Music Trade Review

Issue: 1899 Vol. 29 N. 17

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
TWENTY-FIRST YEAR.
•EDWARD LYMAN BILL t i -
Editor and Proprietor
PUBLISHED EVERY SATURDAY
3 East 14th St., New York
SUBSCRIPTION (Including postage), United States,
Mexico and Canada, |ajao per year; all other countries,
$3.00.
ADVERTISEnENTS, $2.00 per Inch, single column, per
Insertion. On quarterly or yearly contracts a special dis-
count is allowed. Advertising Pages $50.00, opposite read-
ing matter $75.00.
REMITTANCES, in other than currency form, should
be made payable to Edward Lyman Bill.
Entered at the New York Post Office as Second Class Matter.
NEW YORK, OCTOBER 21, 1899.
TELEPHONE NUMBER, 1745-EIGHTEENTH STREET
THE KEYNOTE.
The first week of each month, The Review will
contain a supplement embodying the literary
and musical features which have heretofore
appeared in The Keynote. This amalgamation
will be effected without in a-iy way trespassing
on our regular news service. The Review will
continue to remain, as before, essentially a
trade paper.
SIGNS ARE ALL RIGHT.
\ 1 7 I L L such times as we are now experi-
encing last?
That is a question which every merchant
and manufacturer is asking himself many
times a day.
There is nothing, however, in the future
to encourage the belief that good times
will be temporary. There is much in the
present outlook to cast an optimistic color-
ing over not only the dealings of to-day
but for some time in the future. As far
as we can easily view with prophetic vision,
markets are buoyant, everything is climb-
ing up, up, up, save the manufacturer's
price for pianos. And what should give en-
couragement in the strongest way to every-
one is the fact that manufactured goods in
all lines are sold far ahead. When there
commences to be an accumulation of manu-
factured stock in all lines of trade, when
manufacturers and corporations double
their plant in order to accommodate a
phenomenal growth of trade, then it will
be time to view the business future with
a modicum of suspicion, for when that
period arrives, if it does, then look out for
breakers ahead, but as long as there is no
accumulation, there can be no sudden slump.
ON A CASH BASIS.
'"THE other day a well-known Western
dealer said: "I have been much in-
terested in reading the editorials which
have appeared from time to time in The
Review relating to getting out of the in-
stallment rut on a better cash basis.
"Lately I have been following out some
suggestions made, and have met with ex-
ceedingly satisfactory results. Then, too,
when I come East I find that in the pres-
ent state of the market the man who has
cash to offer for his goods receives more
consideration than the fellow who requires
'longtime.' It was time with me years
ago, but I feel that I have worked out of
that, and you can rest assured I shall talk
and work cash in the piano business from
this time on."
Sound reasoning, that, and reasoning
which assists toward better business con-
ditions. We have fallen into the install-
ment rut just the same as some manufac-
turers have into the stencil rut, and it is
mighty hard to extricate ourselves without
a little extra exertion. It is a good thing
to sell pianos, but it is a mighty sight bet-
ter to sell them profitably. Many dealers
have been blinded to a certain extent by
the delusions incident to getting rid of
large numbers of pianos. No matter what
the price, seemingly, the instruments
must be got rid of. No matter what vast
amount of paper, which would necessarily
be greatly depreciated in value, was re-
ceived in exchange for the instruments, all
that seemed to cut no material figure. No
matter whether it required a greater cash
outlay in advertising, freights, salaries,
rents, tunings, than could be received for
nearly two years on some ridiculous install-
ment basis, yet the instruments must go
out, and that seems to be the main thing
with many dealers.
If that sort of thing is profitable, why
has it not been so demonstrated by trade
history?
The facts are we have been largely over-
doing the installment business, and if a
dealer will get right down and work enthu-
siastically for cash, and so instruct his
salesmen, he will find that there are great
things in this old trade in store for him.
FIGHTING FOR TRADE PURITY.
IV A UCH interest is manifested in the suit
brought by the Henry F. Miller cor-
poration against C. D. Blake, alleging an
illegal use of the name Miller in conjunc-
tion with the retailing of pianos.
Mr. Miller has commenced a vigorous
campaign and has the sentiment of the
trade entirely with him. There has been
and is to-day altogether too much trading
in this industry upon the reputation fairly
won by years of toil by others. The Miller
piano has won a high reputation as an ar-
tistic product, and it is that reputation that
Mr. Miller proposes to keep from being
poached upon.
Mr. Blake, we may add, against whom
this suit is brought is advertising "the
favorite Steinberg" piano, and in the ad-
vertisement he says: "Be sure and get the
genuine. Look out for imitations of these
celebrated pianos."
Now if such actions on the part of the
dealer do not tend to lower the trade, pray,
then, just where does the lowering process
come in? The "Steinberg" piano is placed
upon the market for no other reason than
to confuse the purchaser with the name of
Steinway.
Of course such an imitation would not
mislead educated people, but it is obvious
ly intended to give the impression to read-
ers that this illegitimate "Steinberg" piano
is something more than it really is. In
other words, it is trading upon a great
name.
How would it be for the Association to
take a hand in annihilating such reprehen-
sible practices. Suppose members of that
organization should enter into an agree-
ment whereby none of its members would
supply instruments to a dealer when it was
shown that he was engaged in illicit traffic
by attempting to trade upon the reputa-
tion of others?
AT FIXED FIGURES.
A MANUFACTURER remarked recent-
ly, "I regret that conditions in this
trade do not warrant adhering strictly to
one price in the retailing of pianos. Now
if the conditions are not favorable to the
adoption of one price, which, after all, is
the proper way of conducting business,
can they be made so? If so, how shall we
proceed to arrive at more favorable condi-
tions in the retail department of the trade?"
When the department store element en-
tered the trade as a factor we inclined to
the belief that it would have somewhat of
a tendency to hold the trade nearer to one
price. In ordinary mercantile establish-
ments a customer pays the price asked
for certain wares or leaves them. He does
not haggle and barter to beat the merchant
down. He accepts the price asked, or re-
jects it, according to his own ideas of
values, but without special remonstrations
or any manifestation on his part to cause
the merchant to change his price.
Not so in a piano store. About the first
act on the part of some individuals is to
offer some ridiculous price for an instru-
ment, naming a cut of a hundred or two
from the figures asked.
It has been just such methods which
have encouraged the belief in the public
mind that there are abnormal profits in
pianos. Dealers themselves have encour-
aged this belief tremendously by making
an enormous cut in the price asked for
their instruments.
As a trade we have fallen into this par-
ticular line of conducting business, and it
is from years of acquaintance with this
sort of trade fluctuation that has caused
the ordinary individual to look upon the
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
price of pianos with marked distrust. We Association action should be taken in re-
were led to believe that the department gard to this important matter.
store element would have a tendency to
The question of prices with the manu-
stiffen the one-price system rather than facturer to-day is a deep and vitalizing
weaken it. We have it on the authority one. His business prosperity rests upon
of a Philadelphia dealer that Wanamaker it, and no adequate reason can be given
is cutting- prices in this way: by making why the manufacturer upon whom the
liberal reductions for certain instruments vast supply element of the trade is de-
which have been played upon two or three pendent, should pay more for every part
times by the Angelus.
of his goods and receive just the same
price
for the finished article which he did
If this is true, then surely the depart-
ment store element follows the practice during the low-priced era. It is only ow-
adopted by many dealers rather than at- ing to the isolated condition of manufac-
tempting- to build up a solid mercantile turers and their unwillingness to take any
plan for the retailing of pianos. If they action which possibly might cause the
propose to use the old dodge of "slightly dealer to interpose objections, that holds
used pianos," then we fail to see wherein them to the old schedule.
their influence will be felt in an appreci-
It is wrong, fatally wrong; the manu-
able way towards the betterment of con- facturer has catered for years to the in-
ditions in this particiilar field.
terests of the dealer. He has granted
from time to time unusual concessions,
A DISTINGUISHED ASSEMBLAGE.
and the intelligent piano dealer must un-
A T the International Commercial Con- derstand that the manufacturer can no
gress which began its sessions last week longer continue to pay the high-water price
in Philadelphia, an interesting body of men for supplies and receive the low-water
is in attendance. International diplomatic price for the finished product. There is
and scientific congresses are no novelties, neither justice nor reason in pursuing
nor are national conferences called to con- such a course.
sider the interests of the commerce of par-
SELL WHAT IS WANTED.
ticular countries. In the Philadelphia
A
NOTED
writer, Prof. F. B. Crocker,
gathering, however, we have a congress
who recently returned from a trip
consisting of delegates from every na-
around
the world by the way of Japan,
tion having a commerce to promote. It
comprises forty envoys from foreign China, the Philippines and India, con-
governments and delegates from some cludes an interesting talk on his journeyings
two hundred chambers of commerce. with a warning to American manufacturers
It numbers among its members men that has been uttered times without num-
from the extreme confines of Asia, ber and in forms innumerable, but which
Africa and the archipelagoes of the nevertheless should be given many times
Orient, and delegates from our late antag- again and with all possible emphasis:
" Undoubtedly the most serious obstacle
onist, Spain, even, are not missed from the
roll of its delegates. The calling of the to the development of American export
congress is in itself a recognition of the trade is our failure to cater to the wishes
fact that the commercial policy of nations and customs of the foreign buyers of our
should be based not upon the idea of iso- goods. At home all that is necessary is
lation, but upon that of interdependence, to make a good article, well adapted to its
and that every gain of one country in com- purpose, and the purchaser is generally
merce or industry does not necessarily in- satisfied to take it. If it is different from
volve the loss of another or of all the what he is accustomed to, so much the
others. The century may well be ac- better, since he will probably consider it
counted fortunate in its close which wit- an improvement. The foreigner, is in-
nesses within a single year two such gather- tensely conservative, with deeply rooted
ings illustrative of the progress of civiliza- ideas concerning the sizes, shapes and even
tion as the Peace Conference at The colors of articles that he wants. It is
Hague and the International Commercial essential to conform to his notions, even
though they may be founded upon nothing
Congress at Philadelphia.
but ignorance or prejudice. Some colors
may be highly popular and others tabooed.
HOLDING FIRE.
QOME months ago The Review advocat- The way that goods are packed makes a
ed Association action regarding the great difference in their marketability.
raising of prices on musical instruments. The writer has heard complaints of our in-
While no official action was taken by the dependence in this matter all over the
New York Piano Manufacturers'Association world—in Europe and the West Indies as
last week, yet it was the unanimous con- well as in the Eastern countries. The Ger-
sensus of opinion that concerted action or mans avoid this mistake by humoring the
whims of their customers, and thereby get
ahead of our countrymen in very many cases.
"The proverbial quickness of Americans
should soon bring them to an appreciation
of this point after a little more experience
in exporting manufactured articles, their
trade being confined heretofore to food
products and raw materials for the most
part. Their natural shrewdness will then
make them endeavor to accommodate the
wishes of their patrons in every possible
way, thus securing a mutually satisfactory
condition of affairs."
"LEGITIMATE COMPETITION."
A SUBSCRIBER writes: "I have heard
so much about the 'legitimate com-
petition' I would like to ask who are the
legitimate competitors?"
Briefly, we may say, those men who ad-
here to legitimate methods in conducting
their business, but the illegitimate competi-
tor of to-day may become a legitimate com-
petitor to-morrow. A dry goods store is just
as legitimate a competitor as an exclusive
piano store, provided it adheres to sound
business rules in the conduct of its affairs.
Is the competition not more legitimate for
a dry goods store to offer reputable instru-
ments at fair prices than for some alleged
legitimate competitor that is a regular dealer
toofferthe "Steinberg"and "Miller" pianos
as the highest triumphs of industrial art?
All honest competition is legitimate com-
petition, and any method of turning an
honest dollar is the right of humanity. "
This cry about department store compe-
tition being illegitimate is entirely uncalled
for. There are plenty of pirates in the
regular music trade business, and if the
dry goods store adopted some of the meth-
ods which are rife in certain quarters, then
the public would very quickly cease trad-
ing with them. There have been bitter,
bloodless battles fought all along the line
between stoves, bicycles, crockery and
clothing. There are some things that can
not be fought down by abusive words.
Right is not forever on the scaffold, nor is
Wrong forever on the throne.
THE WEEKLY REPORT.
T H E trade report for the week may be
considered satisfactory in every re-
spect. In the wholesale field the activity
which set in some months since shows ac-
celeration in all piano centers. While the
retail trade for the early weeks of October
has not been up to the previous month.
yet inquiries this week have brought forth
responses of a character going to show that
purchasers are evidently making up for
lost time. The reports from the central
and far West all indicate that this satis-
factory condition of things is general.

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