Music Trade Review

Issue: 1899 Vol. 29 N. 17

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
V O L . XXIX. N o . 17. Published Every Saturday by Edward Lyman Bill at 3 East fourteenth Street. New York, October 21st, 1899.
Warren Crocker.
Weaver Enlargement.
Warren Crocker, vice-president of the
Wegman Piano Co., died at his late home,
No, 142 North street, Auburn, N. Y., last
Saturday morning at the good round age
of 75 years. He was taken ill a week be-
fore with what was first supposed to be
heart trouble, but which later Dr. Sheldon
Voorhees, who attended him, diagnosed as
apoplexy. He continued to fail until the
end finally came. With Mr. Crocker's
death passes away one of Auburn's oldest
and most active businessmen, who, during
his' long career, made a host of friends,
who will sincerely mourn his demise.
Mr. Crocker was born in Lansing,
Tompkins county, March 9, 1824. For
nearly 40 years past he had been an active
figure in the business circles of Auburn.
vSince 1887 he had been engaged in the
manufactiire of pianos, being a member
of the firm of Wegman & Co. and later
an officer of the Wegman Piano Company.
He was engaged in the manufacture of
shoes for some time in the firm of Start-
well, Hough & Crocker and before that
in the retail shoe business. He was for
many years a faithful member of the First
Presbyterian church and was also a trustee
and elder for several terms.
Besides his wife he is survived by one
daughter, Mrs. Charles M. Herrick, of
Dansville, N. Y. ; two sons, Fred J., of
Santa Anna, Cal., and Albert W. Crocker,
of Auburn; also one sister, Miss Henrietta
Crocker, of Lansing.
Funeral services took place at the fam-
ily home, No. 142 North street, Monday
afternoon at 3130 o'clock, which were at-
tended by the employees of the Wegman
Co. as well as by his associates and a host of
friends. Burial was in Fort Hill Cemetery.
*
*
* *
At a meeting of the employees of the
Wegman Piano Co. held Saturday, the fol-
lowing preamble and resolution were
adopted:
Whereas, Our beloved employer, Warren
Crocker, has been called to his everlasting
rest, therefore as a testimonial of our pro-
found esteem and in grateful remembrance
we submit the following:
Resolved, That to his family in their
severe affliction we extend our sympathy
and the assurance that the memory of his
life will be cherished by his late associates
and employees as a precious legacy.
E. Penney,
A. Hickstein,
W. C. Gates,
B. Hermonson,
Committee.
The Weaver Organ & Piano Co., of York,
Pa., have just consummated the purchase
of a tract of land about two hundred feet
by ninety feet, adjoining their present
premises. They found that although their
property occupied a whole square of
ground they would not have room for any
further expansion of their factory without
first acquiring separate ground for a lum-
ber yard.
M. B. Gibson, president, and W. S.
Bond, secretary, of the Weaver Co., are at
the Philadelphia Exposition this week.
They report some excellent results from
their handsome exhibit of instruments.
Low vs. High Pitch.
The widely circulated statement that the
principal pianoforte manufacturers have
decided, after the beginning of the present
month, to adopt the low pitch seems to be
an exaggeration, says the Times. All the
leading Continental makers, it is true, have
agreed, but only three London piano
makers signed the undertaking, namely,
Messrs. Broadwood, Challen, and Brins-
mead. Some of the greatest firms, on the
other hand, appear to be entirely against
it. Messrs. Collard & Collard (whose firm
is now amalgamated with the still older
house of Kirkman & Son,) for example,
write inter alia:
"Our pitch has been that universally
adopted in this country, which we believe
to be far better for the piano than the
lower French one; and, holding this opin-
ion, we consider the subject a very grave
and important one for the manufacturer.
We do not, therefore, intend to follow
other houses who may consider it advan-
tageous to remove any brilliant quality
from their manufacture, but we shall con-
tinue to issue our pianos at the old pitch
until this half-hearted, qualified support,
reluctantly given by the dealers to the pro-
posed change, takes the form of a definite
and widespread expression of feeling in its
favor, which we hope may be long de-
ferred. "
*
*
* *
A rather humorous result of the discus-
sion of normal pitch has come to light in
the form of a letter sent to an eminent
firm of piano manufacturers in London by
one of their customers anent the tuning of
his piano. He himself confessed that he
knew nothing about it, but added, "My
daughter is of opinion that the piano
$2.00 PER YEAR.
SINGLK COPIES loCK
wants tuning very badly, and that it is
now at least seven or eight octaves below
concert pitch. What is this new normal
pitch that I have been hearing about ? If
it makes the piano keep in tune longer, I
wish you would kindly supply me with
one.
Would a second-hand pitch do,
though ? I suppose that it is not expen-
sive, and that it can be easily fixed to the
old piano." What on earth this gentle-
man imagined the diapason normal can
possibly be is not at all clear.
Canadian Trade is Lively.
[Special to The Review.]
Toronto, Ont., Oct. 16, 1899.
A rather unusual sight . was witnessed
Saturday when five C. P. R. lorries were
seen leaving the Gerhard Heintzman
Co. 's factories loaded with pianos for ship-
ment. In conversation with Mr. Heintz-
man he said that their business was
such at the present time that they
were unable to keep up with orders,
although they are turning out 100 pia-
nos per month. The busy season for
these instruments is just beginning, and
it indicates a healthy condition of trade
when the demand is already so strong.
Mr. Heintzman showed an order from
Winnipeg, which had just been received,
calling for forty of their high-class instru-
ments. Although their capacity has com-
paratively recently been doubled, should
the present rush continue they would be
unable to cope with it without further ex-
tension.
A very gratifying feature to the Gerhard
Heintzman firm is the popular favor in
which their pianos are held by musical
people. They have just supplied a num-
ber of colleges, while Dr. Edward Fisher
and Dr. Ham are also recent customers.
W. G. Seaverns at the Helm.
The Seaverns Piano Action Co., of Cam-
bridgeport, Mass., has been for years man-
aged by W. G. Seaverns and not Frank H.
Mr. Seaverns has shown exceeding ability
in the management of this enterprise, and
it will continue under his wise administra-
tion.
Useful War Souveners.
Don't waste a moment! Turn immedi-
ately to page 16. The information con-
tained there will interest you, because
everyone is interested in useful war relics.
It will tell you, too, how we have secured
more than five hundred new subscribers
to The Review.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
TWENTY-FIRST YEAR.
•EDWARD LYMAN BILL t i -
Editor and Proprietor
PUBLISHED EVERY SATURDAY
3 East 14th St., New York
SUBSCRIPTION (Including postage), United States,
Mexico and Canada, |ajao per year; all other countries,
$3.00.
ADVERTISEnENTS, $2.00 per Inch, single column, per
Insertion. On quarterly or yearly contracts a special dis-
count is allowed. Advertising Pages $50.00, opposite read-
ing matter $75.00.
REMITTANCES, in other than currency form, should
be made payable to Edward Lyman Bill.
Entered at the New York Post Office as Second Class Matter.
NEW YORK, OCTOBER 21, 1899.
TELEPHONE NUMBER, 1745-EIGHTEENTH STREET
THE KEYNOTE.
The first week of each month, The Review will
contain a supplement embodying the literary
and musical features which have heretofore
appeared in The Keynote. This amalgamation
will be effected without in a-iy way trespassing
on our regular news service. The Review will
continue to remain, as before, essentially a
trade paper.
SIGNS ARE ALL RIGHT.
\ 1 7 I L L such times as we are now experi-
encing last?
That is a question which every merchant
and manufacturer is asking himself many
times a day.
There is nothing, however, in the future
to encourage the belief that good times
will be temporary. There is much in the
present outlook to cast an optimistic color-
ing over not only the dealings of to-day
but for some time in the future. As far
as we can easily view with prophetic vision,
markets are buoyant, everything is climb-
ing up, up, up, save the manufacturer's
price for pianos. And what should give en-
couragement in the strongest way to every-
one is the fact that manufactured goods in
all lines are sold far ahead. When there
commences to be an accumulation of manu-
factured stock in all lines of trade, when
manufacturers and corporations double
their plant in order to accommodate a
phenomenal growth of trade, then it will
be time to view the business future with
a modicum of suspicion, for when that
period arrives, if it does, then look out for
breakers ahead, but as long as there is no
accumulation, there can be no sudden slump.
ON A CASH BASIS.
'"THE other day a well-known Western
dealer said: "I have been much in-
terested in reading the editorials which
have appeared from time to time in The
Review relating to getting out of the in-
stallment rut on a better cash basis.
"Lately I have been following out some
suggestions made, and have met with ex-
ceedingly satisfactory results. Then, too,
when I come East I find that in the pres-
ent state of the market the man who has
cash to offer for his goods receives more
consideration than the fellow who requires
'longtime.' It was time with me years
ago, but I feel that I have worked out of
that, and you can rest assured I shall talk
and work cash in the piano business from
this time on."
Sound reasoning, that, and reasoning
which assists toward better business con-
ditions. We have fallen into the install-
ment rut just the same as some manufac-
turers have into the stencil rut, and it is
mighty hard to extricate ourselves without
a little extra exertion. It is a good thing
to sell pianos, but it is a mighty sight bet-
ter to sell them profitably. Many dealers
have been blinded to a certain extent by
the delusions incident to getting rid of
large numbers of pianos. No matter what
the price, seemingly, the instruments
must be got rid of. No matter what vast
amount of paper, which would necessarily
be greatly depreciated in value, was re-
ceived in exchange for the instruments, all
that seemed to cut no material figure. No
matter whether it required a greater cash
outlay in advertising, freights, salaries,
rents, tunings, than could be received for
nearly two years on some ridiculous install-
ment basis, yet the instruments must go
out, and that seems to be the main thing
with many dealers.
If that sort of thing is profitable, why
has it not been so demonstrated by trade
history?
The facts are we have been largely over-
doing the installment business, and if a
dealer will get right down and work enthu-
siastically for cash, and so instruct his
salesmen, he will find that there are great
things in this old trade in store for him.
FIGHTING FOR TRADE PURITY.
IV A UCH interest is manifested in the suit
brought by the Henry F. Miller cor-
poration against C. D. Blake, alleging an
illegal use of the name Miller in conjunc-
tion with the retailing of pianos.
Mr. Miller has commenced a vigorous
campaign and has the sentiment of the
trade entirely with him. There has been
and is to-day altogether too much trading
in this industry upon the reputation fairly
won by years of toil by others. The Miller
piano has won a high reputation as an ar-
tistic product, and it is that reputation that
Mr. Miller proposes to keep from being
poached upon.
Mr. Blake, we may add, against whom
this suit is brought is advertising "the
favorite Steinberg" piano, and in the ad-
vertisement he says: "Be sure and get the
genuine. Look out for imitations of these
celebrated pianos."
Now if such actions on the part of the
dealer do not tend to lower the trade, pray,
then, just where does the lowering process
come in? The "Steinberg" piano is placed
upon the market for no other reason than
to confuse the purchaser with the name of
Steinway.
Of course such an imitation would not
mislead educated people, but it is obvious
ly intended to give the impression to read-
ers that this illegitimate "Steinberg" piano
is something more than it really is. In
other words, it is trading upon a great
name.
How would it be for the Association to
take a hand in annihilating such reprehen-
sible practices. Suppose members of that
organization should enter into an agree-
ment whereby none of its members would
supply instruments to a dealer when it was
shown that he was engaged in illicit traffic
by attempting to trade upon the reputa-
tion of others?
AT FIXED FIGURES.
A MANUFACTURER remarked recent-
ly, "I regret that conditions in this
trade do not warrant adhering strictly to
one price in the retailing of pianos. Now
if the conditions are not favorable to the
adoption of one price, which, after all, is
the proper way of conducting business,
can they be made so? If so, how shall we
proceed to arrive at more favorable condi-
tions in the retail department of the trade?"
When the department store element en-
tered the trade as a factor we inclined to
the belief that it would have somewhat of
a tendency to hold the trade nearer to one
price. In ordinary mercantile establish-
ments a customer pays the price asked
for certain wares or leaves them. He does
not haggle and barter to beat the merchant
down. He accepts the price asked, or re-
jects it, according to his own ideas of
values, but without special remonstrations
or any manifestation on his part to cause
the merchant to change his price.
Not so in a piano store. About the first
act on the part of some individuals is to
offer some ridiculous price for an instru-
ment, naming a cut of a hundred or two
from the figures asked.
It has been just such methods which
have encouraged the belief in the public
mind that there are abnormal profits in
pianos. Dealers themselves have encour-
aged this belief tremendously by making
an enormous cut in the price asked for
their instruments.
As a trade we have fallen into this par-
ticular line of conducting business, and it
is from years of acquaintance with this
sort of trade fluctuation that has caused
the ordinary individual to look upon the

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