Music Trade Review

Issue: 1899 Vol. 28 N. 19

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TH£ MUSIC TRADE REVIEW
EDWARD LYMAN BILL.
Editor and Proprietor
PUBLISHED EVERY SATURDAY1
3 East 14th St., New York
SUBSCRIPTION (including postage), United States,
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$3°o-
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ing matter $75.00.
REMITTANCES, in other than currency form, should
be made payable to Edward Lyman Bill.
Entered at the New York Post Office as Second Clast Matter.
NEW YORK, MAY ' 13, 1899.
TELEPHONE NUMBER, 1745-EIQHTEENTH STREET.
THE KEYNOTE.
The first week of each month, The Review will
contain a supplement embodying the literary
and musical features which have heretofore
appeared in The Keynote. This amalgamation
will be effected without in any way trespassing
on our regular news service. The Review will
continue to remain, as before, essentially a
trade paper.
of manufacturers, some of whom openly much opposing elements may be brought
admit that they manufacture pianos under to bear against the workings of the com-
different names, still as a unit it unanimous- mittee upon this matter, the fact remains
ly approves of the position taken by the that the organization at Washington pro-
committee appointed to report on the duced the most important trade document
stencil problem.
of the century. A careful analysis will
Nothing could be more open or clearer reveal the truth of this statement.
•in purpose than this, for as sensible men
• they realize that indulging in the practice \ X / E may say while writing upon this
subject that the attempt of a dis-
of stenciling pianos has exercised a per-
nicious influence upon the trade and they credited and decomposed journal to slander
do not hesitate in stating publicly virtually individuals and question the sincerity of
the action of the committee upon this mat-
this:
"We have been stencilling pianos, legit- ter, only serves, if it were possible, to bring
imately, purely as a matter of business, that attenuated paper into greater disre-
knowing that in it lay no personal wrong. pute.
To those uninformed we may state that
Still, it has opened the door to fraud and
the
positions of all the gentlemen who
misrepresentation, and we believe, on the
whole, our business would be better, and were prominent in forming the resolutions
the conditions now existing in the trade were thoroughly understood.
The ridiculous attempt to foment jeal-
much elevated, were the practice discon-
ousy
and discord among individual mem-
tinued entirely. Now, let us get together
as sensible men and see what can be done bers as well to discredit the association
towards effecting a remedy. In the mean- before the world has obviously miscarried.
In this connection it is hardly necessary
while, however, let us go before the world
in no uncertain attitude as condemning to mention names, because our duty in that
these practices, and let us ask all members case might be construed as a reply to the
of the industry to support us in the move attack upon the individual members. We
have nothing whatsoever to do with them
for trade betterment."
The closer we dissect the document individually, but when, as a committee,
issued at Washington, the more we find in they make a firm advocacy of that which
it to admire. The result most desired we believe leads to trade betterment, then
stands out prominently the more it is dis- they may count at all times upon the support
cussed, and the manifest desire of the of The Review. We have not, like our
organization does not lie in the personal or once formidable contemporary, fought the
selfish ambition of individual members, stencil for some "steen" years, but we have
but in benefits to be won by the entire always advocated the manufacture of goods
industry in fighting the stencil or abolish- with the brand of the maker imprinted
ing it entirely. It stands as an organization, thereon. We have maintained the legiti-
composed of manufacturers who condemn macy of the stencil product, as long as it
the practices in which they themselves was confined to regular lines, but we have
have indulged. ' The organization says to claimed for years that the influence of the
the trade, we want others to support us in Stencil had a deteriorating effect upon the
this move, because we believe that it will trade, inasmuch as through the stencil
better the industry, and consequently im- medium operations of a doubtful and de-
prove the conditions of everyone who has ceptive character could be continually ex-
tended. It has even been the open door
trade interests at stake.
The whole history of industrial organi- to trade deception, and the "white man's
zations does not show the issuance of such burden" for many years.
THAT STENCIL REPORT.
I T is but natural when manufacturers come
together for the mutual protection and
promotion of trade interests that they
should deal with those issues which are of
manifest importance to themselves in-
dividually and collectively as an indus-
try as well.
If we analyze the stencil report made
at Washington we will find that the piano
manufacturers have acted somewhat at
variance with other industrial organiza-
tions. They have produced, probably, the
most unique document of its kind ever
fathered by an organization. In the first
place they declare and so record that
stenciling is a detriment to trade interests.
They recognize it as an evil and openly
admit that the practice of marking in-
struments with names which'remove their
traceable prgin has assisted in bringing
the piano business into disrepute, and
that this same mediumship has been in-
strumental in deceiving the public. They
admit this and they go further and state
that this same subject is so far-reaching, an unequivocal, commendable document.
and involves so many points of practical No matter what the individual views of a
business that no one heretofore has member of this organization may be, he
cared to treat it publicly. They admit, must be forced to admit that the associa-
too, that many manufacturers have in- tion is honest in its declaration anent the
dulged in this practice and that it has been stencil. The very agitation of this matter
a difficult question to consider properly.
will be helpful in bringing about desired
It occurs to us that these resolutions results, and a powerful factor in accom-
stand as the most singular and unique of plishing certain ends will be the Piano
their kind on record. An organization, Manufacturers' Association.
composed wholly of manufacturers does
Never before has any organization in
not hestitate to condemn the practices in- this industry exhibited the strength and
dulged in by some of its own members and courage to issue a document of similar
by other manufacturers in the trade as character. There is no evasion, whatso-
well. Though the association is composed ever, of the issue, and no matter how
Now that the manufacturers have gotten
together, have intelligently considered this
matter, and have determined to take con-
certed action we may hope for better
things, and how much fairer for a publica-
tion, which is uttered in the interests of an
industry, to support such moves man-
fully than to remain silent, or infinitely
worse, to heap columns of vulgar personal
abuse upon committee members who
are striving their utmost to get out of
trade darkness into stronger mercantile
light. The poor stumbling fool, who to-
day controls a remnant of a sheet forgets
his pitiful position when he seeks to
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
bluster, to ridicule, to condemn certain ac-
tions as well as certain individuals of the
industry for not bending to his will. A
well-known firm refused to give a new
contract, others have done likewise, yet
they must be subjected to abuse, vulgar
abuse and torrents of it. How asinine,
spitefully splenetic, almost insane, such an
action ! The day is past for the stand and
deliver methods—the day for the sincere,
the modern, the up-to-date methods is not
near at hand—it is here now. Hypocrisy
on the stencil, abuse of personal actions,
the distortion of business deeds of com-
mercial institutions, cuts no figure to-day
before the world. All sensible men know
full well that every act, every utterance,
almost, may be distorted at the will of a
dishonest and hypocritical writer.
Time was when men in this trade winced
at the distorted blackmailing utterances.
They are getting past that now, they have
evoluted, as it were, and the blackmailer
may fling his vulgar slurs upon thin and
unappreciative audiences. His utterances,
whether praising, defaming, or damning,
cut little or no figure, they all amount to
the same.
The stencil matter is capable of much
discussion, and The Review as a journal
representing the advanced thought of the
trade interests proposes not to let the moss
of indifference grow over it. To the main-
tenance of that we believe to be right we
have always given the strength of this
journal. That which we believe wrong,
no matter what it has cost us in patronage,
we have never hesitated to denounce, and
so it will be through the life of The
Review.
A S we stated last week, there are two
kinds of stencil, the legitimate, and
the illegitimate. We may class with the
illegitimate line more than the instruments
which are made to trade in the shadow and
under the glamour of great names—more
than the instruments which are stencilled
to imitate some of the oldest names in
trade history. We may take such names
as Lawton, Schumann, Dunham, Elton
and so on almost ad infinitum—names
which are made and sold under fifty differ-
ent titles, all emanating, we will say, from
one factory.
Many of these instruments are sold by
deceiving customers, and salesmen will
say that such and such a piano is made by
a well-known house in New York, when
such a concern does not nor never has
existed. It is one of the cheap, common
stencils, an illegitimate product and is al-
most as bad in its way as the one which
trades under the name of " Steinweg " or
" Pickering." It is used in a thousand
ways to deceive, and the purchaser who
gets such an instrument has something
which has no traceable origin, and that
which is as enduring as a piano should
not be sold under such misrepresentations.
We may take the instruments which
some of the dry goods stores are offering
for sale in New York. These instruments
have no traceable origin. They have been
made by three or four concerns in New
York, and there are no real companies be-
hind the names which are lettered upon-
their fall boards. The name upon the fall
board of such pianos is a brand of deception
and not of commercial honor. They are
fraudulent pianos, and unless there is con-
certed action on the part of manufacturers
this line of instruments will continue to be
placed upon the market at many points
within the union.
The legitimate product gives a certain
stability to trade, as no dealer will cut the
life out of a piano to-day which he" pro-
poses to continue to handle to-morrow,
while the illegitimate stencil has been a
factor which has contributed to the non-
stability of the piano trade, because there
has been no fixed standard of values. We
have been distorting that standard, that
stability which we should have encouraged
by producing these deceptive pianos by
thousands every year.
The manufacturers themselves were
blinded by the belief that they were mak-
ing money, that they were creating per-
manent enterprises. They were not, and
it is clearly demonstrated in the light of
to-day that the stencil product, whether
legitimate or illegitimate, is a serious in-
jury to the future of the trade.
A manufacturer who builds that which
is right and delivers a correct value should
always receive every particle of advertising
increment that goes with the sale. No
matter if' he is making pianos for different
dealers in the country, he should have his
own name as well on every piano.
We know that all will not agree with us
in our views upon this important matter,
yet we believe that within a decade all will
have acknowledged that The Review was
right years ago and is right to-day upon
this subject. Right, and we may add,
candid as well. Dealers, too, must under-
stand that their business future lies in
getting rid of the stencil. Their future
lies in handling reputable wares made by
firms and corporations and not in selling
instruments made under a different name
each day of the week, for their local com-
petitors as well, because they in turn are
building nothing stable or enduring for
themselves,
Immeasurable annoyance and serious
business loss may come to them any day.
through their dealings in stencil pianos.
We believe that it is a correct rule to fol-
low in this world that every man should
stand sponsor for that which he produces.
In other words he should make something
of which he is not ashamed and affix his •
name thereto. No matter in what branch .
of business reliable wares, bear the brands
of their makers.
. , ...
It may be all well enough for some of
our dealers who sell large numbers of sten-
cil pianos to say that they cannot be re- A
sponsible for all the statements made by, .
their salesmen, yet to a certain extent they
are just as much as the editor of this pub-
lication is responsible morally and pecun-
iarily for all of its utterances. They should
not place temptations in reach of the weak.
There should be encouraged a better morale
in business, and the action of the National
Piano Manufacturers' Association upon
the stencil problem shows plainly that some
members of this industry have determined
to stand together for trade weal.
THE " D. S." SITUATION.
TT is stated that one of the large dry
goods houses of New York has recently
discontinued its arrangemeut for instru-
ments with a local piano manufacturer.
The reasons given for the severance of the
business connection lie, it is alleged, in
the fact that a considerable number of
pianos have been returned to the dry.
goods house by dissatisfied purchasers.
These instruments rank as the cheapest.
manufactured, and it would seem from the
termination of this contract that the dry _
goods concern has found that there was
little or nothing to be made in handling
pianos of this grade, particularly when
sold on such terms as they have advertised.
They have learned also that there is not
the gold mine in the piano business that
they first imagined.
We have noticed recently a tendency on '
the part of dealers to place greater empha-
sis on the medium and high-grade pianos
than they have during the past two or
three years.
A sure indication of increased prosper-
ity of the country is found in the fact that
there is a demand for better grade instru-
ments. The very cheap piano of to-day
does not cut the figure that it did recently
in any sense. One trouble, while there has
been a tremendous reaction, is that thou-
sands of them have been sold out of their
proper class. They have not been offered
for sale as cheap instruments, paying a
modest profit to the dealer, but they have
been sold at prices which should entitle the

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