Music Trade Review

Issue: 1899 Vol. 28 N. 21

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
It is extremely doubtful, however, if the
patronage given will be sufficient to keep
the institution on the " special " line much
longer.
If many of our manufacturers would toss
away some of their old illustrations, and
• EDWARD LYIVIAN BILL.
spend a little more money for the wash
Editor and Proprietor
tone drawings, which give to a reader an
PUBLISHED EVERY SATURDAY
accurate idea of the instrument, they would
3 East 14th St., New York
obtain much better results than at present.
SUBSCRIPTION (including postage), United States,
Good cuts cost considerable money, and
Mexico and Canada, $2.00 per year ; all other countries,
$J-oo.
the
wash tone process is expensive when
ADVERTISEnENTS, $2.00 per inch, single column, per
insertion. On quarterly or yearly contracts a special dis-
count is allowed. Advertising Pages $50.00, opposite read-
compared with the ordinary half tones,
ing matter $75.00.
, REMITTANCES, in other than currency form, should
but it is infinitely superior.to the old style
be made payable to Edward Lyman Bill.
wood cut, which is now almost obsolete.
Entered at the New York Post Office as Secrmd Clast Matter.
It pays to get out good printing matter.
NEW YORK, MAY 27, 1899.
In fact all advertising matter which ema-
TELEPHONE NUMBER, 1745-EIQHTEENTH STREET.
nates from a house which is catering to a
THE KEYNOTE.
cultured taste, should be as good as the
The first week of each month, The Review wil)
typographical art will permit.
contain a supplement embodying the literary
and .musical features which have heretofore
There is no concern in this or aliied
appeared in The Keynote. This amalgamation
will be effected without in any way trespassing
trade which has produced such perfect
on our regular news service. The Review will
work as the ^Eolian Company, New York.
continue to remain, as before, essentially a
trade paper.
All of their printed matter, including cata-
ADVERTISING AVENUES-
logues, brochures and circulars, has been
TT HE great secret in advertising is not to executed in the highest possible art form.
waste money. In other words, to No expense has been spared in the produc-
steer clear of advertising that is unproduc- tion of this matter, and to their superb sys-
tive. The difficulty, a peculiar one, is to tem of advertising the ^Eolian Co. can trace
find what kind of advertising produces re- much of their distinguished success. Peo-
sults and what kind does not.
ple are interested in that which is attrac-
At the present time the small booklets tive and appeals to their better sense.
are in great favor. They are produced in
By their system of superb literature the
the most original styles, lavish use being ^olian Company have been carrying on a
made of cuts, half-tones, new kinds of vast deal of educational work which has
type headings and all other accessories to broken down the barriers which formerly
good printing.
existed in the public mind against auto-
The mere fact that so many are produced matic or self-playing instruments. With
at so high a cost is proof that this form of this concern it has not been one exquisitely
advertising pays. A number of our piano prepared catalogue, but the entire series
manufacturers have found it is a very ef- for years has been a continuous and end-
fective and useful method of advertising. less story of superb musical literature.
They have prepared these little brochures
so that they can be easily inserted in an or- DRIFTING CONSOLIDATIONWARD.
T^HERE has been considerable specula-
dinary envelope.
tion rife in the trade anent a recent
People nowadays are rather inclined to
pay closer attention to brief, concise state- gathering in Boston, called for the pur-
ments than to wade through long drawn pose of consultation regarding a proposed
out descriptive verbiage, which is at the consolidation of trade interests.
There are many manufacturers in this
best dry reading. They are impressed by
good paper, dainty type and other printing industry who are inclined to look upon
accessories which appeal to an aesthetic every move of consolidation with disfavor,
shall we say, and not with suspicion, al-
taste.
Manufacturers in this trade have become though one man remarked recently while
rather tired of the special schemes pre- chatting upon this topic that it would be
sented to them. They realize that money very hard for the insincerity which exists
pays better in regular editions than in the in some quarters of the piano trade to be
"specials" where the individuality of a corralled into one corporative body.
There is, too, a strong argument brought
concern is lost among the many. Most of
to
bear by others who have been ap-
the publishers have recognized the disin-
clination of the manufacturers to patronize proached, and that, that while it is a com-
the special editions. There is we believe paratively easy matter to control prices of
but one trade paper that still solicits for staple articles the entire production of
special patronage on frequent occasions. which is similar in every respect, an ef-
fort to control in a like manner the output
of a number of factories making a variety
of products widely diverse in their char-
acter and value, is an entirely different
proposition, and one by no means calcu-
lated to meet with the same degree of
success.
They reason, too, that while consolida-
tions have been made in almost every other
line of industry, save the textile and fur-
niture lines, it would be impossible for
any corporation to control a market wherein
a man with a few dollars can become at
once a competitor. They figure that there
would be a vast number of isolated com-
petitors who would carry on a guerilla war-
fare which would in time seriously cripple,
if not entirely destroy, the control of the
national market by a number of manufac-
turers banded together. They figure that
the unit system of manufacture is quite the
proper one.
It is true that an organization would not
be effective unless it included some of the
oldest and best known names associated
with the industry. The men who are de-
sirous for union realize that, hence their
anxiety to include one at least of the old
names.
THE DYING STRUGGLES.
T H E riotous exuberance displayed by
our once formidable, now attenuated,
contemporary upon stencil matters and
association workings might be amazing to
those who were not familiar with the inner
workings of that establishment.
To the uninitiated it would seem as if
our contemporary were rent with anguish
and filled with sore indignation at the pecu-
liar position in which it finds itself through
contact with a cold and unappreciative
world.
But let us divest these conditions of all
superfluities and clothe our language with
that nudity which is at once the charm of
truth, and we find that it is the same old
leopard, without change of spots, which
has gnashed its teeth in impotent rage
over trade unwillingness to bend to its dic-
tation as in years agone. The sixteen
years of alleged hostility to the stencil
compasses sixteen years of hypocrisy and
insincerity. Everyone is aware of that,
but neither the braggart claims, the silly
innuendoes, or dictatorial pronunciamen-
toes, will deter those who have at heart the
business interests of the trade from carry-
ing out their intended work. No false
lights shall lure them from their straight
course.
But it is interesting, and ludicrous as
well, to note the farce now played by our
onge formidable contemporary in its blatant
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
bellowings and intemperate ravings anent
stencil and individual members of the trade.
It reminds us of that time in the history of
our " once formidable " when it was at the
flood-tide of its triumph and it sent forth the
ultimatum to the trade to pay its advance
in advertising rates or get out. In other
words, it had dominated, dictated and con-
trolled until it believed that its demands
would never receive a check.
It is well to recall those former condi-
tions and contrast them with the present
day. It would seem to us that the decay
has been so pronounced as to be beyond a
question of argument. Many of the adver-
tisements of the most distinguished houses
in this trade appear no longer in its columns.
Others have refused to bow the head and
bend the knee to those orders, which in by-
gone years were listened to with the closest
attention. The long line of men waiting
their turn to reach the captain's desk and
settle at the crack of the lash was well
understood from the Atlantic to the Pacific.
There was one great dictatorial power which
must be appeased or the heavens would
fall and the welkin ring with the fierceness
of abuse delivered at the heads of those
who refused to pay the regular tribute.
What must the feelings of those men be
to-day who have been forced to pay tri-
bute ? Have they forgotten the unhappy
past, or do they now revel in the oppor-
tunity to give thrust for thrust before the
curtain shall have been rung down upon
the closing act of the drama ?
He is driven to the last ditch. His abusive,
egotistical and insane ravings only show
what desperate straits he has reached. The
mock heroic and the grandiloquent air
which he assumes little becomes his fallen
condition.
THEORIES AND FACTS,
"TRADE during the month of May has
been materially disappointing. On
the whole, we had expected better- things
for the month. With the advance of the
season we naturally expected a quickening
in the demand for pianos and allied prod-
ucts in all parts of the country. --^
In some other industries there is consid-
erable activity, and it is announced that in
the lines in which wire, brass and copper
figure, trade is not only good, but that
further advances will be made in prices.
This will interest piano manufacturers.
It is believed by some that the new con-
solidations which have taken place in al-
most every industry, have had much to do
to hamper trade in nearly all lines, in that
it continues to bewilder the trade and sug-
gests questions as to what the final out-
come is to be on this subject, on which
America seems to have gone mad. Some
expert financiers allege that the heavy cap-
italization of the principal consolidations
in the different trades involves great and
grave financial responsibilities to those
producers. It is argued that the fixed
charges in the way of interest on bonds
and dividends, or preferred stock, are an
addition to cost which gives rival produc-
ers in other sections opportunities for suc-
cessful competition.
It may be of interest to go over some of
the published figures to ascertain approxi-
mately what, on the face of the term, this
means:
Beginning with the Federal Steel Com-
pany we find that this concern have out-
standing $27,359,000 of 5 per cent, bonds
and $2,600,000 of 6 per cent, bonds, which
call for $1,523,450 interest annually. There
is outstanding $53,253,500 of 6 per cent,
preferred stock, which is not cumulative,
however. With a total annual output of
about 1,800,000 tons of finished and partly
finished material this would present a charge
of, say, $2.50 per ton. Since the company
must depend largely upon outsiders for
their coke supply, they must pay a profit in
that direction, and they must also pay
royalties on a considerable part of their
own products. On the other hand, there is
an income of some importance in the way
of subsidies.
The National Steel Company must meet
interest payments on $2,561,000 of bonds,
and provide for 7 per cent, on $27,000,000
preferred cumulative stock, a total of $2,
043,660 of annual charges. The company
have a rated capacity of about 1,800,000
tons of steel, so that this would represent
a charge of about $1.25 per ton. This
looks low, but it must be considered
that the product is the relatively crude
form of billets and sheet bars, and that the
ore supply and the coke supply are only
partly covered. On the other hand, the
close relation between the company^ and
the finishing mills of the American Tin
Plate Company and the American Steel
Hoop Company assures an outlet for up-
ward of 1,000,000 tons of product at re-
munerative rates. It is understood that
the company have long time contracts on a
low basis for Rockefeller ores, and have a
sixth interest in the Oliver Iron Mining
Company's output of iron ore.
The American Steel & Wire Company
have dividends to pay on $38,150,000 of
preferred stock and on about $700,000 of
bonds, making a fixed charge of about $2,-
700,00*0 annually, or, say, $2.75 per ton on
about 1,000,000 tons of finished products.
While controlling only a moderate per-
centage of raw materials, and dependent
n
largely upon others for steel, the wire com-
pany market, besides large lines of staple
goods, very important amounts in value of
high priced specialties.
It is true that these great trusts have
enormous assets, but they also have gi-
gantic responsibilities. How will they all
stand the test of next year's great political
struggle? Will the strength which it is al-
leged unity possesses prove stout enough
to stand the strain?
DEMANDS UPON MANUFACTURERS.
DIANO manufacturers have to suffer a
great deal through unjust demands
made upon them from various sources not
onl)'- from parties who have purchased their
pianos at retail, expecting to expose the in-
struments to all sorts of climatic changes,
and bring them around to the factory in
the course of three or four years, and get
new ones in exchange, but there are many
dealers who will also make exaggerated
and unfair claims upon manufacturers.
In many instances manufacturers will
allow concerns all concessions in the way
of repairs, incidentals, deficiencies, in fact
acquiesce in all of the claims made by their
agents rather than have an open break
with them which means not only the loss of
customers, but indulging in considerable
correspondence of an unsatisfactory na-
ture, and the fear that a refusal on their
part to acquiesce will lead to a knifing of
pianos in their respective territories.
Now pianos, like all other combinations
of wood and metal, are extremely suscep-
tible to atmospheric influences, and it is
folly to suppose that a piano can be ex-
posed to radical changes without showing
the effects of the variations of temperature
through which it has gone.
We have had from time to time, our
attention called to ridiculous and unfair
demands made upon manufacturers. Re-
cently a point in mind:
A Southern house shipped back five
pianos to one of the old and reputable con-
cerns of New York. Some of these instru-
ments had been out over two years, some
in ebony casings and some in mahogany,
but invariably the exposed portions of the
cases were blistered by being exposed to
great dampness. An examination revealed
the fact that all covered portions of the
cases where the scarfs came across the tops
and on the inside of the fall-boards the
varnish was as smooth as polished glass.
The strings of all of these instrument were
badly rusted through exposure to damp-
ness.
All of us who have traveled in the South
know well that that is a most trying part

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