which has carried educational work along people to study this field with more care
iEolian lines with such pronounced suc- than in the past.
There has been too great a tendency
cess as the Heppes?
We speak of the Heppe firm because here to depend upon efforts made by the
they stand out prominently as a distin- Government to foster trade with South
guished house. Their methods have been America. The fact that voting a subsidy
thoroughly business-like, dignified and up- to a line of steamers to Brazil, or the sign-
to-date. That they have achieved success ing of reciprocity agreements with several
is emphasized in the recent acquisition of of the Southern republics, was not fol-
wareroom facilities which give them prac- lowed by an immediate increase in our ex-
tically double the space held by them for- ports to those countries was accepted by
merly. They have been intelligent, con- many people as indicating that perhaps a
sistent, educational advertisers. There is mistake had been made in estimating trade
a lesson in Heppe history for some dealers possibilities in that direction. It does vio-
lence to our reputation as a practical peo-
who wonder why others succeed.
ple, however, for any of us to suppose that
Let them become Heppe-ized.
the mere recording of a new law on the
statute books will necessarily make the
INDUSTRY AND EXPOSITIONS.
citizens
of another republic better ac-
T H E interest in the Paris Exposition as
far as the music trade industry of quainted with our products or more desir-
America is concerned is comparatively ous of buying them. So long as Brazil,
light, there being but two manufacturers for instance, admitted North American
out of the entire list who have exhibits at goods under a preferential tariff, doubtless
Paris. The fact is American piano manu- a better opportunity existed than before
facturers since the World's Fair have been for the introduction of such goods into that
prone to look upon Expositions with abated country, but without systematic, intelli-
interest. The lavish and almost universal gent and persistent efforts to take advant-
distribution of medals and diplomas at the age of the situation afforded by the re-
ending of that great Fair depreciated such ciprocity treaty, it might as well not have
recognition in the estimation both of man- existed.
ufacturers and the purchasing public as
CONDITION OF TRADE.
well. Still these Expositions go merrily
INDICATIONS
generally point to some-
on, and undoubtedly the one at Paris will
thing of an increase in the volume of
be a distinguished success. This will be
business,
especially in smaller cities. The
followed next year by the Pan-American
Fair at Buffalo, which many believe will coming of spring invariably has a stimu-
eclipse anything ever held in America lating effect on trade, but the advance of
with the exception of the Columbian Ex- the season has not been such as to awaken
a marked activity as yet.
position.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
Retail trade in some of the principal
cities has shown a considerable falling off
during the past two weeks. In New York
City it has been dull, while in smaller
towns there has been increased activity,
due to the fact that the roads have settled
to a considerable extent and better possi-
bilities are afforded for seeking trade out-
let. Everything now indicates the biggest
year industrially this country has ever
seen. It is extremely probable that the
Presidential election, which occurs next
fall, will have less of a depressing effect
upon the business affairs of the country
than any previous presidential struggle for
many years. As far as the music trade in-
dustry is concerned its prospects never
were brighter or its future more rose-
colored than to-day. There is scarcely a
manufacturing plant in the trade that is
not being added to substantially in the
way of factory extensions. There is
no sign of an over accumulation of
stock. When that occurs there will be
cause for immediate alarm, for con-
gested stocks, either in the manufac-
turing or retail department of any in-
dustry, indicate unhealthy conditions
which are usually followed by forced
sales and depreciated values. But as long
as everything is absorbed through various
channels, there] is every indication of a
healthy organism which comes from per-
fect trade circulation.
PAN-AMERICAN RELATIONS*
j\TO doubt the bar to the development
of trade in South America is the
lack of knowledge of the conditions pecu-
liar to that region. We have found it easy
to do business with Great Britain because
of the racial kinship between the two na-
tions, or with some other European coun-
tries because of the bond of interest grow-
ing out of the adoption of the United
States as a home by so many of their peo-
ple.
But with regard -to South America, the
popular mind can be said to have become
little informed since the assertion of inde-
pendence by the Spanish and Portuguese
colonies there early in the century. One
who reads Henry Clay's speeches made in
Congress eighty-two years ago, in favor of
recognizing the independence of the Span-
ish colonies in revolt, will be struck with
the fact that, while inspired by a desire
for the universal enjoyment of the bless-
ings of liberty, he did not overlook "the
immense advantages our country would
derive from a commerce with the South
American States." The idea still prevailed
that the great development made from the
outset by the then new United States
of America had been due to the substitu-
tion here of a republic for monarchical
rule; hence, a similar result would follow
a like change in South America. Even
Mr. Clay's opponents felt this to be true,
and they opposed any support of the inde-
pendence of General Bolivar's followers for
the reason that "the South American
States, if independent, would become the
commercial rivals of our own country."
Time has shown, in South America as
elsewhere, that a mere change in the form
of government does not affect the tendency
of trade. No question of sentiment de-
cides people to buy pianos or hardware or
clothing in one country in preference to
another where better prices are quoted.
Nor does it make progressive, industrious
and inventive a people not naturally in-
clined to be so.
Europe has been paying particular at-
tention to the South American trade and
through her consuls in the various South
American countries has been manufactur-
ing goods which are most desired by the
people of those countries. In musical in-
struments, until within a comparatively
short period, all of the purchases were
made in Europe. Within the past decade
large shipments of American pianos have
been made to Mexico and other important
countries in Latin America, but thus far
the Latin American trade does not appeal
strongly to American piano manufacturers.
Whether the Pan-American Fair to be
held at Buffalo will result in bringing about
increased trade relations in our own in-
dustry with those Republics which lie
south of us, remains to be demonstrated.
Up to the present time American piano
manufacturers have not looked seriously
upon the Latin American market as pos-
sessing great possibilities in the music
trade line.
FREIGHTS AND PIANO MEN.
DIANO manufacturers and music trade
shippers will be interested that resto-
ration to the Interstate Commerce Com-
mission of its former power of preventing
discrimination by the railroads in favor of
individuals or localities and requiring all
carriers to publish and apply just and rea-
sonable rates, is extremely probable within
the near future.
A rehabilitation of the Interstate Com-
merce Commission, which apparently has
been shorn of some of its powers, is now
proposed. The proposed measure has re-
ceived the endorsement of manufacturers
and merchants. The introduction of such
a measure has been necessitated by the
growth of competition between freight
railroads, much of this competition being
of a secret and underhand character. In
competition of this kind only exceedingly
grave results are exceptional. Special
favors to one party or one business cen-
ter imply the necessary corollary of un-
just discrimination against others. Efforts
to stamp out this competition by means
of agreement between rival roads have
invariably proved futile, hence it is only
by those who have studied the matter of
competition between railroads resulting as
it does should be restricted. Such restric-
tion, moreover, must be provided by the
federal government, since it is clear that
state legislation, lacking as it does, uni-
formity, could only serve to further com-
plicate the present difficult situation.
Recently in the West while discussing
the matter of freights with a piano manu-
facturer he told us that he had been un-
able to secure anything even approxi-
mating fair car rates to certain points
further West. We know of instances
where shipments have been filled to the
Pacific Coast points and in the meanwhile
the cars through certain arrangements
have been held up at intermediate cities,
where fair rates direct could not be secured.
In other words, it paid the purchasing
parties better to obtain other shipments
to far away points than to their own local
cities and through some juggling with the
authorities they held the cars at the points
designated long enough to unload them.
If the Piano Manufacturers' National
Association at its annual meeting next
month in Chicago should handle this mat-
ter of freights in a lively way it would do
more to popularize the organization with
that portion of the trade which still re-
mains aloof from participation, than the
advocacy of any other measure. Good,
strong, intelligent discussion along the'
lines of the securing of proper freight dis-
crimination would be exceedingly popular
alike with d ealer and manufacturer.
IN DANGER.
T^HE half cent is in danger. The prac-
tice which has been resorted to by
proprietors of several large department
stores, especially in the West, in issuing
small metallic coins purporting to repre-
sent one-half cent in value when presented
to the store issuing the same, is likely to
result in serious trouble, if the treasury
officials are successful with the campaign
which is now on foot.
It is believed at the department that this
practice is a direct violation of the law,
but owing to a peculiar condition of cir-
cumstances no decision has yet been se-
cured upon which prosecutions can be be-
gun with a fair prospect of success. It
will soon be illegal to announce pianos for
sale in the department stores a la dry
goods for $129.29^.

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