Music Trade Review

Issue: 1899 Vol. 28 N. 17

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
8
zines and periodicals. These have been
referred to the local agents from whose
territory the inquiries came.
ij.Sueh work on the part of manufacturers
must surely be appreciated by dealers and
this accounts in a large degree for the
intense loyalty which exists everywhere
for the Vose product.
\X IK now and then note exhibitions of ex-
otic frothiness on the part of the
Annex editor towards the stencil question.
On this whole subject he has always acted
the conscienceless and conceited hypocrite.
The idea of attacking some obscure dealer
who is handling stencil pianos is absurd.
Asjong as stencil pianos are manufactured,
dealers will continue to handle them. You
cannot purify a stream unless you attack
the source.
The Review has always condemned the
illegitimate stencil as a fraud upon the pur-
chasing public, but held that the legitimate
stencil while opening the door to misrepre-
sentation, was purely a matter of business
between the dealer and manufacturer, and
th-itt the latter in the course of time would
see that it was to his material advantage to
discontinue that particular line of his bus-
iness. The man who builds pianos for
every dealer is building nothing fa^him-
self: His business structure is of thA.rriost
flimsy character, and may be demolished
by riew competition to-morrow.
"This cannot be truthfully said of firms
whose wares have a marketable value.
The value of an asset which lies in the
good will or trade mark of an institution
is'always to be considered as embodying
rnaterial and permanent worth.
Hilton Piano to Cuba and China.
Captain Burbee, U. S. Military Com-
mandant at Campe Chula, Cuba, has writ-
ten from the Cosmos Club, a military
organization of U. S. officers at that place,
to the Milton Piano Co., thanking them
for having shipped an ordered instrument
promptly, and acknowledging its safe ar-
rival. Incidentally, he says that the
members of the club are delighted with
the piano sent.
• Another letter received at the Milton
factory- orders four instruments for im-
mediate shipment to Tientsin, China. One
Milton piano is already installed at Tient-
sin and the additional orders are from
friends of the possessor. Since the first
shipment of Milton pianos to the Gmibel
waferooms, Philadelphia, many sales have
been made.
The business of A. B. Clark of Fair-
mont, Mjnn., will hereafter be conducted
under the firm name of A. B. Clark & Co.,
a half interest having been sold. They
recently nioved into larger quarters.
THE MUSIC TRADE REVIEW
Prof. Gate's Discoveries.
WILL BE ABLE TO CONSTRUCT AN INSTRUMENT
THAT WILL PRODUCE MUSIC NEVER
DREAMED OF HITHERTO.
That there is a distinct relation between
emotions and musical notes has long been
recognized, and thus the line of investiga-
tion already described merges naturally
into some very remarkable experiments in
regard to music. Professor Elmer Gates,
the distinguished scientist declares that he
will be able to construct an instrument
that will produce such music as has never
been dreamed of in the world hitherto. It
will represent and comprise the effects of
all instruments now known, as well as of
many others never devised.
He says;
"When Music, heavenly maid, was young,
she was full of discords and imperfections
which, now that she is nearing her mar-
riage with science, should be dropped for
the more perfect emotional expression de-
manded by the purer, truer and better
music of the future."
It was discovered long ago by the famous
German, Von Helmholtz, that the emo-
tional qualities of music depend upon what
are called the "overtones" or "harmonics."
You cause a wire to vibrate, say, at the
rate of sixteen times a second, and it gives
forth a note. At the same time, however,
certain portions of the wire may actually
be vibrating thirty-two times a second,
sixty-four times a second, and so on, thus
producing the overtones. For every fun-
damental note there are at least fourteen
of these overtones. Those of them which
represent the lower numbers of vibrations
produce in the music solemn, mournful
and majestic effects. The middle over-
tones give effects that are a mixture, as of
smiles veiled by tears, while the harmonics
of high vibratory rates are joyous and gay.
In a piano the same fundamental tones
and the same overtones are employed for
playing a dirge as for a "coon song" or
other joyous melody. There is no modi-
fication of the harmonics to adapt them for
the expression of suitable emotion—an
obvious absurdity, as anyone may see. If
it were practicable to produce the funda-
mental tones pure and simple, and to as-
sociate with them the overtones, such of
them as were wanted, in any arrangement
that might be demanded, effects could be
obtained which are wholly beyond the
reach of the present-day piano, or of any
other musical instrument now known.
This, however, is exactly what will be ac-
complished by the instrument which Pro-
fessor Gates has devised. Each funda-
mental- tone is struck by itself, and like-
wise each of the harmonics belonging to
that tone. With the aid of a proper arrange-
ment of stops, apiece of music performed
on it may begin with sadness and wind up
with laughter, thus obtaining a new kind
of musical climax.
Helmholtz said that the power of music
to express emotion depends upon the over-
tones. This has long been recognized as
proved beyond question, and it is well un-
derstood by musicians to-day that the low
harmonics are those of mournfulness and
solemnity, and that the high harmonics
are those of joy. Well, then, Professor
Gates proposes for the first time to utilize
this knowledge by applying it in a practi-
cal way for the production of musical ef-
fects. The music of the future will be a
music of the emotions; it will touch the
human heart as no music hitherto has ever
done. With its aid a skilled composer will
be able to play upon the emotions of a
throng of auditors as upon a harp, rousing
them to patriotic fervor, drawing from
them their tears, or plunging them, if he
so chooses, into agonies of despair.
Professor Gates has found that most hu-
man voices, even the best, have in them
only about one-half of the overtones which
are so necessary to the emotional quality
in music. He has discovered that this con-
dition of affairs maybe greatly improved
by a certain process of training the emo-
tions of the singer, who, by encouraging
the experience of tender emotions, aesthetic
emotions, and various other kinds of moral
emotions, produces in his or her brain alter-
ations of structure that bring into the voice
harmonics which previously it did not pos-
sess. This is termed by Professor Gates
the '' psychology of acoustics." The method
adopted for "practising" emotions is very
interesting, but there is not space here for
a detailed description of it.
T-fee musicians of former days used a
lower standard of pitch than that now
adopted, and this sometimes makes their
compositions sound wrong when played on
a modern piano or organ. The new in-
strument devised by Professor Gates will
render it possible to play any piece at any
standard of pitch, and thus the music of
the old composers may be interpreted as
they meant it to be. It seems probable
that there is a certain definite pitch which
is best adapted to each piece of music, and
for the true music of the future it may be
requisite to shift the pitch for every piece.
Indeed, different parts of the same piece
may need different standards of pitch. The
gradual shifting of the pitch from lower to
higher while playing a piece produces a
wonderful new species of climax, which,
until one has heard it, one cannot even
imagine.
Busy Bothner.
Business matters are moving merrily
along at the factories of Geo. Bothner.
Both branches—actions and moldings—are
kept hard at work on actual orders. Many
of the new Bothner molding patrons de-
clare that they use the Bothner moldings
because they get better results at less cost,
and with greater promptitude than ever
before in their experience.
The Los Angeles Pipe Organ Co.'s plant
at Los Angeles, Cal., was totally destroyed
by fire last week. The loss is-estimated-at
$6,opo, insurance, $4,300..
J. B. Theiry & Co., piano dealers, of
Millwaul^ee, Wis., inaugurated a special
sale this week previous to extensive altera-,
tions in their establishment.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
SOflE DEALERS WHOn WE KNOW
PROMINENT MEN WHO HAVE HELPEI> TO MAKE MUSIC TRADE HISTORY ON THE PACIFIC COAST.
Some manufacturers have already taken
advantage of the advice given in a pre-
vious letter, wherein I stated that the Pa-
cific Coast was a fruitful field for the piano
manufacturer to develop. In my opinion,
it will be for many years to come one of
the select piano territorial districts of the
United States, and it will respond with
surprising alacrity to the touch of the argu-
mentative and persuasive piano salesman.
California is a country of immense dis-
tances. They speak of a little run from
Los Angeles to San Francisco in the same
way that the average New Yorker refers
QUINCY A. CHASE.
to a trip to Albany, and still it is a distance
of five hundred miles. In the same man-
ner reference will be made to a trip to
Salt Lake City and to Portland in the
same indifferent way, and from San Fran-
cisco to Salt Lake City it is nearly nine
hundred miles.
But, to get back to the music trade. I
shall in this, and in subsequent issues of
The Review, tell something of the men
who hav.e made music trade history in the
various parts of the country which I have
visited during the past few months. I
mean that these sketches shall be not only
personal, but historical as well.
KOHLER &. CHASE.
I cannot say that the founder of this
celebrated music house was a forty-niner,
but he approached closely to it, as Andrew
Kohler reached San Francisco, in 1850 after
a long voyage from Boston via Cape Horn.
He was aided by a loyal and ambitious
wife who helped him to accumulate enough
money to purchase a lot on Stockton street
where he first began business. Later
Quincy A. Chase, the surviving partner of
the original combination joined him in
1853. At that time there was but one
other musical instrument dealer in San
Francisco.
In those days the music business, like
everything else in California, paid large
profits, and the firm of Kohler & Chase
soon accumulated substantial property.
They changed their business location as the
tide of trade turned, and they now occupy
an imposing new building Nos. 26, 28, 30
O'Farrell street. They have occupied these
magnificent quarters since 1891. They
are large and commodious, the building
having a frontage on O'Farrell street of
sixty feet, five stories in height.
The firm of Kohler & Chase carry a large
stock of all kinds of musical instruments,
and the customer is indeed hard to please
who cannot be suited I will say in the
piano line, with Knabc, Fischer, Kimball,
Franklin, Blasius, Regent and Trowbridge
pianos. They handle a complete line of
organs of celebrated makes, and they are
also agents for the ^Eolian, Pianola and
Vocalion.
Mr. Quincy A. Chase still maintains an
active oversight of the business with which
he has been closely identified for nearly a
half century. Mr. Chase has around him
loyal attachees who take a warm interest in
the business. I may mention Mr. T. P.
Winter, who has been head of the book-
keeping department for more than thirty
years. It was only recently that I recorded
the presentation of a Colonial silver tea
service to him by the firm.
Probably no name is better known on the
Pacific Coast than Kohler & Chase, for
travel where you will, you will find that
Kohler & Chase are known from Mexico to
the British possessions.
THE WILEY B. ALLEN CO.
In the Pacific-Northwest that great big
Oregon corporation known as the Wiley B.
Allen Co. have a tremendous influence.
Wiley B. Allen, the founder, is still a young
man, and has, I trust, many years of use-
fulness before him, having only reached
play upon cornstalk fiddles. As he ma-
tured he gave his father no peace until he
purchased him an accordeon. Next in line
came an organ and in 1877 young Allen
entered the music business on his own ac-
count in San Jose, Cal.
To those who are not familiar with the
growth and development of the Pacific
Coast it may be interesting to state that
the present Allen establishment at Port-
land occupies a four-story building, re-
plete with music and musical merchandise
from basement to roof. The building has
a fifty foot frontage on two streets and
from this establishment an enormous busi-
ness is conducted throughout the entire
Pacific North-west. The salesmen well
know that Allen places no order for less
WILEY B. ALLEN.
than a carload, and it is quite, an. ordinary
thing for him to order a hundred pianos
from one house.
Wiley B. Allen is quite as modest and
unassuming as years ago when he began
with a few hundred dollars capital, half of
which he invested in a Pease piano.
I may state an incident showing the ex-
tensive operations of this concern by say-
ing that the company have just issued a
list of piano customers, printing the names
and addresses in full of over a thousand
sales that have been made within the past
two months.
In the Wiley B. Allen establishment may
be found pianos of the following makes:
Knabe, Hardman, Fischer, Ludwig, Har-
rington, Jewett, Kingsbury, Franklin, El-
lington and Hamilton. In organs, the
Mason & Hamlin, Estey, Chicago Cottage
and Ann Arbor.
When asked recently to what reasons he
attributed his success in life, Mr. Allen re-
plied: "To my lieutenants. The building
up of a business is much like fighting a
great battle; one must have faithful em-
ployees and good salesmen must be kept
constantly in the field of action, for much
THOS. P. WINTER.
depends upon the efforts and influence
his forty-fourth year. They say up in which they exert, and I may say that re-
Oregon that in tender years Wiley evinced sponsibilities rest on the shoulders of
a great fondness for musical instruments everyone from office boy up.''

and that it was his delight to make and to
The Wiley B. Allen Co. is incorporated

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