Music Trade Review

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THE MUSIC TRADE REVIEW
THE "SMALL GOODS" TRADE
Conn Enterprise.
The current issue of C. G. Conn's Truth,
just issued, is filled to repletion with in-
teresting reading matter and illustrations
bearing on the general subject of " Conn
enterprise and success."
The frontispiece of the December issue
is a portrait of Arthur A. Clappe, director
concerning the tone, durability, etc., of
the Conn products.
Illustrated descriptive notices of the new
Conn novelties in musical instruments ap-
pear in the current number of Truth.
Among them are the metal Wonder clari-
nets, perfected; ihe new Wonder Mello-
phone and the new Wonder snare-drum.
The resistless energy of Mr. Conn is con-
spicuously
shown in the
constant addi-
tions to his list
of inventions.
In addition to
the r e g u l a r
issue of Truth,
a supplement
describing the
new Conn ware-
rooms appears
in the current
drawing the attention of the public to the
peculiar merits of the Columbia Zither.
One of these bright creations is shown
on this page. The young lady is illustrat-
ing, practically, for the entertainment of
an admirer, the wonderful possibilities of
the Columbia Zither.
The picture has appeared in the Youth's
Companion and several other prominent
weeklies of a high class. It has brought
about many sales, and orders are constantly
being received by retailers. The policy of
Mr. Pierce and his associates in this matter
of advertising, and in other matters affect-
ing the trade cannot be too highly com-
mended. The firm have spent thousands
of dollars in furthering the interests of
dealers and jobbers by drawing public at-
tention to the special features of their prod-
ucts.
It would seem only natural that the
wholesale price of instruments would be
PART VIEW OF CONN WAREROOMS.
of the Waldorf-Astoria Orchestra, New
York City, and a famous clarinet soloist to
boot. Under the picture of Mr. Clappe is
a strong indorsement by him of the "Won-
der " clarinets.
On the inside of the front cover is a clev-
erly arranged page entitled "Famous Mu-
sicians and Their Indorsements of the Su-
perior Merits of the Conn Wonder Instru-
ments. " There are twenty-four portraits of
well-known band leaders and soloists, with
an equal number of voluntary testimonials
HOWARD
They are made on scientific prin-
ciples, and for volume, purity and
sweetness of tone, have never been
CDe Rudolph UJurlitzer £o.
manufacturers
J2JE,4thSt., *A
Oncinnati
number. The illustration
shown on this page of The
Review represents a por-
tion of the interior of the
Conn establishment—just
inside the entrance of the
main floor salesroom.
There is no doubt what-
ever as to the growing
popularity of the Conn
headquarters in this city,
as a rendezvous for expert
instrumentalists from all
Aaar
parts of the country—in
fact, of the world. Band-
PLAYING THE COLUMBIA ZITHER.
masters, soloists and all others who appreci- raised to meet this extra expense of adver-
ate or have heard of the Conn instruments tising, but that is not the firm's policy.
are constant visitors during all hours of the They are content to work on fair margins
day.
of profit, rightly believing that the pub-
lic and, in turn, the dealer, ought to be
A Grollman Offer.
well rewarded for their enterprise. That
Sol Grollman is sending out some de- this view is fully appreciated by those who
scriptive advertising in connection with benefit by it is evident from the firm's no-
his new style stools and scarfs. He makes table success.
this inducement to dealers: He will give
them the privilege of a selection of stock
to retain until after the holidays, with the
option of returning if unsold. This offer
is one that, of course, will be taken advan-
tage of by dealers.
flandollns
Guitars
Zithers
Banjos
The Columbia Zither.
Flutes
Mr. J. Leverett Pierce, president of the Send for Catalogues
Phonoharp Co. has, in conjunction with
JOHN C, HAYNES & Co.
other members of the firm, originated and
carried out some very clever ideas for
BOSTON, MASS.
Bay _ State
Instruments