Music Trade Review

Issue: 1900 Vol. 30 N. 10

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
V O L . XXX. No. 10. Published Every Saturday by Edward Lyman Bill at 3 East Fourteenth Street. New York, March 10,1900.
Felix Kraemer's Views
ON THE DUTIES AND RESPONSIBILITIES OF THE
TRAVELING MAN TO-DAY AS COMPARED
WITH TWENTY YEARS AGO—DEALERS
MORE PRONE TO DISCRIMINATE
DEMAND PROOFS, NOT GEN-
ERALITIES WHY THE
KRANICH & BACH
STANDS EVERY
TEST.
The Review, during a visit to the Kran-
ich & Bach warerooms on Friday last had
an interesting talk with Felix Kraemer,
the veteran traveling representative of the
firm, concerning the duties and responsi-
bilities, in these days, of men who under-
take to further the interests of the- firms
they represent by visiting out-of-town
dealers.
"Things are very different now from
what they were, say twenty years ago, in
the piano making and piano selling world,"
remarked Mr. Kraemer. "I remember the
time when the average piano dealer knew
comparatively little as to the actual con-
struction of the instruments he had for
sale. In those days a handsome case im-
pressed him as to-day it impresses the
person who calls to examine or to buy. He
looked no further, as a rule, and, if he
did, it was only in a casual way.
"But not so now. Competition is so keen
and outside appearances stand for so little
compared with what they then did, that
the dealer, in order to succeed, must be up
to date. And to be up to date he must
know why the piano of one maker—call
him 'A'—reflects greater credit on him as
a seller and gives greater satisfaction to
his patrons, than that of another maker—
call him 'B'—notwithstanding the fact that
' B' declares his products to be 'highest
grade ' and so forth.
"Hence it happens that when the travel-
ing salesman, or representative, calls to
see the live dealer of to-day with a view to
placing an agency, he must be strongly
fortified with facts of the most formidable
kind. If he is lacking in these details of
his calling, far better for him to stay at
home. At least, it so appears to me. Nor
does it help him any to fall back on his
'reputation' in the trade.
" My own case will serve as an illustra-
tion, if I may be excused for talking about
myself. I am widely known as a traveler
in this business, and am now traveling in
the interest of a firm having a national
reputation for good work. That would
not serve me, however, if I were not able
to take a Kranich & Bach grand or up-
right to pieces and replace it, explaining,
when necessary, the reasons why the firm
has gained a national reputation, not only
for faultless construction and perfect fin-
ish, but for tone—an essential, as you are
well aware, in every piano having any pre-
tentions in the direction of real artistic
merit.
"Glittering generalities will not do for
the best class of dealers of to day. You
must fight your, way, step by step, giving
them the zviiy and wherefore. They ask
awkward, technical questions, too, that
would floor a novice and make him shiver
in his shoes.
They make comparisons,
sometimes, merely to put a man on his
mettle, but each comparison is a challenge
and has to be met as such.
"I am frank to say that never yet have I
been 'floored' as a Kranich & Bach repre-
sentative, because I have had solid facts to
back me up. This firm's products—and I
have no apologies to make in saying it—
will stand every test, every kind of scru-
tiny, and, frequently, since I began to
travel for the firm, have I responded to
fiery challenges only to prove again what
I knew well beforehand that, as American
products of the highest class, the Kranich
& Bach pianos need fear no foe."
Big Sterling Purchase.
SECURE VALUABLE PROPERTY ON FULTON
STREET, BROOKLYN, FOR ABOUT $2OO,-
OOO ON WHICH THEY WILL ERECT A
MAGNIFICENT RETAIL EMPORIUM
CONTAINING A SPACIOUS
MUSIC HALL. •
The Sterling Piano Co., which under the
able management of W. S. Denslow has
made a magnificent record in Brooklyn,
has just consummated a most important
real estate transaction in the Borough
across the Bridge, by purchasing from
Thomas L. Blankley the famous landmark
situated at the southeast corner of Fulton
street and Hanover Place, known as 518-20
Fulton street, for a figure which is re-
ported to be more than $200,000. The
property in question comprises two lots
40x60 feet each fronting on Fulton street
and one lot of the same dimensions on
Hanover Place and contains two three-
story brick buildings, one of which is occu-
pied by Hooper's Art Store, and the other
by the English Chop House known as
" T h e Bank" which has been a famous
rendezvous for more than fifty years.
In regard to this purchase W. S. Dens-
$2.00 PER YEAR.
SINGLE COPIES 10 CENTS
low, president of the Sterling Piano Co.,
said that the work of demolishing the old
buildings will be begun in May, 1901, when
the lease of the building occupied by
Hooper expires. There will then be erect-
ed a seven-story modern fireproof building
which will be occupied by this company.
Five floors and basement will be used as
salesrooms, one of which will be furnished
as a parlor, or a number of parlors, in order
that purchasers may have an opportunity
to hear pianos tested to the end that they
may sound as in the home. A large assem-
bly room, or music hall, will be a feature of
the building. There will be also a spacious
repair shop. The new building will be "L"
shaped, with a frontage of forty feet on
Fulton street and a depth of eighty feet on
Hanover Place.
The Sterling Piano Co.'s main office has
been at 530 Fulton street for three years,
and their lease expires in May, 1903, at
which time it is expected that the new
building will be ready for occupancy.
The advance of the Sterling Co. in
Brooklyn, is a tribute to the intelligent
methods adopted by Mr. Denslow and his
associates in the development of this busi-
ness. He is a believer in printers' ink and
appreciates the aid of publicity in the
prosecution of his plans. His main re-
liance, of course, has been the excellent
instruments which the Sterling Co. are
turning out. They have given satisfac-
tion to the purchasers and this has helped
to make friends for the house.
Those dealers who are continually com-
plaining about "poor trade" should keep
an eye on Mr. Denslow and the Sterling
Co. It may be helpful.
Few real estate deals in many a day
have commanded more notice than the
Sterling purchase above recorded. The
Brooklyn and New York papers have con-
tained columns in which the Sterling Co.
and their methods come in for no small
share of commendation. Of course, the
fact, that the establishment owned by
Blankley has been a famous one, having
been patronized by leading Brooklynites
for more than a generation, has helped to
concentrate attention on this move.
The Starr Boom!
A special despatch from Richmond, Ind.,
the early days of the week says: Begin-
ning to day, the Starr Piano Co. of this
city, will keep the factory working night
and day, and 150 pianos will be manufac-
tured each week.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
extent that varnish no longer is sold upon
its real merits."
If this condition obtains to the extent
that it is alleged in the industry, then tens
of thousands of dollars are paid annually
to varnish foremen to recommend certain
TWENTY-FIRST YEAR.
•EDWARD LYMAN BILL~t~^
brands of varnish. It is said that a well-
Editor and Proprietor
known varnish house recently paid to a
PUBLISHED EVERY SATURDAY
foreman in Boston the sum of $500 to rec-
~~
3 East 14th St., New York
ommend his varnish. Whether or not this
situation has reached the acute stage, it
SUBSCRiPTION (Including postage), United States,
Mexico and Canada, S 3.00 per year; all other countries,
$+00.
will be quite well for piano manufacturers
ADVERTISErtENTS, $2.00 per inch, single column, per
insertion. On quarterly or yearly contracts a special dis-
to investigate, for, after all, they are the
count is allowed. Advertising Pages $50.00, opposite read-
ing matter $75 •«>•
ones who are paying the ten or twenty dol-
REMITTANCES, in other than currency form, should
b« made payable to Edward Lyman Hill*
[
lars per barrel additional, which, it is said,
Entered at the New York Pott Office at Second Clou Matter.
goes to the varnish foremen.
NEW YORK, MARCH 10, 1900.
In view of these facts cannot many
TELEPHONE NUMBER, 1743-EIGHTEENTH STREET.
manufacturers immediately comprehend
THE KEYNOTE.
the reasons for certain objections made by
The first week of each month, The Review will
contain a supplement embodying the literary
their varnish foremen regarding certain
and musical features which have heretofore
appeared in The Keynote. This amalgamation
varnishes? That it cracked or didn't dry or
will be effected without in any way trespassing
rub, or something else which condemned
on our regular news service. The Review wil!
continue to remain, as before, essentially a
it
in the estimation of the foreman. It is
trade paper.
easy to doctor varnish, and from reports it
A VARNISH TEST.
would
seem as if some of the varnish fore-
C O R many months there have been com-
plaints from the manufacturers of var- men have become adepts at this work.
It might not be amiss for certain manu-
nish regarding the present unprofitableness
of the varnish business. They claim that all facturers to look a trifle closer into the var-
other materials that are used in the manu- nish end of their business. If they are
facture of pianos have advanced in price, paying three dollars per gallon for, we will
but that varnish has remained practically say, a varnish that is only worth two and
a quarter, then they are the ones who are
stationary.
being
mulcted for the difference. How
There is another matter too that exists
in the varnish trade which is decidedly un- would it be to send a number of the var-
pleasant to a number of the varnish manu- nishes to a central testing station—the di-
facturers. It is stated upon excellent rector of which should in no way be ac-
authority that there is a system of bribing quainted with the real name of each var-
varnish foremen which has obtained in the nish which he received—designated by a
industry to an alarming extent and that key-letter known only to the manufacturer
varnish is not too often sold upon its real who sent the sample?
It is possible that some pertinent infor-
merits, but upon the denominational fig-
ures which are stamped upon the govern- mation regarding varnish might be the
ment paper handed to the foreman by some immediate outcome of this test. What an
interesting question would be raised if a
varnish representative.
Recently a varnish representative offered committee on varnish were appointed!
a substantial figure to the foreman of a Is it not certain that considerable light on
well-known Western piano plant to recom- the inner dealings of varnish foremen and
mend his varnish. This man was one of varnish manufacturers would be revealed?
the kind not easily purchased. Without It is necessary to have good varnish, but
showing any special resentment he asked it does not seem to us that it should be
the representative to accompany him to the necessary to bribe men in order to place
office of the proprietor. This he did and the right kind of varnish in the different
in plain words said before his employer, factories. Why not a little investigation
"This man has been trying to bribe me to along these lines?
five years this has been the subject of con-
stant political agitation, and it required
the expression of the people to bring about
some permanent understanding regarding
the finances which did not show purely the
action of financiers and legislators. Al-
though the popular verdict was given in
1896 politicians have been timid and only
now has the constant pressure of a growing
public sentiment forced Congress-to the
final step of making the law agree with the
fact that there should be but one measure
of values.
What now does the country gain? There
will still be seasons of bad business; there
may be panics; these things are insepar-
able from a business done largely on credit
and a good deal of which is done in a spirit
of speculation. But one great menace to
business is removed. That there can be
only one measure of value, and that the
word "dollar" can only mean one thing.
The value of that dollar may change;
everything changes. But changes in the
value of gold are extremely slow. The
value of the dollar will not be changed by
legislation, or by the redemption of legal
tender notes in cheap dollars, nor in any
other way, except by those slow, world-
wide movements to which business read-
justs itself unconsciously.
Not the Government of the United
States, but the people of the United States
have discussed the subject thoroughly and
have decided that the American dollar shall
have as definite a meaning as the pound
sterling. It is not a guarantee of unlimited
prosperity, but it is the permanent removal
of a great and at times a disastrous menace.
Piano manufacturers should not feel in
the least bit timid about planning extensive
business conquests for the present year,
although it is one in which the presidential
election takes place. The country is all
right and the piano manufacturers as well
as dealers should reap a great big harvest
during 1900.
NATIONAL CORPORATION LAW.
present lax corporation laws are in
our opinion directly responsible for
the reckless and almost criminal over-cap-
italization of business combinations which
nowadays are commonly termed trusts.
Under these laws most of the trusts are
use his varnish by offering me a certain
THE
BUSINESS
OUTLOOK.
given
birth, and any number of individ-
amount of money."
It is needless to add that the varnish '"THERE seems to be a universal opinion uals may combine to procure charters,
that business will suffer compara- issue stock, fleece the people and conduct
representative was hastily, if not cere-
tively little by reason of the presidential a regular Miller 520 per cent, gold brick
moniously, shown the door.
One varnish representative the other election which occurs this year. A dis- bunco game. The greatest injustice of
day, while discussing the condition of turbing element which has figured promi- the laws regarding the promotion of cor-
affairs, said to The Review: "There is ab- nently in political affairs of the country porations is the non-liability of its officers
solutely no use of denying that these con- will have been removed by the establish- and stockholders. In a co-partnership
ditions exist and exist to such an alarming ment of a gold standard bill. For twenty- each member of the firm is individually
i

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