Music Trade Review

Issue: 1899 Vol. 28 N. 24

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
fHE MUSIC TRADE REVIEW
.EDWARD LYMAN BILL-
Editor and Proprietor
PUBLISHED EVERY SATURDAY
~~
3 East 14th St., New York
~~
SUBSCRIPTION (including postage), United States,
Mexico and Canada, $2-00 per year; all other countries,
$300.
ADVERTlSEriENTS, $2.00 per inch, single column, per
insertion. On quarterly or yearly contracts a special dis-
count is allowed. Advertising Pages $50.00, opposite read-
ing matter $75.00.
REMITTANCES, in other than currency form, should
be made payable to Edward Lyman Bill.
Entered at the JVew York Post Office as Second Class Matter.
NEW YORK, JUNE 17, 1899.
TELEPHONE NUMBER, 1745-EIGHTEENTH STREET
THE KEYNOTE.
The first week of each month, The Review will
contain a supplement embodying the literary
and musical features which have heretofore
appeared in The Keynote. This amalgamation
will be effected without in any way trespassing
on our regular news service. The Review will
continue to remain, as before, essentially a
trade paper.
FINANCIAL THOUGHTS.
of the last closing acts in the drama
enacted in Dolgeville was the filing
this week of a judgment against Alfred
Dolge by Mrs. Katie Sid well for nearly
$254,000. This vast amount represented
money loaned.
While our sympathies spontaneously go
out to those who are in financial trouble,
we, however, infrequently look upon the
other side. We seldom stop to think of
the great losses and possible suffering
wrought upon creditors by the failure of
great industrial institutions. But it is cus-
tomary in nearly all cases to sympathize
with the men at the head of business con-
cerns which have encountered financial
disaster. In the case of Mrs. Sidwell it
seems almost incredible that anyone
should have placed such an enormous sum
of money in a single enterprise, particu-
larly when that money represented practi-
cally her entire fortune.
Doubtless many of the creditors who
met at the Hotel Metropole to hear the
receiver's report of the condition of the
Dolge affairs will recall the presence there
of a sad-faced woman, who, it could be
plainly seen was suffering intense mental
anguish. That woman was Mrs. Sidwell,
who had placed her fortune in the Dolge
enterprises. At that time she had but a
faint idea of how severe her loss would be.
Few of those present, too, believed that
she had poured over a quarter of a million
dollars into the Dolge undertakings.
How little, after all, is known by invest-
ors of the inner conditions of those schemes
in which they make large investments.
They are frequently attracted by the
promise of liberal remunerations in the
way of interests and by the splendid
annual percentages of profit on the dollars
placed in this or that enterprise.
Following out the same line of thought,
how little the people know of the inner
rottenness and the over-capitalization of
the industrial schemes which are being or-
ganized and floated to-day.
The public is invited to buy shares, and
there is hardly an industrial combination
to-day listed upon the market but that in-
cludes in its directorate some of the best
known names in political, financial and in-
dustrial life. These names are used in-
variably for the purpose of gaining the
confidence of the people.
Men of high standing too frequently lend
their names to figure in the directorate of
new concerns as a drawing card when they
really have no knowledge of the actual
standing of the company.
If we scan the papers containing a great
many of our new organizations we will
find that some of the names appear as di-
rectors in more than a dozen newly found-
ed corporations. Now it is manifestly
impossible that these men should have an
intimate knowledge of the affairs of each
corporation. These names in many in-
stances are nothing more or less than stool
pigeons, used for the purpose of attracting
the public and attempting to win its con-
fidence by the association in their enter-
prise of names which are familiar to the
average citizen—names too, which belong
to men who have won public esteem
and respect. When the concerns go to
smash, the stool pigeon directors immedi-
ately protest that they never knew really
anything about the company's affairs, and
still they permit their names to be used in
a dishonest way, themselves receiving di-
rectors' pay for the use of their names, and
at the same time they are notoriously free
from responsibility.
This we have seen in the failure of sev-
eral combinations where the directors even
permitted false statements to be made,
padded accounts to be submitted to the
banks in order to borrow more money, and
still when it came down to a matter before
the court, they metaphorically threw up
both hands and protested innocence in the
whole business detail of the organization
with which their names were associa-
ted.
It would seem to us that the tremendous
over-capitalization of many of our new
trusts, and their almost impossible chances
of success, will result in such bitterness
on the part of the investing public that
our laws will shortly undergo a complete
revision as affecting the liability of direc-
tors.
There are more than five hundred incor-
porated trusts in the United States with a
capitalization of nearly $8,000,000,000, and
according to expert testimony, their actual
value is probably less than $3,000,000,000.
Now, how all these organizations are going
to pay dividends on this frightfully over-
capitalized stock is a problem which is not
clear to most of us.
It would seem that the liability of direct-
ors will be a live issue in this country be-
fore long. In fact the whole trust scheme
in all its varied ramifications is the one
dominating and important one in indus-
trial America to-day.
According to some of the most eminent
economic thinkers the trusts are gigantic
mushrooms not substantial monopolies.
The trust craze will subside materially in
the near future, but in this work of de-
molition will be left the wrecks of thous-
ands of individual fortunes and personal
business enterprises.
Manufacturers in all lines are still being
hounded by the ever present promoter who
is looking for fat emoluments in the way
of cash and stock.
To show what tremendous attractions the
trusts possess for promoters we may men-
tion five million dollars of common stock
of the Republic Iron & Steel Co. is said
to have been issued to the promoters of
that gigantic enterprise.
Small wonder when we study these and
other figures that the piano industry should
have possessed a large attraction not only
for those in the industry, but many outside
of it as well. It seems a strange fatality
almost, when we look upon the trust
scheme as associated with this industry,
that the man whose-name was first associ-
ated with the trust movement in the piano
trade should now be propertyless and his
industry in the control of a trust, the only
one formed thus far which has the slight-
est effect upon the piano and allied trades.
AGAIN CATALOGUE COMPETITION.
\ X / E have heard many complaints from
music dealers located in small towns
and cities throughout the great Central
West, anent what they term catalogue
competition.
By catalogue competition they mean
competition of such concerns as Sears,
Roebuck & Co., Montgomery, Ward &
Co., and others who obtain the lists of
names of well-to-do farmers and residents
from local authorities, and then to each
one of the names send a catalogue con-
taining illustrations of almost everything
from a paper of needles to an automobile,
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC 'TRADE REVIEW
which they offer to furnish at surprisingly
low figures, their claim being that they
do away entirely with the middle man,
thus saving to the consumer that profit
which has hitherto gone to the dealer.
There is no mistaking the fact that the
argument is a strong one and is indeed dif-
ficult to successfully refute. When these
great department stores place catalogues
containing several hundred pages on the
tables of hundreds of thousands of indi-
viduals and have them thumbed by each
member of the family who may order from
its compilers it is hard competition for
local dealers in every line.
It is claimed, too, by many of the music
dealers that some of the institutions Which
issue these catalogues carry but a limited
stock on hand. That they make the man-
ufacturer and the wholesale small goods
men carry the stock for them, while if they
order a few violin strings at one time they
demand as large a rebate as if they pur-
chased them in hundred gross lots.
All these things are very annoying, but
we do not see how we are going to prevent
them unless the music dealers of America
can bring sufficient pressure upon the man-
ufacturers and jobbers to prevent them
selling the catalogue men. It is a ques-
tion, however, whether they will ever be
able to do this. It has been tried in other
lines and has never been successful.
STOCKHOLDERS' RIGHTS.
""THE recent decision handed down at
Albany in the Steinway case is
claimed by legal authorities to be a decis-
ion of great importance in ..that a minority
stockholder has a legal right to examine
the books of a corporation. It is peculiar
how differently law is interpreted by differ-
ent judges. It is a fact that thus far the
Standard Oil Co. have been protected by
the courts in keeping their affairs entirely
secret from the stockholders, for no one,
no matter how.large a block of Standard
Oil stock he may possess, has any legal
right to examine the books of that corpor-
ation. The inner affairs of that great or-
ganization are known only to the president
and the directorate. Some of the secrets,
however, have come out, and one reason
why this gigantic corporation has been
able to annihilate competition lies in the
fact of its inner dealings with railroad cor-
porations whereby a rebate was secured,
giving that corporation a decided advan-
tage over competitors.
It would seem that if a stockholder has
the right to examine the books of one cor-
poration, he should also have the right to
examine the books of another, and the law
should not recognize the difference in right
between a man who possesses a few shares
of stock and one who possesses immense
holdings. If one has rights, so the other
should have in the eye of the law.
It occurs to us that this recent decision
handed down at Albany granting to the
Steinway stockholder certain privileges is
a dangerous precedent to establish. It is
difficult to imagine what suitable safe-
guards should be built to protect the inter-
ests of corporations against blackmailers,
or men who propose to formulate malicious
proceedings against corporations.
Admitting that a stockholder may have
common law rights, yet serious loss, incon-
venience, and interruption to business may
be brought about if a liberal interpretation
is placed upon Judge Vann's decision by
corporation stockholders and their attor-
neys through the state.
We cannot say of advertising in a gen-
eral way as the Kentuckian is said to have
remarked concerning the vintage of his na-
tive land, that there was no poor whiskey,
but some was better than other, for while
there is some mighty poor advertising,
there is some that is absolutely worthless.
It is a pretty good subject to consider,
now that the dull times are upon us, and it
will pay dealers and manufacturers to lay
plans for an active advertising campaign
in the early fall. Advertising is the great
momentum to business. With it the huge
machinery moves noiselessly along. It is
the lubricator, the oil to commerce, but
there are proper apertures in which the oil
should be inserted, as the effect is lost if it
is thrown carelessly over the machinery.
THE POWER OF TRAVELERS.
TT occurs to us that the Commercial
Travelers' League will be a more
effective opponent to trusts than the many
laws which have been passed prohibiting
trusts in the various States. The travelers
who number hundreds of thousands are
active, intelligent, and are to a large extent
moulders of public opinion. They all have
their friends, and their influence is almost
beyond the power of computation.
On the other hand, the laws which have
been passed seem innocuous as far as the
limitation of trusts is concerned. The
travelers will be heard from, largely too, in
next year's political contest.
A QUESTION OF ADVERTISING.
\ 1 7 H A T kind of advertising pays the
best is a question propounded by
one of our readers.
It is a mighty difficult question to answer
correctly, for it depends largely upon what
one has to offer and what portion of the
purchasing public it is considered most
desirous to interest.
Our opinion, however, in a general way
is that piano merchants have not given the
matter of advertising the thought and at-
tention which it requires. There has, how-
ever, been a marked improvement in piano
advertising during the past few years, but
there is still ample room for further ad-
vance along the same lines. The adver- Y/ IMBALL—the piano that came through
a cyclone, appears to be a popular
tising field is a large one and affords excel-
catch
line nowadays. We cannot recall an
lent opportunities for the engagement of
fertile minds in the never solved problem. incident for years that has been turned so
Some are particularly desirous of appeal- cleverly into a national advertisement as
ing to the eye in some catchy headline. the famous cyclone proof piano which came
That is all right, for unless the eye is at- out unscathed at Kirksville, Mo. Not
tracted, the announcement is a flash in the only have all the trade papers contained
photographic reproductions of the cyclonic
advertising pan.
But we cannot stop at the eye, a mental instrument, but many of the illustrated
photograph must be also made so that a papers as well, and now the illustrations
memory is retained of the particular catch have crept into the columns of the dailies,
line and its meaning. The drafting of for it was only last Tuesday when some of
convincingly correct advertising couched the most prominent local papers of our city
in dignified terms is not the work of the contained the now famous illustration.
amateur, it belongs more properly to the Great is the cyclone proof Kimball!
mind which has given this an analytical
study for years. But without good judg- I T would seem from present indications that
we are not to pass the summer with-
ment all technical knowledge of advertis-
ing theories and methods are of compara- out encountering labor troubles. How
tively little value. The money which serious these may become it is difficult to
many merchants spend in programs and predict with any degree of certainty at the
similar media would, if expended in a present time. There are indications that
newspaper, pay for an announcement of piano factories in New York maybe affected
respectable size and worth. The money before the summer is over. Already in
that is wasted annually in advertising is Chicago this discontent has manifested
enormous.
itself in one or two instances,

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