Music Trade Review

Issue: 1900 Vol. 30 N. 12

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
TWENTY-FIRST YEAR.
•EDWARD LYMAN BILL.
Editor and Proprietor
PUBLISHED EVERY SATURDAY
3 East 14th St., New York
SUBSCRIPTION (Including postage), United States.
Mexico and Canada, f aco per year; all other countries,
$4-oo.
ADVERTISEflENTS, $2.00 per inch, single column, per
Insertion. On quarterly or yearly contracts a special dis-
count is allowed. Advertising Pages $50.00, opposite read
ing matter $75.00.
" REMITTANCES, In other than currency form, should
b* made payable to Edward Lyman Bill.
(
Altered at the iV«e York Pott Office at Second Clou UaM.tr.
NEW YORK, MARCH 24, 1900.
TELEPHONE NUMBER. 1745-E1QHTEENTH STREET
THE KEYNOTE.
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The first week of each month, The Review will
contain a supplement embodying the literary
and musical features which have heretofore
appeared In The Keynote. This amalgamation
will be effected without in any way trespassing
on our regular news service. The Review wilt
continue to remain, as before, essentially a
trade paper.
CHEERING PROSPECTS AHEAD.
T H E remarkable prosperity of the coun-
try during 1899, prompts the natural
question as to how long we may reasonably
count on the continuance of present day
conditions. At the close of our national
fiscal year on June 30, 1899, there were not
wanting critics of approved character who
declared that the record of prosperity then
exhibited, was in all probability the high
water mark of such prosperity for many
years to come. This view appeared to be
well-founded, yet the fact stands that dur-
ing the opening months of the present year,
for instance February, not only was the
volume of exports larger than in the pre-
vious month, which in view of February
being a short month, would alone be
worthy of note, that there was a gain of
over twenty-eight per cent, in exports as
compared with February, 1899, the e x "
ports exceeding by nearly fifty-one millions
of dollars, the heaviest excess ever re-
corded during any month of February in
our history.
Judging from the government reports,
it is now as sure as can be, that the fiscal
year ending June 30, 1900, will show a
balance in our favor far in excess of any
previously recorded. The shipments for
the eight months ending Feb. 29, amounted
to $919,883,076, which is by far the largest
amount recorded for a corresponding per-
iod, and more than $77,000,000 in excess
of the exports during the first eight months
of the fiscal year of 1899.
So far as human experience and fore-
sight have any value, there is to-day no
prospect of any abatement of the current
prosperity. As Mr. L. E. Thayer, the Stan-
ambassador, said when speaking with The
Review last week: "Prosperity to-day is
not a matter of administration or politics.
It is due to the prosperity of our agricul-
turists and our vast mineral wealth. The
rising tide of piano demand will not be
affected by the Presidential campaign.
The prosperity we are enjoying to-day is
here to stay, there is no mistake about it.
This country is fast becoming a great
world power in agriculture, in manufac-
tures and in a financial way."
Well said Mr. Thayer. American credits
are affecting the finances of the world.
The British war loan and the Russian loan
have sought American takers, and we sup-
ply these calls, as we did the payment to
Spain, without strain, out of our abundant
commercial credits abroad. These are mo-
mentous events. They show the marvel-
ous development of the United States and
the power to command the markets and
control the finances of the world. Finan-
cial greatness is before us, and, following in
the wake of commercial superiority, New
York ere long will have supplanted Lon-
don as the clearing house of the world.
This is but a part of our great forward
movement. It is but one terrace in the
height of destiny this nation is climbing.
The English financial newspapers esti-
mate that the purchase of American cotton
between March 1st and September 1st, will
necessitate an additional expenditure of at
least $50,000,000 of English money in this
country for cotton during the coming sum-
mer, while it is clear that the foreign de-
mand for iron, steel and copper, and the
various manufactures of them will continue
wholly unabated. Even coal, which five
years ago America never thought of ex-
porting, is to-day in the greatest demand
through the shortage in the coal supply all
over Europe. Consul General Mason at
Berlin reports that in Silesia and Saxony
many establishments are curtailing produc-
tion and even shutting down as a result of
the scarcity of coal, and that the Russian
coal situation is critical. The only possi-
ble source of supply is this country.
of unexampled prosperity for one and all.
The great masses of the "common people"
will have money laid aside this year for the
purchase of luxuries, and their first selec-
tion in this line invariably is a musical in-
strument. Let us all work to make 1900 a
record breaker.
PIANO ARCHITECTURE.
A VERY interesting article will be found
in another part of The Review bear-
ing on " T h e Esthetics of the Piano Case."
It is a veritable symposium on this im-
portant topic wherein are given the views
of such members of the trade as Ferdinand
Mayer, Hugo Sohmer, J. Burns Brown,
Wm. P. Daniels and Theodore Pfafnin.
The subject is a timely one, in view of the
steadily accentuating interest in the matter
of piano decorative art. Leading manu-
facturers report an increasing demand for
pianos of special design, due no doubt to
the fast growing wealth of the country, and
the fact that people are building music
rooms after special decorative schemes and
desire instruments to match them.
Piano case designing is a subject to which
manufacturers are giving considerable at-
tention, and rightly. The tendency to-day
in piano architecture is toward plainer but
truer lines as compared with the abnormal
creations of a decade ago. Development
in this department of the industry is in
keeping with the general improvement
made in tonal quality and perfection of ac-
tion mechanism. As Hugo Sohmer well
says: "We Americans make the best pi-
anos in the world from every standpoint
of tone. . . . We have as much origin-
ality and boldness, and when the public
taste shall have progressed far enough pi-
ano cases will be as beautiful."
PROFITS AND PRICES.
A PIANO manufacturer writes us: "Not-
withstanding your active campaign to
bring manufacturers in line in the matter
of higher prices in view of the rising mar-
ket for materials, there is little unanimity
prevailing on this subject. For the one
All this means steady employment of who has had the courage to raise prices,
labor at good wages, ample commerce, as there are five selling at the old rates or at
the result of the disbursements of the a percentage of increase that is out of all
workers, large traffic for the railroads, and proportion to cost."
the expansion of our industries to meet
If this arraignment is correct, the situa-
the growing demand of them. Why tion is regrettable. Why manufacturers
shouldn't the traditional bug-bear of the should hesitate to ask and obtain the profit
Presidential year entirely disappear in the that is their due in the conduct of a busi-
bright prospect which is assured by every ness enterprise is not comprehensible. In
expert testimony or authority on the situ- every other industry manufacturers are ob-
ation?
taining advances commensurate with the
conditions
prevailing in the material field
Mr. Thayer is right. Prosperity is here
to stay, and the members of this industry for the past six months. Why not the
can plan ahead with every confidence that members of this industry?
There is but one way to operate a legiti-
the year so auspiciously opened will be one
1
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
mate business, and that is to conduct it on
sound business principles. It is not too
much to say that every manufacturer of
pianos, organs, or any other line in the
music trade industry, should make a care-
ful estimate of the cost of his products,
mark them at a profit, and carry on his
general business campaign just as though
there were no other manufacturer engaged
in the business. Let him pay no attention
to the action of the man who is producing
goods and selling them at a loss, for if
such a policy is continued it will not be
long before he will cease to be a competi-
tor. Directing a business chiefly with a
view to meeting that kind of competition
which does not recognize that a profit is
absolutely necessary for the perpetuation
of any enterprise cannot but be disastrous.
Dealers are fully cognizant of the fact
that materials of all kinds that enter into
the manufacture of musical instruments
have advanced, and they will be willing to
pay the increase if manufacturers have
backbone enough to stand up for their
rights.
these days is to instruct his salesmen to true, an advertising value, which cannot
use a little "sand" and get as high a figure be overlooked. It attracts people to a
as possible for his goods. This season is store and in many instances helps to make
pivotal in character; its influence and out- it better known. But to all who take the
come will affect subsequent seasons for trouble to look beneath the surface a little
some time. Prices have risen legitimately the souvenir seems a very risky form of pub-
and necessarily. There has been no forced licity. There are plenty of other plans of
nor fictitious buoyancy. Values are grow- impressing the public with a concern's mer-
ing still greater. Not only is it going to chandising ability—plans that will not in-
be possible to sell more goods, but it is cline any one to view a store in a dispar-
going to be easy to sell better goods. There aging light. Think them out.
is not a section of this whole great country
"INTENT" INFLUENCES DECISION.
that is not sending in reports of almost
IN a recent suit concerning trade mark
unexampled prosperity. Of nothing may
rights, a manufacturer who used the
you be surer than that better times mean
words ' 'Only High Grade" on his labels was
better goods.
perpetually enjoined from their use on the
It is a predominant characteristic of the
grounds that they had already been em-
American people to buy as good goods as ployed by another manufacturer.
The
their means will afford. With more money decision, at first thought, is somewhat ex-
to spend, the average person will not only traordinary in view of the fact that these
buy more merchandise but better merchan- words are in common usage and hardly the
dise. There was never a more propitious property of any one individual or firm.
time for the selling of good, reliable in-
In this case, however, the manufacturer
struments. Make the most of it.
had been using the words in connection
The moulding of the character of this with his name for a long term of years and
year's selling lies in the hands of the man- they had become identified prominently
In this connection every salesman can ufacturers, salesmen and dealers. It needs with his business. The judge evidently
be of considerable value to his employer firmness and plenty of "sand" on the part was of the opinion that the manufacturer
and to the trade at large by helping to of all to maintain the vantage ground. against whom he ruled had ulterior mo-
sustain prices. There is no legitimate nor Let not the retreat be sounded instead of tives in using the words the "Only High
rational excuse why any ground that has the advance. Avoid mistakes, otherwise the Grade," and desired to trade upon the suc-
been won should be surrendered to the salesbooks will show no profit, and all for cess of his competitor by following as
"price beater," nor any reason why quota- the lack of a little "sand."
closely as possible his methods of advertis-
tions that have needed a deal of "boosting"
ing. In this case, as in every other case
to put them where they are to-day should
DO SOUVENIRS PAY?
where the aim is to trade on well-known
be permitted to slide back again. As a TN the reports of the "openings" of new reputations, the intent of the party went a
rule piano salesmen have a large amount
stores as well as in connection with the considerable way in influencing the decis-
of grit, and can display, when needed, ushering in of a new season we notice that ion of a judge.
evidence of a very stiff vertebral column, a great many dealers are offering as an in-
While it seems entirely correct to the lay
but there are times when the temptation is ducement souvenirs in the form of sheet
mind to utilize certain expressions in con-
strong to yield a point or two in order to music and so forth.
nection with the advertising of manufac-
prevent a threatened cancellation or clench
It is pertinent to ask, do souvenirs pay? tured products, yet it invariably happens
a promised sale.
Do they produce the right kind of effect that these names and expressions are used
At these times it takes lots of "sand" to on those attracted to the wareoroms?
because they have a commercial value,
The great trouble with the souvenir in made so through use by other manufactur-
win, and that word strikes the keynote of
the situation this season. A long step for- the great majority of cases is that the cost ers; hence where this matter has been
ward in the right direction can be taken by prevents the giving away of anything out- brought before the Courts they have held
manufacturers, dealers and salesmen, but side of the merest trifle. People who can that the intention back of their use was not
not, however, without the utilization of a afford to buy a piano, or a musical instru- honest, and in almost every instance injunc-
lot of "sand." Have you ever seen a loco- ment that amounts to anything, will not tions have been issued against their usage.
motive engineer run his train down a slip- go out of their way to obtain an article
pery decline? He has no trouble. He that is of little value. They look askance
FACTORY EXrENSIONS.
simply throws the sand valve wide open, at everything that is given away inas- /~\NE of the specially notable features of
and the little stream of flinty granules much as such a device has a cheap, catch-
the existing industrial activity, is
makes the wheels grip the tracks like penny flavor. Many a person, will it is the number of factories or extensions to
death, and the train rolls on with neither true, be led under the influence of an ad- factories now being erected in all parts of
a slip nor a slide. And the engineer could vertisement, a crowd and a certain degree the country for the production of pianos.
have stopped at any point he wished. of excitement to struggle for a souvenir, The demand for instruments last year
Why? He had sand in the sand box and but as a rule when the article is examined taxed the facilities of all our factories;
he used it. Without sand there would the feeling is one of disappointment, and from that time the enlargement of old
have been no such thing as stopping till the person who underwent this trouble plants, or the erection of new ones, has
naturally asks: why so much effort to ob- been the order of the day. In a great
the bottom was reached.
many instances the enlarged conveniences
The plain duty of every manufacturer tain so little?
On the other hand the souvenir has, it is have enabled manufacturers to include
who is putting instruments on the market

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