Music Trade Review

Issue: 1899 Vol. 28 N. 6

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
cheapness can reach. Try the quality
plan of merchandising if you have not
already done so. You will be stronger be-
fore another year has rolled by. It's a
twentieth century method. There is trade
HT HE passage of such a bill as this un- and profit in pushing reliable wares, and
der consideration will not mean the yet the cheap piano can be sold, as it should
annihilation of stencil pianos, for, like be, in its class and at its proper price.
the poor, they will always be with us, but
it will compel the class of dealers who are
THE DEPARTMENT STORE AGAIN.
apparently indifferent to the ethics of
trade to be honest—to sell the stencil piano T H E appearance in the music trade of
the department store as a competitor
for what it is, and not at an exorbitant
price, which is now unfortunately too gen- to the regular piano dealer, continues to be
the chief topic of discussion everywhere
erally the case.
The Review journeys.
Some are so
The increased manufacture, during the
worked up over the matter that they are
past few years, of pianos without any
of the opinion that The Review should
known parentage, has been due not alone
" take the matter up " for the good of the
to the unprecedented financial depression
trade in general.
which extended over this country, but prin-
The various phases of this depart-
cipally to the fact that dealers have given
more attention to the development of the ment store question we have treated of
"cheap" trade than the sale of pianos of pretty exhaustively in The Review during
undoubted worth and well-known reputa- the past twelve months, even before it be-
tion. They have been willing to sacrifice came as keenly interesting a question as it
their good name for increased profit, and now is. We thought then as we think now
this sort of competition has led, as might that " to fight the department store" is
be expected, to a price-cutting war where not the issue, as so many dealers believe.
We hold that the reason for its being a
profits are "few and far between."
factor in the trade to-day, is the fault of
Indiscriminate price-slashing is the enter-
the dealer himself, and the remedy, we
ing wedge of business disaster. It is
hold, is also in his hands.
usually started because the dealer is afraid
The department store as we know it has
his next-door neighbor will get ahead of
him, and vice versa. They are both scared imquestionably many advantages over the
of each other and when once fairly in for ordinary dealer inasmuch as it sells for cash
it they are afraid to stop. Purchasers are only, so suffers from no bad debts. It buys
so sick of this kind of thing nowadays that at close figures and sells at close margins,
they are discarding it equally and quite consequently has a larger market for its
properly. The American public is intelli- output. Honestly conducted, as Wana-
gent; it can be fooled for a time, but not maker's for example, the department store
is simply the outcome of modern progress
for all time.
in business methods and is based on the
And even at this late day when every
truism that a man who offers the public
intelligent man should understand that
the best conveniences, the best goods at the
progress cannot be made successfully
cheapest price for spot cash, will succeed
along these lines there are many who
as against those who cannot offer the same
still labor under the delusion that they
conveniences.
can continue in the same rut and win.
How fatuous such a belief.
O TRIPPING away all false issues and
looking at this matter from a matter
\\7 H Y not make a style leader or a quality
leader as well as a price leader? of fact standpoint we must at once admit
Dealers should try and realize something that it is useless to talk of fighting the de-
else besides a price idea. Purchasers are partment store as such. What can be done,
numerous and are of many minds, and a however, is to utilize every means of com-
little work in the matter of quality and style peting with it—in other words the depart-
will catch many of them, perhaps more of ment store must be met on its own ground.
them than the usual little price big figures.
How? you will ask.
Dealers to-day are making money by
By giving closer attention to the organ-
handling pianos of guaranteed excellence ization of business and conducting it on
and sticking to them. Trade can be won modern plans of merchandising.
in this way as well as in any other. It
Advertise.
can be made larger. The power and in-
That's a powerful lever.
fluence of pianos of real merit can be ex-
A judicious use of printers' ink has en-
tended away beyond the limit that mere abled the department store to acquaint
fied to correct them; if it merits support
it should become a law, and the national
and local piano manufacturers' associations
should be placed on record in its favor."
—vEDWARD LYM \N
Editor and Proprietor
PUBLISHED EVERY SATURDAY
3 East 14th St., New York
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Mexico and Canada, $2.00 per year ; all other countries,
$300.
ADVERTISEnFNTS, $2.00 per inch, single column, per
insertion. On quarterly or yearly contracts a special dis-
count is allowed. Advertising Pages $50.00, opposite read-
ing matter $75.00.
REMITTANCES, in other than currency form, should
be made payable to Edward Lyman Bill.
Entered at the Aeio York Post Office as Second Class Matter.
N E W YORK, FEBRUARY 11, 1899.
TELEPHONE NUMBER, 1745--EI0HTEENTH STREET.
THE KEYNOTE.
The first week of each month, The Review will
contain a supplement embodying the literary
and musical features which have heretofore
appeared in The Keynote. This amalgamation
will be effected without in any way trespassing
on our regular news service. The Review will
continue to remain, as before, essentially a
trade paper.
WHY NOT A STYLE LEADER?
T H E bill regulating-the stencil trade intro-
duced by Assemblyman Redington at
Albany last week, and the text of which
appeared in full in the last issue of The
Review, has excited considerable interest
in trade circles. In conversation during
the week with the leading manufacturers,
the necessity for some such law has been
unanimously conceded as the growth of
the stencil business in recent years has
become alarming.
As announced in another part of this
paper a number of manufacturers came
together at the Hotel Bartholdi last Mon-
day for the purpose of taking some action
on the bill. After an extended discussion
of its merits and the evils which it seeks to
remedy, it was thought best that the New
York Piano Manufacturers' Association
should issue invitations to manufacturers,
members and non-members, to meet at the
Union Square Hotel next Tuesday and
thereby get a fuller expression of opinion
on the measure: also to appoint a committee
who would go to Albany and impress on
the committee on the judiciary to whom the
bill has been referred that its passage would
be a wise and beneficent move toward
regulating an evil which has become a
serious menace to trade advancement and
prosperity.
This action is in keeping with the sug-
gestion made editorially in The Review
to the effect that this bill ''is certainly
worthy the investigation of the National
Piano Manufacturers' Association and the
local organization as well. If there are
any faults in it, there are none better quali-
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
prospective purchasers with the fact that
advertising of pianos, or at least, " toned "
much to overthrow the belief of all Eng-
they have something to sell.
down the advertisements to a few lines.
lishmen in the desirability of maintaining
Healthy competition is a good thing as
Every dealer can do the same.
The purchaser simply asks:
"Where
a business incentive, but unfair competi-
In view of the unexampled growth of
our export trade as revealed
in the fol-
can I get the best goods for the least
tion is exceedingly hurtful.
money? "
too much of the latter in the piano trade,
lowing figures we will be interested to note
Acquaint them with
the fact
We have had
their free trade theories.
to
for a long time past, and if the incursion
the position they will now assume.
your one branch, can the best goods for
of the department store into the piano in-
we exported $307,924,994 worth of manu-
the least money be bought.
dustry helps to purify the atmosphere, it
factures as against $279,652,721 in 1897
may be looked upon more as a blessing
and $253,690,533 worth in 1896.
public to the fact that your establishment,
than as an evil.
At the best there is no
figures speak for themselves, and furnish
devoted exclusively to pianos, will give bet-
use in any members of the trade losing
an eloquent presentation of the advancing
ter prices, better quality, better attention
their heads in this matter, or wasting their
industrial conquest of neutral markets by
and better satisfaction. Keep up the quality
time prognosticating dire results.
the manufacturers of the United States.
that in your
establishment, devoted
It will not be difficult to educate the
of your goods and you will win out, depend
'Twere better to recognize that this is
an
on it.
secret of success to-day is not any
more the property of the department
store than of the smallest piano dealer.
If people will take the time to consider the
origin and growth of a successful business
concern, they will find that it is the result
of great forethought, judgment, common
sense, tact and individuality.
The head
of the business possessed a clearness of
evolutionary age—a history creating
period.
stall any unpleasant contingency or take
advantage of good opportunities.
This is
These
They afford further proof that a protective
tariff is not a hindrance to an enlarged for-
eign trade. And yet a couple of years ago the
in order to succeed must be a close student
whole country was in the doleful dumps,
of the changing conditions and be prepared
hundreds of thousands out of work, while
to meet every emergency—to move with
business was dead
the times.
enterprises were suffering with chills, and
and
all commercial
many of them tottering on the brink of
He must be up and doing.
hopeless bankruptcy, and while the West-
IMPORT AND EXPORT TRADE.
ern farmers were in a despairing plight,
T H E Bureau of Statistics has just fur-
the prophets of evil wore one prolonged
nished complete official records of the
vision which his competitors lacked, and
which enabled him to look ahead and fore-
That the business man of to-day
In 1898
export and import
trade of the United
States for the year of 1898.
They reveal
smile.
Famine seemed to fatten, starva-
tion and desperation to gladden them be-
yond measure.
The cry of the sheriff's
auctioneer was everywhere heard in the
a number of interesting facts.
The importations were the smallest in
land, and was their most delicious music.
20 years, with the single exception of the
When our bankrupt sales were so large and
it sounds very easy, but it is very
year 1885, being $100,000,000 less than the
at such low prices that some of the goods
difficult to do, unless nature has kindly
imports.of 1897, and $200,000,000 less than
found their way to foreign shores, their
bestowed the fortunate temperament which
those of 1892.
The reduction is wholly
smile broadened, and they said: "Behold,
assures and secures this happy combination
in the articles free of duty, strange as that
the iron bands of Protection have been
of circumstances.
may seem.
torn from our commerce, and now comes
about all any successful merchant has to
do;
At the bottom of all
solid, lasting success must be sound sense
no wandering off into irrelevant matters,
but a fixed intention of working with a
singleness of purpose which will attain its
end if it is united with ability and intelli-
gence.
There is no witchcraft in it, as
marxy are fond of thinking when reviewing
the life of an eminently successful man; if
he happened to be a merchant, his good
fortune was his ability to give his store
some individuality over others by the goods
The free articles imported
amounted in value in 1898 to $268,362,680,
the fulfillment
against $377,329, n o in 1897.
There was
great Cobden—even America is entering
a slight increase of about $1,250,000 in the
the markets of the world with her manu-
dutiable articles, the dutiable imports in
facturers!"
1898 being $366,595,549, against $365,302,-
T H E statement has recently been made
240 in 1897.
among the great groups, as follows: Arti-
cles manufactured for consumption, $14,-
000,000; articles manufactured for use in
food and live animals, $32,000,000, and
T H E R E is one issue with certain depart-
ment
stores, however, on which a
contest can be made with success.
articles in a crude condition for domestic
These figures explain the beneficial ef-
is the tendency of some department stores
fects of the present tariff law, and, in con-
to. advertise
nection with the present wave of prosperity
which
on examination prove to be low grade.
In
that
commenced
to roll up when
the
doing this they lay themselves open, at
Uingley Bill was enacted, ought by this
least in this state, to the law against fraud-
time to do much to change the opinions of
ulent advertising under which managers of
political economists who declare that free
department stores can be arrested
and
made to suffer severely.
trade is the only key to a nation's pros-
perity.
I T was a year
concerns was reducing the volume of com-
mercial paper, so that many of the smaller
corporations are becoming lenders instead
of borrowers.
One of the largest brokers
in commercial paper said lately:
"Indus-
but I know of banks which have adopted
resolutions refusing to accept industrials
under any conditions.
Some paper-buying
banks look to the borrower first when ap-
plications are made, and if it is a strong
house a fair proportion may be negotiated.
Some out-of-town banks, induced by the
increased rates which can be obtained by
loaning on industrials, do sometimes take
a large proportion, but the general trend
We have had an instance of this recently
in this city, and while the firm who brought
industrial companies of so many individual
trials of standing are, of course, favored,
industry, $39,000,000.
This
"high-grade" goods,
in Wall street that the absorption by
This reduction in imports is apportioned
the mechanic arts, $22,000,000; articles of
offered.
of the prophecies of the
ago
that some of the
is against such securities. "
suit did not succeed in winning their case,
stanchest adherents of the old British
vet it is noticeable that since this suit was
economic school avowed that if we could
QECRETARY of the Treasury Gage has
brought, the different department stores of
show a larger expansion of our foreign
^
this city have practically withdrawn their
trade und.er the Dingley Bill we would do
that or* the advice of the Attorney-General,
notified the Collector at New York

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