Music Trade Review

Issue: 1899 Vol. 29 N. 25

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the fact that the rumor has already gained
ground that ere 1901 was reached John
Wanamaker would have entered the piano
arena as a manufacturer. In fact we know
of a wager which has already been made
to that effect. Mr. Wanamaker means
what he says, and we have reason to be-
lieve that he is not talking, a la Dold,
through his hat. It is not probable that
he will commence the manufacture of
pianos in the near future, at least not until
he undergoes a change of heart.
Further, Mr. Wanamaker does not be-
lieve in the piirchase of bankrupt stocks.
He says that years ago he believed that
was the proper move, but he has learned that
the demand is always for new things,
and he has nothing now to do with bank-
rupt stocks. John Wanamaker is the
greatest living merchant, and when he
added pianos to his already extensive list,
we affirmed that if John Wanamaker made
a success of the piano business it did not
necessarily follow that other men who con-
trol a colossal aggregation of stores under
one roof could do likewise. Wanamaker
is selling pianos—a good many of them—
both in Philadelphia and New York.
More, a great many more, in the former
than in the latter city, however. But how
many pianos are the other department
stores of the country selling? Very few; sur-
prisingly few; so few that they do not create
a ripple on the piano surface of New York.
ELOQUENT CASH.
'"THE orders from now on for holiday
trade will be telegraphic orders, and
the yellow missives have been coming in at
a rapid rate upon manufacturers during
the past week. That there is a dearth of
pianos is too well known, and those dealers
who profited by The Review advice of last
summer—to lay in a goodly stock in anti-
cipation of a magnificent fall trade—are the
ones who have beeen indulging in self-
congratulations during the present scarcity
of the finished product. They can dispose
of every piano for cash profits.
If" dealers are wise, they will place
marked emphasis upon securing a goodly
slice of the cash trade. There is cash,
and plenty of it, and this industry at the
close of the present year should be in the
best shape that it has ever been since the
days when old Benjamin Crehore first
commenced the manufacture of pianos in
a little Massachusetts hamlet. It is cash
that talks, great, big, eloquent cash, and
plenty of it. It makes the piano business
profitable, and renders both dealers and
manufacturers happy.
It is a fact, too well-known in business
circles to expatiate upon, that the dealer
who has good cold doljars to invest in
THE MUSIC TRADE REVIEW
pianos is the one who receives the quickest
attention. The long-winded element °f
the trade has been the part which has suf-
fered largely during the past few weeks.
We do not mean to be understood that
they have been exclusive sufferers, but
when the decisive point is reached whether
the manufacturer shall bill his wares to a
dealer who has not been following up his
cash business to the extent of being able
to place it on the manufacturers counter
with a good solid plunk, or the man who
comes to market with a plethoric pocket-
book and an elongated bank account, why,
it is evident to those of us who scan the
situation for facts that the manufacturer
has not devoted a great deal of time as to
where his wares shall be sent.
Next year a good trade is assured, and if
a dealer desires to reach a condition where
he can receive as prompt attention as any
other man in the business, why it would
pay him materially to look up a cash busi-
ness and coach every salesman in his de-
partment to place the strongest kind of
work upon cash sales.
There is more good, solid, persuasive
argument in that word "cash" than in al-
most any other word which can be dis-
cussed in the business encyclopedia. Trade
ethics are all right; it is essential to culti-
vate them, but we have noticed invariably
when it comes to be a question between
ethics and cash, the leaning is rather
towards the cash side, for really, we are all
human. No matter how many little petty
theories or eccentricities we may possess, a
man in business—from the largest manu-
facturer down to the smallest merchant—
is looking after the jingling of the guinea.
A SUBSCRIBER who has been reading
some of our trust articles asked:
"What is the hottest kind of a trust? "
We are not well up on the subject. We
incline to the belief, however, that the
match trust will fill the bill, the softest
being the wool trust and the coldest being
the ice trust. An investment there would
be cold—couldn't help being in cold cash.
Advertising Inconsistencies.
There is unconscious humor in a large
advertisement published in a Newark paper
by a dealer in musical instruments. He
gives notice first that if anyone who may
buy a piano from him should not be pleased
with the instrument he need but say so and
will at once receive another one in, ex-
change. Then the advertiser says, in the
next paragraph: "If you are not perfectly
pleased with any piano purchased from us
the fault is yours." The man who wrote that
advertisement would never make a diplomat.
Theodore-Bertram, the famous baritone
of the Grau Opera Co., states that he in-
tends to purchase a Weber grand to take
with him to Europe.
Pianola Pointers.
The introduction of the Pianola into the
warerooms of enterprising piano dealers
all over the country has resulted, as pre-
dicted by The Review, in a quick appre-
ciation throughout the trade and the mu-
sical world of its merits and its virtues as
a producer of supplementary profit.
If ordinary tact and good business meth-
ods are brought into play, it frequently
happens now that the person in comforta-
ble circumstances who purchases a t piano
also purchases a pianola, in order that an
evening's entertainment be made sure.
Dealers have discovered also that the ad-
vent of the Pianola into the world of retail
trade has opened up infinite possibilities
for new business among old customers.
From a list of patrons who have purchased
pianos, they can select at least a fair per-
centage who can afford to purchase the
Pianola and are open to conviction.
The first of the two illustrations on this
page shows the Pianola in front of the
piano and about to be moved into position.
The second picture shows the Pianola in
position. The simplicity of the arrange-
ment and easiness of adjustment enables
dealers to handle the Pianola readily and
successfully.
R. A. Saalfield's Assets.
Richard A. Saalfield, residing at No. 65
West Sixty-ninth street, has filed a petition
in bankruptcy, with liabilities $87,885 and
assets nominal, consisting of a claim for
$50,000 against W. Bayard Cutting, for
work, and 100,000 shares of stock of the
British North America Trading and Ex-
ploration Company, pledged as collateral
and considered worthless. Mr. Saalfield
was a long number of years in the music
publishing business and quite recently
sallied into the impresario field with every
evidence of failure. Of the liabilities $15,-
000 is in judgments and $45,000 is for
indorsement on forty-six notes for J. A.
Bacon, of Boston. The debts were con-
tracted from 1892 to 1899.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
.
. . A MILLION DOLLAR DEAL! . . .
Peculiar Piano Suit.
PLAINTIFF'S HOUSE
COLOSSAL CAPITAL PLACED IN THE CHICAGO COTTAGE ORGAN CO.—ONE OF THE NOTED
BUSINESS MEN OF THE WEST INVESTS A COLD MILLION IN THAT CONCERN.
This is from the Chicago Chronicle of Dec. 12:—Frank H. Peavey, the Minneapolis
grain man, has purchased a controlling interest in the Chicago Cottage Organ Company.
The vendor is the estate of the late H. D. Cable. The Chicago Cottage Organ Com-
pany is capitalized at $2,000,000, $1,000,000 of which is 6 per cent, preferred stock and
$1,000,000 common stock. Mr. Peavey secures a majority each of the preferred and
common stock. The price paid for the stock is $1,000,000. The property is a success-
ful one and pays 6 per cent, on the preferred stock, though no disbursement has as yet
been made on the common shares. Mr. Peavey is well known in Chicago, being the
owner of the grain elevator at South Chicago which bears his name.
*
*
*
*
The above event marks a new era in musico-industrial affairs in that it is the
inceptive move of vast capital being introduced by outside parties in the music trade
industry. Frank H. Peavey is one of the foremost business men of the Central West,
himself being at the head of the Peavey elevator system which drains a vast amount of
territory on the principal railway systems of the West. It is understood that he pro"
poses to give personal attention to the piano business, believing with his enormous
capital that the trade and influence of the Chicago Cottage Organ Co. can be augmented
to colossal proportions.
That he is a man of vitalizing energy is best demonstrated by the success which he
has achieved in the business world. His friends rate him as a perfect dynamo of
energy, yet tempered sufficiently with conservatism to always weigh carefully the pos-
sibilities of an enterprise before entering.
There will undoubtedly be no change in the directorate of the company. Fayette
S. Cable will maintain the presidency of the corporation, a position where he has given
evidence of the possession of rare ability and executive skill.
Million dollar deals, while common with the steel and iron industries, are somewhat
of a rarity in the music trade, and the one which we have chronicled will be viewed in
every part of the country with the deepest interest.
The Packard in the East.
general, wages good—not only that, but
the first of the year will see a wage in-
The celebrated Packard piano continues crease of ten per cent, to 200,000 em-
to augment its conquests in the East. The ployees. This agreeable condition of
Virgil Piano School, under the directorship things furnishes the key to the increased
of Mrs. A. K. Virgil, in this city, which demand for pianos, and gives every assur-
has been using five Packard uprights for ance of a continuation of busy days in the
the past eighteen months, this week gave industry right through the new year. The
Mr. Lane, the Packard Co. 's eastern trav- working people are not only making
eling representative, an order for several money, but saving money, and part of this
more. Mrs. Virgil has expressed herself spare cash is finding its way into the piano
in the most enthusiastic and commendatory field.
terms regarding the musical merits of these
Tacoma, Wash., News.
instruments. She is using them in good
[Special to The Review.]
company, viz: in conjunction with a Stein-
Tacoma, Wash., Dec. 9, 1899.
way grand, and finds them agreeable com-
The D. S. Johnson piano store which
panions.
Mr. Lane has been most successful re- was recently damaged by fire, is out of
cently in placing the Packard agency with the hands of the decorators, carpenters
quite a number of " l i v e " dealers in the and plasterers. There were two car loads
New England States, who speak very of new pianos and organs in the basement
flatteringly of the first shipment of Pack- store uninjured, and on the way from fac-
tories is a car of Chickerings, two cars of
ards received.
Jacob
Doll and two cars of Milton pianos.
It is the best compliment to the merits of
By
the
14th more new pianos will be here.
the Packard pianos that they are finding
an abiding place in the affections of the
dealers and purchasing public in the East. The HcArthur Silver Wedding.
The silver wedding anniversary of Mr.
and
Mrs. F. E. McArthur, which was cele-
Why we are Prosperous.
brated at their home in Knoxville, Tenn.,
It is stated that Pennsylvania's indus- on the evening of Dec. 8, brought together
tries are using 300,000 more persons than more than two hundred guests comprising
they did at this time a year ago. While some of the leading people of the city.
the percentage of increase in employment The presents in gold and silver were num-
of labor is not as large in other States as in erous. Among the interesting messages
Pennsylvania, yet in the cotton and wool- of congratulation received was one from
len mill sections any manor woman willing Admiral and Mrs. Dewey accompanied by
to work need not be idle. Employment is their card.
WAS
NOT BUILT
TO AC-
COMMODATE PIANOS.
[Special to The Review.]
Providence, R. I., Dec. 12, 1899.
When Helen Slavin bought a piano
from Goff & Darling she had failed to
measure the doors and windows of her
house, and because of that failure it was
impossible to deliver the piano. The
piano was sent up to the house, but it
wouldn't go in the door. Then the win-
dows were taken out, but the size of the
opening still lacked a few inches of admit-
ting the piano.
It was decided that the only thing that
could be done was to remove the window
frame. The piano dealers were not will-
ing to bear the expense of this. Neither
was the purchaser of the piano. The re-
sult was that the instrument was trotted
back to the piano rooms, and there it
remains.
This might have been the end of the
trouble had it not been that the purchaser
paid $10 down at the time of buying.
She was refused the return of this money
and sued Goff & Darling for it. The case
was tried yesterday before Judge Rueckert
in Sixth District Court, and Goff and Dar-
ling offered as their defence that the sale
had been made and that the piano was
ready for delivery. Decision was for the
defendants for costs by non-suit.
Wessell, Nickel & Gross.
The great factory of Wessell, Nickel &
Gross, Forty-fifth and Forty-sixth streets,
and Tenth avenue, this city, is teeming
with business life and activity. The de-
mand for this famous product compels the
running of the great plant to its fullest
capacity, and even then the company have
not been able to keep pace with their or-
ders.
Adam Nickel who has been the mechani-
cal expert of the Wessell, Nickel & Gross
house since its establishment, has demon-
strated by the files at the Patent Office at
Washington that he is an inventor of
marked ability. He is never satisfied with
the present, but is always striving for
further accomplishments which shall sim-
plify and perfect the modern pianoforte
action. Mr. Nickel, too, has given evi-
dence of the possession of business ability
of a high order, for he has practically been
at the head of not only the mechanical but
business department of this great estab-
lishment for a long period and under his
management new customers have been
steadily added to his list and the business
gradually broadened and extended.
Bush, the Versatile.
Will L. Bush, the ever versatile, dropped
in to have a chat last week. His portrayal
of his experiences during the protracted
strike at his factory makes very entertain-
ing matter. Mr. Bush knows all about it.
He has had his experience and says it has
cost him a cool twenty-five thousand with-
in a few weeks to learn it. Happily, he
says, he is free from the manufacturing
department.

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