Music Trade Review

Issue: 1900 Vol. 30 N. 12

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
mate business, and that is to conduct it on
sound business principles. It is not too
much to say that every manufacturer of
pianos, organs, or any other line in the
music trade industry, should make a care-
ful estimate of the cost of his products,
mark them at a profit, and carry on his
general business campaign just as though
there were no other manufacturer engaged
in the business. Let him pay no attention
to the action of the man who is producing
goods and selling them at a loss, for if
such a policy is continued it will not be
long before he will cease to be a competi-
tor. Directing a business chiefly with a
view to meeting that kind of competition
which does not recognize that a profit is
absolutely necessary for the perpetuation
of any enterprise cannot but be disastrous.
Dealers are fully cognizant of the fact
that materials of all kinds that enter into
the manufacture of musical instruments
have advanced, and they will be willing to
pay the increase if manufacturers have
backbone enough to stand up for their
rights.
these days is to instruct his salesmen to true, an advertising value, which cannot
use a little "sand" and get as high a figure be overlooked. It attracts people to a
as possible for his goods. This season is store and in many instances helps to make
pivotal in character; its influence and out- it better known. But to all who take the
come will affect subsequent seasons for trouble to look beneath the surface a little
some time. Prices have risen legitimately the souvenir seems a very risky form of pub-
and necessarily. There has been no forced licity. There are plenty of other plans of
nor fictitious buoyancy. Values are grow- impressing the public with a concern's mer-
ing still greater. Not only is it going to chandising ability—plans that will not in-
be possible to sell more goods, but it is cline any one to view a store in a dispar-
going to be easy to sell better goods. There aging light. Think them out.
is not a section of this whole great country
"INTENT" INFLUENCES DECISION.
that is not sending in reports of almost
IN a recent suit concerning trade mark
unexampled prosperity. Of nothing may
rights, a manufacturer who used the
you be surer than that better times mean
words ' 'Only High Grade" on his labels was
better goods.
perpetually enjoined from their use on the
It is a predominant characteristic of the
grounds that they had already been em-
American people to buy as good goods as ployed by another manufacturer.
The
their means will afford. With more money decision, at first thought, is somewhat ex-
to spend, the average person will not only traordinary in view of the fact that these
buy more merchandise but better merchan- words are in common usage and hardly the
dise. There was never a more propitious property of any one individual or firm.
time for the selling of good, reliable in-
In this case, however, the manufacturer
struments. Make the most of it.
had been using the words in connection
The moulding of the character of this with his name for a long term of years and
year's selling lies in the hands of the man- they had become identified prominently
In this connection every salesman can ufacturers, salesmen and dealers. It needs with his business. The judge evidently
be of considerable value to his employer firmness and plenty of "sand" on the part was of the opinion that the manufacturer
and to the trade at large by helping to of all to maintain the vantage ground. against whom he ruled had ulterior mo-
sustain prices. There is no legitimate nor Let not the retreat be sounded instead of tives in using the words the "Only High
rational excuse why any ground that has the advance. Avoid mistakes, otherwise the Grade," and desired to trade upon the suc-
been won should be surrendered to the salesbooks will show no profit, and all for cess of his competitor by following as
"price beater," nor any reason why quota- the lack of a little "sand."
closely as possible his methods of advertis-
tions that have needed a deal of "boosting"
ing. In this case, as in every other case
to put them where they are to-day should
DO SOUVENIRS PAY?
where the aim is to trade on well-known
be permitted to slide back again. As a TN the reports of the "openings" of new reputations, the intent of the party went a
rule piano salesmen have a large amount
stores as well as in connection with the considerable way in influencing the decis-
of grit, and can display, when needed, ushering in of a new season we notice that ion of a judge.
evidence of a very stiff vertebral column, a great many dealers are offering as an in-
While it seems entirely correct to the lay
but there are times when the temptation is ducement souvenirs in the form of sheet
mind to utilize certain expressions in con-
strong to yield a point or two in order to music and so forth.
nection with the advertising of manufac-
prevent a threatened cancellation or clench
It is pertinent to ask, do souvenirs pay? tured products, yet it invariably happens
a promised sale.
Do they produce the right kind of effect that these names and expressions are used
At these times it takes lots of "sand" to on those attracted to the wareoroms?
because they have a commercial value,
The great trouble with the souvenir in made so through use by other manufactur-
win, and that word strikes the keynote of
the situation this season. A long step for- the great majority of cases is that the cost ers; hence where this matter has been
ward in the right direction can be taken by prevents the giving away of anything out- brought before the Courts they have held
manufacturers, dealers and salesmen, but side of the merest trifle. People who can that the intention back of their use was not
not, however, without the utilization of a afford to buy a piano, or a musical instru- honest, and in almost every instance injunc-
lot of "sand." Have you ever seen a loco- ment that amounts to anything, will not tions have been issued against their usage.
motive engineer run his train down a slip- go out of their way to obtain an article
pery decline? He has no trouble. He that is of little value. They look askance
FACTORY EXrENSIONS.
simply throws the sand valve wide open, at everything that is given away inas- /~\NE of the specially notable features of
and the little stream of flinty granules much as such a device has a cheap, catch-
the existing industrial activity, is
makes the wheels grip the tracks like penny flavor. Many a person, will it is the number of factories or extensions to
death, and the train rolls on with neither true, be led under the influence of an ad- factories now being erected in all parts of
a slip nor a slide. And the engineer could vertisement, a crowd and a certain degree the country for the production of pianos.
have stopped at any point he wished. of excitement to struggle for a souvenir, The demand for instruments last year
Why? He had sand in the sand box and but as a rule when the article is examined taxed the facilities of all our factories;
he used it. Without sand there would the feeling is one of disappointment, and from that time the enlargement of old
have been no such thing as stopping till the person who underwent this trouble plants, or the erection of new ones, has
naturally asks: why so much effort to ob- been the order of the day. In a great
the bottom was reached.
many instances the enlarged conveniences
The plain duty of every manufacturer tain so little?
On the other hand the souvenir has, it is have enabled manufacturers to include
who is putting instruments on the market
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
the manufacture of cases and actions, and
in one or two instances, even to add found-
ries to their equipment. This move may
be due, firstly, to the matter of economy
in production, and secondly, to the in-
ability to secure prompt deliveries in the
very busy season.
The closing of 1900 will see the factory
capacity of this industry greatly enlarged
"and prepared for an immense output, and
the great consideration of the future will
be to keep these plants busy. The present
degree of prosperity cannot always be
with us, and it would be well to plan for
the future.
The matter of export trade comes up for
consideration under this head. There is
no reason why the music trade industry
should not be successful in exploiting
its wares abroad, as other innumerable in-
dustries are doing. Of course there is an
increasing exportation of pianos and or-
gans each year, but there is still room for
active, earnest work in this particular
field. The present activity at home should
not blind manufacturers to the importance
of cultivating the foreign markets in a
thoroughly up to date and progressive
manner.
TRADE PAPERS AND PROGRESS.
IN a recent issue of the Saturday Even-
ing Post, Wm. H. Maher dwells on the
•importance of employees reading the trade
papers. He says: "A clerk who studies
his trade paper and avails himself of every
hint to gain business will not be a clerk
forever." In illustration of this claim Mr.
Maher quotes the following incident:
A dealer who does a business of a mil-
lion dollars a year and watches every de-
tail himself said to me as he pointed to a
bright young man of twenty: "There is
my future manager; he is the only one of
all that crowd who cares to read our trade
paper or who wants to know where things
come from and how they're made."
Mr. Maher emphasizes a fact in the
opening remark which is borne out by ex-
perience. "Knowledge is power," and
every one, be he wareroom or traveling
salesman, dealer or manufacturer, can be
benefitted in some way by a close study of
trade publications. In this age of special-
ization, the would-be successful man pays
particular attention to the trade paper be-
cause he realizes that it is the exclusive
medium whereby his interests are guarded
and advanced. We are living in a fast-
moving era and it is absolutely necessary
in order to be well informed that one
should keep in touch with the developments
in the music trade field at home and
abroad. This only can be done through
supporting a trade paper which deserves
support. The man of common-place ideas,
who adheres to antiquated methods, who
wonders why his competitors make head-
way, who is complaining about, instead of
meeting, new ideas, is the one who never
reads the trade paper, and who considers
a yearly subscription a wasteful luxury.
A Tribute from A. n . McPhail
TO THE PRESENT HEAD OF THE M'PHAlL COM-
PANY A WELL-MERITED
APPRECIATION.
We have frequently commented on the
enterprise and progressive methods of Geo.
F. Blake, the president, and F. H. Owen,
the treasurer, of the McPhail Piano Co. in
connection with the development of the
business of that institution. Since they
assumed control they have worked on a
high plane of endeavor, having in view at all
times, an appreciation of the qualities of
the instrument which they are manufactur-
ing as well as a certain pride in being
members of a great art industry such as
that of piano making. Success has come
their way. And it is perfectly logical in
view of their tireless labors. That a larger
measure is in store for them is inevitable.
No higher tribute could be paid their efforts
than the following unsolicited communica-
tion which reached them last Saturday
morning from Mr. A. M. McPhail, the
founder of the business. While a personal
letter, yet an expression of this kind, ten-
dered in all sincerity from one of our oldest
piano manufacturers, is of interest to the
trade at large, hence its publication:
TESTING CONSTITUTIONALITY.
PROCEEDINGS to test the constitution-
ality of the National Bankruptcy Law
have been instituted by the Hanover Na-
tional Bank of this city who have filed a
suit, through their attorneys, in the U. S.
Circuit Court, Chattanooga, Tenn., against
Max Moyses. The latter owns large plan-
tation interests in Mississippi, and the
Hanover Bank held his paper for $9,000.
Recently the bank sued on the paper, and
obtained a judgment for the face of the
note, with accrued interest, amounting to
$13,000. In the meantime Moyses was
adjudged a bankrupt, and was discharged
by the Federal Court.
The bank attacks the discharge on the
ground that the bankrupt law is uncon-
stitutional and void. Its attorneys assert
Omaha, Neb., March 13, 1900.
that the act violates the Federal constitu-
Mr. G. F. Blake, Pres.,
tion, in that it is not uniform and equally
and Mr. F. H. Owen, Treas.,
of the A. M. McPhail Piano Co.
applicable to all citizens; that it denies
Gentlemen:—It is with great gratifica-
voluntary bankruptcy to corporations, tion that I hear of your company's very
while permitting all other citizens to go successful business record the past year.
I wish to congratulate you on it, and at
into bankruptcy, and that it also denies the
same time to express my approval of
the right to proceed in involuntary bank- the energetic and efficient way in which
ruptcy against wage-earners, or persons you are upholding the old standard of the
McPhail piano. For over half a century
engaged chiefly in farming or the tillage it was the pride of the house to produce an
of the soil, while allowing involuntary pro- instrument that should be known as the
synonym for all that is thorough and en-
ceedings against all other citizens, wheth- during in construction and artistic in re-
er persons or corporations. It is also al- sult.
Although my present home is somewhat
leged that the act is not uniform because
distant from your field of action, I natural-
it allows exemptions to debtors in varying ly retain a deep interest in the piano which
amounts, according to the law of the State bears my name, and take note, so far as
possible, of everything relating to it and
of the domicile of such debtors; that a its
development.
man by moving his residence from one
From all that I am able to observe, you
State to another can choose his domicile would seem to have availed yourselves of
every facility offered by the progress of
and hence his exemption, and thus preju- the times, a . h should therefore go with-
dice his creditors, even though such cred- out saying il . L the McPhail piano of to-
is quit 1 !;c equal of any of days gone
itors had contracted with such debtor day
by. Your financial success is also a proof
under the laws of the original domicile of that your fidelity to the old ideas of excel-
lence is noticed and appreciated by the
the debtor.
musical public. I am glad to believe that
It is claimed also that the clause which in relinquishing to you, as I did nine years
allows a compromise with a bankrupt by a since, the whole responsibility for the pro-
duction of the piano in question, I made
majority in number of creditors and against no mistake, but that the long established
the will of the creditor of a particular con- standards of the house are, and will be,
tract, takes away a constitutional right of safe in your keeping.
You have my sincere approbation and
such objecting creditor by forcing him to hearty good wishes for the future, which
settle a debt in a manner to which he ob- indeed looks so promising.
Believe me to be, gentlemen,
jects.
Always faithfully yours,
A. M. McPhail.
Every one in any way interested in the
WHAT ADVERTISING DOES.
A N advertisement will not enable you to progress of the McPhail institution will
dispense with a traveler, but it will help cordially agree with the sentiments so well
expressed by Mr. McPhail in this letter—it
your traveler. It will introduce him. It is an appreciation of Messrs. Blake and
will interest a buyer in your goods, and Owen's efforts that is indeed well
consequently in your representative.
merited.

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