Music Trade Review

Issue: 1900 Vol. 30 N. 15

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
V O L . XXX. No. 15.
Published Every Saturday by Edward Lyman Bill at 3 East Fourteenth Street. New York, April 14,1900.
Cole's Luzon Hahogany.
THE
LATEST IN FANCY WOODS—A
SPECIMEN OF VENEER.
RARE
Isaac I. Cole & Son, the renowned wood
specialists of New York, are not only thor-
oughly up-to date in supplying piano man-
ufacturers with rare and beautiful woods,
but they are ever on the alert to seek nov-
elties. Geo. Cole for some time has been
investigating through a friend in the army,
the woods in the far away Philippines and
the result is this week he has on exhibit at
his yard, foot of Eighth street, a beautiful
specimen of Luzon mahogany. The var-
ied shades of this wood, showing dark and
golden lights, have been much admired by
wood connoisseurs.
If this is a sample of the wood with which
our new possessions abound then it will be
but a comparatively short time before
Luzon mahogany will become popular in
piano circles. Mr. Cole asserts that it is
one of the handsomest specimens that has
come under his notice in many years. All
who have examined it are enthusiastic re-
garding its beauties. What piano manu-
facturer will be the first to encase his
pianos in Luzon mahogany?
Lindeman Admirers flultiply.
The exhibit cf Lindeman & Son Piano
Co.'s uprights at the factory warerooms,
548-550 West Twenty-third street, includes
an excellent showing of the latest styles in
several woods. Mr. Beverley, who has
been traveling for several w T eeks past in
the firm's interests, is expected home with-
in the next few days. His trip has been
most satisfactory. Lindeman admirers
continue to multiply.
Mail for the Paris Exposition.
The Post Office authorities at Washing-
ton have made arrangements with the
French postal authorities for the exchange
of closed sacks of mail, containing ordinary
and registered mail, between the New
York Post Office and the United States
postal station at the Paris Exposition dur-
ing exposition months. The sacks which
are to pass unopened will contain only ar-
ticles for delivery in the Exposition grounds.
Mason & Hatnlin have issued a special
new folder of Liszt organs, showing styles
514, 523 and 522, with descriptive details
and specifications. Descriptive illustrated
circulars have also been issued concerning
the Mason & Hamlin new style choir organ
and style 806.
$2.00 PER YEAR.
SINGLE COPIES io CENTS
Paderewski and the Pianola.
Affairs of the Gibson Piano Co.
The great Polish pianist, Paderewski,
has completed the chain of testimony of
the most prominent pianists in the world
as to the extraordinary merit of the Pian-
ola—the "patent virtuoso." The names
now include: Sauer, Rosenthal, De Pach-
mann, D'Albert, Moszkowski and Pader-
ewski. All have written in enthusiastic
praise of the Pianola. Here is Paderewski's
communication:
AN ADJOURNED MEETING OF THE CREDITORS
WILL OCCUR TO-DAY AT TWO O'CLOCK.
Private Car " Riva," March 24, 1900.
En route to San Francisco.
To the ^olian Co., New York:
Gentlemen—As an admirer of the JEo-
lian, the wonderful merits of which I have
attested to in a former letter to you, I have
now much pleasure in adding my tribute
to your latest invention, the "Pianola,"
which I consider still more ingenious.
It is astonishing to see this little device
at work executing the masterpieces of
pianoforte literature with a dexterity, clear-
ness, and velocity, which no player, how-
ever great, can approach.
Every one who wishes to hear absolute-
ly faultless, free of any kind of nervous-
ness, piano playing should buy a Pianola.
It is perfection.
Wishing you well deserved success, I am,
Yours very truly,
I. J. Paderewski.
Much Exaggerated.
The reports published in several of the
local dailies concerning a fire at the Behr
Bros, factory on Friday night were much
exaggerated. It was confined to one or
two departments on the upper floors and
will not delay or interfere with the current
work. Business is active.
Praise for Kimball.
D. S. Johnson, the Kimball representa-
tive, of Spokane, Wash., has received
very flattering letters from Mme. Scalchi
and Chev. Guiseppe Loverde, ^pianist and
musical director of the Scalchi Opera Co.,
praising in the highest words the Kimball
piano which they used recently in concerts
in Spokane, and later in Tacoma.
Have You?
Have you ever heard of a man who ad-
vertised thoroughly, carefully, persistently
and regularly for a whole year who was
not afterwards an advocate of advertising?
A. B. Smith, who has just opened a
piano store in Newburyport, Mass., is
handling the Pease, Kingsbury and Shaw
pianos. The rooms are in charge of H.
N. Noyes, an accomplished musician.
A well represented meeting of the cred-
itors, of the Gibson Piano Co., was held in
the Union Square Hotel last Monday
afternoon. Col. Daniel F. Treacy, the
assignee, was chairman, and Alfred P.
Roth, secretary.
Col. Treacy announced that he had had
but little time since the assignment to go
minutely, into the affairs of the defunct
corporation, but according to the showing
made upon the books, he figured the actual
liabilities were $62,000 and actual assets
$24,893.48. Some little discussion followed
and it was learned that the banks practi-
cally owned all of the book accounts and
bills receivable, in fact, everything outside
of the factory, thus the boiled down assets
of the Gibson Piano Co., consist solely of
factory stock in the course of construction
and machinery, aside from equity there
may be in the securities held by the bank.
Considerable discussion followed as to
the course considered most advisable to
secure the most out of the assets. Mr.
Ludwig, an attorney representing Mr.
Boothe made three propositions purporting
to come from the American Piano Manu-
facturing Co., a concern which would be
immediately organized. His first proposi-
tion was on the basis of the payment of the
liabilities in full, the creditors receiving
notes for their individual indebtedness to
be paid within the period of two and one-
half years. The second was for a spot cash
offer of $10,000 for the entire assets. His
third was a basis of five per cent, cash and
creditors to take common stock for the
balance of their claims in the American
Piano Mfg. Co.
No one of these propositions met with
the approval of the creditors, and it was
considered advisable to appoint a commit-
tee consisting of four of the principal
creditors to report at an adjourned meet-
ing at the Union Square Hotel on Satur-
day, the 14th inst., at two o'clock at which
time the committee would have formulated,
after a thorough examination of the affairs
of the corporation, some plan of proceedure
which they would recommend as the best
to be adopted by the creditors. The com-
mittee is composed of Messrs. Young,
Howes, Looschen, Cheney and Daniel F.
Treacy, ex officio.
It is said that Grinnell Bros., of Detroit,
are contemplating opening a branch store
in Grand Rapids, Mich.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
TWENTY-FIRST YEAR.
•EDWARD LYMAN BILL.
Editor and Proprietor
PUBLISHED EVERY SATURDAY
~~
3 East 14th St., New York
SUBSCRIPTION (Including postage), United States,
Mexico and Canada, fa-oo per year; all other countries,
94-OO.
ADVERTISEriENTS, $2.00 per Inch, single column, per
insertion. On quarterly or yearly contracts a special dis-
count is allowed. Advertising Pages $50.00, opposite read-
ing matter $75.00.
~~ REMITTANCES, In other than currency form, should
b* made payable to Edward Lyman Bill.
(
Enitred at the New York Pott Office at Second Clatt
NEW YORK, A P R I L T H , 1900.
Matt*.
~~
TELEPHONE NUMBER, t74S-«EIOHTEENTH STREET.
THE KEYNOTE.
"
The first week of each month, The Review will
contain a supplement embodying the literary
and musical features which have heretofore
appeared in The Keynote. This amalgamation
will be effected without in any way trespassing
.on our regular news service. The Review wilt
continue to remain, as before, essentially a
trade paper.
KINDS OF ADVERTISING.
A WELL-KNOWN Southern house calls
our attention to an advertisement of
a rival firm which it affirms is unbusiness-
like as well as an injury to legitimate trade.
A perusal of the advertisement in question
reveals the fact that the rival institution is
offering some astounding bargains in the
piano line, but as far as we are able to deter-
mine there are no false statements made,
no misleading assertions, or in other words
the whole advertisement constitutes a bus-
iness announcement calculated to catch the
public eye in an attractive way and win
purchasers.
We can see nothing to condemn about
such a form of advertising even though,
personally, we do not consider it as pro-
moting the best interests of the industry.
Still that is our individual opinion. The
legitimacy of the course of the merchant
we cannot question in the slightest degree,
and the only way to counteract the effect
of his statement is to get up some form of
advertising which will appeal to the public
as effectively as the announcement of the
rival concern. The only way to fight com-
petition is to meet it on up-to-date lines,
and if a rival piano merchant purchases a
goodly amount of space in the local papers
and secures large slices of trade thereby,
he is to be credited with good, straight
business common sense, and the other mer-
chants can gain nothing by decrying his
policy. They will do much better if they
open up larger accounts with the local pa-
pers so that their business announcements
are fully as large if not a trifle larger than
those of their rivals.
One of the great drawbacks to the
piano business throughout the country is
the fact that the piano merchants are not
The basic principle of the Buffalo Expo-
extensive advertisers, and abbreviated an- sition will be to draw all America, that is
nouncements that so and so has pianos and all of Latin America which lies south of
organs for sale, do not appeal to the public us, into closer relations with this country.
taste.
Whether piano manufacturers will take a
There is a firm in Philadelphia, Heppe warm interest in the Buffalo Exposition is
& Son, who have carried on for years an to be demonstrated. It cannot be denied
intelligent form of advertising, educational, that the growth of commercial relations
too, in its way, because it has stimulated between the United States and the Latin
thought along musical lines. The Heppe American republics has shown less prog-
concern have not merely stated in their ress than has been pointed out from time
advertising that they have pianos and all to time as being not only possible but
musical accessories for sale, but they have probable.
printed cleverly worded announcements,
But it by no means follows, because
showing the desirability of a musical instru- markets for products of the United States
ment of some sort in home life. Their are being opened with less difficulty in
aim has been to show the absolute neces- some other quarters, that our Southern
sity of having musical culture in the home neighbors should be lost sight of as cus-
circle. Then, too, they have taken up par- tomers for our manufactures and even
ticular instruments and have shown their for an important quantity of our foodstuffs.
special advantage, so that they really have If no other reason existed, the success of
created an interest and a demand for cer- certain European countries in extending
tain lines which they carry.
their trade throughout the region extend-
Take in iEolian work alone. Has there ing southward from the Rio Grande to
been any concern outside of New York the Rio de la Plata should lead our own
which has carried educational work along people to study this field with more care
iEolian lines with such pronounced suc- than in the past.
There has been too great a tendency
cess as the Heppes?
We speak of the Heppe firm because here to depend upon efforts made by the
they stand out prominently as a distin- Government to foster trade with South
guished house. Their methods have been America. The fact that voting a subsidy
thoroughly business-like, dignified and up- to a line of steamers to Brazil, or the sign-
to-date. That they have achieved success ing of reciprocity agreements with several
is emphasized in the recent acquisition of of the Southern republics, was not fol-
wareroom facilities which give them prac- lowed by an immediate increase in our ex-
tically double the space held by them for- ports to those countries was accepted by
merly. They have been intelligent, con- many people as indicating that perhaps a
sistent, educational advertisers. There is mistake had been made in estimating trade
a lesson in Heppe history for some dealers possibilities in that direction. It does vio-
lence to our reputation as a practical peo-
who wonder why others succeed.
ple, however, for any of us to suppose that
Let them become Heppe-ized.
the mere recording of a new law on the
statute books will necessarily make the
INDUSTRY AND EXPOSITIONS.
citizens
of another republic better ac-
T H E interest in the Paris Exposition as
far as the music trade industry of quainted with our products or more desir-
America is concerned is comparatively ous of buying them. So long as Brazil,
light, there being but two manufacturers for instance, admitted North American
out of the entire list who have exhibits at goods under a preferential tariff, doubtless
Paris. The fact is American piano manu- a better opportunity existed than before
facturers since the World's Fair have been for the introduction of such goods into that
prone to look upon Expositions with abated country, but without systematic, intelli-
interest. The lavish and almost universal gent and persistent efforts to take advant-
distribution of medals and diplomas at the age of the situation afforded by the re-
ending of that great Fair depreciated such ciprocity treaty, it might as well not have
recognition in the estimation both of man- existed.
ufacturers and the purchasing public as
CONDITION OF TRADE.
well. Still these Expositions go merrily
INDICATIONS
generally point to some-
on, and undoubtedly the one at Paris will
thing of an increase in the volume of
be a distinguished success. This will be
business,
especially in smaller cities. The
followed next year by the Pan-American
Fair at Buffalo, which many believe will coming of spring invariably has a stimu-
eclipse anything ever held in America lating effect on trade, but the advance of
with the exception of the Columbian Ex- the season has not been such as to awaken
a marked activity as yet.
position.

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